Download or read book The Media Training Bible written by Brad Phillips and published by Speakgood Press. This book was released on 2012-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Download or read book The Media Interview written by Philip Bell and published by UNSW Press. This book was released on 1994 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Download or read book Asking Questions written by Paul McLaughlin and published by Self-Counsel Press. This book was released on 1986 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Affective Publics written by Zizi Papacharissi and published by Oxford University Press. This book was released on 2015 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades, we have witnessed the growth of movements using digital means to connect with broader interest groups and express their points of view. These movements emerge out of distinct contexts and yield different outcomes, but tend to share one thing in common: online and offline solidarity shaped around the public display of emotion. Social media facilitate feelings of engagement, in ways that frequently make people feel re-energized about politics. In doing so, media do not make or break revolutions but they do lend emerging, storytelling publics their own means for feeling their way into events, frequently by making those involved a part of the developing story. Technologies network us but it is our stories that connect us to each other, making us feel close to some and distancing us from others. Affective Publics explores how storytelling practices facilitate engagement among movements tuning into a current issue or event by employing three case studies: Arab Spring movements, various iterations of Occupy, and everyday casual political expressions as traced through the archives of trending topics on Twitter. It traces how affective publics materialize and disband around connective conduits of sentiment every day and find their voice through the soft structures of feeling sustained by societies. Using original quantitative and qualitative data, Affective Publics demonstrates, in this groundbreaking analysis, that it is through these soft structures that affective publics connect, disrupt, and feel their way into everyday politics.
Download or read book Mastering Media Interviews in the 21st Century written by Steve Cropper and published by Short Stop Press. This book was released on 2013 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, more than ever before, we need to compose and deliver messages that stand out and reach the intended audience in a very crowded media space. It was always a challenge. But with the worldwide stampede towards social media and its thousands of channels, delivered through multiple devices, a spokesperson who cannot communicate their message effectively will not be heard. This book is for those who already know what it is like to be interviewed and want to improve. It is also for people who expect to face the media in the future. For people in business, the not-for-profit sector, government or any walk of life, Mastering Media Interviews In the 21st Century is a valuable tool for getting your message across successfully and with confidence. About the Author Steve Cropper is one of Australia's leading media trainers having spent 30 years in TV and radio journalism, politics and public relations. As one of Australia's first media trainers, he has coached thousands of people to become successful media spokespeople in business, government, politics, healthcare, academia, science, finance and the not-for-profit sector. In addition, he has assisted a wide range of professionals to develop their skills as presenters, negotiators or generally improve their interpersonal communication skills. This book is a compilation of the techniques refined over recent decades to develop skills and confidence in 'the art of the interview' in the fast-changing world of 21st century media.
Download or read book Lincoln and the Power of the Press written by Harold Holzer and published by Simon and Schuster. This book was released on 2014-10-14 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines Abraham Lincoln's relationship with the press, arguing that he used such intimidation and manipulation techniques as closing down dissenting newspapers, pampering favoring newspaper men, and physically moving official telegraph lines.
Download or read book Media Interview Techniques written by Robert Taylor and published by Kogan Page Publishers. This book was released on 2015-11-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.
Download or read book Winning with the Media written by Arthur T. Doyle and published by National Institute for Media Studies. This book was released on 1993-01-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Handle Media Interviews written by Andrew Boyd and published by . This book was released on 1999 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to being interviewed, whether on television, radio or by the press. All stages of the process are covered, including handling interview requests and mastering broadcasting techniques. Practical tips are given by media figures, the CBI and PR professionals. Originally published in 1991 by Mercury Business Books.
Download or read book The Presidents vs the Press written by Harold Holzer and published by Penguin. This book was released on 2021-08-24 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning presidential historian offers an authoritative account of American presidents' attacks on our freedom of the press—including a new foreword chronicling the end of the Trump presidency. “The FAKE NEWS media,” Donald Trump has tweeted, “is not my enemy, it is the enemy of the American People!” Has our free press ever faced as great a threat? Perhaps not—but the tension between presidents and journalists is as old as the republic itself. Every president has been convinced of his own honesty and transparency; every reporter who has covered the White House beat has believed with equal fervency that his or her journalistic rigor protects the country from danger. Our first president, George Washington, was also the first to grouse about his treatment in the newspapers, although he kept his complaints private. Subsequent chiefs like John Adams, Abraham Lincoln, Woodrow Wilson, and Barack Obama were not so reticent, going so far as to wield executive power to overturn press freedoms, and even to prosecute journalists. Theodore Roosevelt was the first president to actively manage the stable of reporters who followed him, doling out information, steering coverage, and squashing stories that interfered with his agenda. It was a strategy that galvanized TR’s public support, but the lesson was lost on Woodrow Wilson, who never accepted reporters into his inner circle. Franklin Roosevelt transformed media relations forever, holding more than a thousand presidential press conferences and harnessing the new power of radio, at times bypassing the press altogether. John F. Kennedy excelled on television and charmed reporters to hide his personal life, while Richard Nixon was the first to cast the press as a public enemy. From the days of newsprint and pamphlets to the rise of Facebook and Twitter, each president has harnessed the media, whether intentional or not, to imprint his own character on the office. In this remarkable new history, acclaimed scholar Harold Holzer examines the dual rise of the American presidency and the media that shaped it. From Washington to Trump, he chronicles the disputes and distrust between these core institutions that define the United States of America, revealing that the essence of their confrontation is built into the fabric of the nation.
Download or read book On Camera written by Nancy Reardon and published by Taylor & Francis. This book was released on 2013-06-19 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Foreword by Bob Schieffer: "This is a real 'how to' book by two people who really know how. But it is more than just a fine manual on broadcast journalism, journalists and non-journalists alike will find it good read, a treasure chest of anecdotes, stories and a tall tale or two from the most exciting profession of all—reporting the news." Reardon’s On Camera: How to Report, Anchor & Interview teaches you how to become professional and effective on camera. You’ll learn how to appear and feel at ease whether doing an interview, reporting in the field, reading from a prompter, or giving a video presentation. It’ll give you the nuts and bolts of how to do the job at the network level or as a backpack journalist, so you feel confident that when you’re standing in front of the camera you will know what you’re doing. Whether new to television or experienced in front of a camera, you will improve on your current skills through career-focused tips and tried-and-true principles—all oriented to skills development—in this book.
Download or read book Community Centered Journalism written by Andrea Wenzel and published by University of Illinois Press. This book was released on 2020-08-31 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary journalism faces a crisis of trust that threatens the institution and may imperil democracy itself. Critics and experts see a renewed commitment to local journalism as one solution. But a lasting restoration of public trust requires a different kind of local journalism than is often imagined, one that engages with and shares power among all sectors of a community. Andrea Wenzel models new practices of community-centered journalism that build trust across boundaries of politics, race, and class, and prioritize solutions while engaging the full range of local stakeholders. Informed by case studies from rural, suburban, and urban settings, Wenzel's blueprint reshapes journalism norms and creates vigorous storytelling networks between all parts of a community. Envisioning a portable, rather than scalable, process, Wenzel proposes a community-centered journalism that, once implemented, will strengthen lines of local communication, reinvigorate civic participation, and forge a trusting partnership between media and the people they cover.
Download or read book Fighting Visibility written by Jennifer McClearen and published by University of Illinois Press. This book was released on 2021-03-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultimate Fighting Championship and the present and future of women's sports Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.
Download or read book Interviewing for Journalists written by Sally Adams and published by Psychology Press. This book was released on 2001 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing for Journalists addresses the central skill of asking the right question in the right way. It is a practical and concise guide for all print journalists - professionals, students and trainees. The authors, both experienced journalists, explain the different types of interviewing, from the street interview, vox pop or press conference to the interview used as a basis for an in-depth profile. Drawing on examples of published material, and featuring interviews with a number of successful writers and columnists, the book covers every aspect of interviewing.
Download or read book Teen TV written by Stefania Marghitu and published by Routledge. This book was released on 2021-05-26 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teen TV explores the history of television’s relationship to teens as a desired, but elusive audience, and the ways in which television has embraced youth subcultures, tracing the shifts in American and global televisual and teen media. Organized chronologically to cover each generation since the inception of the medium in the 1940s, the book examines a wide range of historical and contemporary programming: from the broadcast bottleneck, multi-channel era that included youth-targeted spaces like MTV, the WB, and the CW, to the rise of streaming platforms and global crossovers. It covers the thematic concerns and narrative structure of the coming-of-age story, and the prevalent genre formations of teen TV and milestones faced by teen characters. The book also includes interviews with creators and showrunners of hit network television teen series, including Degrassi’s Linda Schuyler, and the costume designer that established a heightened turn in the significance of teen fashion on the small screen in Gossip Girl, Eric Daman. This book will be of interest to students, scholars, and teachers interested in television aesthetics, TV genres, pop culture, and youth culture, as well as media and television studies.
Download or read book This Is the Fire written by Don Lemon and published by Little, Brown. This book was released on 2021-03-16 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this "vital book for these times" (Kirkus Reviews), Don Lemon brings his vast audience and experience as a reporter and a Black man to today's most urgent question: How can we end racism in America in our lifetimes? The host of CNN Tonight with Don Lemon is more popular than ever. As America’s only Black prime-time anchor, Lemon and his daily monologues on racism and antiracism, on the failures of the Trump administration and of so many of our leaders, and on America’s systemic flaws speak for his millions of fans. Now, in an urgent, deeply personal, riveting plea, he shows us all how deep our problems lie, and what we can do to begin to fix them. Beginning with a letter to one of his Black nephews, he proceeds with reporting and reflections on his slave ancestors, his upbringing in the shadows of segregation, and his adult confrontations with politicians, activists, and scholars. In doing so, Lemon offers a searing and poetic ultimatum to America. He visits the slave port where a direct ancestor was shackled and shipped to America. He recalls a slave uprising in Louisiana, just a few miles from his birthplace. And he takes us to the heart of the 2020 protests in New York City. As he writes to his young nephew: We must resist racism every single day. We must resist it with love.
