Download or read book The Mediaweek Directory written by and published by . This book was released on 1999 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Mediaweek written by and published by . This book was released on 1996 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Adweek written by and published by . This book was released on 1999-06 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mediaweek written by and published by . This book was released on 1999-04 with total page 2288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Yellow Pages written by Chris Vogl and published by iUniverse. This book was released on with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mediaweek Directory 2000 written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

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Download or read book The Scottish Web Directory written by Clive Zietman and published by Kogan Page Publishers. This book was released on 2003 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The definitive guide to Scottish websites.`Scotland`s New HomebuyerThis comprehensive and easy-to-use directory provides a one-stop guide to essential addresses on the Internet from a Scottish perspective. The Scottish Web Directory, offers a selection of over 10,000 official sites, top 'household names' and sites of interest to Scottish families, business users, and anyone interested in ScotlandConveniently classified by category, the directory enables both begineers and experienced users alike to find elusive web addresses with ease, saving hours of fruitless searching and surfing on the Internet.Categories include:Arts & EntertainmentBusinessChildrenEducation, Training & ResearchFood & DrinkGovernmentHobbies & LeisureLivingMuseums, Libraries & InformationPersonal FinanceShoppingSportTechnologyTravel

Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Download or read book Brandweek written by and published by . This book was released on 2004 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Download or read book Information Industry Directory written by and published by . This book was released on 2009 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive directory of databases as well as services "involved in the production and distribution of information in electronic form." There is a detailed subject index and function/service classification as well as name, keyword, and geographical location indexes.