Download or read book The Mobile Multimedia Business written by Bernd Eylert and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. Focuses on commercial considerations such as regulation, markets, security and charging issues Provides wide-ranging content on the business issues that are attractive to a non-technical readership Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.
Download or read book Mobile Multimedia Communications Concepts Applications and Challenges written by Karmakar, Gour and published by IGI Global. This book was released on 2007-11-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rapid growth of the Internet, the applications of multimedia are burgeoning in every aspect of human life including communication networks and wireless and mobile communications. Mobile Multimedia Communications: Concepts, Applications and Challenges captures defining research on all aspects and implications of the accelerated progress of mobile multimedia technologies. Covered topics include fundamental network infrastructures, modern communication features such as wireless and mobile multimedia protocols, personal communication systems, mobility and resource management, and security and privacy issues. A complete reference to topics driving current and potential future development of mobile technologies, this essential addition to library collections will meet the needs of researchers in a variety of related fields.
Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Download or read book The Mobile Revolution written by Dan Steinbock and published by Kogan Page Publishers. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Mobile Revolution senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Sony Ericsson, Qualcomm, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, ABC, Disney, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. Not just another account of technology innovation, it examines the rise of mobile services in the context of maturing and emerging mobile markets.
Download or read book Handbook of Research on Mobile Multimedia Second Edition written by Khalil, Ismail and published by IGI Global. This book was released on 2008-09-30 with total page 1154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is intended to clarify the hype, which surrounds the concept of mobile multimedia through introducing the idea in a clear and understandable way, with a strong focus on mobile solutions and applications"--Provided by publisher.
Download or read book Designing a Business Model for Mobile TV on Mobile Devices written by Stephen Osei-Akoto and published by GRIN Verlag. This book was released on 2018-04-26 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: B, Aalborg University (CMI, Copenhagen Institute of Technology,), course: Masters degree in Information Communication Technology, language: English, abstract: The author studied the business model that will be suitable for deploying Mobile TV as a service to the user/customer, the market players and the providers involved in rolling out such as service. The research which was carried out in this project included finding a suitable business model to drive this service and also looking at the various technologies that is backing the mobile TV service. In order to know what pertains in Ghana and that of the outside world, the author conducted a small survey to seek the views of future and present customers of this service. Their responses were not too different from what have been reported by other surveys and analysts. During the project there was evidence that the operators and providers will need clearly defined roles in order for each member to be committed to the project and also to sustain the service. Despite the challenges outlined by experts in the industry, there is light at the end of the tunnel for Mobile TV service which is yet to be seen. The Europeans, the Americans and the Asians have already taken lead in this service and are constantly researching to make the service affordable, available, and interactive as possible and innovated than the traditional TV.
Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Download or read book Multimedia Services and Streaming for Mobile Devices written by Alvaro Suarez Sarmiento and published by IGI Global. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia services facilitate the real-time processing and communication of images, audio, and text. The convergence of computer communication and telecommunication has redefined current multimedia services, encouraging the creation of multimedia interfaces for videoconferencing, VoIP, instant messaging, and gaming. Multimedia Services and Streaming for Mobile Devices: Challenges and Innovations provides tutorials, surveys, case descriptions, and original contributions that address current research findings and business success cases in multimedia services and streaming for mobile devices. This publication is useful to researchers, developers, engineers, and innovators working in multimedia services or mobile devices, as well as academics, industry professionals, and researchers who aspire to learn about recent progress and future trends in the field.
Download or read book The Third Screen written by Chuck Martin and published by Nicholas Brealey. This book was released on 2014-12-08 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to mobile marketing - revised and updated! An American Express Open Forum Best Business Book We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
Download or read book Multimedia Broadcasting and Multicasting in Mobile Networks written by Grzegorz Iwacz and published by John Wiley & Sons. This book was released on 2008-09-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing mobile multimedia – the technologies, digital rights management and everything else you need to know for delivering cost efficient multimedia to mobile terminals Efficiency and cost effectiveness within multimedia delivery is fast becoming a hot topic in wireless communications, with mobile operators competing to offer inexpensive, reliable services. The selection of an appropriate technology and matching it with the offered mix of services will be essential to achieve the market success. Multimedia Broadcasting and Multicasting in Mobile Networks discusses multimedia services, introducing the potentials and limitations of the multicasting and broadcasting technologies. The authors address the key points related to the deployment of the technology including digital rights management issues, particularly important in terms of the large, business scale deployment of multimedia services and business models. The book discusses the early trials and deployment of Internet Protocol Datacasting (IPDC) and Multimedia Broadcast/Multicast Service (MBMS) and offers an introduction to multicasting in wireless cellular networks. Multimedia Broadcasting and Multicasting in Mobile Networks: Offers a tutorial introduction to multicasting in wireless cellular networks Provides an overview of the current technologies that deliver mobile multimedia, weighing of the potentials and limitations of various solutions Includes the early trials and deployment of Internet Protocol Datacasting (IPDC) and Multimedia Broadcast/Multicast Service (MBMS) Details Digital Rights Management (DRM), MediaFLO, Digital Multimedia Broadcasting (DMB), Terrestrial Integrated Services Digital Broadcasting (ISDB-T) and others Contains business models, trials and user feedback This book provides mobile operators, graduate engineers, network designers and strategists in mobile engineering with a thorough understanding of mobile multimedia and its impact on the telecommunications industry. Undergraduate and postgraduate students studying telecommunications will also find this book of interest.
Download or read book Mobile and Wireless Systems Beyond 3G written by Margherita Pagani and published by IGI Global. This book was released on 2005-01-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G. This book identifies motivations and barriers to the adoption of 3G mobile multimedia services and provides an end-user perspective on mobile multimedia services that are likely to emerge with the roll out of Third Generation Mobile Services (3G). Mobile and Wireless Systems beyond 3G: Managing New Business Opportunities presents a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, security issues and factors driving demand adoption (consumer and business). This book provides researchers and practitioners with a source of knowledge related to this emerging area of business, while also facilitating managers and business leaders' understanding of the industrial evolutionary processes.
Download or read book Plunkett s Telecommunications Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-08 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the telecommunications industry. It offers a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It provides profiles of the 500 biggest, companies in the telecommunications industry.
Download or read book Digital Multimedia Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-09-13 with total page 1797 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary society resides in an age of ubiquitous technology. With the consistent creation and wide availability of multimedia content, it has become imperative to remain updated on the latest trends and applications in this field. Digital Multimedia: Concepts, Methodologies, Tools, and Applications is an innovative source of scholarly content on the latest trends, perspectives, techniques, and implementations of multimedia technologies. Including a comprehensive range of topics such as interactive media, mobile technology, and data management, this multi-volume book is an ideal reference source for engineers, professionals, students, academics, and researchers seeking emerging information on digital multimedia.
Download or read book Your Brand the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Download or read book Multimedia Security Handbook written by Borko Furht and published by CRC Press. This book was released on 2004-12-28 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual property owners who exploit new ways of reproducing, distributing, and marketing their creations digitally must also protect them from piracy. Multimedia Security Handbook addresses multiple issues related to the protection of digital media, including audio, image, and video content. This volume examines leading-edge multimedia securit
Download or read book Multimedia on Symbian OS written by Adi Rome and published by John Wiley & Sons. This book was released on 2008-10-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia on Symbian OS is the only book available to discuss multimedia on Symbian OS at this level. It covers key areas of multimedia technology, with information about APIs and services provided by Symbian OS. Other key features include details of UI platform-specific APIs from S60 and UIQ. This pioneering book covers each of the key technologies available (such as audio, video, radio, image conversion, tuner and camera) at a high level, to give the reader context, before drilling down to details of how to use each of them. The book includes code samples which are available for download on a website and cover key APIs with detailed description of each. Additional information includes the evolution of multimedia on Symbian OS from previous versions to the current (v9.5) and plans for the future. Chapters include: Architecture of Multimedia on Symbian OS Onboard Camera Multimedia Framework of both Video & Audio Image Converter Library The Tuner
