Download or read book A Statistical Analysis of Advertising Expenditure and of the Revenue of the Press written by Nicholas Kaldor and published by CUP Archive. This book was released on 1948 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History Of Advertising Volume Four Part 2 1980 1983 written by Graham Thomas and published by SAGUS. This book was released on 2024-09-10 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Allen Brady & Marsh is one of the UK’s greatest and most famous advertising agencies.’ Marketing Week. 5 April 1991. “When he [Tim Bell] moved on to help found Lowe, Howard-Spink & Bell, Campaign, published its annual league table of top industry ‘presenters’. Tim came out top, Peter Marsh, another colleague and legend, came second, and Frank Lowe was third.” Lord Grade mentions Peter Marsh in his eulogy at Lord Bell’s memorial service. 2020. ‘Peter Marsh hired me. Gave me my first job in advertising. He was pretty much the only ‘boss’ I ever had. Taught me all I ever needed to know about advertising. I owe him everything.’ Trevor Beattie. Twitter (or X) 2024.
Download or read book Proceedings of the Conference on Consumption and Saving Volumes 1 and 2 written by Irwin Friend and published by University of Pennsylvania Press. This book was released on 2017-01-19 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: These two volumes, bound together, represent the papers, comments, and rejoinders presented at the Conference on Consumption and Saving held 30-31 March 1959 at the Wharton School of Finance and Commerce at the University of Pennsylvania. The first volume is devoted to an analysis of consumption behavior with a primary focus of attention on the determinants of the major categories of consumption. The second volume is devoted to an analysis of saving behavior.
Download or read book Federal Register written by and published by . This book was released on 1979-09 with total page 1660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Relations and Labour Laws 7th Edition written by Srivastava S.C. and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seventh revised and enlarged edition of the book Industrial Relations and Labour Laws has brought all the important labour legislations within the purview of this book. The notable feature of this edition is inclusion of laws on social security, wages and minimum standards of employment (including factory, contract, child and migrant workers). Another significant feature of this edition is detailed discussion on labour law reforms and more specifically comprehensive analysis of the proposed labour code on industrial relations, social security, wages and occupational safety, health and working conditions. This edition also incorporates all the amendments in labour laws and analyses of all important judgments of the Supreme Court and High Courts on labour laws.This edition covers almost all the syllabuses of LLB, LLM, MBA, MPA, MSW, Company Secretary, and masters and diploma courses in personnel management, human resource management, industrial relations and labour laws. Thus, the book is an indispensible resource for personnel managers, general managers, HR and law officers of public and private sectors, officials of labour departments of Central and State governments, presiding officers of labour courts/tribunals, trade union officials, management associations/federations and among others, lawyers and NGOs.
Download or read book Selling Modernity written by Pamela Swett Leighninger and published by Duke University Press. This book was released on 2007-08-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus and published by Springer. This book was released on 2011-11-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Download or read book 2400 Business Books written by Newark Public Library. Business Branch and published by . This book was released on 1920 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Relations and Labour Laws 8th Edition written by Srivastava S.C. and published by Vikas Publishing House. This book was released on with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth revised edition of Industrial Relations and Labour Laws presents an exhaustive, analytical, and critical examination of labour legislation with latest cases and legal development. Spread over six parts consisting of thirty five chapters, the book not only incorporates law relating to industrial relations, wages, social security, and minimum standards of employment, but also includes all four labour codes and industrial jurisprudence. The book offers general principles, highlights key issues, and provides case laws to equip managers, officers, and students with the knowledge and skills that they need to take forward into the workplace. The book covers the syllabi of LLB, LLM, MBA, MPA, MSW, company secretary, and masters and diploma courses in personnel management, human resource management, industrial relations, and labour laws. It is an indispensable resource for personnel managers, human resource managers, officers of labour departments, and presiding officers of labour courts/tribunals, trade union officials and labour lawyers.
Download or read book Printers Ink written by and published by . This book was released on 1928 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 2023-09-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1962 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)
Download or read book The National Union Catalog Pre 1956 Imprints written by and published by . This book was released on 1968 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Plunkett s Advertising Branding Industry Almanac 2008 Advertising Branding Industry Market Research Statistics Trends Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2008-04 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.
Download or read book Domestic Commerce Series written by and published by . This book was released on 1927 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Research Agencies written by and published by . This book was released on 1927 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
