Download or read book Inarticulate Longings written by Jennifer Scanlon and published by Routledge. This book was released on 2020-10-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.

Download or read book Selling Modernity written by Pamela Swett Leighninger and published by Duke University Press. This book was released on 2007-08-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin

Download or read book Printers Ink written by and published by . This book was released on 1927 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Keeping Up with the Joneses written by Susan J. Matt and published by University of Pennsylvania Press. This book was released on 2013-04-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A century ago many Americans condemned envy as a destructive emotion and a sin. Today few Americans expect criticism when they express envy, and some commentators maintain that the emotion drives the economy. This shift in attitude is Susan Matt's central concern. Keeping up with the Joneses: Envy in American Consumer Society, 1890-1930 examines a key transition in the meaning of envy for the American middle class. Although people certainly have experienced envy throughout history, the expansion of the consumer economy at the turn of the twentieth century dramatically reshaped the social role of the emotion. Matt looks at how different groups within the middle class—men in white-collar jobs, bourgeois women, farm families, and children—responded to the transformation in social and cultural life. Keeping Up with the Joneses traces how attitudes about envy changed as department stores, mail-order catalogs, magazines, movies, and advertising became more prevalent, and the mass production of imitation luxury goods offered middle- and working-class individuals the opportunity to emulate upper-class life. Between 1890 and 1910 moralists sought to tame envy and emulation in order to uphold a moral economy and preserve social order. They criticized the liberal-capitalist preoccupation with personal striving and advancement and praised the virtue of contentment. They admonished the bourgeoisie to be satisfied with their circumstances and cease yearning for their neighbors' possessions. After 1910 more secular commentators gained ground, repudiating the doctrine of contentment and rejecting the notion that there were divinely ordained limits on what each class should possess. They encouraged everyone to pursue the objects of desire. Envy was no longer a sin, but a valuable economic stimulant. The expansion of consumer economy fostered such institutions as department stores and advertising firms, but it also depended on a transformation in attitudes and emotional codes. Matt explores the ways gender, geography, and age shaped this transformation. Bridging the history of emotions and the history of consumerism, she uncovers the connection between changing social norms and the growth of the consumer economy.

Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 2023-09-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w

Download or read book Alfred P Sloan written by John Cunningham Wood and published by Taylor & Francis. This book was released on 2003 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume collection looks at the life and work of Alfred Pritchard Sloan, Jr. (1875-1966), chief executive of General Motors from 1923 to 1946, whose unique and ahead-of-its-time management style left an indelible mark on business and management studies.Also featuring an extensive bibliography, this set will prove valuable to business students and researchers alike.

Download or read book Writing for Hire written by Catherine L. Fisk and published by Harvard University Press. This book was released on 2016-10-17 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Required to sign away their legal rights as authors as a condition of employment, professional writers may earn a tidy living for their work, but they seldom own their writing. Writing for Hire traces the history of labor relations that defined authorship in film, TV, and advertising in the mid-twentieth century. Catherine L. Fisk examines why strikingly different norms of attribution emerged in these overlapping industries, and she shows how unionizing enabled Hollywood writers to win many authorial rights, while Madison Avenue writers achieved no equivalent recognition. In the 1930s, the practice of employing teams of writers to create copyrighted works became widespread in film studios, radio networks, and ad agencies. Sometimes Hollywood and Madison Avenue employed the same people. Yet the two industries diverged in a crucial way in the 1930s, when screenwriters formed the Writers Guild to represent them in collective negotiations with media companies. Writers Guild members believed they shared the same status as literary authors and fought to have their names attached to their work. They gained binding legal norms relating to ownership and public recognition—norms that eventually carried over into the professional culture of TV production. In advertising, by contrast, no formal norms of public attribution developed. Although some ad writers chafed at their anonymity, their nonunion workplace provided no institutional framework to channel their demands for change. Instead, many rationalized their invisibility as creative workers by embracing a self-conception as well-compensated professionals devoted to the interests of clients.

Download or read book Making a New Deal written by Lizabeth Cohen and published by Cambridge University Press. This book was released on 2014-11-06 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how ordinary factory workers became unionists and national political participants by the mid-1930s.

Download or read book Catalog of Copyright Entries written by Library of Congress. Copyright Office and published by . This book was released on 1923 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalogue of Title entries of Books and Other Articles Entered in the Office of the Librarian of Congress at Washington Under the Copyright Law Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office written by Library of Congress. Copyright Office and published by . This book was released on 1929 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling Mrs Consumer written by Janice Williams Rutherford and published by University of Georgia Press. This book was released on 2010-07-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer." While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.

Download or read book Sales Management written by and published by . This book was released on 1928 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mechanical Man written by Kerry W. Buckley and published by Guilford Press. This book was released on 1989-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitive biography of John Broadus Watson, influential American psychologist, and founder of behaviorism.

Download or read book Forging a British World of Trade written by David Thackeray and published by Oxford University Press. This book was released on 2019-01-31 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brexit is likely to lead to the largest shift in Britain's economic orientation in living memory. Some have argued that leaving the EU will enable Britain to revive markets in Commonwealth countries with which it has long-standing historical ties. Their opponents maintain that such claims are based on forms of imperial nostalgia which ignore the often uncomfortable historical trade relations between Britain and these countries, as well as the UK's historical role as a global, rather than chiefly imperial, economy. Forging a British World of Trade explores how efforts to promote a 'British World' system, centred on promoting trade between Britain and the Dominions, grew and declined in influence between the 1880s and 1970s. At the beginning of the twentieth century many people from London, to Sydney, Auckland, and Toronto considered themselves to belong to culturally British nations. British politicians and business leaders invested significant resources in promoting trade with Australia, Canada, New Zealand, and South Africa out of a perception that these were great markets of the future. However, ideas about promoting trade between 'British' peoples were racially exclusive. From the 1920s onwards, colonized and decolonizing populations questioned and challenged the basis of British World networks, making use of alternative forms of international collaboration promoted firstly by the League of Nations, and then by the United Nations. Schemes for imperial collaboration amongst ethnically 'British' peoples were hollowed out by the actions of a variety of political and business leaders across Asia and Africa who reshaped the functions and identity of the Commonwealth.

Download or read book Bernard Shaw and Modern Advertising written by Christopher Wixson and published by Springer. This book was released on 2018-06-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

Download or read book The Emergence of Brand Name Capitalism in Late Colonial India written by Douglas E. Haynes and published by Bloomsbury Publishing. This book was released on 2022-09-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.

Download or read book The Sounds of Capitalism written by Timothy D. Taylor and published by University of Chicago Press. This book was released on 2012-06-19 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.