Download or read book Management Masterclass written by Neil M. Glass and published by Nicholas Brealey Publishing. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a new edition, the one-stop practical solution to mastering the last decade's revolution in business thinking and practice
Download or read book The Management Masterclass written by Emma De Vita and published by Headline. This book was released on 2010-04-29 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MANAGEMENT MASTERCLASS is packed full of razor-sharp business advice that will keep you on your toes and ahead of the game. There are five sections to get your teeth into, which cover the personal values and skills needed to be a brilliant manager, how to create a happy team that will go the extra mile, the all-important financials, common challenges and how best to deal with them and finally the low-down on getting ahead and standing out from the crowd. THE MANAGEMENT MASTERCLASS gives you practical, no-nonsense advice, delievered in a way that will help you climb the greasy pole, help others as you ascend and have fun on the way up. If you want to keep your finger on the pulse of the most up-to-date business practice, you need to read this book.
Download or read book The Leadership Masterclass written by Management Today and published by Headline. This book was released on 2012-04-26 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE LEADERSHIP MASTERCLASS is business advice at its very best. Insightful, intelligent, thought-provoking and counter-intuitive, it will force you to rethink all aspects of your approach to leading your team or your company.There are five sections to chew over, which cover how to develop your very own leadership style, what the expected behaviours of the finest leaders are, the all-important strategy and how to initiate turnaround, change and set a vision, managing the reputation of yourself and your company and finally some lessons from those that have been there and done it. THE LEADERSHIP MASTERCLASS provides practical, no-nonsense advice for the incumbent or aspiring leader, particularly if you are eager to use fresh ideas to stake your claim as one of the next generation of great leaders. If you want to inspire those around you, stand out from the crowd and make a positive contribution, you need to read THE LEADERSHIP MASTERCLASS.
Download or read book Masterclass Enterprise Architecture Management written by Jürgen Jung and published by Springer Nature. This book was released on 2021-09-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a hands-on introduction to enterprise architecture management. It guides the reader through the applications of methods and tools to typical business problems by presenting enterprise architecture frameworks and by sharing experiences from industry. The structure of the book represents the typical stages of the journey of an enterprise architect. Chapter 1 addresses the central question of what to achieve with the introduction of an enterprise architecture. Chapter 2 then introduces concepts and visualizations for business architecture that help with understanding the business. In chapter 3 the development of an application architecture is outlined, which provides transparency on information systems and their business context. Next, chapter 4 presents visual tools to analyze, improve and eventually optimize the application landscape. Chapter 5 discusses both traditional organizational as well as collaborative approaches to enterprise architecture management. Eventually, several established enterprise architecture frameworks like TOGAF, Zachmann, ArchiMate, and IAF are described in chapter 6. The book concludes with a summary and an outlook on future research potential in chapter 7. Based on their experiences through several years of teaching, the authors introduce students step-by-step to enterprise architecture development and management. Their book is intended as a guide for master classes at universities and includes lots of exercises and references for further reading.
Download or read book Key Management Decisions written by Des Dearlove and published by Financial Times/Prentice Hall. This book was released on 1998 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book differentiates between the diverse types of decisions from strategic to operational, understanding decision-making structures and theories, using frameworks for difficult moral or ethical decisions, understanding the factors that lead to wrong decisions, implementing decisions.
Download or read book Key Management Ideas written by Stuart Crainer and published by Ft Press. This book was released on 1998 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to make leading edge ideas more accessible. For quick reference, the Glossary includes an A-Z of key management thinkers with details of their main ideas and publications.
Download or read book Strategic Management written by Philip Sadler and published by Kogan Page Publishers. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the fundamental concepts, frameworks and ideas of strategic management. This second edition of Strategic Management MBA Masterclass has been updated and expanded to cover areas such as mergers and acquisitions, corporate parenting, defining business purpose and contrasting schools of thought.
Download or read book Marketing Strategy Masterclass written by Paul Fifield and published by Routledge. This book was released on 2008 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Download or read book Business Greatest Hits written by Kevin Duncan and published by A&C Black. This book was released on 2010-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last.
Download or read book How to Lead Others written by John Adair and published by Bloomsbury Publishing. This book was released on 2018-09-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eight basic - but critical - lessons that everyone should know in order to lead others successfully. In any job, there will come a time when you are asked to lead other people. But while people are often well trained in the skill set of their particular profession, few people are ever taught how to lead. As such, those first steps into leadership can seem daunting – what do you actually do? How do you really lead? How do you build an effective team? And how do you lead colleagues who used to be your peers? How to Lead Others is the second book in the John Adair Masterclass Series, and it conveys the basics of leadership in a way that is concise, relevant and practical by breaking down leadership into eight simple lessons: · Defining the task; · Effective planning; · Briefing; · Controlling; · Motivating; · Organizing; · Evaluating; and · Leading by example. Aimed at those who, regardless of industry or business sector, are about take their first steps on the leadership path, or who are at an early stage in their career and realise that leadership responsibilities lie ahead of them, How to Lead Others is the essential handbook to one of the most important and challenging aspects of professional life.
Download or read book A Master Class in Brand Planning written by Judie Lannon and published by John Wiley & Sons. This book was released on 2007-12-10 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.
Download or read book Leadership In Disruptive Times written by Sattar Bawany and published by Business Expert Press. This book was released on 2023-04-12 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the business community has learned through the COVID-19 pandemic, it’s more important than ever for leaders to anticipate and plan for the possibility of an unplanned disruptive event. The more prepared you are to manage shocks, the less likely you’ll fall victim to the serious harm a crisis has the potential to inflict. Crisis management is one of several interrelated core disciplines comprising enterprise risk management, along with emergency preparedness, disaster response, business continuity planning, supply chain risk mitigation, and cyber liability prevention. Crisis management practices can help lessen the magnitude of emergencies and disasters while decreasing the uncertainty and anxiety associated with these events. This book provides insights into an understanding of leadership in a new era of radical uncertainty and disruption brought about by other challenges such as climate change, financial crises, terrorism, demographic changes in the labor market, health/disease risk from the pandemic, and rapid developments in innovative digital technologies and its impact on transformation at the workplace.
Download or read book The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw Hill Professional. This book was released on 2016-09-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Download or read book Management Skills and Leadership Development Course written by William L. Evans and published by Createspace Independent Publishing Platform. This book was released on 2009-07-23 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many factors that separate average managers from great managers. In most cases, a person becomes a manager due to working their way up the company ladder, however, being a great manager is more than just being knowledgeable of your company's products or services offered. This 10-lesson management and leadership training course will give you the management skills needed to direct your employees, and the leadership skills needed to inspire your employees. You will also learn the basics in business, similar to those taught in an MBA course. By learning how to lead and manage your employees, plan and structure your department for optimal success, create and build a strong team, delegate, motivate, deal with conflict and different personalities, handle difficult employees, know how and when to fire someone, hold effective meetings, along with the many other skills taught in this course, you will have the confidence and knowledge to become an all around great manager and leader.
Download or read book The Influential Product Manager written by Ken Sandy and published by Berrett-Koehler Publishers. This book was released on 2020-01-14 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!
