Download or read book The Macintosh Way written by Guy Kawasaki and published by HarperCollins Publishers. This book was released on 1990 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
Download or read book Mac OS X Unwired written by Tom Negrino and published by "O'Reilly Media, Inc.". This book was released on 2003-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook explains the rationale for going wireless, as well as differentscenarios where wireless can be beneficial.
Download or read book Zen the Art of the Macintosh written by Michael Green and published by Running Press Book Publishers. This book was released on 1986 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Apple Way written by Jeffrey L. Cruikshank and published by McGraw Hill Professional. This book was released on 2006-01-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple’s shares have surged to a 4-year high, and along with the runaway success of Apple’s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There’s a “halo” effect beginning to take hold – simple put, consumers and business people alike are so impressed with iPod’s technology and success that they’re taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company’s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple’s underlying guiding principles Includes lessons learned the hard way by revealing the company’s strengths and obstacles Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others
Download or read book Macintosh The Naked Truth written by Scott Kelby and published by New Riders. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott Kelby, the outspoken, founding Editor of Mac Today magazine, takes a no-holds-barred look at what it's really like to be a Macintosh user in a PC-dominated world. This is definitely not another look at Apple's history. Instead, it's a hilarious, off-the-wall view of the Macintosh culture and lifestyle with a take-no-prisoners policy toward PC users. Microsoft, Apple, and anyone else who gets in his way. No topic is off limits and Mac fanatics will cheer as he really tells it like it is, using his unique brand of humor, in this PC-slammin', Microsoft-bashing, all-out Macintosh love fest! Plus, the book is filled with enough "Mac Ammo" to put any PC user down on the ground, cowering in the fetal position, begging for mercy in 60 seconds or less. If you're ready to finally see someone settle the score, this book is for you!
Download or read book Insanely Great written by Steven Levy and published by Penguin. This book was released on 2000-06-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of the Mac in 1984 catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Now veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.
Download or read book Revolution in The Valley Paperback written by Andy Hertzfeld and published by "O'Reilly Media, Inc.". This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subtitle on spine: The insanely great story of how the Mac was made.
Download or read book Master Your Mac written by Matthew Cone and published by No Starch Press. This book was released on 2012 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information to quickly improve and customize a Mac computer, enable undocumented Mac OS X features, automate tedious tasks, handle media, and troubleshoot disk issues.
Download or read book The Macintosh Reader written by Doug Clapp and published by Random House Puzzles & Games. This book was released on 1992 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reality Check written by Guy Kawasaki and published by Penguin. This book was released on 2008 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.
Download or read book Selling the Dream written by Guy Kawasaki and published by Harper Collins. This book was released on 1992-08-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
Download or read book The Cult of Mac 2nd Edition written by Leander Kahney and published by No Starch Press. This book was released on 2019-12-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs. Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.
Download or read book The Steve Jobs Way written by Perseus and published by Vanguard Press. This book was released on 2011-03-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Senior Vice President of Apple Computer shows Steve Jobs's innovative management style and techniques, and how they can be translated to any business.
Download or read book Miss MacIntosh My Darling written by Marguerite Young and published by Dalkey Archive Press. This book was released on 1993 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miss MacIntosh herself, who hails from What Cheer, Iowa, and seems downright and normal, with an incorruptible sense of humor and the desire to put an end to phantoms; Catherine Cartwheel, the opium lady, a recluse who is shut away in a great New England seaside house and entertains imaginary guests; Mr. Spitzer, the lawyer, musical composer and mystical space traveler, a gentle man, wholly unsure of himself and of reality; his twin brother Peron, the gay and raffish gambler and virtuoso in the world of sports; Cousin Hannah, the horsewoman, balloonist, mountain-climber and militant Boston feminist, known as Al Hamad through all the seraglios of the East; Titus Bonebreaker of Chicago, wild man of God dreaming of a heavenly crown; the very efficient Christian hangman, Mr. Weed of the Wabash River Valley; a featherweight champion who meets his equal in a graveyard--these are a few who live with phantasmagorical vividness in the pages of Miss MacIntosh, My Darling.
Download or read book Infinite Loop written by Michael Shawn Malone and published by Broadway Business. This book was released on 1999 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth. But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupidmistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself.
Download or read book Miss MacIntosh My Darling written by Marguerite Young and published by . This book was released on 1965 with total page 1224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
