Download or read book The Impact of Market Orientation on Business Performance A Study on the Food and Beverage Industry in Sri Lanka written by Sanath Dasanayaka and published by GRIN Verlag. This book was released on 2016-11-25 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This thesis studies the business performance of firms in the food and beverage industry in Sri Lanka by using the market orientation theoretical framework to explain why some firms are more successful than others. It also investigates how firms become more market-oriented and whether there is a significant relationship between market orientation and business performance. Data was collected through a survey using a self-administered questionnaire. A total of 160 questionnaires were sent to top and middle level managers employed in 21 food and beverage companies operating in Sri Lanka. 120 questionnaires were returned, all of which were usable. In a next step, the questionnaires were coded into SPSS version 21 for Pearson Correlation Analysis and Multiple Regression Analysis. The results from this study indicate that market orientation has a positive impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. Moreover, the results reveal that customer orientation has a positive significant impact on business performance. Also, results suggest that the impact of competitor orientation on business performance is positive and significant. Results suggest that inter-functional coordination has a negative significant impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. The results of this study suggest that firms operating in the food and beverage industry should be focused on approaches of customer orientation, competitor orientation and inter-functional coordination activities of organizations in order to be more successful in the prevailing business environment and to achieve high business performance.

Download or read book Market Orientation and Business Performance in Food and Beverage Industry written by Norzalita Abd. Aziz and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Market Orientation and Business Performance of Medium and Large Scale Enterprises in Food and Beverage Industry written by Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky and published by . This book was released on 2013 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Market Orientation written by Martin Hingley and published by CRC Press. This book was released on 2016-05-06 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

Download or read book Market Orientation and Its Impact on Business Performance written by Cheng Woi Tan and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of the Impact of Transnational Corporations Activities in the Food and Beverages Industries in Developing Countries written by and published by . This book was released on 1980 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effect of Market Orientation on Small Business Performance written by Emad B.A. Galbun and published by . This book was released on 2008 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Market Orientation and Its Effect on Business Performance written by Lungelo Ntobongwana and published by . This book was released on 2018 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Market Orientation and Brand Performance written by Mazuri Abd Ghani Mag and published by Createspace Independent Publishing Platform. This book was released on 2017-10-25 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aimed to examine the mediating role of brand orientation and the moderating role of competitive intensity in the relationship between market orientation and brand performance in Malaysian hotel industry. The Malaysian service industry has gained greater attention in today's business environment since it has been a major player in the growth of Malaysian economy. The industry is contributing more than 50 percent of the nation's real GDP. One of the most promising industries in Malaysia is the hotel industry. Majority of performance measures have been discussed at the macro level, that is, the overall organizational performance. However, the micro level performance measures such as brand performance has been neglected. To align with the Industrial Master Plan to meet the economic agenda of the nation, branding strategy is crucial because brand is considered an organization's primary asset. The study was based on a sample gathered from middle-level managers of star-rated hotels in Peninsular Malaysia, using a self-administered questionnaire.

Download or read book Impact of Market Orientation on Organizational Performance written by Shadman Shakib and published by . This book was released on 2017-05-04 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effect of a Market Orientation on Business Performance in the Indonesian Lodging Sector written by Handoko Karjantoro and published by . This book was released on 2001 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Market Orientation Versus Quality Orientation Sources of Superior Business Performance written by Wuthichai Sittimalakorn and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Moderating Effect of Market Orientation of the Business Unit on the Relationship Between Customer Orientation and Performance written by Jerry W. Grizzle and published by . This book was released on 2004 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Role of Market Orientation and Learning Orientation in Enhancing Small Firm Business Performance written by Ulla Bard and published by . This book was released on 2007 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Combined Effect of Market Orientation and Owner manager s Innovativeness on Innovation and Business Performance of Small and Medium Sized Manufacturing Firms in Pakistan written by Muhammad Masroor Alam and published by . This book was released on 2009 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How Do Food Companies Learn and Does it Matter written by Elizabeth Sieverkropp and published by . This book was released on 2012 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Influence of Market Orientation on the Performance of Students Owned Businesses in Universiti Utara Malaysia written by Nuur Atikah Ghazali and published by . This book was released on 2010 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: