Download or read book The Newspaper Era of National Advertising written by and published by . This book was released on 1921* with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Advertising in Newspapers written by Neil Hopper Borden and published by . This book was released on 1946 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Newspaper Era of Advertising written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1921* with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Download or read book National Advertising in Newspapers written by New York Times Company and published by . This book was released on 1932 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Breaking News written by Chris R. Kyle and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first newspaper arrived in England in 1620 and sparked a huge demand for up-to-the minute reports on domestic and world events. Men and women in Renaissance England were addicted to news, whether from the battlefields of Europe, or the scandal-filled salons of its courtiers. Newspapers commented on politics, crime, omens, bad weather, natural disasters, and strange apparitions. Breaking News traces the development of the newspaper in England, from its origins in manuscript letters and imported corantos in ShakespeareÕs England, to the introduction of daily newspapers, regional journals, and specialist magazines around 1700, as well as the first stirrings of American journalism. The examples of early journalism illustrated here reveal the indelible mark the early English newspaper has left on modern news culture. Chris R. Kyle is associate professor of history at Syracuse University. Jason Peacey is lecturer in history at University College London.

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1941 written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1942 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1939 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book High Adventure in Advertising written by William A. Thomson and published by . This book was released on 1952 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1942 written by and published by . This book was released on 1942 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fourth Estate written by and published by . This book was released on 1927 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising The Uneasy Persuasion RLE Advertising written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Download or read book Media Capture written by Anya Schiffrin and published by Columbia University Press. This book was released on 2021-06-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.

Download or read book National Advertising Expenditures by Classifications in Newspapers Magazines Chain Radio Farm Journals written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1941 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1944 written by and published by . This book was released on 1944 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1939 written by and published by . This book was released on 1939 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1940 written by and published by . This book was released on 1940 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: