Download or read book The Influence Of YouTube Let s Play Videos On The Purchasing Decisions Of Young Adult College Students written by Dr. Harrison Sachs and published by The Epic Books Of Dr. Harrison Sachs. This book was released on 2017-11-14 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research study was conducted to discover if leveraging content creators of Let's Play videos is an effective investment of marketing dollars for influencing purchasing decision. Before this study was conducted, it remained unknown in the scholarly literature if employing this marketing activity was truly an effective investment of marketing dollars by brands for positively influencing purchasing decisions. A mixed methods research study that applied the descriptive research design was able to ascertain if leveraging content creators of Let's Play videos is an effective investment of marketing dollars for influencing purchasing decision. This research study used an online survey questionnaire as the primary data collection instrument to garner responses from a sample group of 22 college students aged 19-22. To ensure the reliability of the survey instrument, the test-retest reliability was applied twice to the study. Additionally, the research study employed an online interview questionnaire as the secondary data collection instrument to garner responses from video game industry experts which further validated the study's findings with additional evidence-based research findings. The usage of triangulation methodology strengthened the validity of the research findings and allowed the researcher to investigate the phenomenon in much greater depth. The findings of the study ultimately showed that content creators of Let's Play videos positively influence the video game purchasing decisions of college students. The study was able to show how leveraging Let's Play videos as an emerging vehicle for influencer marketing and social media marketing can be a worthwhile investment of marketing dollars.
Download or read book The Influence Of YouTube Let s Play Videos On The Purchasing Decisions Of Young Adult College Students written by Harrison Sachs and published by Independently Published. This book was released on 2020-03-07 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research study was conducted to discover if leveraging content creators of Let's Play videos is an effective investment of marketing dollars for influencing purchasing decision. Before this study was conducted, it remained unknown in the scholarly literature if employing this marketing activity was truly an effective investment of marketing dollars by brands for positively influencing purchasing decisions. A mixed methods research study that applied the descriptive research design was able to ascertain if leveraging content creators of Let's Play videos is an effective investment of marketing dollars for influencing purchasing decision. This research study used an online survey questionnaire as the primary data collection instrument to garner responses from a sample group of 22 college students aged 19-22. To ensure the reliability of the survey instrument, the test-retest reliability was applied twice to the study. Additionally, the research study employed an online interview questionnaire as the secondary data collection instrument to garner responses from video game industry experts which further validated the study's findings with additional evidence-based research findings. The usage of triangulation methodology strengthened the validity of the research findings and allowed the researcher to investigate the phenomenon in much greater depth.The findings of the study ultimately showed that content creators of Let's Play videos positively influence the video game purchasing decisions of college students. The study was able to show how leveraging Let's Play videos as an emerging vehicle for influencer marketing and social media marketing can be a worthwhile investment of marketing dollars.
Download or read book The Advocate written by and published by . This book was released on 2004-01-20 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Download or read book Popular Science written by and published by . This book was released on 2005-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Download or read book Best Life written by and published by . This book was released on 2006-06 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Life magazine empowers men to continually improve their physical, emotional and financial well-being to better enjoy the most rewarding years of their life.
Download or read book The Advocate written by and published by . This book was released on 2004-09-14 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Download or read book Atlanta written by and published by . This book was released on 2003-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region. Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region.
Download or read book What If Everybody Did That written by Ellen Javernick and published by Marshall Cavendish. This book was released on 2010 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Text first published in 1990 by Children's Press, Inc."
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Business Periodicals Index written by and published by . This book was released on 2007 with total page 2892 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Atlanta written by and published by . This book was released on 2003-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region. Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region.
Download or read book New York Magazine written by and published by . This book was released on 1986-04-21 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book Ebony written by and published by . This book was released on 2000-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Download or read book Black Enterprise written by and published by . This book was released on 2000-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Download or read book Leaders Eat Last written by Simon Sinek and published by Penguin. This book was released on 2014-01-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
Download or read book 12 Rules for Life written by Jordan B. Peterson and published by Random House Canada. This book was released on 2018-01-23 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NATIONAL BESTSELLER #1 INTERNATIONAL BESTSELLER What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street. What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.
