Download or read book Cases in Sport Marketing written by Mark A. McDonald and published by Jones & Bartlett Learning. This book was released on 1999 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
Download or read book LPGA s Guide to Every Shot written by Ladies Professional Golf Association and published by Human Kinetics. This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: With clear, concise technique-teaching points accompanied by large, helpful photos, this manual makes an excellent instructional tool. From the basics of hitting each standard shot to proper selection of those shots on the course, this book covers everything from tee to green. 208 color illustrations.
Download or read book Governance and Policy in Sport Organizations written by Mary A. Hums and published by Routledge. This book was released on 2018-04-17 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully updated new edition, this textbook introduces readers to the power and politics of sport organizations. It explores the managerial activities essential to good governance and policy development, and looks at the structure and functions of individual organizations within the larger context of the global sport industry. Reflecting the latest industry changes, it draws on a fresh selection of real-world examples to demonstrate the types of dilemmas that sport managers face every day. Professional administrators from a wide variety of sport organizations also offer their insights, giving readers a glimpse into the real concerns of sport professionals and the impact of governance and policy on their jobs. Exploring current topics, such as sport and human rights, refugees, social media, and the evolution of eSports, this practical and accessible textbook helps readers to see the big picture of the contemporary sport industry and find their place in it as future sport managers. Complemented by a new companion website full of useful ancillary materials, this is an essential resource for all sport management students and instructors.
Download or read book The Comprehensive Guide to Careers in Sports written by Glenn M. Wong and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Download or read book The LPGA written by Liz Kahn and published by . This book was released on 1996 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Born on the Links written by John Williamson and published by Rowman & Littlefield. This book was released on 2018-08-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born on the Links encompasses the entire 600-year history of golf, from the links in Scotland in the fifteenth century up to the present. It not only covers golf’s origins, evolution, and development of the rules, equipment, and playing fields, but also features accounts of its greatest players and historic events.
Download or read book Handbook on the Economics of Women in Sports written by Michael Leeds and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'In the Handbook on the Economics of Women in Sports, Leeds and Leeds put together an impressive list of heavy hitters in the sociology and economics literature on sports to produce a tour de force volume. The entire spectrum of international perspectives is covered, from US, Korean, and Australian sports to world competition at the highest level of the Olympics and international championships. Whether your interest is attendance at women's events, performance and rewards in women's pro sports, gender issues in US college sports, or international performance and how women compete, this handbook is a must read for any serious fan, and for all serious scholars interested in the impacts of being female on sports performance and competitiveness.' Rodney Fort, University of Michigan, US 'Leeds and Leeds have filled a gaping hole in sports economics with this revealing collection of essays. The economics of women in sports has been too long neglected. By covering everything from women as sports spectators, to women as participants in individual and team sports at the collegiate and professional levels, to women's sports internationally, Title IX, and women's differential response to incentives, this volume not only demonstrates that there is much fertile ground to be studied, but also that the subject matter is both interesting and important.' Andrew Zimbalist, Smith College, US Women's sports have received much less attention from economists than from other social scientists. This Handbook fills that gap with a comprehensive economic analysis of women's sports. It also analyzes how the behavior and treatment of female athletes reflect broad economic forces. Contributors to this volume use current theoretical models and econometric tools to examine the legal, social, and economic forces that affect the experiences of female athletes. They address such traditional topics as discrimination against female athletes and coaches and the effect of athletic events on the economies of host countries. They also apply theory and estimation to new settings, such as how women respond to tournaments in skiing and figure skating or how the growing dominance of Korean women on the LPGA tour is a form of immigration. This groundbreaking book is a valuable resource for professors, students, and researchers in sports economics, sports management, and women's studies.
Download or read book Encyclopedia of Women in Today s World written by Mary Zeiss Stange and published by SAGE. This book was released on 2011-02-23 with total page 2017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work includes 1000 entries covering the spectrum of defining women in the contemporary world.
Download or read book Marketing Analysis in Sport Business written by Kevin K Byon and published by Taylor & Francis. This book was released on 2022-07-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Download or read book International Sport Management written by Eric MacIntosh and published by Human Kinetics. This book was released on 2019-03-05 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.
Download or read book International Sport Business Management written by James J. Zhang and published by Routledge. This book was released on 2021-04-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
Download or read book Golf in America written by George B. Kirsch and published by University of Illinois Press. This book was released on 2009 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inclusive narrative of golf's history and popularity in the United States
Download or read book Outsiders in the Clubhouse written by Todd W. Crosset and published by State University of New York Press. This book was released on 1995-06-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outsiders in the Clubhouse captures the experience of living on the women's professional golf tour. Based on interviews, field work, and archival data, it reveals a double edge to women's status as outsiders within the world of golf. On the tour, gender is less relevant than in the everyday lives of most women. LPGA members do not compete directly with men, they are not held back by glass ceilings, and their raises are based on merit. But at the same time the tour operates within a sexist world. Despite all their skill, women golfers remain outsiders within the hypermasculine world of golf. This book explores the players' lives as they attempt to balance the often conflicting demands of their sport and the conventional social expectations of womanhood. The analysis builds from the players' negotiation of interactions with fans and press and between each other to a broader analysis of the political symbolism and agency of women athletes within contemporary society.
Download or read book Corruption and Scandal in American Sports written by Jimmy Sanderson and published by Bloomsbury Publishing USA. This book was released on 2023-08-24 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scandals about cheating and corruption have dogged amateur and professional sports in the United States since the nation's earliest days. This work examines the most infamous and consequential of these controversies and scandals both on and off the field. Authoritative Individual essays tackle notorious events in popular American sports ranging from the 1919 Black Sox scandal to revelations of sign stealing by the Houston Astros throughout their 2020 championship season, with stops in between to survey horrific sex abuse scandals at Penn State, Baylor, and Michigan State; steroid and drug scandals that brought down once-admired athletes like Mark McGwire and Lance Armstrong; and cheating/betting controversies that tainted individual players (Pete Rose), teams (Boston College, New England Patriots), and entire leagues (including the Little League World Series in 2001). But this work does more than just recount these events; it will also examine the cultural and economic pressures and forces that contributed to these events, as well as the lessons learned and steps taken (if any) to enact reform and help the sport recover.
Download or read book From Green to Tee written by Shirley Spork and published by Createspace Independent Publishing Platform. This book was released on 2017-07-14 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the story of a little red-haired girl from Michigan, who grew up to be one of the most beloved women in the history of gold. She is not just a storied Tour player: Shirley Spork is golf's finest mentor teacher. Shirley enjoyed the relationships she had with other women who were a part of the early days of the Ladies Professional Golf Association...the LPGA. As one of the "13 Founders," she teed of with the likes of Babe Zaharias, Patty Berg, and Marilynn Smith, but she was also a leader in golf education. Though it was the Tour that initially brought these women together, it was their love of the game that sealed lifelong friendships. Sharing their knowledge of golf with the masses became a passion that would keep their lives intertwined for years to come." -- page (4) of cover.
Download or read book Routledge Handbook of Global Sport written by John Nauright and published by Routledge. This book was released on 2020-01-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of global sport is the story of expansion from local development to globalized industry, from recreational to marketized activity. Alongside that, each sport has its own distinctive history, sub-cultures, practices and structures. This ambitious new volume offers state-of-the-art overviews of the development of every major sport or classification of sport, examining their history, socio-cultural significance, political economy and international reach, and suggesting directions for future research. Expert authors from around the world provide varied perspectives on the globalization of sport, highlighting diverse and often underrepresented voices. By putting sport itself in the foreground, this book represents the perfect companion to any social scientific course in sport studies, and the perfect jumping-off point for further study or research. The Routledge Handbook of Global Sport is an essential reference for students and scholars of sport history, sport and society, the sociology of sport, sport development, sport and globalization, sports geography, international sports organizations, sports cultures, the governance of sport, sport studies, sport coaching or sport management.
Download or read book Transnational Sport written by Rachael Miyung Joo and published by Duke University Press. This book was released on 2012-02-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropologist Rachael Joo explores the gendered and mediated role of sports in producing a Korean sense of self on a global stage.
