Download or read book The Lure of Luxe written by Jordan Phillips and published by Createspace Independent Publishing Platform. This book was released on 2012-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, an upgrade in status would have remained a dream or just become the reality of a few. But today, upgrading socioeconomic status is commonplace, mostly in emerging markets. In the nineteenth century, self-appointed tastemaker of New York society Ward McAllister claimed that four generations were necessary to breed a gentleman. Today, due to rapid wealth creation and accumulation, the digital revolution, and the relative ease and affordability of travel, the process of developing a level of taste that is deemed acceptable by high society has been sped up dramatically. Luxury is relative at every level of society. While Michael Kors might be one woman's Gap, the brand might be the ultimate splurge for another woman. What marketers, retailers, and the media tend to ignore is that very possibly describes the same woman, just in different phases of her life, geography, and socioeconomic status. The Lure of Luxe explores the metaphorical climb up the Luxury Consumption Pyramid, which determines how and why a client will spend. The book provides a new way to think about marketing to this elite segment, and offers best practices across a variety of marketing tactics.
Download or read book Sustainable Luxe written by Jordan Phillips and published by CreateSpace. This book was released on 2013-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are buying something so cheap that it seems too good to be true, it is! Fast fashion chains take advantage of workers in third-world countries in order to offer inexpensive and disposable clothing. This cycle is damaging to garment workers, consumers, and the environment. This book describes three ways to avoid directly supporting undesirable consequences from fashion production: 1. Buy new clothing but choose the labels and retailers you support wisely. 2. Buy vintage, consignment, and secondhand clothing. 3. Shop your own closet and take care of what you already have. Once you begin demanding high quality and high ethical standards from what you buy, you will inevitably find that you do not need to buy nearly so many things. Fast fashion and trendiness requires "more is more"; high-quality fashion allows you to transition to "less is more." This is not just about valuing the lives of others who are less fortunate; this is also about valuing yourself. You deserve to own a small selection of quality items that you can be truly proud of for decades to come. You are worth it!
Download or read book Bharat A Luxe Story written by Dr Mahul Brahma and published by Blue Rose Publishers. This book was released on 2024-02-01 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bharat, A Luxe Story is an authoritative, research-based anthology of essays exploring various facets of luxury from the perspectives of Sociology, Philosophy, Anthropology, History, Politics, and Economics, revolving around India, that is Bharat, to find a deeper meaning of luxe beyond the myopic ‘price tag’ and towards democratisation of luxury. It is the 10th book of Professor Mahul Brahma launched in the UK, commemorating two decades of his journey as a luxury commentator and columnist. It captures the centuries-old love affair between Bharat and global luxury brands. From Cartier’s Patiala Necklace with 234.5 carat De Beers diamond to custom-made Louis Vuittons and Rolls Royces, Bharat has been the epicentre of branded luxury. The book traces the evolution of luxury in Bharat with the passage of time and change of perspective of Indians, redefining the mythic value of luxury. It traces the passage of Bharat, all set to become USD 10-trillion economy, from the dazzling loud luxury to new-age revolution of quiet luxury.
Download or read book Luxe inferno written by Dr. Mahul Brahma and published by BlueRose Publishers. This book was released on 2020-04-20 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.
Download or read book Inspired by Paris written by Jordan Phillips and published by . This book was released on 2016-06-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part travel narrative and part lifestyle guide, Inspired by Paris: Why Borrowing from the French Is Better Than Being French is a must-read for anyone who's ever dreamed about traveling to or living in France. Author Jordan Phillips is a bona fide Francophile. Just show her a wedge of oozy French cheese or a slightly dilapidated Mansard roof, and she'll swoon every time. Before moving to New York, Phillips lived in Paris, and she still travels to her apartment there frequently. But through these experiences, she learned that-as in so many things in life-fantasy is often better than reality. Filled with historical tidbits, motivational nuggets, and honest insight, chapters such as "La Vie Est Belle," "The Paris Syndrome," and "Jacques-in-the-Box" reveal the truth of what it's really like to live in the most beautiful city in the world. Whether you're headed to Paris next week or never make it there at all, this chatty and information-packed book will introduce you to the real City of Light-beyond the fantasy of the Instagram version.
Download or read book Sustainability in Art Fashion and Wine written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-03-18 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.
Download or read book The Encyclopedia of Old Fishing Lures written by Robert A. Slade and published by Trafford Publishing. This book was released on 2011-12 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert A. Slade, after collecting old fishing tackle since 1958 and contributing articles on old fishing lures for a collector magazine for several years started researching and writing books in the 1990's. He published the HISTORY & COLLECTIBLE FISHING TACKLE OF WISCONSIN in 1999 which sold 4,500 copies. Bob realized that even though there have been many books published on the subject of old fishing lures that few books covered any detailed history on the old lure makers. His latest book writing project was nine years in the making and covers over 100 years of lure making history starting in 1875 and covers over 2,500 lures makers throughout all of North America. THE ENCYCLOPEDIA OF OLD FISHING LURES MADE IN NORTH AMERICA is the first publication with extensive history and patent information on old lure makers and the first to include extensive coverage on Canadian lure makers. The author traveled to 11 states and 3 Candian Providences visting collectors homes, newspaper archives, museums and other sources and has taken over 10,000 pictures in preparing the historical stories for these books. The set of books arranges for the individual and company lures makers to appear in alphabetical order. People purchasing these books can buy any one single book, a whole set, or even a book a month if they desire as the books will be printed and shipped on demand. Each book has over 400 pages of text, pictures and collector values with each book containing a table of contents and index as well as a master index for the complete set of books.
Download or read book Firms in the Fashion Industry written by Laura Rienda and published by Springer Nature. This book was released on 2021-10-04 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
Download or read book The Cult of the Luxury Brand written by Paul Husband and published by Nicholas Brealey. This book was released on 2010-12-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's Asia, you are what you wear. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 percent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon of "geniune fakes," impossible to tell from the real thing but detracting from its sales. Written by world-leading experts in a highly accessible style, the book draws on over 150 interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
Download or read book Catalogue of Copyright Entries written by and published by . This book was released on 1918 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book There s Something in the Air written by Lorenzo Angeloni and published by Juggernaut Books. This book was released on with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Decoding Luxe written by Mahul Brahma, and published by Sristhi Publishers & Distributors. This book was released on 2017-07-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.
Download or read book The Fashion Handbook written by Tim Jackson and published by Routledge. This book was released on 2004-09-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines. The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling. The Fashion Handbook includes: a unique and wide overview of the fashion industry chapters on specialist topics contributions from recognised experts in both academia and the fashion industry expert advice on careers in fashion retailing. A must for all students of the fashion world.
Download or read book The Sporting Goods Trade Directory written by and published by . This book was released on 1942 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Third Realm of Luxury written by Joanne Roberts and published by Bloomsbury Publishing. This book was released on 2019-10-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real and imaginary realms of luxury, considering the most significant developments in the theories and practices of luxurious places and spaces over the last fifty years. Providing a critical approach to contemporary interpretations of luxury, the book interrogates the distinction between real places and imaginary spaces. Bringing together an interdisciplinary group of leading scholars, it features a range of case studies which take the reader from the Rolls-Royce Ghost Black Badge to expressions of sensuality in the 1970s domestic interior, and global conceptions of fine wine and art. The Third Realm of Luxury considers the interplay between luxury and space in both the past and the present, examining the abstract conception of excess and exoticism, as well as the real locations of the home, hotel, apartment, and palace. Full of original research, it is a key contribution to the study of consumption, design, fashion, and architecture.
Download or read book Business World written by and published by . This book was released on 2008-05 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Inland Printer written by and published by . This book was released on 1931 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
