Download or read book The interface of business logistics with marketing and production written by Michelle Chapman and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Logistics written by Martin Christopher and published by Routledge. This book was released on 2012-05-04 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Download or read book Modern Logistics Management written by John F. Magee and published by John Wiley & Sons. This book was released on 1985-10-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Download or read book The Essentials of Supply Chain Management written by Hokey Min and published by FT Press. This book was released on 2015-05-23 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is today's indispensable introduction to supply chain management for today's students and tomorrow's managers – not yesterday's! Prof. Hokey Min focuses on modern business strategies and applications – transcending obsolete logistics- and purchasing-driven approaches still found in many competitive books. Focusing on outcomes throughout, The Essentials of Supply Chain Management shows how to achieve continuous organizational success by applying modern supply chain concepts. Reflecting his extensive recent experience working with leading executives and managers, Min teaches highly-effective methods for supply chain thinking and problem-solving. You'll master an integrated Total System Approach that places functions like inventory control and transportation squarely in context, helping you smoothly integrate internal and external functions, and establish effective inter-firm cooperation and strategic alliances across complex supply chains. Coverage includes: Understanding modern sourcing, logistics, operations, sales, and marketing – and how they fit together Using modern supply chain methods to improve customer satisfaction and quality Working with cutting-edge supply chain technology and metrics Moving towards greater sustainability and more effective risk management Working with core analytical tools to evaluate supply chain practices and measure performance Legal, ethical, cultural, and environmental/sustainability aspects of modern supply chain operations How to build a career in global supply chain management The Essentials of Supply Chain Management will be an indispensable resource for all graduate and undergraduate students in supply chain management, and for every practitioner pursuing professional certification or executive education in the field.
Download or read book Logistics and Marketing Integration written by Pankaj Madhani and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the delivery of customer service. The major cause of conflict for logistics and marketing interface is related to 5Ps (product, price, place, promotion and packaging) of marketing. Without the successful link of logistics and marketing, the firm may be unable to provide good customer service, resulting in dissatisfied customer or a lost sale. For organizations to be successful in delivering higher customer value, logistics and marketing functions must be integrated because the right product must be at the right price, advertised through proper promotions, provided in right packaging and must be available at the right place. This research works in this direction and develops various frameworks and models such as interactive model of logistics and marketing integration and business value add framework for better integration of logistics and marketing.
Download or read book Marketing and the Customer Value Chain written by Thomas Fotiadis and published by Taylor & Francis. This book was released on 2022-02-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
Download or read book Interfaces Logistics Marketing and Production written by and published by . This book was released on 1976 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing logistics Interface written by Philip B. Schary and published by . This book was released on 1973 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing the Supply Chain Management Marketing Interface written by Majed Al-Mashari and published by . This book was released on 2019 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Supply Chain Management written by John T. Mentzer and published by SAGE. This book was released on 2001 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.
Download or read book Distribution Planning and Control written by David F. Ross and published by Springer Science & Business Media. This book was released on 2011-06-27 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: When work began on the first volume ofthis text in 1992, the science of dis tribution management was still very much a backwater of general manage ment and academic thought. While most of the body of knowledge associated with calculating EOQs, fair-shares inventory deployment, productivity curves, and other operations management techniques had long been solidly established, new thinking about distribution management had taken a definite back-seat to the then dominant interest in Lean thinking, quality management, and business process reengineering and their impact on manufacturing and service organizations. For the most part, discussion relating to the distri bution function centered on a fairly recent concept called Logistics Manage ment. But, despite talk of how logistics could be used to integrate internal and external business functions and even be considered a source of com petitive advantage on its own, most of the focus remained on how companies could utilize operations management techniques to optimize the traditional day-to-day shipping and receiving functions in order to achieve cost contain ment and customer fulfillment objectives. In the end, distribution manage ment was, for the most part, still considered a dreary science, concerned with oftransportation rates and cost trade-offs. expediting and the tedious calculus Today, the science of distribution has become perhaps one of the most im portant and exciting disciplines in the management of business.
Download or read book Dynamic and Seamless Integration of Production Logistics and Traffic written by Eberhard Abele and published by Springer. This book was released on 2016-10-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes a basic framework for and specific insights into interdisciplinary connections between production, logistics, and traffic subsystems. The book is divided into two parts, the first of which presents an overview of interdisciplinarity in value-added networks and freight traffic. This includes an introduction to the topic and a description of an integrated framework of production, logistics, and traffic. Furthermore, it describes the barriers and challenges of interdisciplinary decision-making and project management. In turn, the second part presents domain-specific perspectives on interdisciplinary decision support, exploring domain-specific challenges of interdisciplinary interfaces and requirements for management methods and instruments from the standpoint of production management, logistics management, traffic management, and information technologies.
Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
Download or read book Four Essays on the Interface Between Marketing and Operations in Supply Chain Management written by Pietro De Giovanni and published by . This book was released on 2010 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of four essays that contribute in the investigation of the interface between marketing and operations in supply chain management (SCM). The main motivation behind this work relate to the evolution of SCM, which goes from a mere logistics function expanded across inter-organizational boudaries to a systematic coordination and integration of traditional business functions. This evolution pushes researchers and practitioners to think about SCM as a sophisticated and complex phenomenon that needs to be further explored. This dissertation provides four essays and each of them carries out specific motivations and addresses price issues. The first essay empirically investigates which business function, between marketing and operations, contributes the most to firm's corporate performance in SCM. On the other hand, the research provides prescriptive insights to managers on how to boost the effectiveness of SCM on corporate performance when focusing either on operations or on marketing activities while adopting specific managerial levers. The second essay draws a detailed map identifying the current research gaps to be eventually filled. It elaborates information from 108 papers published over the last thirty years and provides the ongoing research directions to be undertaken by future studies investigating the interface between marketing and operations in SCM. The third essay introduces a differential game of marketing and operations modeling both vertical coordination and horizontal SC competition. It highlights the interfaces between marketing and operational strategies in a context of symmetric competition. The main result concerns the effect of coordination on competition. When the SCs are not coordinated, competition is played only by price. Conversely, When the SCs are coordinated, competition is played on both pricing and advertising. Coordination intensifies SC competition and turns out to be economically ineffective. The last essay shows the advantages of integrating marketing and operational strategies in an atypical supply chain(e.g., closed-loop supplay chain) where economic, environmental and social issues occur simultaneously. The main result concerns the effectiveness of coordination and the additional knowledge supplied when having dynamic returns to better understand the interfaces between marketing and operations. Summarizing, this dissertation shows the evaluable research findings obtainable when a complex phenomenon like SCM is analyzed from different persepctives, such as marketing and operations. Future research in the domain of SCM should pay more attention to the interfaces and the integration between business function's strategies to provide realible, complete and prescriptive managerial insights and research findings.
Download or read book Effective Marketing Logistics written by Graham Buxton and published by Springer. This book was released on 1975-06-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBOOK Logistics and Supply Chain Management written by JONSSON, PATRIK and published by McGraw Hill. This book was released on 2008-04-16 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Logistics and Supply Chain Management
Download or read book Research Methodologies in Supply Chain Management written by Herbert Kotzab and published by Springer Science & Business Media. This book was released on 2006-01-16 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: For reseach in all subjects and among different philisopical paradigms, research methodologies form one of the key issues to rely on. This volume brings a series of papers together, which present different research methodologies as applied in supply chain management. This comprises review oriented papers that look at what kind of methodologies have been applied, as well as methodological papers discussing new developments needed to successfully conduct research in supply chain management. The third group is made up of applications of the respective methodologies, which serve as examples on how the different methodological approaches can be applied. All papers have undergone a review process to ensure their quality. Therefore, we hope that this book will serve as a valid source for current and future researchers in the field. While the workshop on “Research Methodologies in Supply Chain Management” took place at the Supply Chain Management Center, Carl von Ossietzky Univ- sity in Oldenburg, Germany, it is based on a collaboration with the Supply Chain Management Group of the Department of Operations Management at the Cop- hagen Business School and the Department of Production Management at the Vienna University of Economics and Business Administration. We would like to thank all those who contributed to the workshop and this book.
