Download or read book The Organization is Flat An Integrated Model for Strategic Communication Within the Combatant Command written by and published by . This book was released on 2007 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2006 Quadrennial Defense Review (QDR) for the first time acknowledged the critical importance of strategic communication (SC) as a primary strategic concern for the Department of Defense (DoD). The subsequent guidance in the QDR Execution Roadmap for Strategic Communication laid out the basic objectives for DoD strategic communications and placed primary responsibility for executing SC in the field with the Combatant Commanders (CCDR). However, the guidance did not discuss how the CCDRs should reorganize their commands to address SC. During the past two years, the CCDRs have established various SC organizations with various degrees of satisfaction and success. To help the CCDRs structure their SC processes more effectively, this paper reviews the advantages and disadvantages of four standard organizational models. It compares these to the current practices of the current CCDRs and the planned Africa-based combatant command. Finally, it proposes for the CCDRs consideration an integrated organizational model based on the most relevant elements of the core competency, matrixed, and process/horizontal models. It concludes with several recommendations that discuss how the CCDRs can maximize the proposed model's effectiveness.

Download or read book U S Joint Forces Army Command Commander s Handbook for Strategic Communication and Communication Strategy Joint Warfighting Center Covering Afghanistan Iraq Al Qaeda War on Terror Petraeus written by Department of Defense and published by . This book was released on 2017-11-23 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: As U.S. Joint Forces Command continues to interact with the combatant commands and Services, we recognize that there is no universal agreement on the best way to plan and execute a strategic communication and related activities strategy. Additionally, there is very little doctrinal guidance, consequently we have updated this pre-doctrinal handbook to help joint force commanders and their staffs understand alternative perspectives, techniques, procedures, "best practices," and organizational options. Strategic communication must be at the heart of U.S. Government efforts to inform and influence key audiences in support of U.S. national interests, policies, and objectives. We seek to achieve this influence by understanding and engaging them with coordinated programs, plans, themes, messages, images, and products synchronized with the actions of all instruments of national power. The U.S. military plays an instrumental supporting role in strategic communication, primarily through information operations, public affairs, visual information, and defense support to public diplomacy. Strategic communication considerations should be associated with every military operation across the entire range of military operations from routine, recurring military activities in peacetime through major operations. Every commander should develop a coordinated and synchronized communication strategy and provide guidance for the support and execution of a coherent effort. Effectively synchronized strategic communication has the potential to achieve national, theater-strategic and operational-level objectives in a manner that could lessen the requirement for combat in many operations. This is especially the case in circumstances where the focus of operations is on gaining and maintaining support of the relevant population, such as in counterinsurgency and other operations associated with irregular warfare. EXECUTIVE SUMMARY * CHAPTER I * STRATEGIC COMMUNICATION CHALLENGES * - Preserving Influence * - Providing Unified Action * - Guidance and Capability Shortfalls * - Addressing Shortfalls * CHAPTER II * ESTABLISHED POLICY AND GUIDANCE * - National Strategic Communication * - Department of State Organization, Processes, and Products * - Department of Defense Organization, Processes, and Guidance * - Joint Doctrine * - Definition Inadequacies * - Nesting * - The Battle of the Narrative * CHAPTER III * CURRENT PRACTICES AND INITIATIVES * SECTION A: JOINT FORCE PRACTICES * - General * - Option 1: Increased Command Emphasis * - Option 2: Tasking an Existing Staff Leader * - Option 3: Direct Planning Team Integration * - Option 4: Centralized Control of All Communication Strategy-Related Activities Under a Separate Directorate * - Option 5: Communication Strategy Director With Small Coordination Staff and Supporting Communication Strategy Working Group * - Key Leader Engagement * - Cards * - Dialogue * - MNF-I Best Practices * - Operational-Level Challenges and Enablers * - USSOUTHCOM's Mani Effort * SECTION B. OTHER STRATEGIC COMMUNICATION INITIATIVES * - Strategic Communication Joint Integrating Concept Development * - Strategic Communication Education * CHAPTER IV * PLANNING AND ASSESSMENT * - General * - Understanding the Operational Environment * - Planning Sequence and Key Considerations * - Some Short, Medium, and Long-Term Planning Techniques * - Assessment * CHAPTER V * OPERATIONAL IMPLICATIONS * - General * - Policy * - Doctrine * - Organization * - Training * - Materiel * - Leadership and Education * - Personnel * - Facilities * - Conclusion

Download or read book Commander s Handbook for Strategic Communication and Communication Strategy written by Joint Warfighting Center and published by . This book was released on 2010-06-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: As U.S. Joint Forces Command continues to interact with the combatant commands and Services, we recognize that there is no universal agreement on the best way to plan and execute a strategic communication and related activities strategy. Additionally, there is very little doctrinal guidance, consequently we have updated this pre-doctrinal handbook to help joint force commanders and their staffs understand alternative perspectives, techniques, procedures, "best practices," and organizational options. Strategic communication must be at the heart of U.S. Government efforts to inform and influence key audiences in support of U.S. national interests, policies, and objectives. We seek to achieve this influence by understanding and engaging them with coordinated programs, plans, themes, messages, images, and products synchronized with the actions of all instruments of national power. The U.S. military plays an instrumental supporting role in strategic communication, primarily through information operations, public affairs, visual information, and defense support to public diplomacy. Strategic communication considerations should be associated with every military operation across the entire range of military operations from routine, recurring military activities in peacetime through major operations. Every commander should develop a coordinated and synchronized communication strategy and provide guidance for the support and execution of a coherent effort. Effectively synchronized strategic communication has the potential to achieve national, theaterstrategic and operational-level objectives in a manner that could lessen the requirement for combat in many operations. This is especially the case in circumstances where the focus of operations is on gaining and maintaining support of the relevant population, such as in counterinsurgency and other operations associated with irregular warfare. During the past five years, understanding of strategic communication and its impact on joint operations has continued to evolve across the joint community. These experiences and insights are described in this handbook. I encourage you to use the information in this handbook and provide feedback to help us capture value-added ideas for incorporation in emerging joint doctrine.

Download or read book Scandinavia and the Netherlands written by and published by . This book was released on 1914 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Joint Force Quarterly written by and published by . This book was released on 2006 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Commander s Handbook for Strategic Communication and Communication Strategy written by U. S. Command and published by . This book was released on 2012-10-30 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook, "Commander's Handbook for Strategic Communication and Communication Strategy," is a pre-doctrinal document on "Strategic Communication (SC)" and the development of communication strategy at all levels of command. It provides fundamental principles, techniques, and procedures that are evolving in the joint community and moving toward incorporation into joint publications. This handbook serves as a bridge between current practices in the field and the migration into doctrine. As such, the intent is to inform SC proponents, practitioners, doctrine writers, educators, and trainers of SC for inclusion in joint doctrine, education, and training. Synchronizing SC-related themes, messages, images and actions across the joint force is often critical to mission accomplishment. However, SC encompasses national-strategic level and non-DOD activities that are not under the direct control of the joint force commander (JFC). This adds to the complexity of the effort to adapt and apply themes, messages, images, and actions at each level within military operations to create desired and avoid undesired outcomes in selected audiences. The continuous, rapid communications flow in the information environment, facilitated by modern technological advances and media distribution methods, requires responsive, agile processes and capabilities to preserve and enhance the credibility and influence of the United States. To address these challenges through unified action, a whole-of government approach known as strategic communication (SC) has emerged. SC generally is accepted as "Focused United States Government (USG) efforts to understand and engage key audiences in order to create, strengthen or preserve conditions favorable for the advancement of USG interests, policies, and objectives through the use of coordinated programs, plans, themes, messages, and products synchronized with the actions of all instruments of national power." Further and more specifically, effective SC requires synchronization of crucial themes, messages, images, and actions with other nonlethal and lethal operations. The February 2006 Quadrennial Defense Review (QDR) identified SC as one of five specific "areas of particular emphasis" critical to the Department of Defense (DOD) ability to address a strategic environment "characterized by uncertainty and surprise." The QDR went on to state that DOD, "...must instill communication assessments and processes into its culture; developing programs, plans, policy, information and themes to support Combatant Commanders (CCDRs) that reflect the US Government's overall strategic objectives." The primary military capabilities that contribute to SC include public affairs (PA), information operations (IO), and defense support to public diplomacy (DSPD). This handbook outlines current doctrine, useful results from relevant studies, recognizes best practices, clarifies SC support requirements for the joint operation planning process, and offers other techniques and procedures currently used in the field. It also addresses some techniques, procedures, and implications for further development of SC-related joint doctrine, organizations, training, material, leadership and education, personnel, and facilities. A hypothetical vignette is included in Appendix J to assist in understanding the material.

Download or read book Two Case Studies of Successful Strategic Communication Campaigns Personal Experiences in Bosnia Stabilization Force Sfor and Formation of U S Afr written by U. S. Military and published by Independently Published. This book was released on 2019-03-27 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication has historically been cited as a weakness in U.S. military operations, both at the operational and strategic levels. Numerous studies have highlighted problems with U.S. abilities to promote a coherent message and influence the environment to be favorable to its strategic interests. Failures are easy to identify. The effects of poor communication can manifest themselves quickly; however, what about successes? Rarely are they discussed, perhaps because it is difficult to know when a campaign achieved enough of the desired effects such that leaders can claim success. In this book, Dr. Thomas Galvin suggests two more reasons-that contemporary metaphors or measures of success are flawed, and campaigns can only be studied longitudinally. Using his personal experiences in Stabilization Force-Bosnia and the formation of U.S. Africa Command, Dr. Galvin presents both a framework for analyzing strategic communication campaigns and the stories behind the two campaigns, which have succeeded in achieving long-term effects on their environments. The lessons learned from these cases are important for strategic leaders who must undertake the difficult challenges of crafting new communication campaigns for their organizations.This compilation includes a reproduction of the 2019 Worldwide Threat Assessment of the U.S. Intelligence Community.Chapter 1. Introduction * Chapter 2. The Problems with "Strategic Communication" * Background on the Term "Strategic Communication" * The Strategic Communication Campaign * Impetus for the Case Studies * Pettigrew's Triangle as a Lens * Chapter 3. Case Study I: The Bosnia Multi-Year Roadmap (MYRM) * Background of the MYRM * From the Dayton Accords to the Turn of the Century * Genesis of the MYRM * Maturity-Early 2001 and Beyond * Implications for Communication Campaigns * Limitations of the Campaign and Conclusion * Chapter 4. Case Study II: Creation of U.S. Africa Command (USAFRICOM) * Presidential Decision in a Caustic Environment * The USAFRICOM Leadership Team * The First Month-Analysis Phase * Winter 2007-2008: Continuing Analysis and Movement to Planning * Planning Phase and Rapid Growth- March-October 2008 * Full Operational Capability-October 2008 and Beyond * Implications for Communication Campaigns * Chapter 5. Analysis of the Case Studies * Content * Process * Context * Chapter 6. Implications for Strategic Communication Campaigns * Reasons to Create Named Campaigns * Six Essential Questions for Planning a Communication Campaign * Campaign Architecture * ConclusionThe approach of the book is to use a simple model from organizational development―Pettigrew's Triangle of process, content, and context―to understand both the communication environment and the campaign initiated within it. The Triangle is a useful lens to analyze and plan organizational change. Process refers to the processes of communication, or how organizations craft and spread messages. Content refers to the message itself: How well formulated is it? How aligned is it to the situation and the perspectives of audiences? How well does the message spread itself without extensive energy being expended by the organization? The two cases follow. Chapter 3 is the case study of the Bosnia Multi-Year Roadmap (MYRM) developed by the Stabilization Force-Bosnia (SFOR) in 2000-2001. The MYRM emerged from an internal project assigned by the commander of SFOR to foster greater integration and cooperation between the civilian and military organizations in theater.

Download or read book Strategic Communication and the Combatant Commander written by and published by . This book was released on 2009 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is important to emphasize the indispensable role that combatant commanders play in strategic communication (SC), which includes the coordination of statecraft, public affairs (PA), public diplomacy, military information operations, and other actions through which we engage and influence key global communities. Given the current negative assessment of U.S. efforts in this arena, a concurrent, balanced, and collaborative effort is required. Combatant commanders and their staffs, as well as deployed forces, are important instruments of influence. They are "current" in terms of what might have resonance and what will not. They have built personal relations and are unparalleled conduits of influence in virtually every country. These commanders realize that every member of their commands who interacts with any international audience, no matter how large or small, is their most important strategic communicator at that moment and location. This article explores the role of the combatant commander as a central conduit for, contributor to, and implementer of U.S. Government strategic communication. It also examines the concept of the "Influence Cycle" and presents a series of focused recommendations for the improvement of this critical national security function.

Download or read book Strategic Communication and the Geographic Combatant Commander Using Principles of War to Win Peace written by and published by . This book was released on 2007 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though the importance of strategic communication (SC) has been identified and often conceptualized at the National/Strategic level, it is at the Theater level and below that much of the interaction with adversaries and potential adversaries takes place. As such, the ability of the U.S. to win the long war will rely heavily on the ability of geographic combatant commanders (GCCs) to effectively plan for and employ the instruments of soft power, including SC. Through these efforts, the GCCs will wage the battle of ideas and, in doing so, aim to prevent the creation of new generations of enemies. To achieve success, GCCs will need to treat SC as they would any other mission area by applying selected principles of war. Through the proper planning and employment of SC, utilizing the principles of objective, unity of command/effort, offensive and mass, GCCs can defeat potential enemies before they reach the battlefield. This paper provides the current definition of SC, discusses the organizational framework supporting SC, analyzes the validity and necessity of SC as a GCC mission and examines SC efforts from the perspective of selected principles of war with a focus on how GCCs have used these principles to effectively employ SC. This paper concludes by providing recommendations for future employment of SC by the GCCs.

Download or read book Partnership for the Americas Western Hemisphere Strategy and U S Southern Command written by James G. Stavridis and published by NDU Press. This book was released on 2014-02-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its creation in 1963, United States Southern Command has been led by 30 senior officers representing all four of the armed forces. None has undertaken his leadership responsibilities with the cultural sensitivity and creativity demonstrated by Admiral Jim Stavridis during his tenure in command. Breaking with tradition, Admiral Stavridis discarded the customary military model as he organized the Southern Command Headquarters. In its place he created an organization designed not to subdue adversaries, but instead to build durable and enduring partnerships with friends. His observation that it is the business of Southern Command to launch "ideas not missiles" into the command's area of responsibility gained strategic resonance throughout the Caribbean and Central and South America, and at the highest levels in Washington, DC.

Download or read book Force Multiplying Technologies for Logistics Support to Military Operations written by National Research Council and published by National Academies Press. This book was released on 2014-12-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mission of the United States Army is to fight and win our nation's wars by providing prompt, sustained land dominance across the full range of military operations and spectrum of conflict in support of combatant commanders. Accomplishing this mission rests on the ability of the Army to equip and move its forces to the battle and sustain them while they are engaged. Logistics provides the backbone for Army combat operations. Without fuel, ammunition, rations, and other supplies, the Army would grind to a halt. The U.S. military must be prepared to fight anywhere on the globe and, in an era of coalition warfare, to logistically support its allies. While aircraft can move large amounts of supplies, the vast majority must be carried on ocean going vessels and unloaded at ports that may be at a great distance from the battlefield. As the wars in Afghanistan and Iraq have shown, the costs of convoying vast quantities of supplies is tallied not only in economic terms but also in terms of lives lost in the movement of the materiel. As the ability of potential enemies to interdict movement to the battlefield and interdict movements in the battlespace increases, the challenge of logistics grows even larger. No matter how the nature of battle develops, logistics will remain a key factor. Force Multiplying Technologies for Logistics Support to Military Operations explores Army logistics in a global, complex environment that includes the increasing use of antiaccess and area-denial tactics and technologies by potential adversaries. This report describes new technologies and systems that would reduce the demand for logistics and meet the demand at the point of need, make maintenance more efficient, improve inter- and intratheater mobility, and improve near-real-time, in-transit visibility. Force Multiplying Technologies also explores options for the Army to operate with the other services and improve its support of Special Operations Forces. This report provides a logistics-centric research and development investment strategy and illustrative examples of how improved logistics could look in the future.

Download or read book Seize the High Ground written by James A. Walker and published by Government Printing Office. This book was released on 2003 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[Seize the high ground is a] narrative history of the Army's aerospace experience from the 1950s to the present. The focus is on ballistic missile defense, from the early NIKE-HERCULES missile program through the SAFEGUARD acquisition site allowed by the 1972 ABM Treaty to the more advanced 'Star Wars' concepts studies toward the end of the century. [What is] covered is not only the technological response to the threat but the organizational and tactical development of the commands and units responsible for the defense mission"--CMH website.

Download or read book Through the Joint Interagency and Multinational Lens written by Dr. David A. Anderson and published by US Army Command and General Staff College Press. This book was released on 2015-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Integration of the Armed Forces 1940 1965 written by Morris J. MacGregor and published by Government Printing Office. This book was released on 1981 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMH Pub 50-1-1. Defense Studies Series. Discusses the evolution of the services' racial policies and practices between World War II and 1965 during the period when black servicemen and women were integrated into the Nation's military units.

Download or read book The Armed Forces Officer written by Richard Moody Swain and published by Government Printing Office. This book was released on 2017 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1950, when he commissioned the first edition of The Armed Forces Officer, Secretary of Defense George C. Marshall told its author, S.L.A. Marshall, that "American military officers, of whatever service, should share common ground ethically and morally." In this new edition, the authors methodically explore that common ground, reflecting on the basics of the Profession of Arms, and the officer's special place and distinctive obligations within that profession and especially to the Constitution.

Download or read book Department of Defense Dictionary of Military and Associated Terms written by United States. Joint Chiefs of Staff and published by . This book was released on 1979 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Leveraging the Private Sector written by Cary Coglianese and published by Taylor & Francis. This book was released on 2010-09-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leveraging the Private Sector offers the first sustained analysis of public and private sector initiatives designed to encourage firms and industries to use their own management expertise to improve their environmental performance. Cary Coglianese and Jennifer Nash bring together original empirical studies by the nation?s leading experts on recent public and private sector experiments. Do management-based strategies lead to improved environmental outcomes? What kinds of strategies hold the most promise? Leveraging the Private Sector addresses these questions through studies of state pollution prevention planning laws, private sector purchasing requirements, and federal risk management regulations, among others. The contributors show that efforts to leverage private sector experience and knowledge can have a distinctive contribution in the future of environmental protection. Ultimately, a firm's broader management practices shape its environmental performance. Public and private sector strategies that seek to influence these practices directly can help bring about further environmental improvements. This book breaks new ground by investigating a new and promising approach for advancing the economy and the environment.