Download or read book The Next Marketing Handbook for Independent Schools written by Rick Cowan and published by National Assn of Independent. This book was released on 1991-01-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)
Download or read book The NAIS Handbook on Marketing Independent Schools written by Kathleen Hanson and published by . This book was released on 2011 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The NAIS Enrollment Management Handbook written by National Association of Independent Schools and published by . This book was released on 2012 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're new to enrollment management or just want to fine-tune your program, this handbook offers wise counsel on broad strategies as well as tactics you can put to use immediately. Expert authors bring the unique independent school perspective to advice about how to: structure your enrollment management operation for results; make smart use of tuition setting, financial aid, and institutional discounting to reach enrollment and revenue targets; lay the foundation for success through institutional research, strategic marketing planning, brand stories, and technology; coordinate recruitment and retention so your school doesn't lose hard-won students at re-enrollment time; [and] ensure your enrollment management is streamlined, not siloed -- a school-wide approach from the time families first learn of your school until their students graduate."--Back cover.
Download or read book New Marketing Handbook for Independent Schools written by Committee on Boarding Schools and published by . This book was released on 1987-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 2021 2022 NAIS Trendbook written by National Association of Independent Schools and published by . This book was released on 2021-08-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: trends affecting independent schools
Download or read book The Tuition Book written by Simon Jeynes and published by Independent School Manageme. This book was released on 2007 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tuition, supplemented by income from auxiliary programs such as extended day and summer programs, is how you fund your school. But how do you use tuition to sustain education excellence over time? The Tuition Book: Theory, Implementation, and Financial Aid is your comprehensive resource guide. It provides solid research in tuition setting and proven techniques for implementation that will support your school in remaining viable and on mission. An examination of financial aid policy addresses need-based aid, merit scholarships, financial aid processing, financial aid to further mission, tuition remission vs. financial aid, and much more. The Tuition Book will help your school charge the right tuition and establish positive financial aid policies to keep it on a solid footing for years to come. The Tuition Book guides you through mission-based tuition setting, and helps you to: Define your school type before setting price; Keep your school "accessible"; Examine the erroneous premises employed in tuition setting; Deal with hidden inflation; Announce tuition and guide parents through increases; Increase income from tuition; Educate parents to shift them from "contract" to "community" thinking; Project enrollments for your budget, and flex student numbers per grade; Find "hidden" space in your school; Learn strategies for investing short-term funds; Gain many more insights to help you set appropriate tuition and develop financial strategies. - Publisher
Download or read book Black Fatigue written by Mary-Frances Winters and published by Berrett-Koehler Publishers. This book was released on 2020-09-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to define and explore Black fatigue, the intergenerational impact of systemic racism on the physical and psychological health of Black people—and explain why and how society needs to collectively do more to combat its pernicious effects. Black people, young and old, are fatigued, says award-winning diversity and inclusion leader Mary-Frances Winters. It is physically, mentally, and emotionally draining to continue to experience inequities and even atrocities, day after day, when justice is a God-given and legislated right. And it is exhausting to have to constantly explain this to white people, even—and especially—well-meaning white people, who fall prey to white fragility and too often are unwittingly complicit in upholding the very systems they say they want dismantled. This book, designed to illuminate the myriad dire consequences of “living while Black,” came at the urging of Winters's Black friends and colleagues. Winters describes how in every aspect of life—from economics to education, work, criminal justice, and, very importantly, health outcomes—for the most part, the trajectory for Black people is not improving. It is paradoxical that, with all the attention focused over the last fifty years on social justice and diversity and inclusion, little progress has been made in actualizing the vision of an equitable society. Black people are quite literally sickand tired of being sick and tired. Winters writes that “my hope for this book is that it will provide a comprehensive summary of the consequences of Black fatigue, and awaken activism in those who care about equity and justice—those who care that intergenerational fatigue is tearing at the very core of a whole race of people who are simply asking for what they deserve.”
Download or read book The New Marketing Handbook for Independent Schools written by and published by . This book was released on 1987 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Independent School Libraries written by Dorcas Hand and published by Bloomsbury Publishing USA. This book was released on 2010-06-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book published about independent school libraries since 1985, this work offers both the independent school library community and the broader school library community a wealth of insights into excellence in library practice. Independent School Libraries: Perspectives on Excellence offers readers insights into best practices in library services for school communities, using examples drawn from independent schools of various sizes, descriptions, and locations across the United States. Two overview essays introduce a statistical analysis of independent schools. Each of the remaining essays provides perspective on a different aspect of library practice, including staffing, advocacy, assessment, technology, collaboration, programs beyond the curriculum, intellectual freedom and privacy, budgeting, accreditation, disaster planning, and more. Because independent school librarians work across divisions and without a mandate to adhere to state or national standards, they have the freedom to explore and refine best practice in a school library setting. Fortunately, the ideas and methods they have developed, many of which are on display here, can be applied in any school library.
Download or read book Governance as Leadership written by Richard P. Chait and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new framework for helping nonprofit organizations maximize the effectiveness of their boards. Written by noted consultants and researchers attuned to the needs of practitioners, Governance as Leadership redefines nonprofit governance. It provides a powerful framework for a new covenant between trustees and executives: more macrogovernance in exchange for less micromanagement. Informed by theories that have transformed the practice of organizational leadership, this book sheds new light on the traditional fiduciary and strategic work of the board and introduces a critical third dimension of effective trusteeship: generative governance. It serves boards as both a resource of fresh approaches to familiar territory and a lucid guide to important new territory, and provides a road map that leads nonprofit trustees and executives to governance as leadership. Governance as Leadership was developed in collaboration with BoardSource, the premier resource for practical information, tools and best practices, training, and leadership development for board members of nonprofit organizations. Through its highly acclaimed programs and services, BoardSource enables organizations to fulfill their missions by helping build effective nonprofit boards and offering credible support in solving tough problems. For the latest in nonprofit governance, visit www.boardsource.org, or call us at 1-800-883-6262.
Download or read book The Infinite Game written by Simon Sinek and published by Penguin. This book was released on 2019-10-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world. How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning. Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.
Download or read book High performance Work Organizations written by Bradley Lane Kirkman and published by Center for Creative Leadership. This book was released on 1999 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations often channel workflow around key business processes in order to enhance their productivity. Those that succeed are referred to as high-performance work organizations (HIPOs). Yet, little is known about the systems that drive high performance or even what defines a HIPO. This book, for both practicing managers and scholars, addresses that knowledge gap. It provides the field's and the authors' definitions of HIPOs, and it contains 168 annotations of recent and informative journal articles, books, and book chapters by those who have studied and worked withsuch organizations.
Download or read book Love Crazy written by Selby Fleming McPhee and published by Martin Sisters Publishing. This book was released on 2013-03 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discovery of a forbidden box of letters sends author Selby McPhee on a fascinating and painful journey through her family's history in the first half of the American twentieth century. On the box's lid is a provocative warning: "Personal letters of Mr. and Mrs. J. J. Fleming, Jr to be destroyed unopened." Born late in the family story, the author opened the box, and now sets the letters in the context of contemporary cultural history of their era, exploring with readers her own questions about her parents' struggle to succeed in the context of economic hardship and an intense, often troubled marriage. What tripped them up in their pursuit of the promise America offered in the early 20th century? And what was all the intensity about? Was it love? Were they crazy? Or is that what love is?
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Greenleaf Book Group. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Download or read book The Celebrity Experience written by Donna Cutting and published by John Wiley & Sons. This book was released on 2010-12-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.
Download or read book School Marketing E handbook written by Bryan Foster and published by School Marketing e-Handbook. This book was released on 2009 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.
Download or read book What Do You Say written by William Stixrud, PhD and published by Penguin. This book was released on 2022-08-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to effectively communicating with teenagers by the bestselling authors of The Self-Driven Child If you're a parent, you've had a moment--maybe many of them--when you've thought, "How did that conversation go so badly?" At some point after the sixth grade, the same kid who asked "why" non-stop at age four suddenly stops talking to you. And the conversations that you wish you could have--ones fueled by your desire to see your kid not just safe and healthy, but passionately engaged--suddenly feel nearly impossible to execute. The good news is that effective communication can be cultivated, learned, and taught. And as you get better at this, so will your kids. William Stixrud, Ph.D., and Ned Johnson have 60 years combined experience talking to kids one-on-one, and the most common question they get when out speaking to parents and educators is: What do you say? While many adults understand the importance and power of the philosophies behind the books that dominate the parenting bestseller list, parents are often left wondering how to put those concepts into action. In What Do You Say?, Johnson and Stixrud show how to engage in respectful and effective dialogue, beginning with defining and demonstrating the basic principles of listening and speaking. Then they show new ways to handle specific, thorny topics of the sort that usually end in parent/kid standoffs: delivering constructive feedback to kids; discussing boundaries around technology; explaining sleep and their brains; the anxiety of current events; and family problem-solving. What Do You Say? is a manual and map that will immediately transform parents' ability to navigate complex terrain and train their minds and hearts to communicate ever more successfully.
