Download or read book The Insider s Guide to MEDIA TRAINING written by Kevin RIGGS and published by . This book was released on 2020-10-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media just called you for an interview. This is your chance to reach a much larger audience. Of course, doing it right isn't easy. This book will help prepare you for your interview. It will also help you understand the different types of media in our digital age and how each one is should be handled. This book is a quick read that will make you look and sound better when the media calls!
Download or read book When the Headline Is You written by Jeff Ansell and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Download or read book The Insider s Guide to Media Training written by Marianne Schwab and published by Createspace Independent Publishing Platform. This book was released on 2017-01-16 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for a Limited Time Only at $19.99 (List Price $24.99) Media interviews can sky rocket your career or business and you can take your career from obscurity to high visibility when you learn how to master the media and your message. Getting interviewed on a TV talk show or news program builds credibility for you as an expert, your product, or brand and will undoubtedly change the trajectory of your career or business. In The Insider's Guide to Media Training, you will learn how to: - Become a recognized thought leader in your area of expertise - Understand how media decision makers determine which guests get on-the-air - Create media hooks that get you booked on TV talk shows - Deliver on-camera interviews with confidence and polish - Reach your ideal audience with a signature TV segment that attracts clients or customers - Leverage media appearances for additional media and speaking opportunities - ....and more! Marianne Schwab is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. The Insider's Guide to Media Training will prepare you to succeed in today's media environment with real life, road-tested techniques that many P.R. pros don't know exist.
Download or read book The New PR written by Phil Hall and published by Larstan Publishing. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone's heard of public relations, but what exactly is it? Even among PR professionals, there's no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York's savviest PR agencies to offer a no-holds-barred examination of what works, what doesn't, and why -- with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today's most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.
Download or read book Game Plan written by Charles Wilson and published by St. Martin's Press. This book was released on 2016-06-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestselling author Charles Wilson delivers a cutting-edge thriller based on real-life experiments at improving human intelligence currently underway in both government and private circles. Imagine a computer chip no bigger than the tip of a pencil. This chip, if implanted in a human brain, could give someone encyclopedic knowledge, lightning-fast reflexes and superior learning skills. In a remote military hospital in Montana, an experiment is being performed: implant the chip into the brains of five volunteers. These volunteers, four men and one woman, are all serving life sentences in prison. The experiment works...but the five criminals escape. One young doctor is pulled into the intrigue by the baffling murder of his medical school mentor. Can this one doctor stop the conspiracy of five powerful opponents...whose driving desire is absolute and total control?
Download or read book The Insider s Guide to Culture Change written by Siobhan McHale and published by HarperCollins Leadership. This book was released on 2020-02-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture transformation expert Siobhan McHale defines culture simply: “It’s how things work around here.” The secret to the success or failure of any business boils down to its culture. From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change. Many leaders and managers struggle to get a handle on exactly what culture is and how pervasive its impact is throughout an organization. Some try to change the culture by publishing a statement of core values but soon find that no meaningful change happens. Others try to unify the culture around a set of shared goals that satisfy shareholders but find their efforts backfire as stressed employees throw their hands up because “leadership just doesn’t get it.” Others implement expensive new IT systems to try to bring about change, only to find that employees find “workarounds” and soon go back to their old ways. The Insider’s Guide to Culture Change walks readers through McHale’s four-step process to culture transformation, including how to: Understand what “corporate culture” really is and how it impacts every aspect of the way your organization operates Analyze where your culture is broken or not adding maximum value Unlock the power of reframing roles within your company to empower and engage your employees Utilize proven methods and tools to break through deeply embedded patterns and change your company mind-set Keep the momentum going by consolidating gains and maintaining your foot on the change accelerator With The Insider’s Guide to Culture Change, watch your employees go from followers to change leaders who drive an agile culture that constantly outperforms.
Download or read book An Insider s Guide to Building a Successful Consulting Practice written by Bruce L. KATCHER Ph.D. and published by AMACOM Div American Mgmt Assn. This book was released on 2010-03-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider’s Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to: Identify a market and narrow your focus • Make a smooth transition from employee to independent consultant • Sell effectively even if you’ve never sold before • Establish visibility through speaking, writing, and networking • Build credibility by leveraging the credibility of others • Set prices based on value • Develop a marketing strategy and divide your time between marketing and delivering your services • Keep plenty of work in your pipeline • Adapt and thrive in any market condition • And much more Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.
Download or read book The Insiders Guide to Becoming a Yacht Stewardess 2nd Edition written by Julie Perry and published by Morgan James Publishing. This book was released on 2013-08-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2006, The Insiders’ Guide to Becoming a Yacht Stewardess has been a must-read guide for hopeful, young travelers and those intrigued by a career path in the super-yacht industry. Hundreds of yacht crew in the industry today used Julie’s book to get started---and succeed---working aboard yachts. Entertaining and educational, this book not only covers who owns luxury yachts, where they travel, and what taking care of their eccentric owners is like, but it describes the awe-inspiring benefits of the job, the skills required, and a clear-cut roadmap for how others can do it, too. If the terrific pay and benefits that come from accompanying celebrities and dignitaries on their private journeys around the world appeals to you, consider Julie Perry your new career coach. Let her guide you to the sea of opportunity that awaits young travelers in one of the world’s most adventurous and mind-boggling industries: LUXURY YACHTING.
Download or read book Stem Cells An Insider s Guide written by Paul Knoepfler and published by World Scientific. This book was released on 2013-07-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stem Cells: An Insider's Guide is an exciting new book that takes readers inside the world of stem cells guided by international stem cell expert, Dr. Paul Knoepfler. Stem cells are catalyzing a revolution in medicine. The book also tackles the exciting and hotly debated area of stem cell treatments that are capturing the public's imagination. In the future they may also transform how we age and reproduce. However, there are serious risks and ethical challenges, too. The author's goal with this insider's guide is to give readers the information needed to distinguish between the ubiquitous hype and legitimate hope found throughout the stem cell world. The book answers the most common questions that people have about stem cells. Can stem cells help my family with a serious medical problem such as Alzheimer's, Multiple Sclerosis, or Autism? Are such treatments safe? Can stem cells make me look younger or even literally stay physically young? These questions and many more are answered here.A number of ethical issues related to stem cells that spark debates are discussed, including risky treatments, cloning and embryonic stem cells. The author breaks new ground in a number of ways such as by suggesting reforms to the FDA, providing a new theory of aging based on stem cells, and including a revolutionary Stem Cell Patient Bill of Rights. More generally, the book is your guide to where the stem cell field will be in the near future as well as a thoughtful perspective on how stem cell therapies will ultimately change your life and our world.
Download or read book An Insider s Guide to Academic Writing written by Susan Miller-Cochran and published by Macmillan Higher Education. This book was released on 2018-09-12 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued for its clear, accessible presentation of disciplinary writing, the first edition of An Insider’s Guide to Academic Writing was celebrated by adopters at two-year and four-year schools alike. With this second edition, the authors build on that proven pedagogy, offering a series of flexible, transferable frameworks and unique Insider’s video interviews with scholars and peers that helps students to adapt to the academic writing tasks of different disciplinary discourse communities - and helps instructors to teach them. New to the second edition is additional foundational support on the writing process, critical reading, and reflection, to give students stronger tools to apply to their disciplinary writing. An Insider’s Guide to Academic Writing is based on the best practices of a first-year composition program that has trained hundreds of teachers who have instructed thousands of students. Use ISBN 978-1-319-05355-0 to get access to the online videos for free with the brief text and ISBN 978-1-319-05354-3 for the version with readings.
Download or read book Media Training 101 written by Sally Stewart and published by John Wiley & Sons. This book was released on 2003-09-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Download or read book Know China Business The Insider s Guide to Doing Business Successfully in China written by and published by Know China Business. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Training A Z written by TJ. Walker and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Training A-Z is a compilation of insights from Walker's experiences which addresses all aspects of dealing with the media. From Articulating and forming your media message, to appearing like a Zombie on camera and correcting the problem - Media Training A-Z is complete!
Download or read book Get Published Today An Insider s Guide to Publishing Success written by and published by Wheatmark, Inc.. This book was released on with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Insider s Guide To Your First Year Of Law School written by Justin Spizman and published by Simon and Schuster. This book was released on 2007-03-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Download or read book The Insider s Guide to the Colleges 2012 written by Yale Daily News Staff and published by St. Martin's Griffin. This book was released on 2011-07-05 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to the Colleges has been, for 38 years, the most relied-upon resource for high school students looking for honest reports on colleges from their fellow students. Having interviewed hundreds of their peers on more than 330 campuses and by getting the inside scoop on everything from the nightlife and professors to the newest dorms and wildest student organizations, the reporters at the Yale Daily News have created the most candid college guide available. In addition to the well-rounded profiles, this edition has been updated to include: * Essential statistics for every school, from acceptance rates to popular majors * A "College Finder" to help students zero in on the perfect school * FYI sections with student opinions and outrageous off-the-cuff advice The Insider's Guide to the Colleges cuts through the college brochures to uncover the things that matter most to students, and by staying on top of trends, it gives both students and parents the straightforward information they need to choose the school that's right for them.
Download or read book The Insider s Guide to the Colleges 2015 written by Yale Daily News and published by Macmillan. This book was released on 2014-07 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Students on campus tell you what you really want to know"--Cover.
