Download or read book The Marketing You Never Knew written by Willem Burgers and published by . This book was released on 2005 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a marketing and strategy teacher, this book proves there is tremendous room for improvement in marketing for any company. The practical, eye-opening, and immediately useful information will affirm that you dont know as much as you think you know to maximize your marketing success.
Download or read book Everything I Know about Marketing I Learned From Google written by Aaron Goldman and published by McGraw Hill Professional. This book was released on 2010-08-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” —Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don’t Interrupt: Join the conversation— but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever.
Download or read book The Greatest College Health Guide You Never Knew You Needed written by Jill Henry and published by Simon and Schuster. This book was released on 2021-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***2022 Independent Press Award: Winner, Young Adult*** ***American Book Fest Best Book Award: Winner, College Guides*** ***NYC Big Book Award: Distinguished Favorite, Health/Fitness*** ***Readers Favorite Book Award: Bronze Medalist, Health/Fitness*** ***Living Now Book Award: Bronze Medalist, Health/Wellness*** ***Firebird Book Award: Winner, Health*** ***Literary Titan: Gold Award Winner*** The coach's guide to beating the Freshman Fifteen, Sophomore Slump, crippling anxiety, and your worst hangover! Learn to take care of yourself, and de-stress throughout your undergrad years and beyond. Every fall, millions of young adults crash into college fired up for the best four years of their lives, ready to experience campus life, take classes about things they’re interested in, and meet people from all over the world. Most students, however, are better prepared to pick their major or talk to strangers than they are to take care of themselves in the college setting. College students today are more depressed, anxious, and stressed than previous waves of students; they’re also more sedentary, not really exercising, and living in a meal-plan limbo supplemented with ramen and coffee. In this comprehensive field guild, high school coaches Jill and Dave Henry break down the facts and deliver doable, no-BS strategies for managing physical and mental health on campus. In addition to helpful, interactive graphics, the coaches share their relatable true stories—ranging from the ridiculous to the serious—to discuss the five biggest health obstacles students face in college. On top of research-backed tips, The Greatest College Health Guide You Never Knew You Needed also features raw and personal advice from current students on college campuses across the country. While simply figuring out what to eat and how to exercise can be completely overwhelming, this guide goes beyond a basic crash course on how to be healthy. Jill and Dave cover everything from crucial time-management skills to the complex sensitivity of self-doubt, sexual assault, and depression with humor, humility, and heart. The Greatest College Health Guide You Never Knew You Needed is a complete road map for how to take care of your mind and body that will not only set students up to crush the next four years, but will also provide a foundation they can carry with them for the rest of their lives.
Download or read book Waterloo You Never Knew written by Joanna Rickert-Hall and published by Dundurn. This book was released on 2019-06-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social historian Joanna Rickert-Hall dives into the history lived out in the margins of mainstream stories: the ex-slaves, the cholera victims, the grave digging doctor, the séance-loving politician, the rumrunner, and the sorcery-practising healer. This is Waterloo You Never Knew, revealed.
Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Download or read book All the Things We Never Knew written by Liara Tamani and published by HarperCollins. This book was released on 2020-06-09 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Tamani masterfully bounces and slams two hearts up and down a shrouded court of first love and revelations.”—Rita Williams-Garcia, National Book Award Finalist and New York Times-bestselling author “A superb, complex romance full of heart, humor, and unforgettable characters.”—Kirkus (starred review) A glance was all it took. That kind of connection, the immediate and raw understanding of another person, just doesn't come along very often. And as rising stars on their Texas high schools' respective basketball teams, destined for bright futures in college and beyond, it seems like a match made in heaven. But Carli and Rex have secrets. As do their families. Liara Tamani, the author of the acclaimed Calling My Name, follows two teenagers as they discover how first love, heartbreak, betrayal, and family can shape you—for better or for worse. A novel full of pain, joy, healing, and hope for fans of Elizabeth Acevedo, Jacqueline Woodson, and Jenny Han. “A beautifully poignant love letter: to a first love, to basketball, and to that enigmatic bunch we think we know best, only to discover we don't know at all—family. Tamani's latest is a bright shining star.”—David Arnold, New York Times-bestselling author of Mosquitoland
Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Download or read book Believing in Myself written by Montenez and published by Xlibris Corporation. This book was released on 2018-05-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a personal journey of my life and the struggles I have went through from the past until now. Hopefully after reading this book, you will be inspired to become a better person and understand you are not alone. Everybody has struggles, trials, and tribulations, but we must keep moving forward. Now, you will understand me more without even meeting me in person.
Download or read book Wall Street and the Financial Crisis The role of investement banks April 27 2010 written by United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations and published by . This book was released on 2010 with total page 1142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Software That Sells written by Edward Hasted and published by John Wiley & Sons. This book was released on 2005-06-08 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success * Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product * The book fills a void in the current market, and is an ideal read for all IT professionals
Download or read book Marketing Metrics written by Neil Bendle and published by FT Press. This book was released on 2020-08-23 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.
Download or read book District Sales Manager How to Raise the Sights of Each Sales Person on your Team to 6 Million Dollars a Year With a 20 GP written by Bob Oros and published by Lulu.com. This book was released on 2013-07-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A District Sales Manager, DSM, is the unknown soldier in the industry. Responsibilities are huge and resources are non existent. This information is geared toward helping you maximize your efforts and get amazing results from your team. A successful DSM must have the right combination of experience and street smarts. You must also have complete knowledge of not only selling strategies, but how to train, manage and motivate your sales team. You will see how effective a sales person can become when you raise the sights of each sales person on your team to 6 million dollars a year at a 20% GP.
Download or read book The Male Factor written by Shaunti Feldhahn and published by Currency. This book was released on 2009-12-29 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a nationwide survey and confidential interviews with more than three thousand men, bestselling author of For Women Only, Shaunti Feldhahn, has written a startling and unprecedented exploration of how men in the workplace tend to think, which even the most astute women might otherwise miss. In The Male Factor, Feldhahn investigates and quantifies the private thoughts that men almost never publicly reveal or admit to, but that every woman will want to know. Never before has an author gotten inside the hearts and minds of men in the workplace—from CEOs to managers, from lawyers to factory workers—to get a comprehensive and confidential picture of what men commonly think about their female colleagues, how they view flextime and equal compensation, what their expected “rules” of the workplace are, what managing emotion means, and how that lowcut top is perceived. Because the men in the surveys and interviews were guaranteed anonymity, they talk in a candid and uncensored way about their daily interactions with women bosses, employees, and colleagues, as well as what they see as the most common forces of friction and misunderstanding between men and women at work. Among the subjects The Male Factor tackles are: • how men, with rare exception, view almost any emotional display as a sign that the person can no longer think clearly—as well as what they perceive to be “emotion” in the first place (it’s not just crying) • why certain trendy clothes that women wear may create a career-sabotaging land mine in terms of how male colleagues perceive them • the unintentional signals that can change a man’s perception of a woman from “assertive and competent” to “difficult” Women will likely be surprised, even shocked, by these revelations. Some may find them challenging. Yet what they will gain is an invaluable understanding of how their male bosses, colleagues, subordinates, and customers react to a host of situations—as well as the ability to correct common misperceptions. The Male Factor offers a unique road map to what men in the workplace are thinking, allowing women the opportunity to decide for themselves how to use the insights Feldhahn reveals.
Download or read book Parliamentary Papers written by Great Britain. Parliament. House of Commons and published by . This book was released on 1888 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report of the Department of Agriculture and Food written by Ontario. Dept. of Agriculture and Food and published by . This book was released on 1914 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consists of individuals reports of each of the branches of the department.
Download or read book Annual Report of the Department of Agriculture for the Province of Ontario written by Ontario. Department of Agriculture and published by . This book was released on 1914 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consists of separately paged reports of bodies related to the Dept.
Download or read book Success Leaves A Trail written by David Bunney and published by Black Card Books. This book was released on 2021-09-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the success of the best-selling 1st edition this revised NEW RELEASE 2nd edition is set to deliver even more. ‘The surest way to achieve anything is to follow the success of someone who has done it.’ Achieving success with anything in life is a learning process. This book reveals the three powerful yet easy steps guaranteed to fast-track your success. How to choose the business opportunity right for you, then develop it profitably is a skill that can be learnt. This book reveals the three powerful, yet simple steps guaranteed to fast-track your success. You will discover how to: · Gain clarity, direction, and balance in life, enjoying more energy and fun. · Breakthrough the mindset obstacles that are holding you back. · Develop the skills highly successful people use to be effective. · Find low-cost and work-from-home opportunities that give fast returns. · Apply proven techniques for matching opportunities with your purpose. · Master the fundamental principles for business growth and wealth creation. · Connect with mentors who will guide you on the right path to your success. David’s system, Mindset Mechanics Mentors®, contains practical exercises and powerful learning tools to inspire, educate and encourage anyone with an ambition for achieving success.
