Download or read book THE MAD AD YEARS written by Aryani Banerjee and published by Blue Rose Publishers. This book was released on 2020-12-04 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years. The story encircles his journey from being a 22-year-old simple graduate from a traditional joint family in Calcutta who in 1976 accidentally gets a job of a Management Trainee in India’s most glamorous and second largest agency, to rubbing shoulders with business tycoons and famous industrialists, to witnessing dramatic and salacious incidents and being directly and indirectly involved in many instances that changed Indian advertising forever, and to becoming the owner of a hundred-crore agency, later in his life. Tangy, wild and bittersweet – THE MAD AD YEARS is not just a book but an irresistible concoction of ink on paper that makes you visualise the characters and incidents as if they are moving and happening right in front of you – it is a lot like the bizarrely beautiful coffee-cherry tea Cascara – it ceaselessly makes you crave for more – as your flip through the book, you will keep letting your soul feed on the intoxicating urge to explore how the story unfolds.
Download or read book Madvertising written by and published by . This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."
Download or read book Mad Women written by Christina Knight and published by . This book was released on 2013 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Completely Mad written by Maria Reidelbach and published by M J F Books. This book was released on 1997-10-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the most influential and unique humor magazine in post-war America.
Download or read book Mad for Ads written by Erica Fyvie and published by Kids Can Press Ltd. This book was released on 2021-05-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
Download or read book Jewish Mad Men written by Kerri P. Steinberg and published by Rutgers University Press. This book was released on 2015-02-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Download or read book Totally MAD written by The Editors Of Mad Magazine and published by Liberty Street. This book was released on 2012-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past six decades (that's 60 years-we did the math so you don't have to) MAD Magazine has keenly observed the American landscape and promptly made fun of everything in sight. Unwavering in their commitment to high quality stupidity, MAD's legendary artists and writers, long known as "The Usual Gang of Idiots," have brilliantly satirized politics, celebrities, sports, media, cultural trends, and more. Totally MAD (originally titled The New American Cookbook until cooler heads prevailed) is the ultimate collection of MAD's most idiotic material, including such classics as Spy vs. Spy, The MAD Fold-in, A MAD Look At..., The Lighter Side of, Horrifying Clichés and The Shadow Knows, plus modern MAD classics including The MAD Strip Club and The Fundalini Pages. Whether you grew up with MAD in the 50s, 60s, or 70s, reading it with a flashlight under the covers so your parents wouldn't catch you, or in the 80s, 90s and beyond, reading it while watching the MADtv sketch comedy show or the more recent animated series on the Cartoon Network, this book will bring back fond memories and also provide a great introduction to MAD for new readers. Then again, maybe not. SPECIAL BONUS! Includes "The Soul of MAD," 12 classic cover prints, ten featuring Alfred E. Neuman, MAD's gap-toothed grinning idiot mascot. These beautiful reproductions are suitable for framing or wrapping fish.
Download or read book The Mad Emperor written by Harry Sidebottom and published by Simon and Schuster. This book was released on 2022-10-06 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Buy the book; it's very entertaining.' David Aaronovitch, The Times A Financial Times, BBC History and Spectator Book of the Year On 8 June 218 AD, a fourteen-year-old Syrian boy, egged on by his grandmother, led an army to battle in a Roman civil war. Against all expectations, he was victorious. Varius Avitus Bassianus, known to the modern world as Heliogabalus, was proclaimed emperor. The next four years were to be the strangest in the history of the empire. Heliogabalus humiliated the prestigious Senators and threw extravagant dinner parties for lower-class friends. He ousted Jupiter from his summit among the gods and replaced him with Elagabal. He married a Vestal Virgin – twice. Rumours abounded that he was a prostitute. In the first biography of Heliogabalus in over half a century, Harry Sidebottom unveils the high drama of sex, religion, power and culture in Ancient Rome as we’ve never seen it before.
Download or read book Admen Mad Men and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Download or read book A Mad Mad Mad Mad World written by Stanley Kramer and published by Houghton Mifflin Harcourt P. This book was released on 1997 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stanley Kramer, who proudly calls himself "the most frequently picked producer in movie history", has directed or produced such classics of the American cinema as "Guess Who's Coming to Dinner, High Noon, On the Beach, The Defiant Ones, Death of a Salesman, The Caine Mutiny", and "It's a Mad, Mad, Mad, Mad World". In this anecdote-laden autobiography, Kramer gives a highly-readable account of his fascinating life. Photos.
Download or read book MAD about the Sixties written by MAD Magazine and published by Little Brown & Company. This book was released on 1995 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated compilation of humor published in the 1960s in the popular magazine includes movie parodies, political satire, memorable "MAD" covers, and classic features
Download or read book MAD for Decades written by John Ficarra and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In the embarrassing tradition of MAD About the Fifties, MAD About the Sixties, MAD About the Seventies, MAD About the Eighties, and MAD About the Nineties comes this inevitable and shameless repackaging of the absolutely worst stuff from all five books. MAD for Decades is a ridiculous look back at a ridiculous half century that you're sure to find ridiculous -- because it was and is.
Download or read book Harper s Encyclopedia of United States History from 458 A D to 1909 written by Benson John Lossing and published by . This book was released on 1906 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book History of Persia written by Sir Percy Sykes and published by Taylor & Francis. This book was released on 2022-05-12 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a facsimile of a classic history first published by Macmillan in 1915 and issued in two further editions by Routledge and Kegan Paul. Sir Percy Sykes was an explorer, consul, soldier and a spy who lived and travelled in Persia over a period of twenty-five years. This two-volume collection provides a comprehensive history of Persia from Alexander the Great, through British, French and Russian colonialism, to the early twentieth century oil industry. With a new introduction by Sykes' biographer, Antony Wynn, this comprehensive history provides essential background reading to students and academics of Persia.
Download or read book The History of Jesus of Nazara written by Theodor Keim and published by . This book was released on 1876 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book My Years in a Pakistani Prison written by Kishorilal Sharma and published by Lancer Publishers LLC. This book was released on 2013-10-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: He was called for his service to the motherland. He reciprocated immediately. Giving up all familial relationships, he partook in a rigorous training programme that was a true test of his heart, body, mind and soul. Fighting off his cowardly hopes of quitting the organization so as to avoid the ordeal, he was finally made battle ready. Slipped into enemy territory, his espionage attempts met with complete success. However luck soon turned against him, as during his third mission he was seized by the enemy camp and imprisoned. He was subjected to absolute third degree torture and only miraculously, and albeit divinely, escaped the contours of death on more that one occasion. But he continued to strive towards seeing his own country once again. He looked forward to coming back home. And one day, God gave him that chance. He returned to the border once again, so that he could be united with his fellow countrymen. Was the welcome given to him befitting that of a hero? Or even if not a hero’s welcome, certainly he needn’t have been treated like a blackguard, a traitor! Who was he after all a Spy, or a Soldier?
