Download or read book The Media Equation written by Byron Reeves and published by Center for the Study of Language and Information Publications. This book was released on 1996-09-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.
Download or read book The Social Media Business Equation written by Eve Mayer Orsburn and published by Course Technology. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook®, Twitter, LinkedIn®, and YouTube(tm) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry.Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation(tm) -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.
Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Download or read book The Ten Equations That Rule the World written by David Sumpter and published by Flatiron Books. This book was released on 2021-08-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a secret formula for getting rich? For going viral? For deciding how long to stick with your current job, Netflix series, or even relationship? This book is all about the equations that make our world go round. Ten of them, in fact. They are integral to everything from investment banking to betting companies and social media giants. And they can help you to increase your chance of success, guard against financial loss, live more healthfully, and see through scaremongering. They are known by only the privileged few - until now. With wit and clarity, mathematician David Sumpter shows that it isn't the technical details that make these formulas so successful. It is the way they allow mathematicians to view problems from a different angle - a way of seeing the world that anyone can learn. Empowering and illuminating, The Ten Equations shows how math really can change your life.
Download or read book The Media and the Rwanda Genocide written by Allan Thompson and published by IDRC. This book was released on 2007-01-20 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the role of the media in the Rwandan genocide -- within the country and beyond.
Download or read book Modeling Information Diffusion in Online Social Networks with Partial Differential Equations written by Haiyan Wang and published by Springer Nature. This book was released on 2020-03-16 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book lies at the interface of mathematics, social media analysis, and data science. Its authors aim to introduce a new dynamic modeling approach to the use of partial differential equations for describing information diffusion over online social networks. The eigenvalues and eigenvectors of the Laplacian matrix for the underlying social network are used to find communities (clusters) of online users. Once these clusters are embedded in a Euclidean space, the mathematical models, which are reaction-diffusion equations, are developed based on intuitive social distances between clusters within the Euclidean space. The models are validated with data from major social media such as Twitter. In addition, mathematical analysis of these models is applied, revealing insights into information flow on social media. Two applications with geocoded Twitter data are included in the book: one describing the social movement in Twitter during the Egyptian revolution in 2011 and another predicting influenza prevalence. The new approach advocates a paradigm shift for modeling information diffusion in online social networks and lays the theoretical groundwork for many spatio-temporal modeling problems in the big-data era.
Download or read book The Human Equation written by Wayne Constantineau and published by BPS Books. This book was released on 2010-10-21 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of five books in the groundbreaking new series The Human Equation Toolkit. Mime Wayne Constantineau and scholar Eric McLuhan explore the four possible positions of humans -- standing, lying down, sitting, and kneeling -- as the basis of all developments in culture, science, activity, and media. As they write, "Man is the microcosm of the universe. Media are the extensions of man. The Human Equation is the doorway into all three ... The Human Equation deals with the relation between humans and our media, technologies, languages, theories, and ideas."
Download or read book The Equation of Knowledge written by Lê Nguyên Hoang and published by CRC Press. This book was released on 2020-06-18 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Equation of Knowledge: From Bayes' Rule to a Unified Philosophy of Science introduces readers to the Bayesian approach to science: teasing out the link between probability and knowledge. The author strives to make this book accessible to a very broad audience, suitable for professionals, students, and academics, as well as the enthusiastic amateur scientist/mathematician. This book also shows how Bayesianism sheds new light on nearly all areas of knowledge, from philosophy to mathematics, science and engineering, but also law, politics and everyday decision-making. Bayesian thinking is an important topic for research, which has seen dramatic progress in the recent years, and has a significant role to play in the understanding and development of AI and Machine Learning, among many other things. This book seeks to act as a tool for proselytising the benefits and limits of Bayesianism to a wider public. Features Presents the Bayesian approach as a unifying scientific method for a wide range of topics Suitable for a broad audience, including professionals, students, and academics Provides a more accessible, philosophical introduction to the subject that is offered elsewhere
Download or read book Emotional Equations written by Chip Conley and published by Simon and Schuster. This book was released on 2012-01-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the mathematical properties of universal emotional truths, describing how during a time of personal loss the author developed "emotional equations" as a mechanism for recognizing changeable and unchangeable factors in his healing.
Download or read book 20th Century Media and the American Psyche written by Charisse L'Pree Corsbie-Massay and published by Routledge. This book was released on 2020-10-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text bridges media theory, psychology, and interpersonal communication by describing how our relationships with media emulate the relationships we develop with friends and romantic partners through their ability to replicate intimacy, regularity, and reciprocity. In research-rich, conversational chapters, the author applies psychological principles to understand how nine influential media technologies—theatrical film, recorded music, consumer market cameras, radio, network and cable television, tape cassettes, video gaming, and dial-up internet service providers—irreversibly changed the communication environment, culture, and psychological expectations that we then apply to future media technologies. With special attention to mediums absent from the traditional literature, including recorded music, cable television, and magnetic tape, this book encourages readers to critically reflect on their own past relationships with media and consider the present environment and the future of media given their own personal habits. 20th Century Media and the American Psyche is ideal for media studies, communication, and psychology students, scholars, and industry professionals, as well as anyone interested in a greater understanding of the psychological significance of media technology, usage, and adoption across the past 150 years.
Download or read book Shock Waves and Reaction Diffusion Equations written by Joel Smoller and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: For this edition, a number of typographical errors and minor slip-ups have been corrected. In addition, following the persistent encouragement of Olga Oleinik, I have added a new chapter, Chapter 25, which I titled "Recent Results." This chapter is divided into four sections, and in these I have discussed what I consider to be some of the important developments which have come about since the writing of the first edition. Section I deals with reaction-diffusion equations, and in it are described both the work of C. Jones, on the stability of the travelling wave for the Fitz-Hugh-Nagumo equations, and symmetry-breaking bifurcations. Section II deals with some recent results in shock-wave theory. The main topics considered are L. Tartar's notion of compensated compactness, together with its application to pairs of conservation laws, and T.-P. Liu's work on the stability of viscous profiles for shock waves. In the next section, Conley's connection index and connection matrix are described; these general notions are useful in con structing travelling waves for systems of nonlinear equations. The final sec tion, Section IV, is devoted to the very recent results of C. Jones and R. Gardner, whereby they construct a general theory enabling them to locate the point spectrum of a wide class of linear operators which arise in stability problems for travelling waves. Their theory is general enough to be applica ble to many interesting reaction-diffusion systems.
Download or read book The Porous Medium Equation written by Juan Luis Vazquez and published by Oxford University Press on Demand. This book was released on 2007 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at research students and academics in mathematics and engineering, as well as engineering specialists, this book provides a systematic and comprehensive presentation of the mathematical theory of the nonlinear heat equation usually called the Porous Medium Equation.
Download or read book A Most Elegant Equation written by David Stipp and published by Basic Books. This book was released on 2017-11-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning science writer introduces us to mathematics using the extraordinary equation that unites five of mathematics' most important numbers Bertrand Russell wrote that mathematics can exalt "as surely as poetry." This is especially true of one equation: ei(pi) + 1 = 0, the brainchild of Leonhard Euler, the Mozart of mathematics. More than two centuries after Euler's death, it is still regarded as a conceptual diamond of unsurpassed beauty. Called Euler's identity or God's equation, it includes just five numbers but represents an astonishing revelation of hidden connections. It ties together everything from basic arithmetic to compound interest, the circumference of a circle, trigonometry, calculus, and even infinity. In David Stipp's hands, Euler's identity formula becomes a contemplative stroll through the glories of mathematics. The result is an ode to this magical field.
Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.
Download or read book The Flavor Equation written by Nik Sharma and published by Chronicle Books. This book was released on 2020-10-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the Best Fall Cookbooks 2020 by The New York Times, Eater, Epicurious, Food & Wine, Forbes, Saveur, Serious Eats, The Smithsonian, The San Francisco Chronicle, The Los Angeles Times, The Boston Globe, The Chicago Tribune, CNN Travel, The Kitchn, Chowhound, NPR, The Art of Eating Longlist 2021 and many more; plus international media attention including The Financial times, The Globe and Mail, The Telegraph, The Guardian, The Independent, The Times (U.K.), Delicious Magazine (U.K.), The Times (Ireland), and Vogue India and winner of The Guild of U.K. Food Writers (General Cookbook). Finalist for the 2021 IACP Cookbook Award. "The Flavor Equation" deserves space on the shelf right next to "Salt, Fat, Acid, Heat" as a titan of the how-and-why brigade."– The New Yorker "Deep and illuminating, fresh and highly informative... a most brilliant achievement." – Yotam Ottolenghi "[A] beautiful and intelligent book." – J. Kenji López-Alt, author The Food Lab and Chief Consultant for Serious Eats.com Aroma, texture, sound, emotion—these are just a few of the elements that play into our perceptions of flavor. The Flavor Equation demonstrates how to convert approachable spices, herbs, and commonplace pantry items into tasty, simple dishes. In this groundbreaking book, Nik Sharma, scientist, food blogger, and author of the buzz-generating cookbook Season, guides home cooks on an exploration of flavor in more than 100 recipes. • Provides inspiration and knowledge to both home cooks and seasoned chefs • An in-depth exploration into the science of taste • Features Nik Sharma's evocative, trademark photography style The Flavor Equation is an accessible guide to elevating elemental ingredients to make delicious dishes that hit all the right notes, every time. Recipes include Brightness: Lemon-Lime Mintade, Saltiness: Roasted Tomato and Tamarind Soup, Sweetness: Honey Turmeric Chicken Kebabs with Pineapple, Savoriness: Blistered Shishito Peppers with Bonito Flakes, and Richness: Coconut Milk Cake. • A global, scientific approach to cooking from bestselling cookbook author Nik Sharma • Dives deep into the most basic of our pantry items—salts, oils, sugars, vinegars, citrus, peppers, and more • Perfect gift for home cooks who want to learn more beyond recipes, those interested in the science of food and flavor, and readers of Lucky Peach, Serious Eats, Indian-Ish, and Koreatown • Add it to the shelf with cookbooks like The Food Lab: Better Home Cooking Through Science by J. Kenji López-Alt; Ottolenghi Flavor: A Cookbook by Yotam Ottolenghi; and Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking by Samin Nosrat.
Download or read book Wave Fields in Real Media written by José M. Carcione and published by Elsevier Science. This book was released on 2018-11-13 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by the internationally renowned José M. Carcione, Wave Fields in Real Media: Wave Propagation in Anisotropic, Anelastic, Porous and Electromagnetic Media examines the differences between an ideal and a real description of wave propagation, starting with the introduction of relevant stress-strain relations. The combination of this relation and the equations of momentum conservation lead to the equation of motion. The differential formulation is written in terms of memory variables, and Biot's theory is used to describe wave propagation in porous media. For each rheology, a plane-wave analysis is performed in order to understand the physics of wave propagation. This book contains a review of the main direct numerical methods for solving the equation of motion in the time and space domains. The emphasis is on geophysical applications for seismic exploration, but researchers in the fields of earthquake seismology, rock acoustics, and material science - including many branches of acoustics of fluids and solids - may also find this text useful. New to this edition: This new edition presents the fundamentals of wave propagation in Anisotropic, Anelastic, Porous Media while also incorporating the latest research from the past 7 years, including that of the author. The author presents all the equations and concepts necessary to understand the physics of wave propagation. These equations form the basis for modeling and inversion of seismic and electromagnetic data. Additionally, demonstrations are given, so the book can be used to teach post-graduate courses. Addition of new and revised content is approximately 30%. Examines the fundamentals of wave propagation in anisotropic, anelastic and porous media Presents all equations and concepts necessary to understand the physics of wave propagation, with examples Emphasizes geophysics, particularly, seismic exploration for hydrocarbon reservoirs, which is essential for exploration and production of oil
Download or read book God in the Equation written by Corey Powell and published by Simon and Schuster. This book was released on 2003-08-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies the impact of Einstein's theories of relativity on the history of religion, citing his self-rejected invention of Lambda to cite God's metaphysical role in the universe and considering such topics as dark energy and dark matter.
