Download or read book The VW Beetle written by Ryan Lee Price and published by Penguin. This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Download or read book How to keep your Volkswagen alive written by John Muir and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Making of a Volkswagen written by Volkswagen of America, Inc and published by . This book was released on 1965 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Small Wonder written by Walter Henry Nelson and published by . This book was released on 1967 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Volkswagen Beetles and Buses written by Russell Hayes and published by Motorbooks. This book was released on 2020-10-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illustrated history celebrates the 75th and 70th anniversaries of Volkswagen's two most iconic vehicles, from the first Beetles spearheaded by Ferdinand Porsche in the 1940s to the buses that became synonymous with a generation. Volkswagen is one of the most beloved brands in motoring history, thanks largely to two instantly recognizable vehicles: the Beetle (a.k.a. Bug) and the Bus. More than 23 million VW Beetles have buzzed into the world since 1945, while the VW Bus presaged the minivan by thirty-plus years. Volkswagen: Beetles and Buses examines and celebrates all aspects of the vehicles and the many cultural associations that have swirled around them for more than seven decades. The diminutive rear-engined and easily mass-produced Beetle became the most popular imported car in America during the 1960s. Its success was due to its familiar face, its wildly clever ad campaigns, and the sheer numbers produced. The equally compact yet spacious Bus (a.k.a. Kombi, Microbus, Type 2, Transporter, and simply “van”) has won millions of fans around the world with its practicality, simplicity, and design. In this beautifully illustrated and authoritatively written celebration, author Russell Hayes looks back at the vehicles while focusing on the classic air-cooled VWs that ran into the late 1970s. Along the way, readers witness the Beetle and Bus at work and at play and learn about vehicle development and growing roles in popular culture, including star appearances in films like The Love Bug, Little Miss Sunshine, Footloose, Fight Club, The Big Lebowski, and Fast Times at Ridgemont High, as well as television shows like Lost and Once Upon a Time and on the covers of the Beatles’ Abbey Road and Bob Dylan’s Freewheelin’ album. The story is brought up to date with coverage of the New Beetle and plans for the VW Buzz, a modern electric version of the iconic Microbus due in 2022. Volkswagen: Beetles and Buses deserves a place in the motoring libraries of VW owners, automotive enthusiasts, and those simply interested in pop culture. It's the ultimate illustrated history of these beloved vehicles.
Download or read book Volkswagen in the Amazon written by Antoine Acker and published by Cambridge University Press. This book was released on 2017-09-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1973 to 1987, Volkswagen's (VW) 140,000 hectare 'pioneer' cattle ranch on the Amazon frontier laid bare the limits of capitalist development. These limits were not only economic, with the core management of a multinational company engaged in the 'integration' of an extreme world periphery, but they were also legal and ethical, with the involvement of indentured labor and massive forest burning. Its physical limits were exposed by an unpredictable ecosystem refusing to submit to VW's technological arsenal. Antoine Acker reveals how the VW ranch, a major project supported by the Brazilian military dictatorship, was planned, negotiated, and eventually undone by the intervention of internationally connected actors and events.
Download or read book How to Hot Rod Volkswagen Engines written by Bill Fisher and published by Penguin. This book was released on 1987-01-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fire and ice . . . that’s what you get when you take the cool looks of the Volkswagen Beetle, Bus, Karmann Ghia, Thing, Squareback or Fastback and unleash the hot performance of the air-cooled VW engine. How to hot Rod Volkswagen Engines gives the real skinny for breathing-on, blueprinting and bulletproofing your air-cooled Vee-dub. Street, custom, kit car, off-road, or full-race, this book gives you all the air-cooled engine-building basics to find and put to the pavement hidden horsepower. Includes tips on carburetion, ignition and exhaust tuning, case beefing, cylinder-head flow work, camshaft selection, lubrication and cooling upgrades, 6-to 12-volt conversions and much more. Plus there’s a natty 6-page history of the origins of the first air-cooled VW engines. Go ahead. You deserve it! Double or triple the output of your air-cooled Volkswagen. Or add 10-15 horsepower with easy bolt-on mods. Mild or wild, do it the right way—with this book. More than 300 photos, drawings and charts to guide you through your VW’s innards. And don’t look back.
Download or read book Volkswagen production strategies for the US market written by Oliver Gätgens and published by GRIN Verlag. This book was released on 2011-07-12 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Vaasa, language: English, abstract: Discussing the abillities of VW to be sucessfull in the US by either producing their or importing from other subsidies.
Download or read book Volkswagen Beetle written by Jonathan Harvey and published by Haynes Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the complete book covering Volkswagen’s legendary Beetle – written by experts and long-term owners – with the aim of informing and inspiring everyone from the rank-beginner to the long-term enthusiast. The Beetle's pivotal role in the transformation of Volkswagen from a former Nazi-owned operation to a symbol of economic regeneration is carefully outlined. The Beetle’s continuous production run from 1945 to 2003 is highlighted, with pertinent details of the more important changes made to its specification over the years being carefully recorded. The popular Karmann Cabriolet version of the Beetle is also included. The authors explain how to buy the ideal Beetle, and provide a guide to its subsequent care and maintenance. Modifying a Beetle with a larger engine, lowered suspension, cosmetic changes and interior refurbishment is also outlined.
Download or read book The Complete Book of Classic Volkswagens written by John Gunnell and published by Motorbooks International. This book was released on 2017-06-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: See the entire chronology of air-cooled Volkswagens in The Complete Book of Classic Volkswagens, a beautifully illustrated overview of one of the oldest and best-known foreign car brands in America.
Download or read book The People s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Download or read book Getting the Bugs Out written by David Kiley and published by John Wiley & Sons. This book was released on 2002-04-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.
Download or read book The VW Camper Van written by Mike Harding and published by Aurum. This book was released on 2013-05-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was invented immediately after the war, in the factory a far-sighted English military man had set up to turn the German economy from making machines of warfare to more pacific products. By the seventies that dream had been amply fulfilled, as the VW Campervan became the conveyance of choice for West Coast hippies, Australian surf bums and Europeans taking the overland route to find enlightenment and good karma in India. It had also become – indeed, still is – the first choice for any couple, or family, seeking a cheap camping holiday with wheels attached. So never mind the oddly off-centre driving wheel, the vagaries of the aircooled rear engine – the VW Campervan had become more than a vehicle – it had truly become a way of life. Mike Harding’s first ride in a Volkswagen Camper Van was back in 1961, when it was the carrying around the gear and bandmembers of his rock band the Manchester Rainmakers. Finally, in 2009, he could wait no longer, and bought his own, a 2001 Type 2 bay window Brazilian import Danbury conversion in hot orange and off white. Add in the endless curiosity of the author of eight monographs on church architecture, and the hilarious sense of humour of one of Britain’s best stand-up comics, and you have a wonderful social history of the postwar years through the prism of a single transport icon.
Download or read book The New VW Beetle written by Jonathan Wood and published by . This book was released on 1998 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Small Wonder written by Walter Henry Nelson and published by Bentley Publishers. This book was released on 1998 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the history of the popular German automobile the Volkswagen Beetle up to 1970, including its origins, its favor in the Nazi party, and the involvement of Britain and the U.S. in its production and marketing.
Download or read book VW Beetle Restoration Handbook written by and published by Penguin. This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Restoring 1949-1967 VW Beetles to original factory condition in the simplest, most cost-effective way possible is the goal of this illustrated guide. Sections include tear-down of the unrestored vehicle, part evaluation and buying, engine rebuilding and restoring, vintage accessories, and more.
