Download or read book The Men who Advertise written by Rowell, George Presbury & Co and published by . This book was released on 1870 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Men who Advertise written by and published by . This book was released on 1870 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Men Who Advertise written by George P. Rowell and Company and published by Forgotten Books. This book was released on 2018-09-14 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Men Who Advertise: An Account of Successful Advertisers, Together With Hints on the Method of Advertising W'e also have endeavored to set forth in our pages the superiority of ad vertising in newspapers over that of other kinds. The handbills are thrown away and the posters not read, and it is safe to say that an advertisement cost ing five dollars will reach twice as many people and be read by twice as many as the same money put in a handbill. Take the New York Tribune, charging in the thirty-six hundred dollars a page, and we take this because its rates are the highest and the size of the page the largest. It circulates about two hundred thousand copies. Place this same matter in the shape of a cir calar and distribute it, and it will be found to be much less generally read, besides costing more. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Admen Mad Men and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Download or read book The Men Who Advertise written by George Presbury & Co Rowell and published by Sagwan Press. This book was released on 2018-02-09 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book The Men Who Advertise an Account of Successful Advertisers American Newspaper Rate book Containing Advertising Rates of Leading Newspapers American Newspaper Directory Containing Accurate Lists of All the Newspapers and Periodicals Published In written by George Presbury & Co Rowell and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Men Who Advertise is a fascinating time capsule of the world of advertising in early 20th century America. Featuring profiles of successful advertisers, this book also includes a comprehensive directory of newspapers and periodicals published in the United States, as well as their advertising rates. It is an invaluable resource for historians, advertisers, and anyone interested in the history of American media. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Download or read book How to Advertise to Men Classic Reprint written by and published by Forgotten Books. This book was released on 2018-01-21 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from How to Advertise to Men He showed it to many men and they agreed that men would take it readily. 'he showed it to the specialty buyer of a large wholesale drug house, and the buyer declared it would be a winner with the trade. He showed it to an advertising man and the advertising man was enthusiastic about it. He showed it to a business friend of large means and this man agreed to buy a half interest in the patent and organize a company for its manufacture. When a factory had been equipped and the enterprise had become a going concern, an advertising campaign was started. A very good advertising manager had been hired. He, in cooperation with the advertising agency, agreed on plans, as follows. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Fame written by and published by . This book was released on 1902 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Psychology of Advertising written by Walter Dill Scott and published by . This book was released on 1917 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Haberdasher written by and published by . This book was released on 1926 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Men Masculinity and the Media written by Steve Craig and published by SAGE. This book was released on 1992-02-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.
Download or read book How to Become an Advertising Man written by James Webb Young and published by . This book was released on 1989 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mad Men and Bad Men written by Sam Delaney and published by . This book was released on 2016-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic sound bites influence election results and even government policies? Sam talks to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.
Download or read book Jubilee Dinner Given by the Advertising Men of Chicago and New York in Honor of Charles H Stoddart written by and published by . This book was released on 1925 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
