Download or read book The Long Tail from SmarterComics written by Chris Anderson and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve."
Download or read book The Art of War from SmarterComics written by Sun Tzu and published by . This book was released on 2010-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As true today as when it was written, THE ART OF WAR is a 2,500-year-old classic that is required reading in modern business schools. Penned by the ancient Chinese philosopher and military general Sun Tzu, it reveals how to succeed in any conflict.Read this comic version, and cut to the heart of the message! Learn the secrets of successful competition, with pearls of wisdom like these: ALL WARFARE IS BASED ON DECEPTION.COWARDICE LEADS TO CAPTURE.THE GOAL OF THE SKILLFUL GENERAL IS NOT TO WIN BATTLES BUT TO PREVENT THEM WHENEVER POSSIBLE.AVOID WHAT IS STRONG AND STRIKE AT WHAT IS WEAK.FORCE YOUR ENEMY TO REVEAL HIMSELF, SO AS TO FIND OUT HIS VULNERABLE SPOTS.THE MARK OF A GREAT GENERAL IS THAT HE FIGHTS ON HIS OWN TERMS OR NOT AT ALL.Want to be more competitive but don't have time to read the whole book? Get it in a nutshell and have fun doing it. It's all here in THE ART OF WAR from Smarter Comics.
Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Download or read book Free written by Chris Anderson and published by Hachette Books. This book was released on 2009-07-07 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Download or read book Makers written by Chris Anderson and published by Crown Currency. This book was released on 2012-10-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent--creating “the long tail of things”.
Download or read book Free written by Chris Anderson and published by Random House. This book was released on 2013-09-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.
Download or read book Thank You for Coming to My Ted Talk written by Chris Anderson and published by HarperCollins. This book was released on 2020-03-10 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This approachable, encouraging guide will help teens step on stage or behind a podium with confidence."—Booklist "A quick read and helpful reference source for anyone planning to conduct a public presentation."—School Library Journal —
Download or read book The 80 20 Principle from SmarterComics written by Richard Koch and published by Smarter Comics, LLC.. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the time-tested secret of achieving more with less using the 80/20 Principle. Based on the counter-intuitive fact that 80% of results flow from 20% of causes, it is the guiding principle of highly effective people and organizations.
Download or read book The Too Long Tail written by T. V. W. Carpenter and published by . This book was released on 1953 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Project Management for Profit written by Joe Knight and published by Harvard Business Review Press. This book was released on 2012-06-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: No More Headaches, Hypertension, or Heartburn If your work involves projects, then this book is for you. It will show every company owner and project manager—at businesses large and small—how to run projects differently. You’ll benefit if you’ve ever: • been over budget on a project • exceeded a timeline on a project • worked on a project that completely stalled as you neared the finish line • lost money on a sure-thing project and had no idea why • noticed that scope and feature creep held you back • watched a project take three times as long as planned • felt too embarrassed to perform a review of your successes and failures • wondered whether your project actually made any money By the time you finish the book, you’ll be ready to implement Project Management for Profit in your own company—and be prepared to keep your projects on track and on budget.
Download or read book The 5 Essential Principles of Think and Grow Rich written by Napoleon Hill and published by Sourcebooks, Inc.. This book was released on 2018-08-07 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the modern-day bestselling classic, Think and Grow Rich — this new edition dives deeper into the 5 core secrets of Napoleon Hill's success strategies — from millionaire success habits to the skills and mindset you need for achievement. With these lessons, you have the power to change your life and set yourself upon the path of learning and self-reliance. Originally published in 1937, Napoleon Hill draws on stories from Andrew Carnegie, Thomas Edison, Henry Ford, and more than 500 other wealthy people to develop these success principals. With simple and practical techniques, Hill teaches that great and lasting success is possible with nothing but thoughts, ideas, and organized plans.
Download or read book The Big Moo written by The Group of 33 and published by Penguin. This book was released on 2005-10-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
Download or read book How to Master the Art of Selling written by Tom Hopkins and published by Grand Central Pub. This book was released on 1988-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: After failing in sales for six months, Tom Hopkins turned his own career around and earned more than a million dollars in three years. Now he tells readers his secrets of success.
Download or read book S te 12 written by Christopher Anderson and published by Images en Manoeuvres Editions. This book was released on 2012 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Service Science and the Information Professional written by Yvonne de Grandbois and published by Chandos Publishing. This book was released on 2013-10-31 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we transition to a service and information-based economy, information specialists are projected onto the leading edge of an emerging science. Service Science and theInformation Professional demonstrates how the power of this new transdisciplinary field can inform and transform the current information professional world. Service Science is about people, technology, information, and organizations. Service Science can be of great benefit to Information Centres everywhere, and Information Service outlets can be a tremendous field of research for this new science. iSchools and Schools of Information Studies can join Computer Science, Engineering and Business Schools in receiving research grants for the development of Service Science. Information professionals need to know this new discipline and be inspired to participate in it. - Describes service science and its increasing relevance as a discipline - Provides relevant information to those pursuing interests in Information science, Information literacy, service science, and information management - illustrates that the transition to a service and information-based economy will require libraries to deal with both information and services - Explains why information professionals need to know more about this emerging field - Shows the value of research, and the importance of participating in this field
Download or read book Overachievement written by John Eliot, PhD and published by Diversion Books. This book was released on 2015-12-01 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Were you ever advised to "just relax" before making a big speech? Don’t. From Texas A&M professor and celebrity advisor, Dr. John Eliot, this insightful guide takes a sledgehammer to what most of us think we know about doing our best. Eliot explains how mainstream psychology moves us in the wrong direction when it comes to stress management and performance enhancement; techniques like visualization and goal setting, based on pseudoscience rather than empirical evidence, often get in our way rather than propel us forward. Drawing on field-tested experiments and extensive research in neuropsychology, Eliot shares why these “common sense” strategies tend to come up short for the majority of people—and how, instead, great accomplishments are more likely to result from "Putting All Your Eggs in One Basket", "Thinking Like a Squirrel", and "Embracing Butterflies As a Good Thing". These counterintuitive practices not only trigger your full natural talent, but also teach you how to thrive under pressure, not dread it. OVERACHIEVEMENT incorporates Eliot’s work with Fortune 500 companies, Olympic athletes, renowned surgeons, military pilots, and Grammy-winning musicians, providing you with a powerful combination of inspiring stories and life-changing tools, offering the skills needed to overcome stress and rise above your peers in the boardroom, on the playing field, or in the normal day-to-day of life.
Download or read book The Art of War written by Pete Katz and published by Ivy Press. This book was released on 2021-09-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining graphic adaptation of the oldest military treatise in the world and a masterpiece of Chinese literature. Hailed as the oldest philosophical discussion on military strategy, Sun Tzu’s The Art of War has been adapted as a graphic novel by award-winning illustrator Pete Katz. In this collectible thread-bound edition, the narrative focuses on a teacher instructing a pupil on the main points of Sun Tzu’s treatise, with vibrant battle scenes interspersed throughout. Issues such as planning, tactics, manoeuvring, and spying are illustrated with full-color scenes, so that readers may gain a greater understanding of principles from the fifth century BC that continue to influence generals, politicians and business leaders to this day.
