Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book Portraying Older People in Advertising written by Thomas E. Robinson II and published by Garland Science. This book was released on 2021-11-19 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different target audiences. For example, children, adolescents, men, women, and "older" individuals are all audiences with specific needs, wants, and desires that advertisers must address in their advertising appeals. The purpose of this research is to determine the degree to which certain advertisements in the general interest media portray older individuals differently depending on the target audience. Specifically, this study examines advertisers’ attempts, in the electronic and print media, to target and attract the business of the older population.
Download or read book A Content Analysis of Saturday Morning Network Television Commercials written by Joseph H. Kuperberg and published by . This book was released on 1994 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television News and the Elderly written by Michael L. Hilt and published by Routledge. This book was released on 2013-06-19 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.
Download or read book Advances in Advertising Research Vol VII written by George Christodoulides and published by Springer. This book was released on 2016-08-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Download or read book Contemporary Perspectives on Ageism written by Liat Ayalon and published by Springer. This book was released on 2018-05-22 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides a comprehensive perspective on the concept of ageism, its origins, the manifestation and consequences of ageism, as well as ways to respond to and research ageism. The book represents a collaborative effort of researchers from over 20 countries and a variety of disciplines, including, psychology, sociology, gerontology, geriatrics, pharmacology, law, geography, design, engineering, policy and media studies. The contributors have collaborated to produce a truly stimulating and educating book on ageism which brings a clear overview of the state of the art in the field. The book serves as a catalyst to generate research, policy and public interest in the field of ageism and to reconstruct the image of old age and will be of interest to researchers and students in gerontology and geriatrics.
Download or read book Television and Behavior written by National Institute of Mental Health (U.S.) and published by . This book was released on 1982 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: A comprehensive report summarizes the past 10 years of research activities and findings concerning the effects of television viewing on child behavior and development. Approximately 90% of all research publications on this topic appeared during this period, representing over 2500 titles. The report is presented in 2 volumes, a summary report and technical reviews. The technical reviews comprise overall, comprehensive, and critical syntheses of the scientific literature on specific topic areas, developed by 24 researchers in this area. The topic areas address such issues as cognitive and emotional aspects of television viewing; television's influences on physical and mental health; television as it relates to socialization and viewer's conceptions of social reality; and television as an American institution. The overall orientation of the report is toward research and public health issues.
Download or read book Television and Behavior written by and published by . This book was released on 1982 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Download or read book Ageism written by Erdman Palmore, PhD and published by Springer Publishing Company. This book was released on 1999-04-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition, Palmore provides a comprehensive review of many different forms of ageismóincluding the interesting notion of positive ageism, which projects onto the elderly as a group traditional virtues like wisdom and thrift. He discusses both the individual and social influences on attitudes toward the aged; analyzes institutional patterns of ageism; and explores ways to used to reduce the impact of ageism on the elderly. This book is a valuable resource and text for students and professionals interested in the sociology of aging in our society. OLD COPY: Erdman Palmore has studied prejudice and discrimination toward older people in various ways throughout his distinguished career. Since publication of his ground breaking first edition, 10 years ago, there has been a growing interest and acceleration of research on the topic of ageism. In nontechnical language, Palmore provides a comprehensive review of the many different forms of ageism, including positive ageism, discusses the individual and social influences on ageism, analyzes institutional patterns, and explores methods that could be used to reduce ageism. This book is a valuable resource and text for students and professionals interested in the problems and opportunities of aging in our society. Useful educational tools include: A revised Appendix of the Facts on Aging Quizzes, as well as a totally new Appendix of Abstracts of recent publications on ageism.
Download or read book Ageism written by Todd D. Nelson and published by MIT Press. This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current findings on the origins and effects of ageism, as well as ways to reduce it.
Download or read book Growing Older written by Ian Robert Patterson and published by CABI. This book was released on 2006 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
Download or read book Television and American Culture written by Jason Mittell and published by . This book was released on 2010 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television and American Culture: An Overview introduces students to the study of television by looking at American television from a cultural perspective. The book is written for intermediate undergraduate and beginning graduate students for a range of television studies courses. Specifically, Mittell discusses television within the following contexts: the economics of the television industry, television's role within American democracy, the formal attributes of a variety of television genres, television as a site of gender and racial identity formation, television's role in everyday life, and the medium's technological and social impacts. The topical arrangement and comprehensive scope of the book differs from other television textbooks, arguing that we must incorporate a range of economic, political, aesthetic, and sociological perspectives to fully comprehend the medium of television.
Download or read book Aging Media and Culture written by C. Lee Harrington and published by Lexington Books. This book was released on 2014-06-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intersections of aging, media, and culture are under-explored given trends in population aging, rapid increases in the mediation of everyday life, and the growing cultural significance of media consumption at the global level. This book brings together an international collection of critical scholars, both well-established and up-and-coming, from the various academic disciplines that share a common interest in the future study of aging and media. This anthology of original articles integrates aging theory and media studies through a study of core issues including the media’s influence on the construction of “old age,” the reciprocal influence of aging on media industries, age-based identities in a mediated world, issues of gender and sexuality in an aging society, and the practical implications of a more integrated approach between the two fields. The chapters explore the intersections between aging and media in the realms of advertising/marketing, television, film, music, celebrity and social media, among others.
Download or read book Media Portrayal of the Elderly written by United States. Congress. House. Select Committee on Aging and published by . This book was released on 1980 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television and Behavior Technical reviews written by and published by . This book was released on 1982 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: A comprehensive report summarizes the past 10 years of research activities and findings concerning the effects of television viewing on child behavior and development. Approximately 90% of all research publications on this topic appeared during this period, representing over 2500 titles. The report is presented in 2 volumes, a summary report and technical reviews. The technical reviews comprise overall, comprehensive, and critical syntheses of the scientific literature on specific topic areas, developed by 24 researchers in this area. The topic areas address such issues as cognitive and emotional aspects of television viewing; television's influences on physical and mental health; television as it relates to socialization and viewer's conceptions of social reality; and television as an American institution. The overall orientation of the report is toward research and public health issues.
Download or read book Televised Advertising and the Elderly written by United States. Congress. House. Select Committee on Aging and published by . This book was released on 1978 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
