Download or read book The Marketing of Academic National and Public Libraries Worldwide written by David Baker and published by Elsevier. This book was released on 2024-01-30 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities

Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Download or read book The Public Library Service written by International Federation of Library Associations and Institutions. Section of Public Libraries and published by NBD Biblion Publishers. This book was released on 2001 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Download or read book Library Management and Marketing in a Multicultural World written by James L. Mullins and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

Download or read book Education and Research for Marketing and Quality Management in Libraries written by International Federation of Library Associations and Institutions and published by München : K.G. Saur. This book was released on 2002 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Education and Research for Marketing and Quality Management in Libraries the proceedings of the scientific colloquium held under this title in Quebec City (Canada) are assembled. The colloquium was organized by IFLA's Management and Marketing Section, as a satellite event on the occasion of the IFLA General Conference in Boston (USA) during the same month. The book contains 24 papers: 16 in English, 8 in French and 3 synthesising articles.

Download or read book Patron Engagement and Marketing Products and Services for Public Libraries written by Marshall Breeding and published by ALA Techsource. This book was released on 2022-03-28 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue provides an overview of the technology products currently available to support library outreach and marketing strategies.

Download or read book The Freedom to Read written by American Library Association and published by . This book was released on 1953 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Libraries and Society written by Wendy Evans and published by Elsevier. This book was released on 2011-04-30 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews both the historical and future roles that public, private, academic and special libraries have in supporting and shaping society at local, regional, national and international levels. Globalisation, economic turmoil, political and ethnic tensions, rapid technology development, global warming and other key environmental factors are all combining in myriad and complex ways to affect everyone, both individually and collectively. Fundamental questions are being asked about the future of society and the bedrock organisations that underpin it. Libraries and Society considers the key aspects of library provision and the major challenges that libraries – however defined, managed, developed and provided – now face, and will continue to face in the future. It also focuses on the emerging chapter in cultural, economic and social history and the library’s role in serving diverse communities within this new era. Looks at all types of library in a period of major and discontinuous change, tackling the fundamental questions of the future of libraries in the context of major societal, political and environmental issues Poses important questions for the profession and policy development Fills a major gap in literature (recent discourse and debate on the future of democracy, for example, the library is rarely included)

Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Download or read book Marketing Today s Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009-01-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Download or read book Marketing Library and Information Services International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Download or read book Handbook of Research on Library Response to the COVID 19 Pandemic written by Holland, Barbara and published by IGI Global. This book was released on 2021-03-19 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the spread of COVID-19, conferences have been canceled, schools have closed, and libraries around the world are facing difficult decisions on which services to offer and how, ranging from minimal restrictions to full closures. Depending on the country, state, or city, a government may have a different approach, sometimes ordering the closure of all institutions, others indicating that it’s business as usual, and others simply leaving decisions up to library directors. All libraries worldwide have been affected, from university libraries to public library systems and national libraries. Throughout these closures, libraries continue to provide services to their communities, which has led to an emerging area of research on library services, new emerging technologies, and the advancements made to libraries during this global health crisis. The Handbook of Research on Library Response to the COVID-19 Pandemic consists of chapters that contain essential library services and emerging research and technology that evolved and/or has continued during the COVID-19 pandemic, as well as the challenges and opportunities that have been undertaken as a result. The chapters provide in-depth research, surveys, and information on areas such as remote working, machine learning, data management, and the role of information during COVID-19. This book is a valuable reference tool for practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries during a pandemic and the future outlook.

Download or read book Adapting Marketing to Libraries in a Changing and World wide Environment Le marketing des biblioth ques l heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Download or read book Getting Your Book Into Libraries written by Eric Otis Simmons and published by Eric Simmons Enterprises, Inc.. This book was released on 2019-12-04 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: In “Getting Your Book Into Libraries,” Simmons lays out the methodology and strategy he developed to successfully get his self-published books into 85 libraries, including 7 of America’s largest, in less than two years, and without paying for expensive book reviews! Based on Simmons’ article, “How To Get Your Books Into Libraries,” posted by Joanna Penn from TheCreativePenn.com, that generated 4,061 interactions, from readers in thirty (30) countries not long after its posting, and became the top Google search result, out of 1 billion, on the subject. - The first known book on the topic of how Authors can get their books into libraries!

Download or read book APAIS 1991 Australian public affairs information service written by and published by National Library Australia. This book was released on with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Globalization of Education written by Joel Spring and published by Routledge. This book was released on 2014-08-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing Joel Spring’s reportage and analysis of the intersection of global forces and education, this text offers a comprehensive overview and synthesis of current research, theories, and models related to the topic. Written in his signature clear, narrative style, Spring introduces the processes, institutions, and forces by which schooling has been globalized and examines the impact of these forces on schooling in local contexts. Significant conceptual frameworks are added to this Second Edition, specifically the “economization of education,” “corporatization of education” and the “audit state.” These concepts are embedded in the global educational plans of major organizations such as the World Bank, the Organization for Economic Development and Cooperation (OECD), World Economic Forum, and multinational corporations. Globalization of Education, Second Edition features new and updated information on • The World Bank • OECD and the United Nations • The World Trade Organization and the Global Culture of Higher Education • Corporatization of Global Education • Religious and Indigenous Education Models • The Global Workforce: Migration and the Talent Auction • Globalization and Complex Thought

Download or read book The Works of William Shakespeare written by William Shakespeare and published by . This book was released on 1623 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: