Download or read book Technical Report of the Commission on Obscenity and Pornography The marketplace empirical studies written by United States. Commission on Obscenity and Pornography and published by . This book was released on 1971 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
Download or read book Empirical Studies of Strategic Trade Policy written by Paul Krugman and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1980s, economists have used the concept of strategic trade policy, which takes account of imperfect competition and increasing returns in the international marketplace, to criticize conventional views about free trade. According to the new view, a government can take strategic steps to raise its income at another country's expense—by subsidizing exports or erecting trade barriers, protecting certain firms from foreign competition, or promoting the development of new industries. This volume looks at the experience of specific industries in order to determine the effectiveness of strategic trade policy in promoting economic growth. The nine papers cover the U.S. and European auto industries, the U.S. steel industry, the commercial aircraft industry, airline deregulation in Scandinavia, and labor and industrial policy in Korea and Taiwan. The authors refine the basic techniques for measuring policy effectiveness, extend them to encompass industry dynamics, and test the implications of new trade models. International economists and trade experts in government and business will find important new insights into the role of strategic trade policy in international competitiveness.
Download or read book Protest Politics in the Marketplace written by Caroline Heldman and published by Cornell University Press. This book was released on 2017-10-15 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.
Download or read book Post Keynesian Empirical Research and the Debate on Financial Market Development written by Chaiechi, Taha and published by IGI Global. This book was released on 2014-04-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current research often highlights the importance of financial markets as well as financial system development. However, the current literature in this field still fails to adequately explain the relationship between financial market and macroeconomic development. Post-Keynesian Empirical Research and the Debate on Financial Market Development integrates the concept of financial intermediaries with Post-Keynesian macroeconomic modeling to discuss the relationship between financial markets and systems and macroeconomic development. Discussing key macroeconomic variables such as investment, savings, and productivity growth, this timely resource is essential for students, academicians, as well as finance and economics professionals interested in uncovering the latest research in this field.
Download or read book Mastering the Marketplace written by Anne O'Neil-Henry and published by U of Nebraska Press. This book was released on 2017 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O'Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O'Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of "low" authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O'Neil-Henry presents a nuanced picture of the relationship between "high" and "low" literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O'Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter--once again--the way literature is written, sold, and read.
Download or read book Race in the Marketplace written by Guillaume D. Johnson and published by Springer. This book was released on 2019-03-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Download or read book Scholars in the Marketplace The Dilemmas of Neo Liberal Reform at Makerere University 1989 2005 written by Mahmood Mamdani and published by African Books Collective. This book was released on 2007-09-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars in the Marketplace is a case study of market-based reforms at Uganda's Makerere University. With the World Bank heralding neoliberal reform at Makerere as the model for the transformation of higher education in Africa, it has implications for the whole continent. At the global level, the Makerere case exemplifies the fate of public universities in a market-oriented and capital friendly era. The Makerere reform began in the 1990s and was based on the premise that higher education is more of a private than a public good. Instead of pitting the public against the private, and the state against the market, this book shifts the terms of the debate toward a third alternative than explores different relations between the two. The book distinguishes between privatisation and commercialisation, two processes that drove the Makerere reform. It argues that whereas privatisation (the entry of privately sponsored students) is compatible with a public university where priorities are publicly set, commercialisation (financial and administrative autonomy for each faculty to design a market-responsive curriculum) inevitably leads to a market determination of priorities in a public university. The book warns against commercialisation of public universities as the subversion of public institutions for private purposes.
Download or read book Document Retrieval Index written by and published by . This book was released on 1974 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Qualitative Marketing Research written by Johanna Moisander and published by SAGE. This book was released on 2006-05-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
Download or read book Higher Education Handbook of Theory and Research 15 written by J.C. Smart and published by Springer Science & Business Media. This book was released on 2000-05-31 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published annually since 1985, the Handbook series provides a compendium of thorough and integrative literature reviews on a diverse array of topics of interest to the higher education scholarly and policy communities.
Download or read book Economic Analysis of the Digital Economy written by Avi Goldfarb and published by University of Chicago Press. This book was released on 2015-05-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well understood. Economic Analysis of the Digital Economy explores the economic impact of digitization, with each chapter identifying a promising new area of research. The Internet is one of the key drivers of growth in digital communication, and the first set of chapters discusses basic supply-and-demand factors related to access. Later chapters discuss new opportunities and challenges created by digital technology and describe some of the most pressing policy issues. As digital technologies continue to gain in momentum and importance, it has become clear that digitization has features that do not fit well into traditional economic models. This suggests a need for a better understanding of the impact of digital technology on economic activity, and Economic Analysis of the Digital Economy brings together leading scholars to explore this emerging area of research.
Download or read book Market Analysis for Real Estate written by Rena Mourouzi-Sivitanidou and published by Taylor & Francis. This book was released on 2020-08-06 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Analysis for Real Estate is a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to identify and interpret market signals. The markets for space and varied property assets, including residential, office, retail, and industrial, are presented, analyzed, and integrated into a complete understanding of the role of real estate markets within the workings of contemporary urban economies. Unlike other books on market analysis, the economic and financial theory in this book is rigorous and well integrated with the specifics of the real estate market. Furthermore, it is thoroughly explained as it assumes no previous coursework in economics or finance on the part of the reader. The theoretical discussion is backed up with numerous real estate case study examples and problems, which are presented throughout the text to assist both student and teacher. Including discussion questions, exercises, several web links, and online slides, this textbook is suitable for use on a variety of degree programs in real estate, finance, business, planning, and economics at undergraduate and MSc/MBA level. It is also a useful primer for professionals in these disciplines.
Download or read book Technical Bulletin written by Aaron C. Johnson and published by . This book was released on 1973 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Blockchain and Applications 5th International Congress written by José Manuel Machado and published by Springer Nature. This book was released on 2023-12-21 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Congress on Blockchain and Applications 2023, BLOCKCHAIN’23, held in Guimarães, Portugal, in July 2023. Among the scientific community, blockchain and artificial intelligence are a promising combination that will transform the production and manufacturing industry, media, finance, insurance, e-government, etc. Nevertheless, there is no consensus with schemes or best practices that would specify how blockchain and artificial intelligence should be used together. The full papers presented in the main track were carefully reviewed. They contain the latest advances on blockchain and artificial intelligence and on their application domains, exploring innovative ideas, guidelines, theories, models, technologies, and tools and identifying critical issues and challenges that researchers and practitioners must deal with in the future research. The authors would like to thank all the contributing authors, the members of the Program Committees, the sponsors, and the Organizing Committee of the University of Minho and the University of Salamanca for their hard and highly valuable work.
Download or read book A Study to Perform an In depth Analysis of Market Dominance and Its Relationship to Other Provisions of the 4 R Act written by A.T. Kearney, Inc and published by . This book was released on 1979 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-10-19 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
