Download or read book The One Idea Rule written by Mark Rennella, PhD and published by BenBella Books. This book was released on 2023-08-29 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on a simple principle and designed to bolster writers’ confidence and skills, writing coach at Harvard Business School Mark Rennella offers practical advice for students and budding writers—with the goal of leveling the playing field between beginners and those with more experience. After a 30-year career as a writer, instructor, and editor, Mark Rennella has crafted a battle-tested method to help students and young professionals who want to improve their writing: the One-Idea Rule, anchored on the assertion that every component of a successful piece of writing should express only one idea. With The One-Idea Rule, writers embarking on their adult lives and professional journeys will have a reliable methodology they can easily remember and count on for all of their writing tasks, as well as increased confidence about the cogency of their writing and its potential for impact in the public sphere. Most advice about writing looks like a long laundry list of dos and don’ts. For those already accomplished as writers, these lists can be a helpful addition to an already-developed communication style. But for teens starting college and young professionals entering the workforce, it can be challenging to wield such complex advice to tackle increasingly demanding writing assignments. The One-Idea Rule is a writing primer aligned and empathetic with any young writer's needs.
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Download or read book Heinlein s Rules written by Dean Wesley Smith and published by Wmg Publishing. This book was released on 2016-03-07 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than a hundred published novels and more than seventeen million copies of his books in print, USA Today bestselling author Dean Wesley Smith follows five simple business rules for writing fiction. And now, he shares how those rules helped shape his successful career. In this WMG Writer's Guide, Dean takes you step-by-step through Heinlein's Rules and shows how following those rules can change your writing-and career-for the better. Simple rules, yet deceptively hard to follow. Do you have the courage to take a hard look at your writing process and follow Heinlein's Rules? Dean shows you how. "Dean Wesley Smith's blog gives both a slightly different view of the publishing world than I'd seen before and detailed hands-on "here's how to get from A to B" instruction." - Erin M. Hartshorn, Vision: A Resource for Writers
Download or read book Why I Write written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
Download or read book How to Write a Novel written by Nathan Bransford and published by Nathan Bransford. This book was released on 2019-10-15 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."
Download or read book The 10X Rule written by Grant Cardone and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.
Download or read book Entrepreneurs Managers and Leaders written by A. Mayo and published by Springer. This book was released on 2016-05-23 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals how leadership evolves through the story of the American airline industry across the 20th century. Entrepreneurs dominate the industry's early history, but as the industry evolved a new breed of managers emerged who built a dominant business model that enabled their companies to grow dramatically.
Download or read book Zone One written by Colson Whitehead and published by Anchor. This book was released on 2011-10-18 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • From the two-time Pulitzer Prize-winning author of The Underground Railroad and The Nickel Boys: A pandemic has devastated the planet, sorting humanity into two types: the uninfected and the infected, the living and the living dead. • "One of the best books of the year." —Esquire After the worst of the plague is over, armed forces stationed in Chinatown’s Fort Wonton have successfully reclaimed the island south of Canal Street—aka Zone One. Mark Spitz is a member of one of the three-person civilian sweeper units tasked with clearing lower Manhattan of the remaining feral zombies. Zone One unfolds over three surreal days in which Spitz is occupied with the mundane mission of straggler removal, the rigors of Post-Apocalyptic Stress Disorder (PASD), and the impossible task of coming to terms with a fallen world. And then things start to go terribly wrong… At once a chilling horror story and a literary novel by a contemporary master, Zone One is a dazzling portrait of modern civilization in all its wretched, shambling glory. Look for Colson Whitehead’s new novel, Crook Manifesto, coming soon!
Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Download or read book The Rule of One written by Ashley Saunders and published by Skyscape. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their world, telling the truth has become the most dangerous crime of all. In the near-future United States, a one-child policy is ruthlessly enforced. Everyone follows the Rule of One. But Ava Goodwin, daughter of the head of the Texas Family Planning Division, has a secret--one her mother died to keep and her father has helped to hide for her entire life. She has an identical twin sister, Mira. For eighteen years Ava and Mira have lived as one, trading places day after day, maintaining an interchangeable existence down to the most telling detail. But when their charade is exposed, their worst nightmare begins. Now they must leave behind the father they love and fight for their lives. Branded as traitors, hunted as fugitives, and pushed to discover just how far they'll go in order to stay alive, Ava and Mira rush headlong into a terrifying unknown.
Download or read book Parenting with Dignity written by Mac Bledsoe and published by Penguin. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Download or read book Controlling Language in Industry written by Stephen Crabbe and published by Springer. This book was released on 2017-01-30 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth study of controlled languages used in technical documents from both a theoretical and practical perspective. It first explores the history of controlled languages employed by the manufacturing industry to shape and constrain the information in technical documents. The author then offers a comparative analysis of existing controlled languages and distills the best-practice features of those language systems. He concludes by offering innovative models that can be used to develop and trial a new controlled language. This book will be of interest to linguists working in technical and professional communication, as well as writers and practitioners involved in the production of technical documents for companies in multiple industries and geographical locations.
Download or read book The Boston Cosmopolitans written by M. Rennella and published by Springer. This book was released on 2008-03-31 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the progression of cosmopolitanism from the private experience of a group of artists and intellectuals who lived and worked in Boston between 1865 and 1915 to finished works of monumental art that shaped public space.
Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
Download or read book The Ideas That Rule Us written by Nathan J. Murphy and published by Prepolitica. This book was released on 2024-04-30 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: “For much of my life, […] I was unaware that my words echoed a script I was conditioned to follow, that the lights illuminated only that which I expected to see, and that the orchestra was merely a recording that had been playing since long before my birth.” - Nathan J. Murphy In The Ideas That Rule Us, political theory researcher, author, and technology entrepreneur Nathan J. Murphy takes an eye-opening, multi-disciplinary deep dive into how others’ ideology, perceived societal norms, and pop culture influences shape our lives, through our decision-making, political affiliations, and consumer spending. Murphy deftly weaves over 4 years of political, cognitive, and sociological research into a very relatable and practical discussion about the fascinating origins of the many influential ideas and ideologies that rule our lives. He also examines the undeniable bond between the abstract and the emotional —a relationship that plays a dominant role in the human condition… and the quality of our lived experience. In The Ideas That Rule Us, you will learn: ● The three major ideological fights that are playing out now - and will affect societies world-wide in coming decades, including globalization, the housing crisis and drug legalization and acceptance ● How ideology has been used to change history and influence societal norms, including a three-point plan historically used by wicked elites to change the ideologies of the poor in many different countries ● Where ideologies go to die, and why major overriding ideas take 50-60 years to evolve, such as the gradual reduction in the influence of Christianity in the UK. ● The fascinating field of cognitive neuroscience and how different cultural environments can profoundly impact our brain function and the sort of people we eventually become Whether you want to understand how your social environment has impacted who you, or you’re a political activist who wants to learn how to leverage that which underlies political expression, The Ideas That Rule Us is your key to unlocking a new understanding of a very complex and influential topic. "A well-researched, thought-provoking reconsideration of society’s sacred cows." - KIRKUS Reviews - Our Verdict: GET IT Praise for the book: "Human experience is fundamentally composed of two things: the incoming stimulations that hit our sensory apparatus, and the ideas that we carry around about the world and which influence how we construe our perceptions. While the first is mainly governed by biological constraints, the latter is subject also to social and cultural negotiation. In his insightful book The Ideas That Rules Us, Nathan, J. Murphy walks us through an impressive amount of research and literature to investigate how systems of ideas, for instance in the form of religion, ideology and policy, come to shape our thoughts and behaviors, often in ways we are not fully aware of." Professor Kristian Tylén Cognitive Science and Semiotics Aarhus University "A broad and insightful dismantling of the constructs that influence much of our social and political environment” Professor Andrew Barron, School of Natural Sciences Macquarie University "A bold new explanation for why politics and ideology work the way they do." Russell Max Simon Political Reporter, Albuquerque Journal Deputy Press Secretary for U.S. Senate Campaign "Nathan uses simple language to shine a light on the fallacies of the philosophies underlying societal thought." Dr Imad Ahmed Postdoctoral Research Fellow University College London "An impressive connective study that brings together and makes sense of a wide array of scientific disciplines" Dr. Sam Nightingale Associate Professor University of Cape Town "Aspects of this book have changed how I think about politics." Simon Gentry, Strategic Communications Counsel Atticus Partners
Download or read book Co Opetition written by Adam M. Brandenburger and published by Crown Currency. This book was released on 1997-12-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
