Download or read book The Manager s Playbook written by Joel Trammell and published by . This book was released on 2022-01-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Winning Manager s Playbook written by John Cioffi and published by Red Wheel/Weiser. This book was released on 2013-03-25 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Winning Manager’s Playbook demonstrates six commonsense practices that will create a systematic framework useful to managers, entrepreneurs, and executives alike, providing them with: Numerous real-company anecdotes that bring the concepts to life. The building blocks, neither faddish nor outdated, of a successful business. A means of creating a company culture of achievement and accountability. Detailed guidance on how to execute the key concepts, with a focus on goals.

Download or read book The Community Manager s Playbook written by Lauren Perkins and published by Apress. This book was released on 2015-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.

Download or read book Leading from the Middle written by Scott Mautz and published by John Wiley & Sons. This book was released on 2021-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook for driving impact as a middle manager Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization. You’ll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the middle, how to create your personal Middle Action Plan (MAP), and effectively influence: Up the chain of command, to your boss and those above them Down, to your direct reports and teams who report to you Laterally, to peers and teams you have no formal authority over Anyone in an organization who reports to someone and has someone reporting to them must lead from the middle. They are the most important group in an organization and have a unique opportunity to drive impact. Leading from the Middle explains how.

Download or read book Flex written by Jane Hyun and published by Harper Collins. This book was released on 2014-03-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned executive coaches and global leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill of “Flexing”—the art of switching leadership styles to more effectively lead people who are different from you, allowing managers to successfully manage the multicultural workers of today and tomorrow. Flex offers a proactive strategy for managers to navigate and leverage diversity effectively in this new global economy, showing managers how to: understand the power gap, the social distance between you and those in the workplace of different cultures, ages, and gender; flex your management style, by stretching how you work and communicate with others, and bridging the gap with more effective communication, feedback tools and building healthy teams; and multiply the effect, by teaching these skills to others and closing the power gap with clients, customers, and partners to create innovative solutions. Creating flex in a company’s management style will impact all aspects of developing the talent you have, attracting future talent and building relationships with customers in this competitive marketplace. Now, Flex: The New Playbook for Managing Across Differences shows you how.

Download or read book The Ultimate Sales Manager Playbook written by Bill Zipp and published by Morgan James Publishing. This book was released on 2020-10-13 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Sales Manager Playbook provides proven principles and practices for becoming a successful sales leader. From motivation—connecting with salespeople in a way that lights a fire in their soul—to mobilization—coaching salespeople to execute sales processes at the highest levels of excellence—it’s all in The Ultimate Sales Manager Playbook. Sales managers learn how to establish trust, provide praise, build a winning sales culture, conduct effective one-on-one’s, and make their meetings matter again, or perhaps, matter for the very first time. Then they learn how to take all that and multiply it in others through hiring well and promoting wisely. The information in The Ultimate Sales Manager Playbook has been forged in the fires of decades of sales leadership. Throughout its pages, there is real, actionable content that will change sales managers, their salespeople, and both of their careers forever.

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Download or read book The Sales Leaders Playbook written by Nathan Jamail and published by eBookIt.com. This book was released on 2011-09-12 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning is not a 'some of the time' activity it is an 'all of the time' activity. Success in sales takes talent, skills, discipline, practice, and most importantly honesty with a genuine concern for the client. Most sales leaders know what to do - they just do not know how to make it real for their organization. This barrier keeps them mediocre at best. Experienced sales professional and entrepreneur, Nathan Jamail has developed a playbook of techniques and best practices, which have allowed hundreds of sales teams to find success in their selling. From creating an organizational belief system to taking the bullet for those you lead, The Sales Leaders Playbook focuses on how to build a winning team. Nothing in this book is theory - it is based on personal experiences learned throughout Nathan Jamail's extensive sales career. The Sale Leaders Playbook is a book written for sales leader by a sales leader - designed to be straightforward, easy to read, and simple to understand. The ability to execute the skills and programs outlined requires effort. It takes a sales leader who is willing to hold a team accountable and more importantly hold themselves accountable. Mastering these sales leadership skills will: * Increase team morale * Improve skills and abilities * Improve communications * Increase sales and profits

Download or read book The Performance Management Playbook written by Hedda Bird and published by Pearson UK. This book was released on 2021-08-10 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended Award - People, Culture & Management Book at the 2022 Business Book Awards The Performance Management Playbook takes the stress out of managing people. This practical book coversthe must-have conversations from daily feedback to annual pay reviews; from dealingwith poor performance to setting challenging expectations. With 15 conversation guides to improve yourconfidence in managing performance, numerous activities to make you and yourteam less stressed, happier and more productive, as well as toolkits to helpyou improve performance now, no matter what appraisal process your organisationhas in place, this book makes it easy to dip in and develop great performanceconversations specific to the challenges you face. Learn from 25 real world examples: from global and local organisations; from 100employees to over a million; from sectors as varied as financial services,transport, technology, central and local government, TV production, mining,healthcare and construction. The Performance Management Playbook will help you move from anxiety-ridden one-off appraisals to morerewarding regular and meaningful conversations about performance.

Download or read book Playbook for Success written by Nancy Lieberman and published by John Wiley & Sons. This book was released on 2010-09-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top coach teaches the sports-related skills and basics every women needs to succeed There are basics that every woman must have if she is to succeed in the corporate world, start and run her own business, or coach her own winning team. In Playbook for Success, Hall of Fame Business Entrepreneur Nancy Lieberman brings her leadership and coaching ability to the boardroom to teach professional women the same rules of success she teaches her players. Playbook for Success is a plan to help make success a part of one's daily routine and teach women that success is not just a title or corner office, but an attitude, belief, and way of life. Teaches the top sports-related skills women need to thrive in the corporate world, featuring a provocative examination of women and teamwork Includes profiles of women succeeding in business, ways to recognize your own strengths and weaknesses, and exercises that can be used in the business world Foreword by Basketball Hall of Famer and business legend Earvin "Magic" Johnson Playbook for Success gives you a unique and inspirational road map to compete and win in your life and career.

Download or read book The Cybersecurity Playbook written by Allison Cerra and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to defeating hackers and keeping your business secure Many books discuss the technical underpinnings and complex configurations necessary for cybersecurity—but they fail to address the everyday steps that boards, managers, and employees can take to prevent attacks. The Cybersecurity Playbook is the step-by-step guide to protecting your organization from unknown threats and integrating good security habits into everyday business situations. This book provides clear guidance on how to identify weaknesses, assess possible threats, and implement effective policies. Recognizing that an organization’s security is only as strong as its weakest link, this book offers specific strategies for employees at every level. Drawing from her experience as CMO of one of the world’s largest cybersecurity companies, author Allison Cerra incorporates straightforward assessments, adaptable action plans, and many current examples to provide practical recommendations for cybersecurity policies. By demystifying cybersecurity and applying the central concepts to real-world business scenarios, this book will help you: Deploy cybersecurity measures using easy-to-follow methods and proven techniques Develop a practical security plan tailor-made for your specific needs Incorporate vital security practices into your everyday workflow quickly and efficiently The ever-increasing connectivity of modern organizations, and their heavy use of cloud-based solutions present unique challenges: data breaches, malicious software infections, and cyberattacks have become commonplace and costly to organizations worldwide. The Cybersecurity Playbook is the invaluable guide to identifying security gaps, getting buy-in from the top, promoting effective daily security routines, and safeguarding vital resources. Strong cybersecurity is no longer the sole responsibility of IT departments, but that of every executive, manager, and employee.

Download or read book The Sales Professionals Playbook written by Nathan Jamail and published by eBookIt.com. This book was released on 2011-09-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a professional sales person is a noble profession. Professional sales people help individuals and organizations make some of the most important decisions. Success in sales takes talent, skills, discipline, practice and, most importantly, honesty with a genuine concern for the client. Experienced sales professional and entrepreneur Nathan Jamail has developed a playbook of techniques and best practices, which have allowed thousands of sales professionals to find success in their selling. From prospecting for new clients to establishing likability, trust and influence with clients, The Sales Professional's Playbook focuses on how to help sales professionals take their sales from poor or mediocre to surpassing limitless expectations. Nothing in this book is theory - it is based on personal experiences learned throughout Nathan Jamail's extensive sales career. The Sales Professional's Playbook is a book written for sales professionals - designed to be straightforward, easy to read, and simple to understand. The ability to execute the skills and programs outlined takes a sales professional who is willing to prepare and practice, which allows persuasion to be a thing of the past. Mastering these professional selling skills will: * Improve confidence * Improve skills and abilities * Improve professionalism * Increase sales and profits Being a professional sales person is hard work but, more importantly, very rewarding. Don't wait for something to happen or someone to do something. Take control of your success and make the call!

Download or read book Radical Impact written by Andy Ray and published by Andy Ray. This book was released on 2015-03-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical Impact by Andy Ray rallies middle managers to slay the status quo of business and career complacency with the sword of strategic execution. Radical Impact is a management development book designed to answer the challenges managers face in the world of 21st century business. This is the essential playbook that every manager needs to create results and take charge of their teams and their careers. With an iconoclastic style that leaves no business school myth unchallenged, Andy Ray speaks to the middle manager who hungers to achieve results and to have a meaningful life-but simply cannot find the way. The six part radical IMPACT cycle equips any middle manager to become a radical impact hunter. The result achieved? A management career of impact achievement and meaning.

Download or read book Because Your People Matter written by John Berry and published by Grosvenor House Publishing. This book was released on 2023-03-09 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many proclaim the value of leaders. Many revere entrepreneurs, as if that's all that's needed. And yet someone – the manager – must embrace leadership and be entrepreneurial while building and running their firm to meet stakeholder expectations. The manager structures the firm and hires and organises the people. They develop necessary technology. They motivate, develop, and reward their people, while ensuring their wellbeing. And they drive change, ultimately securing their firm's productivity and sustainability. This book details how management of the firm should be done. It builds practical models that managers can follow to get the very best out of their people. This third edition considers recent international events such as the COVID pandemic that have changed the very nature of work itself.

Download or read book The Leadership Playbook written by Nathan Jamail and published by Penguin. This book was released on 2014-07-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The successful self-published author of The Sales Leaders Playbook writes his first mainstream leadership book There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching. Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by: Fostering employees’ belief in the culture of a company Resolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their best Focusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale high Holding teams and individuals accountable Constantly recruiting talent ("building the bench") rather than filling positions only when they are empty Combining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.

Download or read book The Manager s Handbook written by Alex Maccaw and published by Alex Maccaw. This book was released on 2021-08-16 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is the practical guide to becoming a great manager. It covers all the major topics including hiring, coaching, feedback, one-on-ones, and decision making. It also covers some of softer, but equally important, topics like conflict resolution and mental health. Great management changes lives. In fact, it's one of the most single overlooked pieces of leverage in the world. Great managers are remembered like great teachers, inspirations who help others soar. That's why it's such a shame management training is so often overlooked. Successful individual-contributors are rewarded with a 'promotion' into management and then, more often than not, left to sink or swim. If you're a new manager, this book will shine a friendly light on the road ahead. And if you're an old dog, perhaps it'll teach you a trick or two. This handbook was written by Alex MacCaw and stress-tested at a company called Clearbit.

Download or read book The Management Playbook written by Brandon Allen and published by Createspace Independent Publishing Platform. This book was released on 2014-06-20 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The common advice that most people get about leading and managing a team doesn't work. Brandon Allen shares his 15 years of experience in managing and leading high performing teams and businesses. Some of the things you'll learn:• How to have a team that works together and inline with your vision• How to communicate more effectively with your team• Create your management style and strategies to ensure that your styleshows up in your business.• Putting together a winning culture in your business• Simple ways to use your team more effectively so you are working more inwhat you do best.