Download or read book The History of the Vespa written by Andrea Rapini and published by Routledge. This book was released on 2019-01-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.
Download or read book Vespa written by Giorgio Sarti and published by Giorgio Nada Editore. This book was released on 2011-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: April 1946 was the debut date of the revolutionary little two-wheel vehicle, which, as well as leaving an indelible mark on the history of transport, became a real cultural phenomenon to successive generations. Simple and elegant, practical and comfortable, these are some of the characteristics that have ensured the popular scooter an unrepeatable success, with 35,000 of them built in 1949 alone. Sixty-five years after its birth, the Vespa, of which over 17 million have been produced, has affirmed itself throughout the world. This book covers the fascinating epic of the Vespa, from its debut to the present day, through hundreds of pictures and invaluable documents of its various epochs.
Download or read book Vespa Scooters written by Mark Paxton and published by Veloce Publishing Ltd. This book was released on 2010-12-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two stroke Vespa is rightly regarded as an iconic scooter. It’s initial purpose was to provide low cost transportation to the masses in the 1950s, but it evolved through the vibrant ’60s to became a symbol of the burgeoning youth culture, and on into the ’90s when it became firmly entrenched as an Italian icon. The history of this phenomenon has been well documented, as has the subculture that surrounds it, but there has been no previous attempt to provide a guide to buying one of these classic scooters. This book will help ensure that you avoid the main pitfalls and end up with your very own slice of La Dolce Vita on the driveway.
Download or read book Vespa written by Eric Brockway and published by Haynes Publishing. This book was released on 2009-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This appealingly quirky book captures the personality, individuality and style of the world of Vespa through an eye-catching array of period photographs, including Vespa’s imaginative promotional material. Celebrities and girls seem ever-present through the pages, but there is plenty of technical interest to satisfy mechanically minded Vespa enthusiasts. First published in 1993, the 2nd edition includes celebrity and quirky photos alongside the more standard shots illustrating model evolution.
Download or read book Vespa written by and published by . This book was released on 2024-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Vespa is an Italian icon--and here is the official story of the brand since its legendary creation, more than 70 years ago. The Vespa is not just any scooter, it is THE scooter, known and loved all over the world. Follow its more-than-70-year history, from its debut in 1946 to signature, custom-made artistic vehicles. This lavishly illustrated volume retraces the Vespa's origins, exploring its most important and influential models (including the 125 Elastico, which met clients' demands for higher performance, and the Elettrica and Elettrica X, both with hybrid motors); the brand's advertising and communications, complete with vintage calendars; and its place in sports, films like Roman Holiday, fashion, and beyond. Engaging anecdotes and images--some never-before published--illustrate the never-ending evolution of a piece of Italy that has conquered all five continents and sold over 18 million vehicles.
Download or read book Vespa written by Valerio Boni and published by Motorbooks. This book was released on 2020-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In time for Vespa's 75th anniversary, Vespa: Style and Passion is the official history of the iconic Vespa scooter, with rich visuals that include studio images, period advertisements, and rare archival photographs.
Download or read book The Cult of Vespa written by Umberto Eco and published by Gingko Press. This book was released on 1996 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many post-war inventions were forgotten as incomes rose and the standard ofiving increased. The Vespa, however, developed from a utility vehicle inton international success - a cult object that has spawned societies and fansorldwide. This title tells its story.
Download or read book Vespa written by Giorgio Sarti and published by Motorbooks International. This book was released on 2006 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a venerable icon of Italian style, the internationally known quintessential scooter - the Vespa - was once a two-wheeled revolution, offering mobility to everyone. Today it has come to symbolize scootering status, style, and freedom. As Vespa reaches its 60s without showing a wrinkle, this book celebrates its decades of incomparable spirit. In glowing images and words, the book shows Vespa in its many guises—as the two-wheeled vehicle of the post-war economic boom; as the symbol of the forward-charging ideas of the 1960s; appearing in romantic films such as Roman Holiday; and promoted in delirious ads that claimed, “Whoever Vespas, eats apples.” Decades of period ads and famous calendars are included, as well as technical and production information on every model ever built, including rare prototypes and variants. Each model is detailed in over 30 categories, from engine specs to production facts. Filled with stunning color photos and illustrations, the book is itself a stylish tribute to the iconic vehicle it celebrates. Author Giorgio Sarti knows Vespa, and this book is a thorough and thoroughly enchanting tribute to the scooter as it has sped through history, meaning something new to each generation, and in the process making its unique mode of personal transport synonymous with freedom. Officially licensed and includes a foreword from Piaggio Group President Roberto Colaninno.
Download or read book Vespa History Virginia Burns written by Virginia Burns and published by . This book was released on 2020-03-18 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vespa and Lambretta remain the two most iconic motor scooter brands, even four decades after the latter's demise. But what made them such a European sensation in the postwar era? And why were they particularly popular in Britain in the 1950s and '60s? Motor scooter expert Stuart Owen explains the rise of Innocenti's Lambretta and Piaggio's Vespa, from the wartime ruins of Italy, through years of plenty as the two manufacturers exploited a ready market for affordable, economic transport, and then their decline into more uncertain times as motor cars trespassed on their success. He also explores the rich history of accessorising and customising the scooters, their essential role in the mod movement, and the revival in Vespa's fortunes following the release of the cult film Quadrophenia.
Download or read book On My Vespa written by Pier Paride Vidari and published by . This book was released on 2006 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it was first introduced in 1949, the Vespa scooter was an entirely new type of vehicle, the result of a flash of inspiration followed by innovative engineering and astute marketing. The author tells the story of this remarkable two-wheeler, from its Italian origins through 40 years of development, with anecdotes about the machines and the colourful characters involved with them.
Download or read book Vespa written by Athos Bigongiali and published by Scriptum. This book was released on 2008 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Vespa's history is a fascinating and varied one. The scooter has stamped it's mark on an entire epoch. For almost 60 years, the Vespa has fascinated millions, giving the world a unique image of Italian design and remaining the means of transport most synonymous with freedom. Produced in 1946, the first Vespa offered mobility to everyone. Italy was getting over its war wounds and getting about on a scooter. During the "Dolce Vita" years, "Vespa" meant "scooter"; foreign newspaper correspondents described Italy as "Vespa country", and the role Vespa played in Italian society is shown by its appearance in dozens of films. Then, it became the two-wheeler for the time of the economic boom. And during the 1960s and 1970s, it was the vehicle for the propagation of the revolution of ideas that the kids of those years were establishing. Now the Vespa provides the perfect solution to today's congested cities. Spanning 336 pages and featuring over 300 original photographs, many rare and unseen, Vespa, delves into the facets of the famous brand from its innovative technical and stylistic design to its freedom-inspired customers. Divided into 6 chapters, each chapter details not only the evolution of the company and the development of the models but also the impact Vespa has had on the worldwide culture. The book is packed with unusual photographs from the Vespa archives, featuring all the models, famous faces, races and much more.
Download or read book Vespa written by Davide Mazzanti and published by Taylor & Francis. This book was released on 2005 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Auto a due ruote del primo dopoguerra, bandiera della rivoluzione giovanile, acclamato simbolo di stile in equilibrio sulla tradizione. La Vespa è qualcosa di più che lo scooter più venduto nel mondo, o un significativo simbolo del design italiano: è un irripetibile fenomeno di costume che accompagna la nascita del Paese dal 1946 ad oggi. La storia di questo magico "tappeto volante" in Italia e nel mondo e l'esame dettagliato di numerosi modelli sono accompagnati da splendide fotografie originali. Edizione in lingua inglese.
Download or read book The Scooter Book written by Bob Woods and published by . This book was released on 2004 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about buying and maintaining a scooter plus a brief history of the machines.
Download or read book Lambretta Vespa Street Racers written by Stuart Owen and published by Banovallum. This book was released on 2020-11-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Scooter sales had already peaked in Britain by the mid-1960s - led by the likes of the Lambretta and Vespa. Originally designed as transportation for commuters, the scooter came to be seen more as a vehicle for leisure. Ownership shifted to the younger generation and their appetite for speed and power was insatiable. Shops appeared offering performance tuning services for the first time and a new era of scootering dawned. Production of the Lambretta ceased in 1971 and although Vespa survived, the scooter scene went underground during the 1970s. The passion for tuning continued to flourish however and the release of Quadrophenia inspired a new wave of devotees going into the 1980s. Companies began investing heavily and the introduction of the TS1 cylinder kit for the Lambretta and the T5 Vespa by Piaggio took the tuning scene in a new direction. Now the pure Lambretta and Vespa street racer came to the forefront. Owners were prepared to blow huge budgets and their stunning creations took these machines to a new level. Today there is continued investment from manufacturers and competition is still strong as the Lambretta and Vespa Street racer scene continues to thrive. In Lambretta & Vespa Street Racers, author Stuart Owen traces the development of scooter tuning down the decades using dozens of rare period images and highlighting every significant technological milestone along the way. The different but inseparable stories of both Lambretta and Vespa tuning are told in full with compelling insight and expert knowledge.
Download or read book Eating Up Italy Voyages on a Vespa written by Matthew Fort and published by HarperCollins UK. This book was released on 2010-02-18 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italy’s tumultuous history can be traced through its food. In an epic scooter trip from the Ionian Sea to the far north, distiguished food writer Matthew Fort explores the local gastronomy and culinary culture of a country where regional differences are vibrantly alive.
Download or read book Classic Scooters written by Mick Walker and published by Crowood Press UK. This book was released on 2008-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The motor scooter, so familiar a sight on the streets of cities throughout the world, can trace its ancestry back to the early years of the Twentieth century, but it really came into its own after the Second World War. In Italy the Piaggio company launched the Vespa that quickly became a byword for quick, cheap and chic urban personal transport. The Lambretta soon followed, along with dozens of rival scooters from manufacturers all over Europe, North America and Japan, including some famous names as Ducati, Heinkel, Triumph, Puch, Honda and Harley-Davidson.
Download or read book The Scooter Bible written by Eric Dregni and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the little motorbikes - scooters. Starting from the first scooter craze, the authors chronicle the American scooter boom, the golden age of scooters, and the rise of the Mods in England. This compendium of things scooterific includes a comprehensive marque-by-marque encyclopaedia of scooters.
