Download or read book The High Roller Experience How Caesars and Other World Class Companies Are Using Data to Create an Unforgettable Customer Experience written by David Norton and published by McGraw Hill Professional. This book was released on 2017-09-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business. Marketing legend David Norton orchestrated the initiatives that made Harrah’s/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you’ll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.
Download or read book Customer Experience 3 0 written by John A. Goodman and published by HarperChristian + ORM. This book was released on 2014-08-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right. Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows you how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction Companies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves…while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball. Customer Experience 3.0 reveals how to delight customers using all the technological tools at their disposal.
Download or read book The Strategic Casino Host written by Jackie Parker and published by . This book was released on 2018-09-27 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: (You can find this book in Kindle as well) This book is written for new Casino Hosts to explore the depth and breadth of your role, and for experienced Casino Hosts to take your game to the next level and prepare for the future. If you are a manager, this book may express ideas that you take for granted, and that you can use in coaching your team. This book includes advice from Hosts, Player Development Executives, and Management. They have shared their ideas generously because they have a passion for this profession! H - Happy to Help O - Organized S - Strategic T - Thoughtful In Happy to Help, we explore what it means to Help the guest while meeting the financial demands of the Casino. And we explore the need to be Happy to Help because you will burn out if you don't have a genuine passion for the role. In Organized, we talk about techniques to manage your day because the role of being a Host is so detail oriented and demanding. In Strategic, we describe how the organized Host will take pro-active steps to meet their Goals, also referred to as KPI's. In Thoughtful, we talk both about how to be thoughtful with your guests, which means using your Emotional Intelligence, but also being thoughtful about your role and how to stay out of trouble. In the Final Chapter, we discuss how to plan for your next career move. You might want to stay as a Host, move into Management, or build out your personal guest list and brand yourself as a Player Development Executive. Contact [email protected] to buy multiple copies with a purchase order and for discount pricing.
Download or read book Leading Loyalty written by Sandy Rogers and published by AMACOM. This book was released on 2019-04-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.
Download or read book Customer Stratification written by F. Barry Lawrence and published by Natl Assn Wholesale-Distr. This book was released on 2011-04-17 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovation Games written by Luke Hohmann and published by Pearson Education. This book was released on 2006-08-28 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires. You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don’t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers’ operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers’ experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
Download or read book Secrets of a Master Moderator written by Naomi Henderson and published by eBook Partnership. This book was released on 2016-05-09 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International
Download or read book Service Quality Management in Hospitality Tourism and Leisure written by Connie Mok and published by Routledge. This book was released on 2013-01-11 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your staff deliver the highest quality service possible? Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world. This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include: services management marketing operations management human resources management service quality management Service Quality Management in Hospitality, Tourism, and Leisure brings together an array of pertinent materials that will measure and enhance customer satisfaction and help you provide superior hospitality services, and groups them in easy-to-use clusters for quick reference.
Download or read book WTF What s the Future of Business written by Brian Solis and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." —Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Download or read book Tales from the Slot Floor Volume 1 Casino Slot Managers in Their Own Words written by David G. Schwartz and published by Gambling Studies. This book was released on 2018-06-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slot machines are the backbone of most casinos. They earn the most money and determine the physical layout of the casino floor. The management of slot machines, which includes overseeing employees, selecting machines, designing the playing space, resolving customer disputes, and conducting analyses to improve operations, is a challenging field whose complexity has grown as the machines themselves have become more sophisticated. To better document the current issues in slot management--and the change the field has seen over the past four decades--the University of Nevada, Las Vegas Center for Gaming Research conducted an oral history project. Those interviewed were at all stages of their careers. Drawn from these interviews, Tales from the Slot Floor features slot managers discussing several of the most important issues in today's casino world, including: the optimal layout of a slot floor; the qualities demonstrated by both good and bad managers; what customers want from their visits to the casino; the vendor/casino relationship; appealing to millennials; and what the future holds. In addition, those with long careers share their views on the changes they have seen, and all subjects offer their advice to those embarking on a career in slot management. For those interested in becoming slot managers, or those just curious about how casinos work, Tales from the Slot Floor gives you the inside story of slot operations, from those who do it.
Download or read book Boxing written by Kasia Boddy and published by Reaktion Books. This book was released on 2013-06-01 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, potters, sculptors, painters, poets, novelists, cartoonists, song-writers, photographers, and filmmakers have recorded and tried to make sense of boxing. From Daniel Mendoza to Mike Tyson, boxers have embodied and enacted our anxieties about race, ethnicity, gender, and sexuality. In her encyclopedic investigation of the shifting social, political, and cultural resonances of this most visceral of sports, Kasia Boddy throws new light on an elemental struggle for dominance whose weapons are nothing more than fists. Looking afresh at everything from neoclassical sculpture to hip-hop lyrics, Boddy explores the ways in which the history of boxing has intersected with the history of mass media. Boddy pulls no punches, looking to the work of such diverse figures as Henry Fielding and Spike Lee, Charlie Chaplin and Philip Roth, James Joyce and Mae West, Bertolt Brecht and Charles Dickens in an all-encompassing study that tells us just how and why boxing has mattered so much to so many.
Download or read book The Customer Experience Manual written by Alan Pennington and published by Pearson UK. This book was released on 2016-09-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Winners and Losers in a Troubled Economy written by Martyn Perks and published by . This book was released on 2008 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Reader in Themed and Immersive Spaces written by Scott A. Lukas and published by Lulu.com. This book was released on 2016 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.
Download or read book Digital Engagement written by Leland HARDEN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
Download or read book How to stop worrying start living written by Dale Carnegie and published by Diamond Pocket Books Pvt Ltd. This book was released on 2016-09-17 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book 'How to stop worrying & start living' suggest many ways to conquer worry and lead a wonderful life. The book mentions fundamental facts to know about worry and magic formula for solving worry-some situations. Psychologists & Doctors' view: • Worry can make even the most stolid person ill. • Worry may cause nervous breakdown. • Worry can even cause tooth decay • Worry is one of the factors for High Blood Pressure. • Worry makes you tense and nervous and affect the nerves of your stomach. The book suggests basic techniques in analysing worry, step by step, in order to cope up with them. A very interesting feature of the book is 'How to eliminate 50% of your business worries'. The book offers 7 ways to cultivate a mental attitude that will bring you peace and happiness. Also, the golden rule for conquering worry, keeping your energy & spirits high. The book consists of some True Stories which will help the readers in conquering worry to lead you to success in life. The book is full of similar incidences and narrations which will make our readers to understand the situation in an easy way and lead a happy life. A must read book for everyone.
