Download or read book The Olympics Don t Take American Express written by Rob Prazmark and published by Page Publishing Inc. This book was released on 2023-12-13 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about an ordinary guy who lived an extraordinary life representing some of the greatest properties in the world, working with an amazing range of characters. From Jerry Jones to Mitt Romney to Juan Antonio Samaranch to Mark McCormack, the book tracks hunting the big game and the games that are played at the highest levels. The book could be called "Tales from the Crypt" and serves as a teaching school for all that want to enter the field of sports and event marketing and all salespeople in this country and around the world.

Download or read book The Olympics Don t Take American Express written by Rob Prazmark and published by . This book was released on 2023-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about an ordinary guy who lived an extraordinary life representing some of the greatest properties in the world, working with an amazing range of characters. From Jerry Jones to Mitt Romney to Juan Antonio Samaranch to Mark McCormack, the book tracks hunting the big game and the games that are played at the highest levels. The book could be called "Tales from the Crypt" and serves as a teaching school for all that want to enter the field of sports and event marketing and all salespeople in this country and around the world.

Download or read book Olympic Turnaround written by Michael Payne and published by Bloomsbury Publishing USA. This book was released on 2006-01-30 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.

Download or read book Sign Wars written by Robert Goldman and published by Guilford Press. This book was released on 1996-05-21 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

Download or read book Creating Business Magic written by David Morey and published by Mango Media Inc.. This book was released on 2018-05-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations. Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers—like Disney, Apple, and Amazon—you are not the innovation leader you need to be in today’s marketplace. In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act—from Harry Houdini to Pen and Teller—and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition. "The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.” —from the introduction by David Copperfied

Download or read book Paying with Plastic second edition written by David S. Evans and published by MIT Press. This book was released on 2004-12-17 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive account of the trillion-dollar payment card industry. The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. Paying with Plastic is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes—including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce—that could alter the payment card industry dramatically in the years to come.

Download or read book Intellectual Property Unfair Competition and Publicity written by Nari Lee and published by Edward Elgar Publishing. This book was released on 2014-04-25 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dealing with rights and developments at the margin of classic intellectual property, this fascinating book explores emerging types of regulations and how existing IP regimes inform and influence the judicial and legislative creation of _substitute‘ IP

Download or read book Sports Inc written by Phil Schaaf and published by Prometheus Books. This book was released on 2009-12-30 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: For students interested in a career in sports entertainment or professionals already in the business, "Sports, Inc." has the latest information on one of the most dynamic and growing areas of the entertainment industry today. Illustrations.

Download or read book Intellectual Property Law and Policy Volume 11 written by Hugh Hansen and published by Bloomsbury Publishing. This book was released on 2010-11-19 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 16th Annual volume in the series collecting the presentations and discussion from the Annual Fordham IP Conference. The contributions, by leading world experts, analyse the most pressing issues in copyright, trademark and patent law as seen from the perspectives of the USA, the EU, Asia and WIPO. This volume, in common with its predecessors makes a valuable and lasting contribution to the discourse in IP law. The contents, while always informative, are also critical and questioning of new developments and policy concerns. Praise for the series: "This must be one of the most enjoyable and thought-provoking conferences in the IP field. The high quality of the speakers is matched by the intense, audience-led debates and challenges which follow." The Honourable Mr Justice Laddie, Royal Courts of Justice, London "Faculty for this conference are always well-known 'names' _ well respected leaders in their fields, speaking with a combination of candor and timeliness that is unrivaled by any other forum of its kind." Honorable Marybeth Peters, Register of Copyrights, United States Copyright Office.

Download or read book Sports Law written by Simon Gardiner and published by Routledge. This book was released on 2012-03-12 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long established as the market leading textbook on sports law, this much-anticipated new edition offers a comprehensive and authoritative examination of the legal issues surrounding and governing sport internationally. Locating the legal regulation of sport within an explicit socio-economic context, this refocused edition is divided into four core parts: Governance & Sport; Commercial Regulation; Sports Workplace; and Safety in Sport. Recent developments covered in this edition include: EU competition law interaction with sport under arts. 101 and 102 of the Treaty on the Functioning of the European Union; the current World Anti-Doping Agency code; analysis of the recent Court of Arbitration for Sport Jurisprudence; reforms of the transfer system in team sports; anti-discrimination provisions in sport; engagement with match fixing; a focus on the legal context of 2012 London Olympics. Essential reading for students studying sports law or sports-related courses, this textbook will also prove useful to sports law practitioners and sports administrators in need of a clear companion to the field.

Download or read book Global Television And The Politics Of The Seoul Olympics written by James F. Larson and published by James F. Larson. This book was released on 1993-12-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sports Marketing written by John A. Davis and published by Edward Elgar Publishing. This book was released on 2013-09-30 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports

Download or read book The Sponsored Life written by Leslie Savan and published by Temple University Press. This book was released on 2010-06-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."

Download or read book Critical Readings Sport Culture And The Media written by Rowe, David and published by McGraw-Hill Education (UK). This book was released on 2003-12-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Designed to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Sp?, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley

Download or read book Dishonored Games written by Vyv Simson and published by SP Books. This book was released on 1992 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every four years, the Olympics are celebrated with a flood of congratulatory coverage. In all the books, articles and documentaries extolling the beauty and purity of the Olympic Ideal, only cursory notice is given to the Lausanne-based International Olympic Committee (I.O.C.) and its little known President, Juan Antonio Samaranch. "Dishonored Games" explodes the carefully cultivated image and idealistic hype behind the I.O.C. and its self-perpetuating leadership. The book reveals influence peddling, lavish gifts and bribes, and abuse of power in the Olympic movement.

Download or read book American Motorcyclist written by and published by . This book was released on 1988-09 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.

Download or read book Advertising Strategy written by Tom Altstiel and published by SAGE. This book was released on 2006 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.