Download or read book The Internationalisation of Football Clubs Analysis of RasenBallsport Leipzig s Marketing Possibilities in Southeast Asia and Recommendations written by David Mariot and published by GRIN Verlag. This book was released on 2019-10-09 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2017 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2,0, Pforzheim University, language: English, abstract: The competition between professional football clubs is increasing both on a national as well as on an international level. Clubs do not only experience pressure for sporting success but also for economic profitability. As sporting success can hardly be planned, the club’s financial well-being needs to be ensured independently from results on the pitch. The rationale seems obvious, a club’s higher popularity among fans leads to higher revenues. Football is the most popular sport in the world and almost half of the world’s population is interested in the sport. With this in mind, it seems naive or even negligent that the majority of professional German football clubs keep on serving the national market only. Sounding like a repeated appeal, Karl-Heinz Rummenigge, CEO of the most internationalised German football club FC Bayern Munich, describes internationalisation as “without any alternative“. He continues by explaining “without growth on the international markets, you risk the sporting competitiveness“. With a population of over 600 Million people and a high enthusiasm for football, Southeast Asia invites football clubs to start their internationalisation in the region. Hence only a structured approach and a thoughtful strategy are required to finally and successfully enter these promising markets.
Download or read book The Internationalisation of Football Clubs Analysis of RasenBallsport Leipzig s Marketing Possibilities in Southeast Asia and Recommendations written by David Mariot and published by . This book was released on 2019-08-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The internationalization of professional football clubs Potential markets and the brand personality of Borussia Dortmund written by Christian Weißkopf and published by GRIN Verlag. This book was released on 2020-08-05 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Dortmund, language: English, abstract: The ongoing professionalization and commercialization of football, as the logical consequence of the constantly increasing financing need of today’s football clubs, constitutes a topic of high interest within the current media landscape and society. This phenomenon is especially valid for the leading clubs of the "big five" European football leagues. Considering that further growth opportunities in their respective domestic, mainly saturated markets are limited, most of these clubs strengthened their efforts of expanding their business activities into new foreign markets in recent years. In this context, it seems that the assessment and selection of potential foreign markets are mainly based on the potential fanbase which causes a situation in which the internationalization path of leading European football clubs appears to be relatively similar and mapped out to a large degree. Due to this fact and the non-perceptibility of a systematical assessment and selection procedure, this thesis examined the attractivity of current and prospective markets by means of deductive analysis. The results confirmed the general assumption of the high importance of socio-economic conditions as a significant determining factor for assessing the attractivity of prospective new foreign markets. Based on these findings, the thesis provides a ranking of the top non-UEFA member markets which could demonstrate deviations between the actual target markets of European football clubs and the results of the ranking. Furthermore, as the internationalization of a professional football club implies also the extension of a club’s brand management and marketing activities, the thesis contains an empirical study on the perception of the brand "Borussia Dortmund" within international markets. In accordance with global marketing literature which states that cultural differences have the potential to notably affect consumer perception of foreign brands, the study was able to confirm this assumption. The results based on the brand identity and personality of "Borussia Dortmund" provided clear indications that deviations on the perception can be linked to and explained by cultural differences. Consequently, these findings could serve as the basis for possible adaptations on the brand identity for being able to exploit commercial potentials in new foreign markets in a more effective and efficient way.
Download or read book Analysis of strategic success factors in the internationalization process of professional German football clubs written by Henning Wenzel and published by GRIN Verlag. This book was released on 2016-02-18 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Sport - Sport Economics, Sport Management, grade: 1,5, University of applied sciences, Cologne, language: English, abstract: This thesis aims to analyse professional German football clubs and their strategic approaches while internationalizing, providing a profound insight into the topic: “Analysis of strategic success factors in the internationalization process of professional German football clubs”. The primary research question of this work is why, where and when professional German football clubs are entering foreign markets and which strategic processes have to be considered during the internationalization process, furthermore, which are successful? In addition, this study strives toward a better understanding of internationalization strategies of professional German football clubs analysing how they are internally structured as well as which internal and external factors could influence the internationalization? In order to evaluate the different strategic approaches “strategy profiles” for selected clubs are going to be considered based on structured quantitative interviews and compared as case studies. In this thesis, the research focuses on selected German Bundesliga clubs. Due to their financially weaker situation and lack of international importance, clubs from the Bundesliga 2 will not be considered. The mentioned selected clubs are Borussia Dortmund GmbH & Co. KGaA, FC Gelsenkirchen-Schalke 04 e.V. and VfL Wolfsburg-Fußball GmbH. In addition, in order to analyse the collaboration between the clubs and the German Football Association (DFL Deutsche Fußball Liga GmbH), the relationship between the clubs and the DFL will be examined. For the structured interviews with experts the author of this thesis developed an interviewer administered questionnaire guiding through the different interviews. Each interviewed expert was asked to respond to the same set of questions in a predetermined order. Trying to build a broad opinion profile and to create a better possibility of comparison at a uniform level, interviews with experts from the recently most successful and aspiring German Bundesliga clubs were conducted (Alexander Jobst, Thomas Röttgermann, Benedikt Scholz). Additionally, to analyse the interdependence between the clubs and the DFL an interview with the CEO of the DFL (Christian Seifert) was conducted. Due to the financially weaker situation and lack of international importance, clubs from the Bundesliga 2 were not considered.
Download or read book Marketing and Football written by Michel Desbordes and published by Routledge. This book was released on 2007 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing and Football' provides a comprehensive and entirely global approach to this subject. It examines the subject in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide.
Download or read book The Global Football Industry written by James J. Zhang and published by Routledge. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, football's status as "the world's sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.
Download or read book Germany Southeast Asia written by Julian Liese and published by GRIN Verlag. This book was released on 2011-06 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2009 in the subject Nautical Science, grade: 2,0, Nanyang Technological University (Institute of Defence and Strategic Studies), language: English, abstract: This comment shall give an insight into the German perception with regard to its own maritime interests in the Southeast Asian area. First, the objectives of the government will be lighted up. Secondly, military, as well as economic aspects of the maritime domain in Southeast Asia will be discussed. The main focus will lie on the area of the energy production industry, the container transport and India as an ambitious maritime power.
Download or read book The Made in Germany Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Download or read book The Integrity of the Game and Shareholdings in European Football Clubs written by Marc Peterson and published by GRIN Verlag. This book was released on 2009-09-22 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Law - Civil / Private, Trade, Anti Trust Law, Business Law, grade: gut, Tilburg University (Faculty of Law), course: International Business Law, language: English, abstract: The ENIC judgement of the Court of Arbitration for Sports clarified in 1999 that the UEFA regulations on multi-club ownership are necessary to maintain the integrity of football, in particular, the authenticity of results. Under the UEFA regulations, controlling interests in more than one club participating in a UEFA club competition are prohibited. However, it is not only multi-club ownership that may influence the so-called integrity of the game. Investments of clubs in other clubs (cross ownership) and shareholdings of “club-involved” persons in a club different from their own also raise issues. The following paper therefore examines the current regulations on those shareholdings for UEFA competitions (Champions’ League and Europa League) and for national leagues in England, Spain, and Germany. The analysis provides a detailed overview of how the game’s integrity is protected and shows whether improvements seem necessary.
Download or read book Football Club Ownership in England and Germany written by Max Kindler and published by GRIN Verlag. This book was released on 2009 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2008 in the subject Sport - Sport History, grade: distinction, The University of Liverpool, 87 entries in the bibliography, language: English, abstract: This piece of work analyses the legal and statutory environment for investments in football clubs in Germany, as opposed to the situation in England. Whereas German regulations limit the acquisition of shares of football clubs, the legal framework is much more liberal in England. The paper looks at the potential conflicts of interest involved with club ownership issues as well as at the arguments for and against the German "50 plus 1" rule and how this rule may cause a shortfall in competitiveness as compared to English football. Finally, the dissertation looks at doubts over the lawfulness of the rule in relation to European antitrust legislation and doubts over its effectiveness concerning legal loopholes provided by German corporation law. The paper relied predominantly on the analysis of literature concerning the regulation of club ownership in England and Germany, whereas a significant amount of German literature was used. Essentially, the research found that there is reason for severe scepticism about both the lawfulness and the effectiveness of the "50 plus 1" rule. It would probably not bear up against a test before the European Court of Justice. There are several opportunities in German corporate law to circumvent the rule. Finally, the paper urges the German Football Association (DFB) to consider a softening of the regulations currently in place, and effective modifications of the underlying licensing system, respectively, as well as the introduction of supporters' trusts and fit and proper person tests. Finally, the paper claims that competitive balance on a European club level can only be restored if club ownership issues are resolved on a European level.
Download or read book Identity in Crossroad Civilisations written by Erich Kolig and published by Amsterdam University Press. This book was released on 2009 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deze bundel gaat over de vorming van identiteit door het samenspel van etniciteit, nationalisme en de effecten van globalisering. De essays in Crossroad Civilisations: Ethnicity, Nationalism and Globalism in Asia maken de gelaagdheid en de complexiteit hiervan duidelijk.
Download or read book Latin American Entrepreneurs written by Daniel Lederman and published by World Bank Publications. This book was released on 2014 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship -- manifested in the entry of new firms or products into new markets, or substantial improvements in technological capacity or process innovation by incumbent firms -- is widely considered to be an important ingredient for long term economic development. This report argues that entrepreneurship is also a source of employment generation, export growth, and resilience during economic downturns. Although the conventional wisdom suggests that Latin American and Caribbean countries underperform relative to China and other emerging markets in terms of its entrepreneurial dynamism, t.
Download or read book Sports Industry and Marketing written by Gaurav Goel and published by Friends Publications India. This book was released on 2020-05-24 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. In the book strategic sports marketing, social and economic impact have been discussed.
Download or read book Economy Business and Uncertainty New Ideas for a Euro Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Download or read book Integrating Engineering Education and Humanities for Global Intercultural Perspectives written by Zhanna Anikina and published by Springer Nature. This book was released on 2020-05-06 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents papers from the International Conference on Integrating Engineering Education and Humanities for Global Intercultural Perspectives (IEEHGIP 2020), held on 25–27 March 2020. The conference brought together researchers and practitioners from various disciplines within engineering and humanities to offer a range of perspectives. Focusing on, but not limited to, Content and Language Integrated Learning (CLIL) in Russian education the book will appeal to a wide academic audience seeking ways to initiate positive changes in education.
Download or read book Divercities written by Oosterlynck, Stijn and published by Policy Press. This book was released on 2020-01-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people deal with diversity in deprived and mixed urban neighbourhoods? This edited collection provides a comparative international perspective on superdiversity in cities, with explicit attention given to social inequality and social exclusion on a neighbourhood level. Although public discourses on urban diversity are often negative, this book focuses on how residents actively and creatively come and live together through micro-level interactions. By deliberately taking an international perspective on the daily lives of residents, the book uncovers the ways in which national and local contexts shape living in diversity. The book will be a valuable resource for researchers and students of poverty, segregation and social mix, conviviality, the effects of international migration, urban and neighbourhood policies and governance, multiculturality, social networks, social cohesion, social mobility, and super-diversity.
Download or read book Re thinking Diversity written by Cordula Braedel-Kühner and published by Springer. This book was released on 2015-12-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume entails a collection of new ideas, themes and questions towards a phenomenon which we are used to refer to with the key term “diversity”. The aim of the book is to offer a cultural sciences perspective on “diversity”, to advance knowledge about it and enrich the dialogue between academics and practitioners in related domains of action. Today, changes in the demographic structures of the population, the migration flux, multiculturalism, the rising awareness concerning minorities’ rights, gender studies and so on lead to a complex picture of what “diversity” means. The narrative of a society and of most organizations is constituted by multiple layers of social categorization, segregation and identity. Therefore, “diversity” defies simple definition. The contributions in this volume approach the phenomenon from different angles and reveal new theoretical, methodological and practical perspectives on it.
