Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette Books. This book was released on 2012-02-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
Download or read book The Obvious written by Bill Walsh and published by Caboodle. This book was released on 2012-04-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive look at specifically what it takes to breakthrough your biggest challenges and live your biggest dreams! It gives you the keys for you to make it happen by identifying "The Universal Laws for Business Success." Once you know what they are, you can put them into action to get the results you want. Bill Walsh and Power Team International are dedicated to giving you the obvious tools (and even the not-so-obvious ones) to expedite your success. He knows firsthand what it takes to overcome challenges and make your business and lifestyle dreams happen. Bill's vision is to provide mentoring opportunities for people like you who are ready for massive success!
Download or read book An Obvious Fact written by Craig Johnson and published by Penguin. This book was released on 2017-09-05 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twelfth Longmire novel, Walt, Henry, and Vic discover much more than they bargained for when they are called in to investigate a hit-and-run accident involving a young motorcyclist near Devils Tower—from the New York Times bestselling author of Land of Wolves In the midst of the largest motorcycle rally in the world, a young biker is run off the road and ends up in critical condition. When Sheriff Walt Longmire and his good friend Henry Standing Bear are called to Hulett, Wyoming—the nearest town to America's first national monument, Devils Tower—to investigate, things start getting complicated. As competing biker gangs; the Bureau of Alcohol, Tobacco, and Firearms; a military-grade vehicle donated to the tiny local police force by a wealthy entrepreneur; and Lola, the real-life femme fatale and namesake for Henry's '59 Thunderbird (and, by extension, Walt's granddaughter) come into play, it rapidly becomes clear that there is more to get to the bottom of at this year's Sturgis Motorcycle Rally than a bike accident. After all, in the words of Arthur Conan Doyle, whose Adventures of Sherlock Holmes the Bear won't stop quoting, "There is nothing more deceptive than an obvious fact."
Download or read book Beyond The Obvious written by Christine Page and published by Random House. This book was released on 2011-04-30 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intuition is our wise, compassionate friend who helps us to clarify decisions, to avoid unpleasant situations and to access the deeper levels of awareness. But beyond this, the intuition awakens us to ourselves, leading us on a journey of enlightenment until we eventually merge with our essential being. The various stages of the pilgrimage are reflected in stories from the author's own life and encourage us to expand our consciousness from the state of "hoping", through the phase of "believing" until we experience the undeniable "knowing". Following many years of fulfillment in the caring professions, Dr Christine Page has become a highly respected international teacher bringing her inspirational talents to the psycho-spiritual field.
Download or read book Designing the Obvious written by Robert Hoekman (Jr.) and published by Pearson Education. This book was released on 2011 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
Download or read book The War Against the Obvious written by cornelius eady and published by . This book was released on 2018-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the finest poems by one of the U.S.'s most accomplished poets - with added musical download of songs recorded by his band.
Download or read book Everything is Obvious written by Duncan J. Watts and published by Atlantic Books. This book was released on 2011-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.
Download or read book The Elusive Obvious written by Moshe Feldenkrais and published by North Atlantic Books. This book was released on 2019-04-23 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the transformative insights of movement pioneer Moshe Feldenkrais Essential reading for somatic practitioners, movement teachers, performing artists, and anyone interested in self-improvement and healing As a scientist, martial artist, and founder of the Feldenkrais Method, Moshe Feldenkrais wrote several influential books on the relationship between movement, learning, and health. The Elusive Obvious is a thorough and accessible explanation of the method that is more relevant today than when it was first published, as current research strongly supports many of its insights. The Feldenkrais Method has two main strands: Awareness Through Movement and Functional Integration. Both are renowned worldwide for their ability to reduce pain and anxiety, cultivate vitality, and improve performance. This new edition of The Elusive Obvious includes a beautiful presentation featuring a fold-out insert with illustrations that depict these two approaches. By uncovering solutions that are often hidden in plain sight, this book can help you learn to move with greater ease, grace, and efficiency through the Feldenkrais Method.
Download or read book Matter written by Peter Sheahan and published by BenBella Books, Inc.. This book was released on 2016-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization. In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets—from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches to business that you can use to influence and partner with the right customers and clients to win in our radically changing world. Through their journeys, you will find the inspiration and courage to lean in to complexity and solve the higher value problems that matter most. Don't just read this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.
Download or read book Look Beyond the Obvious written by Edward F. Schultz and published by Archway Publishing. This book was released on 2016-05-04 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: If two people always agree, one of them is unnecessary, Henry Ford once said. He was on to something: The best businesspeople suggest alternatives to ideas and strategies. When practiced effectively, this can lead to innovations that dramatically boost sales. Edward F. Schultz, a leading consultant to businesses both big and small, explains why conventional or group thinking results in conventional results--something no business owner wants. The key to lasting success is engaging in differential thinking, which will allow you to. retain top-quality employees; help customers achieve their goals; provide employees with the support they need to succeed; reduce inefficiencies and ineffectiveness; and achieve small, incremental goals on the way to your ultimate target. Each chapter includes separate insights designed to address a different element of leadership, weaving together theory and practical application. Filled with real-life scenarios on coaching employees and managers, this guidebook for owners, leaders and entrepreneurs will get you the bottom-line results you crave. But youll only get them when you Look Beyond the Obvious.
Download or read book The Obvious Secret written by Bruce C. Steffens and published by Dorrance Publishing. This book was released on 2018-02-13 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Obvious Secret: A Discipleship Journey to Christian Maturity By: Bruce C. Steffens The Obvious Secret explores the various major beliefs of the Christian faith from a logical and analytical standpoint. It is intended for two purposes. First, it is a resource to develop Christian discipleship curriculum for teachers and instructors. Secondly, it is self-study resource for seekers, new believers, and even established believers. It contains a systemic approach to understand the “why” of what we believe and then helps one to establish and deepen a personal relationship with God. The book is not intended to tell someone what to believe, but rather to give the logical reasons related to belief topics and allow a person to discover the truth of the belief for themselves. However, without a vibrant relationship with God, all the understanding of God’s principles and truths are academic. A mature disciple is the person whose best friend is God and who helps those around him or her to know God’s love and create their own relationship with God.
Download or read book Non Obvious written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.
Download or read book Infinite Possibility written by B. Joseph Pine and published by Berrett-Koehler Publishers. This book was released on 2011-08-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business. “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation
Download or read book Overlooking the Obvious written by James R. Fox and published by AbsolutelyAmazingebooks.com. This book was released on 2022-03-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A crime thriller with the dramatic breath of a Martin Scorsese movie. Gangsters, terrorists, bikers, cops, you name it -- they're all here clashing together as goons wipe out their competition and bombers blow up parts of New York City. It'll keep you going." —H. L. Osterman, Short Changed Milton Stone is a doctor in Brooklyn who is dealing in drugs. His partner Finn McCoole has control of several bars and strip clubs where the drugs are sold. Nick Morosco is the bag man who has been skimming some of the profits of the drugs. On the night of the wedding of Stone's daughter Karen and Herb Fishman, a body was found. The body is Nick Morosco. Stone and McCoole have a falling out that only escalates. Meanwhile, an Israeli Ari Habbib has been radicalized by ISIS and is planting bombs in New York City. Will the doctor be indicted for dealing in drugs and murder? Will the terrorist Ari Habbib be brought to justice? Overlooking the Obvious will answer these questions in the end.
Download or read book In Search of the Obvious written by Jack Trout and published by John Wiley & Sons. This book was released on 2008-12-22 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.
Download or read book For All the Obvious Reasons written by Lynn Stegner and published by Skyhorse Publishing, Inc.. This book was released on 2016-06-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: For All the Obvious Reasons is Lynn Stegner’s superb collection of nine, remarkably distinct tales of passion, clear-eyed wisdom, and honesty honed to a cutting edge. These are stories the reader can’t shake: A woman living a marital shadow-life realizes that her long compensating heart has begun to ominously decompensate. An affluent New Yorker becomes a hoarder to escape a future he cannot bear to take up. A baby dies in a miasma of sibling resentments and from that, the secrets of culpability unravel. A construction worker and a bereaved young neighbor together find a way to be in a broken world. And in the beautifully moving narrative that closes the volume, a story about the depth of goodness and duty, and of the profound love they both define and prevent. From the wild rivers of British Columbia to the cement jungle of Manhattan, Stegner pulls us from our own worlds into her own. With luminous particulars and in richly orchestrated language, these stories sound the vibrant, sometimes anguished music that composes human lives. Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
Download or read book Managing the Obvious written by Charles A. Coonradt and published by . This book was released on 1993 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: More companies & individuals fail because they are unwilling to recognize or deal with information readily at hand, than fail because of the economy, the marketplace, or lack of luck. Shakespeare said it all in Much Ado About Nothing. We make it too tough. Success is a product of correct responses to the information & circumstances that are placed before us. MANAGING THE OBVIOUS is straightforward & delivered in a style that encourages the reader to make simple changes in their life & mindset which will increase their success. Coonradt brings 20 years of experience in assisting people & the organizations they make up, achieve measureable results. The principles have been used by Pepsi Cola, Quaker Oats Company, Fleming Foods, American Stores, First Interstate Bank, Browning-Ferris Industries, United Artists Cable Systems, Wendy's, McDonalds, & others around the globe. MANAGING THE OBVIOUS follows in the path of the consistently high selling text THE GAME OF WORK. The tradition continues of making good companies great, & great companies extraordinary.
