Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006-07-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Download or read book The Little Blue Book written by George Lakoff and published by Simon and Schuster. This book was released on 2012-06-26 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
Download or read book Peter Isler s Little Blue Book of Sailing Secrets written by Peter Isler and published by Turner Publishing Company. This book was released on 2011-02-16 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the world's most respected sailors-the knowledge and secrets every sailor needs Peter Isler, two-time America's Cup winner, has sailed in and won hundreds of races over the last forty years. In that time, he has acquired a vast array of knowledge about sailing techniques and tactics, not to mention a boatload or two of entertaining stories along the way. In this book, he brings them all together into a single guide to help you make the most of your time on the water, whether you're going for a leisurely sail with friends or competing to win. Filled with tips and secrets every sailor craves, from the international competitor to the weekend dinghy sailor Includes wisdom and advice gleaned from Peter's time spent sailing with top international sailors, from America's Cup veterans Ted Turner, Dennis Conner and Russell Coutts to and three-time Olympic gold medalist Ben Ainslie Covers a range of important sailing topics, including understanding the inner game, leading a team, reading the wind, preparing your boat (and yourself), and much more Filled with information that will help you become a better sailor, Peter Isler's Little Blue Book of Sailing Secrets is an invaluable source of guidance you'll rely on every time you set sail.
Download or read book One Day at a Time in Al Anon written by Al-Anon Family Group Headquarters, Inc and published by . This book was released on 1989-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcoholism is a family illness, and changed attitudes can aid recovery. This daily readings guide for family and friends of alcoholics provides meditations and reminder, and visualizations that can provide a measure of comfort, serenity, and a sense of achievement.
Download or read book The Little Blue Book of Marketing written by Paul Kurnit and published by Penguin. This book was released on 2009-12-31 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Download or read book The Ultimate Small Business Marketing Book written by Dee Blick and published by FilamentPublishing Ltd. This book was released on 2011 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
Download or read book The Little Blue Reasoning Book written by Brandon Royal and published by Maven Publishing. This book was released on 2013-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Blue Reasoning Book helps readers build essential critical thinking, creative thinking, and decision-making skills and is suitable for the everyday student, test-prep candidate, or working professional in need of a refresher course. Interwoven within the book's five chapters -Perception & Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering Logic - are 50 reasoning tips that summarize the common themes behind classic reasoning problems and situations. Appendixes contain summaries of fallacious reasoning, analogies, trade-offs, and a review of critical reading.
Download or read book Little Blue Book of Advertising written by Steve Lance and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Little Blue Box of Bright and Early Board Books by Dr Seuss written by Dr. Seuss and published by Random House Books for Young Readers. This book was released on 2012-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hit the road reading with Dr. Seuss! Tucked inside this cute little blue box topped with a plastic handle and secured by a tuck closure are board book editions of the classic Dr. Seuss titles Hop on Pop; Oh, the Thinks You Can Think!; Ten Apples Up On Top!; and The Shape of Me and Other Stuff. Ideal for the holidays, new mothers, and happy occasions of all kinds, this is a literacy-nurturing gift that babies can literally sink their teeth into!
Download or read book The Little Blue Book of Email Marketing Wisdom written by Kelvin Dorsey and published by . This book was released on 2018-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harken: A knowledgeable marketer will make a few bucks, but the wise marketer will make a fortune.What is wisdom?Well, using email marketing as context, let me explain it this way:Knowledge is knowing that subject lines with all capitals get attention. Wisdom is knowing NOT to use all capitals in your subject lines.The reason is that using all capitals will only get you negative attention.You follow?Now, hear this:The saddest aspect of the advertising industry right now is that the industry gathers knowledge faster than marketers can gather wisdom. And, knowledge without wisdom is about as useless as a senior citizen with an iPad.Thus, this little book is wisdom focused.Yes, dear reader, this book is not designed to just stuff your head full of information (although there's plenty of that too) but rather stuff it full of wisdom.I'm talking about the ability to take the sales information in this book (and the sales information you already have between your ears) and turn it into dollars.That's right . . . sales!Although this book has a strong focus on email marketing, the wisdom therein transcends email marketing.Not only will this wisdom help you make a bundle of money selling your wares, but it will make you a more persuasive and influential individual, which of course, will affect everything you do.Enjoy.
Download or read book Little Blue Book written by and published by . This book was released on 1926 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book High level Synthesis written by Michael Fingeroff and published by Xlibris Corporation. This book was released on 2010 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an RTL or system designer that is currently using, moving, or planning to move to an HLS design environment? Finally, a comprehensive guide for designing hardware using C++ is here. Michael Fingeroff's High-Level Synthesis Blue Book presents the most effective C++ synthesis coding style for achieving high quality RTL. Master a totally new design methodology for coding increasingly complex designs! This book provides a step-by-step approach to using C++ as a hardware design language, including an introduction to the basics of HLS using concepts familiar to RTL designers. Each chapter provides easy-to-understand C++ examples, along with hardware and timing diagrams where appropriate. The book progresses from simple concepts such as sequential logic design to more complicated topics such as memory architecture and hierarchical sub-system design. Later chapters bring together many of the earlier HLS design concepts through their application in simplified design examples. These examples illustrate the fundamental principles behind C++ hardware design, which will translate to much larger designs. Although this book focuses primarily on C and C++ to present the basics of C++ synthesis, all of the concepts are equally applicable to SystemC when describing the core algorithmic part of a design. On completion of this book, readers should be well on their way to becoming experts in high-level synthesis.
Download or read book The Little Book That Still Beats the Market written by Joel Greenblatt and published by John Wiley & Sons. This book was released on 2010-09-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”
Download or read book Coach K s Little Blue Book written by Barry Jacobs and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Krzyzewski is the preeminent college basketball coach of his generation. He has led Duke to three national titles and his Blue Devils are consistently ranked among the top teams in the nation. In Coach K's Little Blue Book, Krzyzewski is revealed as more than a basketball strategist. He is a motivator, mentor, leader, and deep thinker with an intuitive feel for the game. He offers fascinating insight into such former Duke stars as Grant Hill and Christian Laettner, opponents such as Michael Jordan and Vince Carter, as well as rival hall-of-fame coaches Bobby Knight and John Wooden. In sharing Coach K's views on winning, teamwork, family, leadership and, what Krzyzewski calls, the game of life, author Barry Jacobs unearths the passion, intelligence and humanity that have made Krzyzewski a national icon. Book jacket.
Download or read book The Revenue Marketing Book written by Yaagneshwaran Ganesh and published by Notion Press. This book was released on 2020-05-09 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book First Hundred Million written by E. Haldeman-Julius and published by Angelican Press. This book was released on 2008-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every publisher dreams of selling 100 million books. E. Haldeman Julius made it happen. Year after year, publishers go under before they even see a fraction of that number. The reason is simple. Few publishers truly know what the American public wants to read. Fewer still know what key words in a title can trigger a buying frenzy. Be different and gain control of your publishing success by applying the results of E. Haldeman Julius's amazing, scientific experiment. He published thousands of books, all with the same cover design, size and price. The only thing that set them apart was the title. He discovered that a change of a single word literally could mean thousands more in sales. Gain an insight into the American public's buying habits without breaking the bank. Apply key words that trigger your buyers' insatiable appetites and be the next publishing success. Don't hesitate, because your competitors sure won't.
