Download or read book The Hidden Power of Advertising written by Robert Heath and published by . This book was released on 2001 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
Download or read book The Hidden Power of Social Networks written by Robert L. Cross and published by Harvard Business Review Press. This book was released on 2004-06-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Download or read book Seducing the Subconscious written by Robert Heath and published by John Wiley & Sons. This book was released on 2012-03-21 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Download or read book The Hidden Power of Blend Modes in Adobe Photoshop written by Scott Valentine and published by Adobe Press. This book was released on 2012-07-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive resource on using Adobe Photoshop blend modes, features dozens of hands-on examples to give you an edge in technical, personal, and commercial projects Blend modes are an essential, if somewhat mysterious, tool for photographers and digital artists. They can be used to for a wide range of imaging effects and challenges, such as noise reduction, working with high dynamic range (HDR) images, compositing, graphic design, and digital painting. Although blend modes can be easy to use, they aren’t always easy to understand. Scott Valentine translates the technical elements into every day language and demonstrates techniques using real-world examples. Whether you’re a professional or hobbyist, there’s something here for you. Beginning and intermediate users of Photoshop will learn how blend modes work and get up to speed on the most common techniques. The book will also feature power tips and blend mode techniques from industry experts, including Katrin Eismann, Matt Kloskowski, and RC Concepcion. Advanced and technical users will find indispensable references along with powerful enhancements and corrections. More than just a collection of effects and recipes, The Hidden Power of Blend Modes explains why the techniques work and how to tune them for your own specific needs.
Download or read book The Advertised Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Download or read book Hidden Persuasion written by Marc Andrews and published by BIS Publishers. This book was released on 2019-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Download or read book Your Network Is Your Net Worth written by Porter Gale and published by Simon and Schuster. This book was released on 2013-06-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: An internationally known public speaker, entrepreneur, and marketing executive shares practical, up-to-date tips for mastering the skills of networking. Networking doesn’t have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. We’ve entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off. New ways to network are popping up every day—and Gale tells you how to make the most of them—but even traditional networking opportunities are not the same animals that they once were, and we need to shift our attitudes and approaches accordingly. Networking has evolved from a transactional game to a transformational process. Whereas once it was about power plays, now it’s about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. In addition to chronicling her own rise from an ad agency intern to an in-demand consultant, Gale also shares the inspiring stories of so many others who live by this networking model: a military wife who connects with social media communities while her husband is deployed overseas, a young woman blog-ger battling leukemia, a dyslexic politician who wins elections by telling stories, and the CEO of a Major League Baseball team who once made a phone call that changed the course of his life. When you focus on your passions and reorganize your networking around your values and beliefs, you will discover the kind of lasting relationships, personal transformation, and, ultimately, tangible wealth that are the foundation for happiness and success. With a message both timely and important, Your Network Is Your Net Worth is the definitive handbook to Networking 2.0.
Download or read book The Hidden Power of Systems Thinking written by Ray Ison and published by Routledge. This book was released on 2020-03-05 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hidden Power of Systems Thinking: Governance in a Climate Emergency is a persuasive, lively book that shows how systems thinking can be harnessed to effect profound, complex change. In the age of the Anthropocene, the need for new ways of thinking and acting has become urgent. But patterns of obstacles are apparent in any action, be they corporate interests, lobbyists, or outdated political and government systems. Ison and Straw show how and why failure in governance is at the heart of the collective incapacity to tackle the climate and biodiversity emergencies. They go beyond analysis of the problem and demonstrate how incorporating systems thinking into governance at every level would enable us to break free of historical shackles. They propose 26 principles for systemic governance. This book will be inspiring reading for students applying their systemic methods, specialists in change management or public administration, activists for ‘whole system change’ and decision makers wanting to effect challenging transformations. It is for anyone with the ambition to create a sustainable and fair world.
Download or read book The Hidden Power of F cking Up written by The Try Guys and published by HarperCollins. This book was released on 2019-06-18 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER The Try Guys deliver their first book—an inspirational self-improvement guide that teaches you that the path to success is littered with humiliating detours, embarrassing mistakes, and unexpected failures. To be our best selves, we must become secure in our insecurities. In The Hidden Power of F*cking Up, The Try Guys - Keith, Ned, Zach, and Eugene - reveal their philosophy of trying: how to fully embrace fear, foolishness, and embarrassment in an effort to understand how we all get paralyzed by a fear of failure. They’ll share how four shy, nerdy kids have dealt with their most poignant life struggles by attacking them head-on and reveal their - ahem - sure-fail strategies for achieving success. But they’re not just here to talk; they’re actually going to put their advice to work. To demonstrate their unique self-improvement formula, they’ll each personally confront their deepest insecurities. A die-hard meat-lover goes vegan for the first time. A straight-laced father transforms into a fashionista. A perpetually single sidekick becomes the romantic lead. A child of divorce finally grows more intimate with his family. Through their insightful, emotional journeys and surprising, hilarious anecdotes, they’ll help you overcome your own self-doubt to become the best, most f*cked up version of yourself you can be!
Download or read book Blindsight written by Matt Johnson and published by BenBella Books. This book was released on 2020-05-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Download or read book The Hidden Power and Other Papers Upon Mental Science written by Thomas Troward and published by Cosimo, Inc.. This book was released on 2007-03-01 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining his logician's eye with his artistic sensibilities, Thomas Troward was able to communicate truths on the most esoteric of subjects, giving them the intellectual and spiritual respect they deserve. This 1921 collection of brief essays from one of the most respected forefathers of New Age thought covers topics from the sacred to the sublime, shedding new light on mysteries that have challenged mankind for centuries. For any explorer of Being and Thought, Troward here provides invaluable insights into positive psychology, the self, God, beauty, and truth. English judge, philosopher, and painter THOMAS TROWARD (1847-1916) lived most of his life in India, in the service of the imperial monarchy. Among his publications, many of which profoundly affected the New Thought Movement, are The Law and the Word, Bible Mystery and Meaning, and The Creative Process in the Individual.
Download or read book Hidden Power written by Tommy Barnett and published by Charisma Media. This book was released on 2002 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through exciting and vivid imagery, Barnett shares life experiences that can encourage men and women to plug into their relationships with Jesus Christ for more power and energy. Readers discover how seeking the Kingdom means seeking Kingdom-minded solutions for every situation. (July)
Download or read book The Hidden Power of Emotions written by Melanie Dean, Ph.D. and published by . This book was released on 2020-11-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever wonder why things turn out the way they do? Have you questioned whether you have the power to create the reality you want or assumed that it's all just down to luck? Can wishful thinking manifest into reality? Psychologist Melanie Dean, PhD explores how feelings: - are particles of matter that have weight - are more powerful than thoughts - create energy particles that connect with similar energy outside of themselves - can be purposefully directed to bring you what they desire The Law of Attraction has quantum power at its metaphysical core. Through real-life examples, actionable tips, elucidating illustrations and step-by-step instructions, you will unlock the science of your personal power and achieve your goals.
Download or read book The Hidden Power of Your Customers written by Becky Carroll and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego
Download or read book How Disruption Brought Order written by Jean-Marie Dru and published by St. Martin's Press. This book was released on 2007-09-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Download or read book Beyond Analytics written by Adebola Adeola and published by Independently Published. This book was released on 2024-08-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Analytics: Unlocking the Hidden Power of Competitive Ad Intelligence In the age of data-driven decision-making, analytics has become a cornerstone of business strategy. But what if there's a level of insight beyond the numbers-a hidden power that unlocks unparalleled growth for your brand? Welcome to Beyond Analytics: Unlocking the Hidden Power of Competitive Ad Intelligence, a game-changing guide for marketers, advertisers, and business leaders ready to move beyond basic data interpretation and into the realm of true competitive advantage. Discover the Untapped Potential of Competitive Ad Intelligence In this compelling and comprehensive book, industry expert Mr. Adebola Adeola takes you on a journey through the nuanced world of competitive ad intelligence-a domain that extends far beyond traditional analytics. Drawing from decades of experience in advertising strategy on both the agency and client sides, Mr. Adeola provides readers with the tools and knowledge to harness the power of competitive ad intelligence to outmaneuver rivals, dominate markets, and drive sustained business growth. What You'll Learn: The Evolution of Analytics: Begin with an exploration of how analytics has transformed over the years. Understand why basic data analysis is no longer enough in today's hyper-competitive landscape and how competitive ad intelligence is the next frontier for businesses seeking a cutting-edge advantage. Decoding Competitive Ad Intelligence: Gain a deep understanding of what competitive ad intelligence truly is and how it differs from traditional market research. Learn how to gather, interpret, and apply intelligence that goes beyond the surface to uncover your competitors' strengths, weaknesses, strategies, and blind spots. Strategic Application: Discover actionable strategies for leveraging competitive ad intelligence in real-world scenarios. From refining your advertising campaigns to crafting compelling brand messages that resonate more effectively than your competitors, this book offers practical insights you can apply immediately. Tools and Techniques: Navigate the landscape of tools and techniques available for gathering and analyzing competitive ad intelligence. Learn about cutting-edge technologies and methodologies that give your brand a decisive edge in the marketplace. Case Studies and Real-World Examples: Benefit from detailed case studies and examples that illustrate the transformative power of competitive ad intelligence. See how leading brands have used these strategies to not only survive but thrive in highly competitive markets. Ethical Considerations: Understand the ethical implications of competitive ad intelligence and how to navigate this space with integrity. Mr. Adeola emphasizes the importance of ethical practices in building long-term trust and success. Why This Book? Beyond Analytics: Unlocking the Hidden Power of Competitive Ad Intelligence isn't just another book on analytics. It's a call to action for marketers, advertisers, and business strategists to elevate their approach and think more strategically about the competitive landscape. As the lines between industries blur and competition intensifies, the insights shared in this book are invaluable to those looking to stay ahead of the curve. Whether you're a seasoned marketing professional, a business leader looking to innovate, or an entrepreneur eager to outmaneuver the competition, this book is your guide to mastering the art and science of competitive ad intelligence. Ready to Take Your Strategy Beyond Analytics? Unlock the hidden power of competitive ad intelligence and transform your brand's future. Purchase Beyond Analytics: today and start your market leadership journey.
