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Book The Metrics Manifesto

    Book Details:
  • Author : Richard Seiersen
  • Publisher : John Wiley & Sons
  • Release : 2022-05-03
  • ISBN : 1119515416
  • Pages : 326 pages

Download or read book The Metrics Manifesto written by Richard Seiersen and published by John Wiley & Sons. This book was released on 2022-05-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Security professionals are trained skeptics. They poke and prod at other people’s digital creations, expecting them to fail in unexpected ways. Shouldn’t that same skeptical power be turned inward? Shouldn’t practitioners ask: “How do I know that my enterprise security capabilities work? Are they scaling, accelerating, or slowing as the business exposes more value to more people and through more channels at higher velocities?” This is the start of the modern measurement mindset—the mindset that seeks to confront security with data. The Metrics Manifesto: Confronting Security with Data delivers an examination of security metrics with R, the popular open-source programming language and software development environment for statistical computing. This insightful and up-to-date guide offers readers a practical focus on applied measurement that can prove or disprove the efficacy of information security measures taken by a firm. The book’s detailed chapters combine topics like security, predictive analytics, and R programming to present an authoritative and innovative approach to security metrics. The author and security professional examines historical and modern methods of measurement with a particular emphasis on Bayesian Data Analysis to shed light on measuring security operations. Readers will learn how processing data with R can help measure security improvements and changes as well as help technology security teams identify and fix gaps in security. The book also includes downloadable code for people who are new to the R programming language. Perfect for security engineers, risk engineers, IT security managers, CISOs, and data scientists comfortable with a bit of code, The Metrics Manifesto offers readers an invaluable collection of information to help professionals prove the efficacy of security measures within their company.

Book The Metrics Manifesto

    Book Details:
  • Author : Richard Seiersen
  • Publisher : John Wiley & Sons
  • Release : 2022-05-10
  • ISBN : 111951536X
  • Pages : 326 pages

Download or read book The Metrics Manifesto written by Richard Seiersen and published by John Wiley & Sons. This book was released on 2022-05-10 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Security professionals are trained skeptics. They poke and prod at other people’s digital creations, expecting them to fail in unexpected ways. Shouldn’t that same skeptical power be turned inward? Shouldn’t practitioners ask: “How do I know that my enterprise security capabilities work? Are they scaling, accelerating, or slowing as the business exposes more value to more people and through more channels at higher velocities?” This is the start of the modern measurement mindset—the mindset that seeks to confront security with data. The Metrics Manifesto: Confronting Security with Data delivers an examination of security metrics with R, the popular open-source programming language and software development environment for statistical computing. This insightful and up-to-date guide offers readers a practical focus on applied measurement that can prove or disprove the efficacy of information security measures taken by a firm. The book’s detailed chapters combine topics like security, predictive analytics, and R programming to present an authoritative and innovative approach to security metrics. The author and security professional examines historical and modern methods of measurement with a particular emphasis on Bayesian Data Analysis to shed light on measuring security operations. Readers will learn how processing data with R can help measure security improvements and changes as well as help technology security teams identify and fix gaps in security. The book also includes downloadable code for people who are new to the R programming language. Perfect for security engineers, risk engineers, IT security managers, CISOs, and data scientists comfortable with a bit of code, The Metrics Manifesto offers readers an invaluable collection of information to help professionals prove the efficacy of security measures within their company.

Book Security Metrics

    Book Details:
  • Author : Andrew Jaquith
  • Publisher : Pearson Education
  • Release : 2007-03-26
  • ISBN : 0132715775
  • Pages : 356 pages

Download or read book Security Metrics written by Andrew Jaquith and published by Pearson Education. This book was released on 2007-03-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Quantifying, Classifying, and Measuring Enterprise IT Security Operations Security Metrics is the first comprehensive best-practice guide to defining, creating, and utilizing security metrics in the enterprise. Using sample charts, graphics, case studies, and war stories, Yankee Group Security Expert Andrew Jaquith demonstrates exactly how to establish effective metrics based on your organization’s unique requirements. You’ll discover how to quantify hard-to-measure security activities, compile and analyze all relevant data, identify strengths and weaknesses, set cost-effective priorities for improvement, and craft compelling messages for senior management. Security Metrics successfully bridges management’s quantitative viewpoint with the nuts-and-bolts approach typically taken by security professionals. It brings together expert solutions drawn from Jaquith’s extensive consulting work in the software, aerospace, and financial services industries, including new metrics presented nowhere else. You’ll learn how to: • Replace nonstop crisis response with a systematic approach to security improvement • Understand the differences between “good” and “bad” metrics • Measure coverage and control, vulnerability management, password quality, patch latency, benchmark scoring, and business-adjusted risk • Quantify the effectiveness of security acquisition, implementation, and other program activities • Organize, aggregate, and analyze your data to bring out key insights • Use visualization to understand and communicate security issues more clearly • Capture valuable data from firewalls and antivirus logs, third-party auditor reports, and other resources • Implement balanced scorecards that present compact, holistic views of organizational security effectiveness

Book How to Measure Anything in Cybersecurity Risk

Download or read book How to Measure Anything in Cybersecurity Risk written by Douglas W. Hubbard and published by John Wiley & Sons. This book was released on 2016-07-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground shaking exposé on the failure of popular cyber risk management methods How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill the holes and ramp up security. In his bestselling book How to Measure Anything, author Douglas W. Hubbard opened the business world's eyes to the critical need for better measurement. This book expands upon that premise and draws from The Failure of Risk Management to sound the alarm in the cybersecurity realm. Some of the field's premier risk management approaches actually create more risk than they mitigate, and questionable methods have been duplicated across industries and embedded in the products accepted as gospel. This book sheds light on these blatant risks, and provides alternate techniques that can help improve your current situation. You'll also learn which approaches are too risky to save, and are actually more damaging than a total lack of any security. Dangerous risk management methods abound; there is no industry more critically in need of solutions than cybersecurity. This book provides solutions where they exist, and advises when to change tracks entirely. Discover the shortcomings of cybersecurity's "best practices" Learn which risk management approaches actually create risk Improve your current practices with practical alterations Learn which methods are beyond saving, and worse than doing nothing Insightful and enlightening, this book will inspire a closer examination of your company's own risk management practices in the context of cybersecurity. The end goal is airtight data protection, so finding cracks in the vault is a positive thing—as long as you get there before the bad guys do. How to Measure Anything in Cybersecurity Risk is your guide to more robust protection through better quantitative processes, approaches, and techniques.

Book The Tyranny of Metrics

Download or read book The Tyranny of Metrics written by Jerry Z. Muller and published by Princeton University Press. This book was released on 2019-04-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our lives Today, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers. But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself—and this tyranny of metrics now threatens the quality of our organizations and lives. In this brief, accessible, and powerful book, Jerry Muller uncovers the damage metrics are causing and shows how we can begin to fix the problem. Filled with examples from business, medicine, education, government, and other fields, the book explains why paying for measured performance doesn't work, why surgical scorecards may increase deaths, and much more. But Muller also shows that, when used as a complement to judgment based on personal experience, metrics can be beneficial, and he includes an invaluable checklist of when and how to use them. The result is an essential corrective to a harmful trend that increasingly affects us all.

Book Measuring and Managing Information Risk

Download or read book Measuring and Managing Information Risk written by Jack Freund and published by Butterworth-Heinemann. This book was released on 2014-08-23 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the factor analysis of information risk (FAIR) methodology developed over ten years and adopted by corporations worldwide, Measuring and Managing Information Risk provides a proven and credible framework for understanding, measuring, and analyzing information risk of any size or complexity. Intended for organizations that need to either build a risk management program from the ground up or strengthen an existing one, this book provides a unique and fresh perspective on how to do a basic quantitative risk analysis. Covering such key areas as risk theory, risk calculation, scenario modeling, and communicating risk within the organization, Measuring and Managing Information Risk helps managers make better business decisions by understanding their organizational risk. Uses factor analysis of information risk (FAIR) as a methodology for measuring and managing risk in any organization. Carefully balances theory with practical applicability and relevant stories of successful implementation. Includes examples from a wide variety of businesses and situations presented in an accessible writing style.

Book The Privacy Engineer s Manifesto

Download or read book The Privacy Engineer s Manifesto written by Michelle Dennedy and published by Apress. This book was released on 2014-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's our thesis that privacy will be an integral part of the next wave in the technology revolution and that innovators who are emphasizing privacy as an integral part of the product life cycle are on the right track." --The authors of The Privacy Engineer's Manifesto The Privacy Engineer's Manifesto: Getting from Policy to Code to QA to Value is the first book of its kind, offering industry-proven solutions that go beyond mere theory and adding lucid perspectives on the challenges and opportunities raised with the emerging "personal" information economy. The authors, a uniquely skilled team of longtime industry experts, detail how you can build privacy into products, processes, applications, and systems. The book offers insight on translating the guiding light of OECD Privacy Guidelines, the Fair Information Practice Principles (FIPPs), Generally Accepted Privacy Principles (GAPP) and Privacy by Design (PbD) into concrete concepts that organizations, software/hardware engineers, and system administrators/owners can understand and apply throughout the product or process life cycle—regardless of development methodology—from inception to retirement, including data deletion and destruction. In addition to providing practical methods to applying privacy engineering methodologies, the authors detail how to prepare and organize an enterprise or organization to support and manage products, process, systems, and applications that require personal information. The authors also address how to think about and assign value to the personal information assets being protected. Finally, the team of experts offers thoughts about the information revolution that has only just begun, and how we can live in a world of sensors and trillions of data points without losing our ethics or value(s)...and even have a little fun. The Privacy Engineer's Manifesto is designed to serve multiple stakeholders: Anyone who is involved in designing, developing, deploying and reviewing products, processes, applications, and systems that process personal information, including software/hardware engineers, technical program and product managers, support and sales engineers, system integrators, IT professionals, lawyers, and information privacy and security professionals. This book is a must-read for all practitioners in the personal information economy. Privacy will be an integral part of the next wave in the technology revolution; innovators who emphasize privacy as an integral part of the product life cycle are on the right track. Foreword by Dr. Eric Bonabeau, PhD, Chairman, Icosystem, Inc. & Dean of Computational Sciences, Minerva Schools at KGI.

Book Talent Force

Download or read book Talent Force written by Hank Stringer and published by Pearson Education. This book was released on 2014-02-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack. Foreword xi Acknowledgments xiii About the Authors xv Preface xvii Introduction xix Chapter 1: The Quality Talent Imperative 1 Chapter 2: Talent Market Demands 11 Chapter 3: Building a Competitive Talent Organization 35 Chapter 4: The Cultural Obsession of Work 59 Chapter 5: Building a Talent Community 77 Chapter 6: Tangible Talent Measurement 93 Chapter 7: Talent Goes on Offense 115 Chapter 8: Relationship Recruiting (Still) Rules 133 Chapter 9: Talent Forces of Tomorrow 151 Index 163

Book The Centrist Manifesto

Download or read book The Centrist Manifesto written by Charles Wheelan and published by W. W. Norton & Company. This book was released on 2013-04-19 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vision—and detailed road map to power—for a new party that will champion America’s rational center. From debt ceiling standoffs to single-digit Congress approval ratings, America’s political system has never been more polarized—or paralyzed—than it is today. As best-selling author and public policy expert Charles Wheelan writes, now is the time for a pragmatic Centrist party that will identify and embrace the best Democratic and Republican ideals, moving us forward on the most urgent issues for our nation. Wheelan—who not only lectures on public policy but practices it as well (he ran unsuccessfully for Congress in 2009)—brings even more than his usual wit and clarity of vision to The Centrist Manifesto. He outlines a realistic ground game that could net at least five Centrist senators from New England, the Midwest, and elsewhere. With the power to deny a red or blue Senate majority, committed Centrists could take the first step toward giving voice and power to America’s largest, and most rational, voting bloc: the center.

Book The History Manifesto

Download or read book The History Manifesto written by Jo Guldi and published by Cambridge University Press. This book was released on 2014-10-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How should historians speak truth to power – and why does it matter? Why is five hundred years better than five months or five years as a planning horizon? And why is history – especially long-term history – so essential to understanding the multiple pasts which gave rise to our conflicted present? The History Manifesto is a call to arms to historians and everyone interested in the role of history in contemporary society. Leading historians Jo Guldi and David Armitage identify a recent shift back to longer-term narratives, following many decades of increasing specialisation, which they argue is vital for the future of historical scholarship and how it is communicated. This provocative and thoughtful book makes an important intervention in the debate about the role of history and the humanities in a digital age. It will provoke discussion among policymakers, activists and entrepreneurs as well as ordinary listeners, viewers, readers, students and teachers. This title is also available as Open Access.

Book How to Measure Anything in Cybersecurity Risk

Download or read book How to Measure Anything in Cybersecurity Risk written by Douglas W. Hubbard and published by John Wiley & Sons. This book was released on 2023-04-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A start-to-finish guide for realistically measuring cybersecurity risk In the newly revised How to Measure Anything in Cybersecurity Risk, Second Edition, a pioneering information security professional and a leader in quantitative analysis methods delivers yet another eye-opening text applying the quantitative language of risk analysis to cybersecurity. In the book, the authors demonstrate how to quantify uncertainty and shed light on how to measure seemingly intangible goals. It's a practical guide to improving risk assessment with a straightforward and simple framework. Advanced methods and detailed advice for a variety of use cases round out the book, which also includes: A new "Rapid Risk Audit" for a first quick quantitative risk assessment. New research on the real impact of reputation damage New Bayesian examples for assessing risk with little data New material on simple measurement and estimation, pseudo-random number generators, and advice on combining expert opinion Dispelling long-held beliefs and myths about information security, How to Measure Anything in Cybersecurity Risk is an essential roadmap for IT security managers, CFOs, risk and compliance professionals, and even statisticians looking for novel new ways to apply quantitative techniques to cybersecurity.

Book Transforming Performance Measurement

Download or read book Transforming Performance Measurement written by Dean Spitzer and published by AMACOM. This book was released on 2007-02-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's no secret that you can't improve your organization's performance without measuring it. In fact, every function, unit, process, and the organization as a whole, is built and run according to the parameters and expectations of its measurement system. So you'd better make sure you're doing it right. All too often, performance measurement creates dysfunction, whether among individuals, teams, or across entire divisions and companies. Most traditional measurement systems actually encourage unhealthy competition for personal gain, creating internal conflict and breeding distrust of performance measurement. Transforming Performance Measurement presents a breakthrough approach that will not only significantly reduce those dysfunctions, but also promote alignment with business strategy, maximize cross-enterprise integration, and help everyone to work collaboratively to drive value throughout your organization. Performance improvement thought leader Dean Spitzer explains why performance measurement should be less about calculations and analysis and more about the crucial social factors that determine how well the measurements get used. His ""socialization of measurement"" process focuses on learning and improvement from measurement, and on the importance of asking such questions as: How well do our measures reflect our business model? How successfully are they driving our strategy? What should we be measuring and not measuring? Are the right people having the right measurement discussions? Performance measurement is a dynamic process that calls for an awareness of the balance necessary between seemingly disparate ideas: the technical and the social aspects of performance measurement. For example, you need technology to manage the flood of data, but you must make sure that it supports the people who will be making decisions and taking action crucial to your organization's success. This book shows you how to design that technical-social balance into your measurement system. While it is urgent to start taking action now, transforming your organization's performance measurement system will take time. Transforming Performance Measurement gives you assessment tools to gauge where you are now and a roadmap for moving, with little or no disruption, to a more "transformational" and mature measurement system. The book also provides 34 TMAPs, Transformational Measurement Action Plans, which suggest both well-accepted and "emergent" measures (in areas such as marketing, human resources, customer service, knowledge management, productivity, information technology, research and development, costing, and more) that you can use right away. In the end, you get what you measure. If you measure the wrong things, you will take your company farther and farther away from its mission and strategic goals. Transforming Performance Measurement tells you not only what to measure, but how to do it -- and in what context -- to make a truly transformational difference in your enterprise.

Book The CISO Evolution

    Book Details:
  • Author : Matthew K. Sharp
  • Publisher : John Wiley & Sons
  • Release : 2022-01-26
  • ISBN : 1119782481
  • Pages : 423 pages

Download or read book The CISO Evolution written by Matthew K. Sharp and published by John Wiley & Sons. This book was released on 2022-01-26 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to effectively deliver business aligned cybersecurity outcomes In The CISO Evolution: Business Knowledge for Cybersecurity Executives, information security experts Matthew K. Sharp and Kyriakos “Rock” Lambros deliver an insightful and practical resource to help cybersecurity professionals develop the skills they need to effectively communicate with senior management and boards. They assert business aligned cybersecurity is crucial and demonstrate how business acumen is being put into action to deliver meaningful business outcomes. The authors use illustrative stories to show professionals how to establish an executive presence and avoid the most common pitfalls experienced by technology experts when speaking and presenting to executives. The book will show you how to: Inspire trust in senior business leaders by properly aligning and setting expectations around risk appetite and capital allocation Properly characterize the indispensable role of cybersecurity in your company’s overall strategic plan Acquire the necessary funding and resources for your company’s cybersecurity program and avoid the stress and anxiety that comes with underfunding Perfect for security and risk professionals, IT auditors, and risk managers looking for effective strategies to communicate cybersecurity concepts and ideas to business professionals without a background in technology. The CISO Evolution is also a must-read resource for business executives, managers, and leaders hoping to improve the quality of dialogue with their cybersecurity leaders.

Book How to Measure Anything

Download or read book How to Measure Anything written by Douglas W. Hubbard and published by Wiley. This book was released on 2010-03-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

Book Democratizing Our Data

Download or read book Democratizing Our Data written by Julia Lane and published by MIT Press. This book was released on 2021-10-19 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wake-up call for America to create a new framework for democratizing data. Public data are foundational to our democratic system. People need consistently high-quality information from trustworthy sources. In the new economy, wealth is generated by access to data; government's job is to democratize the data playing field. Yet data produced by the American government are getting worse and costing more. In Democratizing Our Data, Julia Lane argues that good data are essential for democracy. Her book is a wake-up call to America to fix its broken public data system.

Book Adaptive Business Continuity  A New Approach

Download or read book Adaptive Business Continuity A New Approach written by David Lindstedt Ph.D., PMP, CBCP and published by Rothstein Publishing. This book was released on 2017-06-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you begun to question traditional best practices in business continuity (BC)? Do you seem to be concentrating on documentation rather than preparedness? Compliance rather than recoverability? Do your efforts provide true business value? If you have these concerns, David Lindstedt and Mark Armour offer a solution in Adaptive Business Continuity: A New Approach. This ground-breaking new book provides a streamlined, realistic methodology to change BC dramatically. After years of working with the traditional practices of business continuity (BC) – in project management, higher education, contingency planning, and disaster recovery – David Lindstedt and Mark Armour identified unworkable areas in many core practices of traditional BC. To address these issues, they created nine Adaptive BC principles, the foundation of this book: Deliver continuous value. Document only for mnemonics. Engage at many levels within the organization. Exercise for improvement, not for testing. Learn the business. Measure and benchmark. Obtain incremental direction from leadership. Omit the risk assessment and business impact analysis. Prepare for effects, not causes. Adaptive Business Continuity: A New Approach uses the analogy of rebuilding a house. After the initial design, the first step is to identify and remove all the things not needed in the new house. Thus, the first chapter is “Demolition” – not to get rid of the entire BC enterprise, but to remove certain BC activities and products to provide the space to install something new. The stages continue through foundation, framework, and finishing. Finally, the last chapter is “Dwelling,” permitting you a glimpse of what it might be like to live in this new home that has been created. Through a wealth of examples, diagrams, and real-world case studies, Lindstedt and Armour show you how you can execute the Adaptive BC framework in your own organization. You will: Recognize specific practices in traditional BC that may be problematic, outdated, or ineffective. Identify specific activities that you may wish to eliminate from your practice. Learn the capability and constraint model of recoverability. Understand how Adaptive BC can be effective in organizations with vastly different cultures and program maturity levels. See how to take the steps to implement Adaptive BC in your own organization. Think through some typical challenges and opportunities that may arise as you implement an Adaptive BC approach.

Book Manifesto for a Moral Revolution

Download or read book Manifesto for a Moral Revolution written by Jacqueline Novogratz and published by Pan Macmillan. This book was released on 2021-05-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longlisted for the Porchlight Business Book of the Year Award In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles poverty, few had heard of impact investing – Acumen’s practice of “doing well by doing good.” Nineteen years later, there’s been a seismic shift in how corporate boards and other stakeholders evaluate businesses: impact investment is not only morally defensible but now also economically advantageous, even necessary. Still, it isn’t easy to reach a success that includes profits as well as mutually favorable relationships with workers and the communities in which they live. So how can today’s leaders, who often kick off their enterprises with high hopes and short timetables, navigate the challenges of poverty and war, of egos and impatience, which have stymied generations of investors who came before? Drawing on inspiring stories from change-makers around the world and on memories of her own most difficult experiences, Jacqueline divulges the most common leadership mistakes and the mind-sets needed to rise above them. The culmination of thirty years of work developing sustainable solutions for the problems of the poor, Manifesto for a Moral Revolution offers the perspectives necessary for all those – whether ascending the corporate ladder or bringing solar light to rural villages – who seek to leave this world better off than they found it.