Download or read book The Omnipowerful Brand written by Frank Delano and published by AMACOM/American Management Association. This book was released on 1999 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frank Delano shares his secrets on how to find a powerful brand name, and how to catapult an average product into stardom. This text covers a step-by-step process for channelling creativity into productive directions, measuring the apporpriateness and evaluating names for use and availability.
Download or read book Brand Slam written by Frank Delano and published by Lebhar-Friedman. This book was released on 2001 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wake-up call for CEOs and product managers alike, Delano debunks overwrought strategic planning and loads your bases for the chance at a brand slam hit out of the marketing ballpark. Case studies and personal experience round out this remarkable call to action.
Download or read book Choice written by and published by . This book was released on 1999 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketer s Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Download or read book I Am Omnipowerful written by Dr. Otto Umana and published by iUniverse. This book was released on 2013-10-16 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moses was the only man bold enough to ask God, Who are you? The answer he received was as mesmerizing as the burning bush. The scripture from Exodus 3:1315 reveals that God said to Moses, I am who I am. Ever since that encounter, mankind has come up with many words to describe God, but perhaps the best one yet is omnipowerful. In this inspiring study, medical missionary Dr. Otto Umana explores the wonderful miracles performed by God. He considers Gods true presence, love, and power; miracles that he has performed throughout time; and ways to forge a closer personal relationship with him. While Dr Umana does not claim to have seen God face-to-face, he has been blessed by his miracles, power, and loveand youll be thrilled by his telling of true stories of men and women who trusted God, made him their refuge and strength, and received answers to their prayers. Reinvigorate your faith and develop a deeper relationship with the Lord with I Am Omnipowerful.
Download or read book Searcher written by and published by . This book was released on 2000 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Library Journal written by and published by . This book was released on 1998-07 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Download or read book Omni personal Luxury written by Rebecca Schmitt and published by Palgrave Macmillan. This book was released on 2022-12-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.
Download or read book Live Company written by Anne Alvarez and published by Routledge. This book was released on 2012-11-12 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children whose minds as well as bodies have been damaged by the intrusions of sexual abuse, violence or neglect, and others, quite different, who are handicapped by their own mysterious sensitivities to more minor deprivations, may experience a type of black despair and cynicism that require long-term treatment and test the stamina of the psychotherapist to the utmost. In Live Company, Anne Alvarez reflects on thirty years' experience of treating autistic, psychotic and borderline children and adolescents by the methods of psychoanalytic psychotherapy. Central to the book is the moving story on an autistic child's long struggle between sanity and madness, in which the author describes the arduous journey that she as therapist and he as patient made towards new understanding and his partial recovery. Modern developments in psychoanalytic theory and technique mean that such children can be treated with some success. In the book the author discusses these developments, and also describes some of the areas of convergence and divergence between organicist and psychodynamicist theories of autism. Particularly important is her integration of psychoanalytic theory with the new findings in infant development and infant psychiatry. This has enabled her to formulate some new and exciting ideas and speculate on the need for some additions to established theory. Anne Alvarez has produced a professionally powerful and englightening book, drawn from her extensive experience as a child psychotherapist at the Tavistock Clinic, which will be of interest to all professionals involved with children and adolescents as well as anyone interested in madness and the growth of the mind.
Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2021-05-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Download or read book Companies and Their Brands written by and published by . This book was released on 2008 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands and Their Companies written by and published by . This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Drug Company Next Door written by Alexa S. Dietrich and published by NYU Press. This book was released on 2013-06-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drug companies produce chemical substances that can save, extend, or substantially improve the quality of human life.However, even as the companies present themselves publicly as health and environmental stewards, their factories are a significant source of air and water pollution--toxic to people and the environment. In Puerto Rico, the pharmaceutical industry is the backbone of the island's economy: in one small town alone, there are over a dozen drug factories representing five multinationals, the highest concentration per capita of such factories in the world. It is a place where the enforcement of environmental regulations and the public trust they ensure are often violated in the name of economic development.
Download or read book Wally Olins on Brand written by Wally Olins and published by Thames & Hudson. This book was released on 2004-04-17 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further. Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our lives—the towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charities—are given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant social—as well as business—developments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Brand New Theology written by McGee, Paula L. and published by Orbis Books. This book was released on 2017-03-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: McGee critiques the popular Health & Wealth message so prominently targeted especially to black Christian women. She examines the preaching and writing of T. D. Jakes as the most representative of a new phenomenon, the New Black Church, a new form of prosperity gospel that signifies what she calls the Wal-Martization of religion."
Download or read book Speak American Too written by Paul Jankowski and published by . This book was released on 2014-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
