Download or read book The Next Marketing Handbook for Independent Schools written by Rick Cowan and published by National Assn of Independent. This book was released on 1991-01-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)

Download or read book New Marketing Handbook for Independent Schools written by Committee on Boarding Schools and published by . This book was released on 1987-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New Marketing Handbook for Independent Schools written by and published by . This book was released on 1987 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Audio Visual Marketing Handbook for Independent Schools written by Committee on Boarding Schools and published by . This book was released on 1987-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook, sponsored by the National Association of Independent Schools, is a how-to booklet offering specific advice on the production of video or slide/tape programs for the marketing of independent schools.

Download or read book The NAIS Handbook on Marketing Independent Schools written by Kathleen Hanson and published by . This book was released on 2011 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Download or read book The Ultimate Guide to School Marketing Strategies written by Ralph Cochran and published by Createspace Independent Publishing Platform. This book was released on 2017-06-10 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how implementing an inbound marketing strategy could increase enrollment at your private school. This helpful book is filled with tips and strategies you need to effectively market your school and attract the right students!

Download or read book The Complete Independent Movie Marketing Handbook written by Mark Steven Bosko and published by . This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.

Download or read book Resources in Education written by and published by . This book was released on 1994 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The NAIS Head Search Handbook written by Vince Watchorn and published by . This book was released on 2018-02-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book School Marketing Handbook written by Bryan Foster and published by School Marketing e-Handbook. This book was released on 2008 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.

Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley

Download or read book The NAIS Enrollment Management Handbook written by National Association of Independent Schools and published by . This book was released on 2012 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're new to enrollment management or just want to fine-tune your program, this handbook offers wise counsel on broad strategies as well as tactics you can put to use immediately. Expert authors bring the unique independent school perspective to advice about how to: structure your enrollment management operation for results; make smart use of tuition setting, financial aid, and institutional discounting to reach enrollment and revenue targets; lay the foundation for success through institutional research, strategic marketing planning, brand stories, and technology; coordinate recruitment and retention so your school doesn't lose hard-won students at re-enrollment time; [and] ensure your enrollment management is streamlined, not siloed -- a school-wide approach from the time families first learn of your school until their students graduate."--Back cover.

Download or read book Marketing Your School written by Simon Hepburn and published by Lulu.com. This book was released on 2014-10-02 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thoroughly worthwhile read. 'Marketing Your School' is a perfect guide for all those charged with schools' marketing. Especially good for those just starting out, or for schools who do not have a large marketing function. Packed with many excellent ideas and a really useful chapter on evaluating marketing." Rachel Hadley-Leonard, Founder of RHL Consulting. The book includes advice from experts in design (Helen West), customer relationship marketing (Tim Latham) and primary school marketing (Nic Eversett) as well as case studies from private and state schools. Each chapter concludes with a handy checklist. To find out more about the ideas behind the book visit www.marketingadviceforschools.com

Download or read book Marketing written by Catherine O'Neill Grace (ssd) and published by . This book was released on 2001 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamentals of School Marketing written by Johanna M. Lockhart and published by Rowman & Littlefield. This book was released on 2016-09-08 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend.

Download or read book Lessons from Privilege written by Arthur G. Powell and published by Harvard University Press. This book was released on 1996 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, a renowned historian of education searches out the lessons that private schooling might offer public education as cries for school reform grow louder. Arthur Powell uses the experience of private education to put the whole schooling enterprise in fresh perspective. He shows how the sense of schools as special communities can help instill passion and commitment in teachers, administrators, and students alike - and how passion and commitment are absolutely necessary for educational success. The power of economic resources, invested fully in schools, also becomes pointedly clear here, as does the value of incentives for teachers and students.