Download or read book THE MILLENNIAL INDIA written by HANNA AZAM IBRAHIMI and published by SHAHAN KHAN . This book was released on 2020-11-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Millennial India hosts poetry, prose and micro tales contributed by the best writers across the country which will help readers look the dull world in a new way, fight societal misconceptions, age old prejudices and never ending false stereotypes. It portrays heinous crimes done against women like rape, sexual abuse, domestic violence, widow shaming, and dowry system. Breaking baseless rules which have been a part of our society as long as we can remember. The sole aim of the book is to spread awareness and bring the change we always dreamed about.
Download or read book Optimizing Millennial Consumer Engagement With Mood Analysis written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2018-07-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.
Download or read book What Millennials Want written by Vivan Marwaha and published by India Viking. This book was released on 2022-04-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: That means that the choices and trajectory of this generation have pivotal consequences on local, regional, and global politics and economics. So the important question is: What do Indian millennials want? What are their economic aspirations and their social views? Most importantly, what makes them tick? It's 2021 and more than 84% of them reported having an arranged marriage, and 65% listed a government job as their top priority. So are millennials really any different from previous generations? In What Millennials Want, Vivan Marwaha documents the aspirations and anxieties of these young people scattered across more than 30,000 kilometers in 13 Indian states. Combining an expansive dataset along with personal anecdotes, he narrates an intimate biography of India's millennials, investigating their attitudes towards sex, marriage, employment, religion, and politics.
Download or read book The Millennial Sovereign written by A. Azfar Moin and published by Columbia University Press. This book was released on 2012-10-16 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the sixteenth century and the turn of the first Islamic millennium, the powerful Mughal emperor Akbar declared himself the most sacred being on earth. The holiest of all saints and above the distinctions of religion, he styled himself as the messiah reborn. Yet the Mughal emperor was not alone in doing so. In this field-changing study, A. Azfar Moin explores why Muslim sovereigns in this period began to imitate the exalted nature of Sufi saints. Uncovering a startling yet widespread phenomenon, he shows how the charismatic pull of sainthood (wilayat)—rather than the draw of religious law (sharia) or holy war (jihad)—inspired a new style of sovereignty in Islam. A work of history richly informed by the anthropology of religion and art, The Millennial Sovereign traces how royal dynastic cults and shrine-centered Sufism came together in the imperial cultures of Timurid Central Asia, Safavid Iran, and Mughal India. By juxtaposing imperial chronicles, paintings, and architecture with theories of sainthood, apocalyptic treatises, and manuals on astrology and magic, Moin uncovers a pattern of Islamic politics shaped by Sufi and millennial motifs. He shows how alchemical symbols and astrological rituals enveloped the body of the monarch, casting him as both spiritual guide and material lord. Ultimately, Moin offers a striking new perspective on the history of Islam and the religious and political developments linking South Asia and Iran in early-modern times.
Download or read book Reading New India written by E. Dawson Varughese and published by A&C Black. This book was released on 2013-02-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading New India is an insightful exploration of contemporary Indian writing in English. Exploring the work of such writers as Aravind Adiga (author of the Man-Booker Prize winning White Tiger), Usha K.R. and Taseer, the book looks at how the 'new' India has been recreated and defined in an English Language literature that is now reaching a global audience. The book describes how Indian fiction has moved beyond notions of 'postcolonial' writing to reflect an increasingly confident and diverse cultures. Reading New India covers such topics as: - Representation of the city: Mumbai and Bangalore - Chick Lit to Crick Lit - Call centre dramas and corporate lives - Crime novels and Bharati narratives - Graphic novels Including a chronological time-line of major social, cultural and political reforms, biographies of the major authors covered, further reading and a glossary of Hindi terms, this book is an essential guide for students of contemporary world literature and postcolonial writing.
Download or read book What Millennials Want written by Vivan Marwaha and published by Penguin Random House India Private Limited. This book was released on 2021-08-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the youngest countries in the world and the generation of millennials make up for over 400 million people. This is the largest generation of people in the world. That means that the choices and trajectory of this generation have pivotal consequences on local, regional, and global politics and economics. So the important question is: What do Indian millennials want? What are their economic aspirations and their social views? Most importantly, what makes them tick? It's 2021 and more than 84% of them reported having an arranged marriage, and 65% listed a government job as their top priority. So are millennials really any different from previous generations? In What Millennials Want, Vivan Marwaha documents the aspirations and anxieties of these young people scattered across more than 30,000 kilometers in 13 Indian states. Combining an expansive dataset along with personal anecdotes, he narrates an intimate biography of India's millennials, investigating their attitudes towards sex, marriage, employment, religion, and politics.
Download or read book The Millennial Sovereign written by A. Azfar Moin and published by Columbia University Press. This book was released on 2012 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings into dialogue two major fields of scholarship that are rarely studied together: sacred kingship and sainthood in Islam. In doing so, it offers an original perspective on both. In historical terms, the foucs here is on the Mughal empire in sixteenth-century India and its antecedents and parallels in Timurid Central Asia and Safavid Iran."--Introduction, p. [1].
Download or read book It s A Millennial Thing written by ED Times and published by ED Times. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being one of the most controversial generations in recent decades, one thing is abundantly clear- millennials are outspoken, have a tardy social conscience, and are not afraid to stand up for issues they truly believe in. From gender equality to freedom of sexual preference to being at the forefront of important protests that can change the course of the nation, millennials have done it all. They also have a wacky sense of humour, as can be seen in the multiple memes this generation has created, many of which poke fun at their own quirks. Millennials are, therefore, truly a generation like none other. Love 'em or hate 'em, you just can't ignore 'em!
Download or read book The Millennials written by Subramanian S Kalpathi and published by Random House India. This book was released on 2016-09-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born between the early 1980s and 2000s, the millennials are the youngest (and on several occasions, the largest) generation at work today. In this first comprehensive book with discerning research, Subramanian Kalpathi turns the modern workplace on its head and asks pressing questions about what makes this raring-to-go generation tick. With case studies of millennial organizations and interviews with over 100 achievers, The Millennials will give you an informed view of how the future will look by explaining the goals, motivations and dreams of the people who will run it.
Download or read book Technological Innovations for Sustainability and Business Growth written by Geetika Jain and published by Business Science Reference. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the issue of sustainable business development goals in emerging economies. It also examines a wide range of techniques and technology adaption methods for adopting and achieving a sustainable competitive advantage"--
Download or read book Genre Fiction of New India written by E. Dawson Varughese and published by Routledge. This book was released on 2016-09-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates fiction in English, written within, and published from India since 2000 in the genre of mythology-inspired fiction in doing so it introduces the term ‘Bharati Fantasy’. This volume is anchored in notions of the ‘weird’ and thus some time is spent understanding this term linguistically, historically (‘wyrd’) as well as philosophically and most significantly socio-culturally because ‘reception’ is a key theme to this book’s thesis. The book studies the interface of science, Hinduism and itihasa (a term often translated as ‘history’) within mythology-inspired fiction in English from India and these are specifically examined through the lens of two overarching interests: reader reception and the genre of weird fiction. The book considers Indian and non-Indian receptions to the body of mythology-inspired fiction, highlighting how English fiction from India has moved away from being identified as the traditional Indian postcolonial text. Furthermore, the book reveals broader findings in relation to identity and Indianness and India’s post-millennial society’s interest in portraying and projecting ideas of India through its ancient cultures, epic narratives and cultural (Hindu) figures.
Download or read book A History of the Indian Novel in English written by Ulka Anjaria and published by Cambridge University Press. This book was released on 2015-07-08 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of the Indian Novel in English traces the development of the Indian novel from its beginnings in the late nineteenth century up until the present day. Beginning with an extensive introduction that charts important theoretical contributions to the field, this History includes extensive essays that shed light on the legacy of English in Indian writing. Organized thematically, these essays examine how English was "made Indian" by writers who used the language to address specifically Indian concerns. Such concerns revolved around the question of what it means to be modern as well as how the novel could be used for anti-colonial activism. By the 1980s, the Indian novel in English was a global phenomenon, and India is now the third largest publisher of English-language books. Written by a host of leading scholars, this History invites readers to question conventional accounts of India's literary history.
Download or read book The Millennial Yogi written by Deepam Chatterjee and published by Penguin Random House India Private Limited. This book was released on 2022-02-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I fight? I see failure at every juncture,' said Jay. 'If we divide our life the way we sort laundry, we will never find peace,' replied Vini. Jayshankar Prasad, or Jay, has had a shady-yet-mercurial rise in his journey as an entrepreneur, but he has little idea as to what is around the corner. On the other hand, Vini, a mystic monk, has already been there, and knows what it is like to have it all and then lose it in an instant. Greed . . . power . . . money . . . are all transitory. In a serendipitous twist of fate, Jay crosses paths with the enigmatic Vini and thus begins a cathartic and transformative journey. The Millennial Yogi is the zeitgeist parable for anyone searching for meaning and purpose in life. With prose that is both photographic and profound, Deepam Chatterjee has crafted an extraordinary tale of loss, redemption and the fight for one's soul in an increasingly materialistic world.
Download or read book New Indian Nuttahs written by Kavyta Kay and published by Springer. This book was released on 2018-09-19 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a journey into the new and exciting created by a the wave of Indian comedians today, described affectionately here as the New Indian Nuttahs, and looks at what these tell us about identity, “Indianness”, censorship, feminism, diaspora and millennial India. It provides a unique analysis into the growing phenomenon of internet comedy and into a dimension of Indian popular culture which has long been dominated by the traditional film and television industries. Through a mixture of close textual readings of online comedy videos and interviews with content creators and consumers in India, this book provides a fresh perspective on comedy studies in its approach to a global South context from a sociocultural perspective. As a protean form of new media, this has opened up new avenues of articulation, identification and disidentification and as such, this book makes a further contribution to South Asian, communication, media & cultural studies.
Download or read book FOMO Marketing to Millennials written by Sumeet Singh Lamba and published by Notion Press. This book was released on 2021-01-16 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book." Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business "Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students." Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited WHO ARE MILLENNIALS? HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES? IS THERE A WAY TO CAPTURE THEIR ATTENTION? With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials’ purchase behaviour? This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon – FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!
Download or read book Visuality and Identity in Post millennial Indian Graphic Narratives written by E. Dawson Varughese and published by Springer. This book was released on 2017-11-16 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the intersection of Indian society, the encoding of post-millennial modernity and ‘ways of seeing’ through the medium of Indian graphic narratives. If seeing in Indian cultures is a mode of knowing then what might we decode and know from the Indian graphic narratives examined here? The book posits that the ‘seeing’ of post-millennial Indian graphic narratives revolves around a visuality of the inauspicious, complemented by narratives of the same. Examining both form and content across nine Indian, post-millennial graphic narratives, this book will appeal to those working in South Asian visual studies, cultural studies and comics-graphic novel studies more broadly.
Download or read book Arzu written by Riva Razdan and published by Hachette India. This book was released on 2022-01-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: It became the summer that Arzu gained and lost everything that girlhood had set her up for. It is 1991, and India's economy is opening up to foreign investment for the very first time. For wealthy business families across the country, however, it is a move fraught with uncertainty. In Bombay, Arzu, the pampered daughter of a newspaper mogul, finds the situation particularly tense. Her one concern is to score a proposal from her millionaire boyfriend before the country's celebrated liberalization sours his mood any further. Then, an innocent gesture on her part causes all her plans to go awry, and Arzu escapes to New York City with her snobby aunt Parul on the pretext of attending finishing school. While Parul Bua's one-point agenda is to find her a suitable match, Arzu, revelling in the heady independence that New York offers, finds herself poised on the brink of an idea that could change the nature of an entire industry back home. Now, even as Arzu negotiates catty debutante-ball drama and evades the charms of her father's smug protégé, she must prove her worth to investors so as to silence her critics. The question remains, can someone who has always played second fiddle to the men in her life discover how to become the heroine of her own story?
