Download or read book The Marketing Handbook for Sports and Fitness Professionals written by Nita Martin and published by A&C Black. This book was released on 2014-09-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.
Download or read book The Marketing Handbook for Sports and Fitness Professionals written by Nita Martin and published by Bloomsbury Publishing. This book was released on 2015-08-27 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.
Download or read book Handbook of Sport Marketing Research written by Nancy L. Lough and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date. This Handbook revisits trends, presents instruments designed to assess key constructs, and provides critical analysis of industry practices with regard to issues such as gender, race, and ethical practices.
Download or read book The Business of Personal Training written by Scott Roberts and published by Human Kinetics. This book was released on 1996 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business. The Business of Personal Training discusses not only how to build a solid business but also how to be an effective trainer. After an outline of the history of the profession and the qualifications needed to be a personal trainer, the book explains how to develop a mission statement and business plan, create strategic and creative marketing plans, establish prices for services, hire and train staff members, improve client-trainer communication, motivate clients and help them set goals, and design appropriate exercise programs. Nineteen sample forms make it easy for you to put the ideas presented into practice. Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.
Download or read book Fundamentals of Sport Marketing written by Brenda G. Pitts and published by Fitness Information Technology. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Download or read book Handbook of Sport Marketing Research written by and published by . This book was released on 2012 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Download or read book The Everything Guide To Being A Personal Trainer written by Kate Kenworthy and published by Simon and Schuster. This book was released on 2007-03-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you love fitness and you're looking for an alternative to the typical 9-5 office job, The Everything Guide to Being a Personal Trainer will help you turn your passion into a career. Opportunities for professional fitness trainers are everywhere-fitness clubs, college athletic programs, even professional sports teams. The Everything Guide to Being a Personal Trainer is a step-by-step guide that will take you from gym rat to fitness guru in no time. This easy-to-follow book progresses from training to certification with tips to help you: Choose a work environment Set up a business plan Find, motivate, and keep clients Learn about marketing and networking Written by two personal-training professionals, The Everything Guide to Being a Personal Trainer is all you need to get started in the exciting, growing field of fitness.
Download or read book The Advanced Fitness Instructor s Handbook written by Morc Coulson and published by Bloomsbury Publishing. This book was released on 2015-08-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fitness Professionals series is an invaluable practical resource for individuals working in the fitness industry. The Advanced Fitness Instructor's Handbook is the first book written for the specific needs of fitness professionals studying towards teaching or coaching in one-on-one, group or team situations. Developing key concepts covered in The Fitness Instructor's Handbook this book covers many components of the fitness industry standards for both Level 2 and 3 knowledge requirements. Packed with photos, illustrations and case studies, it offers the perfect blend of theory and practice.
Download or read book ACSM s Career and Business Guide for the Fitness Professional written by Neal Pire and published by LWW. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ACSM's Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.
Download or read book The Complete Book of Personal Training written by Douglas Brooks and published by Human Kinetics. This book was released on 2004 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books is "the most comprephensive and authoritative resource for you as a personal trainer, whether you are a newcomer to the field or have a well-established business. The book is truly a complete resource - it's full of information about working with clients and designing programs, and it's a practical guide to all aspects of the personal training business. .... [It] will help you in all aspects of your profession: learn applicable information on fitness testing and assessment ; identify your clients' goals and create fitness tests specifically for them ; learn how to develop cardiovascular, strength and flexibility training programs ; properly train and help special populations ; understand the business side of personal training, including marketing yourself as a trainer, getting and retaining clients, and learning time management ; learn how to expand your business." - back cover.
Download or read book The Business of Personal Training written by Nutting, Mark A. and published by Human Kinetics. This book was released on 2019 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: From marketing and sales to budgets, staffing, and clientele issues, The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills you’ll need to start, build, and grow your business.
Download or read book Sports Marketing written by Daniel J. Bruton and published by Jones & Bartlett Publishers. This book was released on 2015-02-13 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website.
Download or read book Fitness Professional s Handbook written by Edward T. Howley and published by Human Kinetics. This book was released on 2022-06-02 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fitness Professional’s Handbook, Seventh Edition With HKPropel Access, provides current and future fitness professionals with the knowledge to screen participants, conduct standardized fitness tests, evaluate the major components of fitness, and prescribe appropriate exercise. The text uses the latest standards, guidelines, and research from authorities in the field to prepare readers for certification and arm them with the knowledge to work with a variety of clients and populations. This full-color text incorporates information from the 10th edition of ACSM’s Guidelines for Exercise Testing and Prescription and the Physical Activity Guidelines for Americans exercise and physical activity recommendations for adults, older adults, children, and those with special needs. The text embraces the importance of communication between allied health and medical professionals with those in the fitness arena to provide readers with a foundation for prescribing exercise and delivering need- and goal-specific physical activity and fitness programs. Every chapter has been updated, allowing readers to explore the newest theories and research findings and apply them to real-world situations. The following are among the most significant changes to the seventh edition: Related online content delivered via HKPropel that includes an online video library containing 24 video clips to help readers better apply key techniques covered in the book, as well as fillable forms that students can use beyond the classroom A new chapter, “Training for Performance,” helps professionals expand their practice to work with recreational athletes who have performance-related goals New information, including the consequences of exercise-induced muscle damage (rhabdomyolysis), devices used to track physical activity and estimate energy expenditure (e.g., accelerometers), relative flexibility and the role of lumbopelvic rhythm in back function, the importance of progression in an exercise prescription, and the professional standard of care associated with HIIT programs reflects recent topics of interest and research Updated statistics on CVD and CHD from the American Heart Association, adult and childhood obesity, and the prevalence of COPD, asthma, bronchitis, and emphysema ensure accurate representation of data With a comprehensive and practical approach, this text enables readers to help individuals, communities, and groups gain the benefits of regular physical activity in a positive and safe environment. It provides background to the field, scientific fundamentals, and up-to-date recommendations to help readers better understand the role of physical activity in the quality of life and guidelines for screening, testing, supervising, and modifying activity for various populations. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Download or read book Routledge Handbook of Sports Marketing written by Simon Chadwick and published by Routledge. This book was released on 2015-12-22 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Download or read book The Sport Business Handbook written by Rick Horrow and published by Human Kinetics. This book was released on 2022-10-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.
Download or read book The Health and Fitness Professional s Guide to Social Media Marketing written by Debra Atkinson and published by . This book was released on 2018 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
