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Book The Power of Surprise

    Book Details:
  • Author : Michael Rousell, PhD
  • Publisher : Rowman & Littlefield
  • Release : 2021-09-15
  • ISBN : 1538152428
  • Pages : 283 pages

Download or read book The Power of Surprise written by Michael Rousell, PhD and published by Rowman & Littlefield. This book was released on 2021-09-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rousell examines the rich and complex nuances of the science of surprise and shows us how we can use it strategically to enrich lives. Random events transform us. After studying formative events, moments that define us, for over three decades, Michael Rousell discovered that most of them took place during a spark of surprise. This breakthrough launched a fascinating journey from neuroscience to stand-up comedy. Rousell draws on research from a wide variety of brain science disciplines (cognition, motivation, neuroscience, psychology, artificial intelligence, persuasion, evolution, and learning), then examines those who already use surprise strategically (comedians, film directors, entertainers, magicians, and novelists). This examination illustrates the hidden, yet critical features inherent in surprise, while demystifying the complexities. Surprise evolved as a mechanism to instantly change our beliefs. Rousell shows how surprising events produce invisible influence because they open a window to spontaneous belief change with no warning or conscious awareness. You’ll see how seemingly minor features of surprise create profound differences and can be used to strategically enrich lives, create positive mindsets, and maximize influence.

Book Pow  Right Between the Eyes

Download or read book Pow Right Between the Eyes written by Andy Nulman and published by John Wiley & Sons. This book was released on 2009-03-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well...what did you expect?

Book The Power of Surprise

    Book Details:
  • Author : MICHAEL ROUSELL (PH.D.)
  • Publisher : Rowman & Littlefield Publishers
  • Release : 2021-09-15
  • ISBN : 9781538152416
  • Pages : 272 pages

Download or read book The Power of Surprise written by MICHAEL ROUSELL (PH.D.) and published by Rowman & Littlefield Publishers. This book was released on 2021-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprise evolved as a mechanism to instantly change our beliefs. Here, Michael Rousell shows how surprising events produce invisible influence because they open a window to spontaneous belief change with no warning or conscious awareness. He explores and illustrates how we can use these changes to strategically enrich our lives.

Book Leapfrogging

Download or read book Leapfrogging written by Soren Kaplan and published by Berrett-Koehler Publishers. This book was released on 2012-08-06 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Leapfrogging is as much about the secrets of breakthrough leadership as it is about business innovation . . . loaded with fresh ideas and examples.” —Hans Middag, Director, Learning and Development, Randstad In his trailblazing debut, Soren Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace surprise—the new key to business breakthroughs. Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to “leapfrogging” —creating or doing something radically new or different that produces a significant leap forward. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the “messy” and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (Listen, Explore, Act, Persist, and Seize), leaders learn to seek out, recognize, and respond to surprising experiences and events as a way to create solutions that leap beyond the current expectations of customers, partners, employees, the market, and the competition. Kaplan’s Leapfrogging is the new handbook for the modern leader. “Superbly crafted, powerful in its simplicity, offering smart, actionable learning . . . Finally, a simple, holistic model that allows for breakthrough thinking and living.” —Mary Beth Robles, Vice President, Colgate-Palmolive “His campaigning for fearless innovation and flexibility is compelling.” —Publishers Weekly

Book Surprise  Security  and the American Experience

Download or read book Surprise Security and the American Experience written by John Lewis Gaddis and published by Harvard University Press. This book was released on 2005-10-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, a distinguished Cold War historian argues that September 11, 2001, was not the first time a surprise attack shattered American assumptions about national security and reshaped American grand strategy.

Book Christianity s Surprise

    Book Details:
  • Author : C. Kavin Rowe
  • Publisher : Abingdon Press
  • Release : 2020-10-20
  • ISBN : 1791008216
  • Pages : 130 pages

Download or read book Christianity s Surprise written by C. Kavin Rowe and published by Abingdon Press. This book was released on 2020-10-20 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: At its beginning Christianity was surprising, powerful, creative, world-shaking. Today in the West it is many times familiar, common, and expected, losing its power to surprise and transform. We have developed societal amnesia and ignorance of what Christianity originally was – and what it still can be. We need to recover the surprise of Christianity. We need to ask the same fundamental questions as the early Christians, which will help us rediscover the surprising power of Christianity in our midst. Focusing on the surprise of the gospel message takes us into the heart of what it is to understand Christianity at all, and thus what it is to remember and relearn the life-giving power and witness that went with being Christian at the beginning. This remembering and relearning can, in turn, surprise us all over again and chart a course for our witness today.

Book Surprise

    Book Details:
  • Author : Tania Luna
  • Publisher : National Geographic Books
  • Release : 2015-04-07
  • ISBN : 0399169822
  • Pages : 0 pages

Download or read book Surprise written by Tania Luna and published by National Geographic Books. This book was released on 2015-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprise: Embrace the Unpredictable and Engineer the Unexpected is a fascinating look at how we can handle and harness surprise in our work, relationships, and everyday lives. Pop Quiz! Do you prefer when: A) Things go according to plan? B) When the unexpected happens? Most of us pick control and predictability. Yet research reveals a counterintuitive truth: surprise is the key that unlocks growth, innovation, and connection. It is also the secret ingredient in our best memories. Through colorful narratives and compelling scientific findings, authors Tania Luna and Dr. LeeAnn Renninger shine a light on the world's least understood and most intriguing emotion. They reveal how shifting our perception of surprise lets us thrive in the face of uncertainty. And they show us how surprise acts as a shortcut that turns a typical product into a meaningful experience, a good idea into a viral one, awkward small talk into engaging conversation, and daily life into an adventure.

Book Surprise Me

    Book Details:
  • Author : Sophie Kinsella
  • Publisher : Dial Press
  • Release : 2018-02-13
  • ISBN : 039959289X
  • Pages : 433 pages

Download or read book Surprise Me written by Sophie Kinsella and published by Dial Press. This book was released on 2018-02-13 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of The Party Crasher and Love Your Life comes a witty and emotionally charged novel that delves into the heart of a marriage, and how those we love and think we know best can sometimes surprise us the most “Sophie Kinsella keeps her finger on the cultural pulse, while leaving me giddy with laughter.”—Jojo Moyes, author of The Giver of Stars and The Last Letter from Your Lover After ten years together, Sylvie and Dan have a comfortable home, fulfilling jobs, and beautiful twin girls, and they communicate so seamlessly they finish each other’s sentences. They have a happy marriage and believe they know everything there is to know about each other. Until it’s casually mentioned to them that they could be together for another sixty-eight years . . . and panic sets in. They decide to bring surprises into their marriage to keep it fresh and fun. But in their pursuit of Project Surprise Me—from unexpected gifts to restaurant dates to sexy photo shoots—mishaps arise, with disastrous and comical results. Gradually, surprises turn to shocking truths. And when a scandal from the past is uncovered, they begin to wonder if they ever really knew each other at all. With a colorful cast of eccentric characters, razor-sharp observations, and her signature wit and charm, Sophie Kinsella presents a humorous yet moving portrait of a marriage—its intricacies, comforts, and complications. Surprise Me reveals that hidden layers in a close relationship are often yet to be discovered. Praise for Surprise Me “Genuinely funny.”—The New York Times Book Review “A delightful take on the mixed blessings of marital longevity.”—People “Unexpected and wholly satisfying.”—USA Today “In her signature fashion, Sophie Kinsella brings a cast of quirky, funny characters to this new work. [She] keeps the laughs coming. . . . Readers will follow the story with bated breath as the couple struggle to make their marriage right after everything they thought they knew about each other proves wrong.”—Library Journal “Heartfelt . . . What at first seems like a light novel about familiar woes turns into a deeper story about trust, family, and perception.”—Publishers Weekly “Winsome and zesty, Kinsella’s latest delivers all the hallmarks her many fans have come to expect.”—Booklist “Pure fun . . . a hilariously moving look at marriage and the power of mixing things up.”—Kirkus Reviews

Book Surprise  Uncertainty  and Mental Structures

Download or read book Surprise Uncertainty and Mental Structures written by Jerome Kagan and published by Harvard University Press. This book was released on 2002-04-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the distinctive manner that has made him one of the most influential forces in developmental psychology, Kagan challenges scientific commonplaces about mental processes, pointing in particular to the significant but undervalued role of surprise and uncertainty in shaping behavior, emotion, and thought.

Book October Surprise

Download or read book October Surprise written by Devlin Barrett and published by PublicAffairs. This book was released on 2020-09-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2016 Election, which altered American political history, was not decided by the Russians or in Ukraine or by Steve Bannon. The event that broke Hillary's blue wall in the Midwest and swung Florida and North Carolina was an October Surprise, and it was wholly a product of the leadership of the FBI. This is the inside story by the reporter closest to its center. In September 2016, Hillary Clinton was the presumptive next president of the US. She had a blue wall of states leaning her way in the Midwest, and was ahead in North Carolina and Florida, with a better than even shot at taking normally Republican Arizona. The US was about to get its first woman president. Yet within two months everything was lost. An already tightening race saw one seismic correction: it came in October when the FBI launched an investigation into the Clinton staff's use of a private server for their emails. Clinton fell 3-4 percent in the polls instantly, and her campaign never had time to rebut the investigation or rebuild her momentum so close to election day. The FBI cost her the race. October Surprise is a pulsating narrative of an agency seized with righteous certainty that waded into the most important political moment in the life of the nation, and has no idea how to back out with dignity. So it doggedly stands its ground, compounding its error. In a momentous display of self-preservation, James Comey, Andrew McCabe, and key Justice Department officials decide to protect their own reputations rather than save the democratic process. Once they make that determination, the race is lost for Clinton, who is helpless in front of their accusation even though she has not intended to commit, let alone actually committed, any crime. A dark true-life thriller with historic consequences set at the most crucial moment in the electoral calendar, October Surprise is a warning, a morality tale and a political and personal tragedy.

Book Surprise the World

    Book Details:
  • Author : Michael Frost
  • Publisher : NavPress
  • Release : 2016-01-14
  • ISBN : 1631465171
  • Pages : 141 pages

Download or read book Surprise the World written by Michael Frost and published by NavPress. This book was released on 2016-01-14 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharing your faith doesn’t have to be complicated. Christians are called to be a witness for Christ in daily life, to surprise people around us with the good news of the gospel. Yet putting that mission into regular practice can seem overwhelming. Author Michael Frost, a renowned expert on evangelism, offers refreshingly simple tactics to make evangelism fulfilling, exciting, and effective. Surprise the World teaches clear and practical tools for making evangelism part of your daily life. This short and easy read covers the BELLS method, along with thought-provoking questions and prompts for applying each habit. You’ll learn about each of the five habits: Bless others Eat together Listen to the Spirit Learn Christ Understand yourself as Sent by God into others’ lives Ideal for personal use or training groups on evangelism, the inspiring lessons in this book will transform your view of evangelism in daily life. “A timely wake-up call for believers. A concise and helpful encouragement to those seeking to live on-mission in their communities.” —Ed Stetzer, author and pastor “Eminently doable, entirely practical, and exceptionally effective!” —Felicity Dale, author of An Army of Ordinary People “If every believer developed a lifestyle that included these 5 habits, I’m convinced a great spiritual awakening would take place.” —Al Engler, mission director of Nav Neighbor

Book Harnessing the Power of Intelligence  Counterintelligence   Surprise Events

Download or read book Harnessing the Power of Intelligence Counterintelligence Surprise Events written by Alain Paul Martin and published by Professional Dev Inst Press. This book was released on 2002 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of practical illustrations from business, government and the military, this book covers the organization, leadership, tools and culture of intelligence. It reveals new instruments, platforms and breakthrough concepts to address intelligence issues at national and corporate levels. It can help companies use intelligence to win customers and allies, and shield their assets from adversaries. Its focus is on detecting threats and opportunities, by legal and ethical means, and earlier than can be learned through reliable media. Readers will learn how to orchestrate and hitchhike on surprise events to create value. Based on Harvard University Global System? management road maps pioneered by the author, the book features extensive endnotes and Web sites, a bibliography, a book index and colorful Harvard road maps on strategy and risk. The book is suitable for general audiences. Technical terms are explained thoroughly. Some stories could be used to stimulate discussions and give college students a primer on intelligence. Real-life examples about people and important issues will be fun to read, talk about, both at work and at home. As Harvard Emeritus Professor William J. Bruns said: "Martin has created a framework and processes that anyone or any organization can adapt and use to create information and intelligence that will prevent or reduce unpleasant surprises in their lives or work."

Book Surprise

    Book Details:
  • Author : Caroline Hadilaksono
  • Publisher : Scholastic Inc.
  • Release : 2018-09-25
  • ISBN : 1338291386
  • Pages : 44 pages

Download or read book Surprise written by Caroline Hadilaksono and published by Scholastic Inc.. This book was released on 2018-09-25 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: A laugh-out-loud story of trying to make new friends and appreciating the ones you have from debut author-illustrator Caroline Hadilaksono Bear, Squirrel, and Raccoon have been friends a long time. A loooooooong time. So when a family of city folks comes to the neighborhood, the friends think that a surprise welcome party is just the kind of fun they've been looking for. Well, the party turns out to be quite the surprise indeed, but maybe not exactly what Bear, Squirrel, and Raccoon were imagining? Laugh-out-loud fun for friends and families of all species

Book Intelligence and Strategic Surprises

Download or read book Intelligence and Strategic Surprises written by Ariel Levite and published by Columbia University Press. This book was released on 1987 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Surprise

    Book Details:
  • Author : Zadie Smith
  • Publisher : Tundra Books
  • Release : 2022-06-28
  • ISBN : 177488061X
  • Pages : 19 pages

Download or read book The Surprise written by Zadie Smith and published by Tundra Books. This book was released on 2022-06-28 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrating the quiet power of being different, The Surprise is the children’s debut from acclaimed authors Zadie Smith and Nick Laird, with art from exciting newcomer Magenta Fox. Meet Maud: a guinea pig who inexplicably wears a judo suit—and not everyone understands or approves. When Maud is thrown into a new and confusing situation, it takes brave decisions and serendipitous encounters for her to find her place and embrace her individuality. The Surprise is an endearing story about the quiet power of being different by two veteran writers, and introduces an exciting debut illustrator. Together they have created a picture book that adults and children alike will treasure.

Book Ignorance and Surprise

Download or read book Ignorance and Surprise written by Matthias Gross and published by MIT Press. This book was released on 2010-05-07 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between ignorance and surprise and a conceptual framework for dealing with the unexpected, as seen in ecological design projects. Ignorance and surprise belong together: surprises can make people aware of their own ignorance. And yet, perhaps paradoxically, a surprising event in scientific research—one that defies prediction or risk assessment—is often a window to new and unexpected knowledge. In this book, Matthias Gross examines the relationship between ignorance and surprise, proposing a conceptual framework for handling the unexpected and offering case studies of ecological design that demonstrate the advantages of allowing for surprises and including ignorance in the design and negotiation processes. Gross draws on classical and contemporary sociological accounts of ignorance and surprise in science and ecology and integrates these with the idea of experiment in society. He develops a notion of how unexpected occurrences can be incorporated into a model of scientific and technological development that includes the experimental handling of surprises. Gross discusses different projects in ecological design, including Chicago's restoration of the shoreline of Lake Michigan and Germany's revitalization of brownfields near Leipzig. These cases show how ignorance and surprise can successfully play out in ecological design projects, and how the acknowledgment of the unknown can become a part of decision making. The appropriation of surprises can lead to robust design strategies. Ecological design, Gross argues, is neither a linear process of master planning nor a process of trial and error but a carefully coordinated process of dealing with unexpected turns by means of experimental practice.

Book If I Ran the Zoo

Download or read book If I Ran the Zoo written by Dr. Seuss and published by Random House Books for Young Readers. This book was released on 1950 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerald tells of the very unusual animals he would add to the zoo, if he were in charge.