Download or read book The Marketing Information Revolution written by Robert C. Blattberg and published by Harvard Business Review Press. This book was released on 1994 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents
Download or read book Information Revolution written by Jim Davis and published by John Wiley & Sons. This book was released on 2006-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic model for identifying, evaluating, and improving information use "Fundamentally changes how you look at the role of information technology and takes it to the leadership level, which is the only way for business performance to be maximized in this global economy." --Ron Milton, Executive Vice President, Computerworld "Information Revolution is truly a must-read for those who generate, support, and make decisions for their respective organizations. By the way, that would be everybody." --Bob Schwartz, Vice President and Chief Information Officer, Panasonic Corporation of North America "As this book clearly describes, information management advances both through evolution and intelligent design. The ideas herein will help any organization avoid extinction!" --Thomas H. Davenport, President's Distinguished Professor and Director of Research, Babson College "This model captures the best practices from the early stage of Business Intelligence development through the most sophisticated environments where the value and nature of information is unquestioned. All of us should strive to reach the final level. And now we have the ultimate guide to help us get there." --Claudia Imhoff, President, Intelligent Solutions, Inc. "Managing a successful Business Intelligence effort requires a long-term view and this means leaders must have a methodology to guide them as they navigate their organization through the BI evolution. Information Revolution provides the prag-matic road map all executives can understand and follow." --Irving Tyler, Chief Information Officer, Quaker Chemical Corporation "Information Revolution is the perfect blend of 'what,' 'how,' and especially 'why.' This book is a must-read for those driven to excel in this information-based world, instead of being another 'me, too' along for the ride." --Bruce Barnes, former chief information officer, Nationwide Financial Services "Information Revolution provides a powerful framework for assessing the current state of your company's systems and its decision making capabilities. It then presents a clear process for moving your systems and your company toward an adaptive and innovative enterprise." --Michael Hugos, Chief Information Officer, Network Services Company
Download or read book The Marketing Information Revolution written by Robert C. Blattberg and published by . This book was released on 1994 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Second Information Revolution written by Gerald W. BROCK and published by Harvard University Press. This book was released on 2009-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to inexpensive computers and data communications, the speed and volume of human communication are exponentially greater than they were even a quarter-century ago. Not since the advent of the telephone and telegraph in the nineteenth century has information technology changed daily life so radically. We are in the midst of what Gerald Brock calls a second information revolution. Brock traces the complex history of this revolution, from its roots in World War II through the bursting bubble of the Internet economy. As he explains, the revolution sprang from an interdependent series of technological advances, entrepreneurial innovations, and changes to public policy. Innovations in radar, computers, and electronic components for defense projects translated into rapid expansion in the private sector, but some opportunities were blocked by regulatory policies. The contentious political effort to accommodate new technology while protecting beneficiaries of the earlier regulated monopoly eventually resulted in a regulatory structure that facilitated the explosive growth in data communications. Brock synthesizes these complex factors into a readable economic history of the wholesale transformation of the way we exchange and process information. Table of Contents: Acknowledgments Abbreviations 1. Introduction The Promise of Regulation Conceptual Framework 2. The First Information Revolution The Development of Telegraph Services The Telephone and State Regulation Radio and Federal Regulation 3. Technological Origins of the Second Information Revolution, 1940-1950 Radar The Transistor Electronic Digital Computers 4. The SAGE Project I. THE SEPARATE WORLDS OF COMPUTERS AND COMMUNICATIONS, 1950-1968 5. The Early Semiconductor Industry The Creation of a Competitive Market Innovation and the Integrated Circuit Falling Prices, Rising Output 6. The Early Commercial Computer Industry Vacuum-Tube and Transistor Computers The System/360 and IBM Dominance Alternatives to IBM Computers 7. The Regulated Monopoly Telephone Industry Antitrust and the 1956 Consent Decree Microwave Technology and Potential Long Distance Competition Central Office Switches Terminal Equipment II. BOUNDARY DISPUTES AND LIMITED COMPETITION, 1969-1984 8. Data Communications Packet-Switching and the Arpanet Network Protocols and Interconnection Local Area Networks and Ethernet 9. From Mainframes to Microprocessors Intel and the Microprocessor Personal Computers and Workstations 10. The Computer-Communications Boundary Computer-Assisted Messages: Communications or Data Processing? Smart Terminals: Teletypewriters or Computers? Interconnection of Customer-Owned Equipment with the Telephone Network The Deregulation of Terminal Equipment The Deregulation of Enhanced Services 11. Fringe Competition in Long Distance Telephone Service Competition in Specialized Services Competition in Switched Services The Transition to Optical Fiber 12. Divestiture and Access Charges The Divestiture Access Charges The Enhanced Service Provider Exemption III. INTERCONNECTED COMPETITION AND INTEGRATED SERVICES, 1985-2002 13. Mobile Telephones and Spectrum Reform Early Land Mobile Telephones Cellular Spectrum Allocation Cellular Licensing Problems Spectrum Institutional Reform PCS and Auctions 14. Local Competition and the Telecommunications Act of 1996 Competitive Access Providers Interconnection: CAP to CLEC The Telecommunications Act of 1996 Implementation of the Telecommunications Act of 1996 15. The Internet and the World Wide Web The Commercial Internet and Backbone Interconnection The Development of the Web The New Economy Financial Boom and Bust Real Growth in Telecommunication and Price Benefits 16. Conclusion Technological Progress and Policy Evolution The Process of Institutional Change Final Comment References Index Reviews of this book: The Second Information Revolution is important reading for anyone who needs to understand the functioning of American telecommunications, either to be able to analyse today's financial markets or to understand or influence public policy in this area. --Wendy M. Grossman, Times Higher Education Supplement [UK] Reviews of this book: Brock traces a phenomenon he refers to as the 'second information revolution.' According to Brock, there have been two times in history when information technology has dramatically changed daily life. The first 'information revolution' occurred with the advent of the telephone and telegraph, which made communication less expensive and more readily available. The second information revolution is currently in progress...A concise, thorough, and well-written history of the transformation in exchanging and processing of information. --K. A. Coombs, Choice
Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Download or read book Advertising and the Transformation of American Society 1865 1920 written by James Norris and published by Praeger. This book was released on 1990-10-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.
Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Download or read book The Information Revolution and Electronic Data Processing The Impact on Marketing Management written by James L. Greene and published by . This book was released on 1962 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Control Revolution written by James Beniger and published by Harvard University Press. This book was released on 2009-06-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we find ourselves living in an Information Society? How did the collection, processing, and communication of information come to play an increasingly important role in advanced industrial countries relative to the roles of matter and energy? And why is this change recent--or is it? James Beniger traces the origin of the Information Society to major economic and business crises of the past century. In the United States, applications of steam power in the early 1800s brought a dramatic rise in the speed, volume, and complexity of industrial processes, making them difficult to control. Scores of problems arose: fatal train wrecks, misplacement of freight cars for months at a time, loss of shipments, inability to maintain high rates of inventory turnover. Inevitably the Industrial Revolution, with its ballooning use of energy to drive material processes, required a corresponding growth in the exploitation of information: the Control Revolution. Between the 1840s and the 1920s came most of the important information-processing and communication technologies still in use today: telegraphy, modern bureaucracy. rotary power printing, the postage stamp, paper money, typewriter, telephone, punch-card processing, motion pictures, radio, and television. Beniger shows that more recent developments in microprocessors, computers, and telecommunications are only a smooth continuation of this Control Revolution. Along the way he touches on many fascinating topics: why breakfast was invented, how trademarks came to be worth more than the companies that own them, why some employees wear uniforms, and whether time zones will always be necessary. The book is impressive not only for the breadth of its scholarship but also for the subtlety and force of its argument. It will be welcomed by sociologists, economists, historians of science and technology, and all curious in general.
Download or read book The Visual Marketing Revolution written by Stephanie Diamond and published by Pearson Education. This book was released on 2013 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.
Download or read book Big Data written by Viktor Mayer-Schönberger and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.
Download or read book Marketing Information Guide written by and published by . This book was released on 1966 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Platform Revolution How Networked Markets Are Transforming the Economy and How to Make Them Work for You written by Geoffrey G. Parker and published by W. W. Norton & Company. This book was released on 2016-03-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
Download or read book Information A Very Short Introduction written by Luciano Floridi and published by Oxford University Press. This book was released on 2010-02-25 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction; 1 The information revolution; 2 The language of information; 3 Mathematical information; 4 Semantic information; 5 Physical information; 6 Biological information; 7 Economic information; 8 The ethics of information; Conclusion; References.
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-11 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Download or read book Silicon Photonics written by Daryl Inniss and published by Morgan Kaufmann. This book was released on 2016-12-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silicon photonics uses chip-making techniques to fabricate photonic circuits. The emerging technology is coming to market at a time of momentous change. The need of the Internet content providers to keep scaling their data centers is becoming increasing challenging, the chip industry is facing a future without Moore’s law, while telcos must contend with a looming capacity crunch due to continual traffic growth. Each of these developments is significant in its own right. Collectively, they require new thinking in the design of chips, optical components, and systems. Such change also signals new business opportunities and disruption. Notwithstanding challenges, silicon photonics’ emergence is timely because it is the future of several industries. For the optical industry, the technology will allow designs to be tackled in new ways. For the chip industry, silicon photonics will become the way of scaling post-Moore’s law. New system architectures enabled by silicon photonics will improve large-scale computing and optical communications. Silicon Photonics: Fueling the Next Information Revolution outlines the history and status of silicon photonics. The book discusses the trends driving the datacom and telecom industries, the main but not the only markets for silicon photonics. In particular, developments in optical transport and the data center are discussed as are the challenges. The book details the many roles silicon photonics will play, from wide area networks down to the chip level. Silicon photonics is set to change the optical components and chip industries; this book explains how. Captures the latest research assessing silicon photonics development and prospects Demonstrates how silicon photonics addresses the challenges of managing bandwidth over distance and within systems Explores potential applications of SiP, including servers, datacenters, and Internet of Things
Download or read book The Marketing Revolution in Politics written by Bruce I. Newman and published by University of Toronto Press. This book was released on 2016-01-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.
