Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by Wiley-Blackwell. This book was released on 2014-05-05 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media

Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Download or read book The Handbook of Applied Communication Research written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2020-04-24 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

Download or read book A Handbook of Media and Communication Research written by Klaus Bruhn Jensen and published by Routledge. This book was released on 2013-04-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.

Download or read book McQuail s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

Download or read book The SAGE Handbook of Media Processes and Effects written by Robin L. Nabi and published by SAGE. This book was released on 2009-09-11 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.

Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2017-05-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in

Download or read book McQuail s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Download or read book George Gerbner written by Michael Morgan and published by A Critical Introduction to Media and Communication Theory. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling all the stories -- Gerbner's early research -- Toward cultural indicators -- The violence profiles -- Beyond violence -- Critiques, advances, and critical contributions.

Download or read book McQuail s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE. This book was released on 1995-07-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Download or read book Mass Communication Theory written by Stanley J. Baran and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.

Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.