Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Download or read book The Guide to Ridiculously Easy Entertaining written by Mike Riccetti and published by . This book was released on 2005-10 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Download or read book Creative Clowning Fourth Edition written by Bruce Fife and published by Piccadilly Books, Ltd.. This book was released on 2015-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition has full-color photos and drawings throughout. Known as the "Bible of Clowning" by professional clowns, this fun-filled book goes beyond merely explaining how to perform the physical skills, it teaches the reader how to use these skills creatively to become funny and entertaining. Drawing from the combined experience and talents of eight professional entertainers and respected authors, this book provides step-by-step instructions on everything from juggling to makeup, and being funny, to setting up and operating a home-based entertainment business.Includes information on comedy magic, stiltwalking and unicycling, balloon sculpting, funny juggling, fun with puppets, silly music, balancing buffoonery, mine and physical comedy, makeup and wardrobe, developing a lovable character, controlling an audience, creative use of props, how to create funny routines and gags, how to be a good comedian, and how to make a successful living as a children's entertainer."More than balloon tying and makeup tips, this tutorial teaches the practical and business aspects of the clowning profession...The eight authors, all experts in the field, explain the how-to's of juggling, puppetry, slapstick, magic, joke telling and stiltwalking. Even for those not aspiring to clown stardom or planning to set up their own entertainment business, this volume can be useful as a source for planning a party or special school event."-Booklist, American Library Association"The strengths of the book lie in the detailed, comprehensive coverage of the topic, the inclusion of many ideas and examples, and the emphasis on in-depth understanding of the process involved in creation of character and comic routine."-School Library Journal"It's an excellent book, for both beginner and advanced clown. I have recommended it to my local clown groups and my beginning class at Purdue."-Janet Tucker, President, World Clown Association"An excellent reference...outstanding book and I would rate it as a five red clown nose book."-Lee Mullally, Education Director, World Clown Association"Creative Clowning-the name says it! And the book shows the creativeness of its authors, and the ability to insert that same creativeness in its readers. Sit back, enjoy, learn, and truly become a creative clown."-Aye Jaye, world famous clown and magician"I would recommend the 223 page book to any clown, beginner or professional. It is the most complete book on clowning to date...it is factual, informative and will become the reference book on clowning for the foreseeable future...the best on the market." -Jim Russell, Clowning Around magazine"An excellent book...If you're not funnier after reading this book, you're hopeless."-The Book Reader "Magicians have the Tarbell Course of Magic and now, at last, clowns have a source in the same caliber. It doesn't matter if you have been a clown for an hour or for years, you can learn and benefit from this book. I cannot say enough about this book but "Thanks" and my future audiences would definitely say "Thanks" for your contribution to the future development of laughter!"-Charles G. Martin, professional clown and magician"Provides oodles of information on everything from funny juggling and performing miracles to handling troublemakers and putting on clown makeup...It could definitely be used as a textbook in clown school, but it could just as well be read by anyone who is interested in comedy in general...the writing in this book is clear and simple and hence, very entertaining...For those who are considering a career in clowndom, this book is a must For those who just want to have a good time reading about this most happy of careers, this book is also a must."-Nashua Telegraph
Download or read book How to Write and Sell Simple Information for Fun and Profit written by Robert W. Bly and published by Linden Publishing. This book was released on 2010-08-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.
Download or read book Confessions of a Public Speaker written by Scott Berkun and published by "O'Reilly Media, Inc.". This book was released on 2009-10-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes. With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade. Highlights include: Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBC Practical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrong The inside scoop on who earns $30,000 for a one-hour lecture and why The worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use) Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.
Download or read book Assessment Made Incredibly Easy written by and published by Lippincott Williams & Wilkins. This book was released on 2002 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised reference uses humor to help nurses master assessment skills. New features include entertaining learning aids called "Cheat Sheets," and "Practice Makes Perfect" -- case study questions and answers that let nurses assess their progress. Also new are a chapter on mental health assessment and illustrations relating pathophysiology to assessment findings. Contents include health history, physical assessment, nutritional assessment, mental health assessment, and assessment of body systems: skin, hair, and nails; eyes; ears, nose, and throat; respiratory system; cardiovascular system; breasts and axillae; gastrointestinal system; female genitourinary system; male genitourinary system; musculoskeletal system; and neurologic system.
Download or read book How to Talk About Books You Haven t Read written by Pierre Bayard and published by Bloomsbury Publishing USA. This book was released on 2010-08-10 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this delightfully witty, provocative book, literature professor and psychoanalyst Pierre Bayard argues that not having read a book need not be an impediment to having an interesting conversation about it. (In fact, he says, in certain situations reading the book is the worst thing you could do.) Using examples from such writers as Graham Greene, Oscar Wilde, Montaigne, and Umberto Eco, he describes the varieties of "non-reading"-from books that you've never heard of to books that you've read and forgotten-and offers advice on how to turn a sticky social situation into an occasion for creative brilliance. Practical, funny, and thought-provoking, How to Talk About Books You Haven't Read-which became a favorite of readers everywhere in the hardcover edition-is in the end a love letter to books, offering a whole new perspective on how we read and absorb them.
Download or read book Celebrate the American Way A Fun ESL Guide to English Language Culture in the U S Book Audio written by Sheila MacKechnie Murtha and published by Research & Education Assoc.. This book was released on 2015-09-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accent is on fun in these friendly guides to language and culture in the U.S. Learn tons of new vocabulary. Improve your communication and pronunciation skills. Listen to short dialogues and read about interesting aspects of American culture. Learn wacky idioms, usage, and yes, some slang. Get great tips about social customs and everyday situations. Fun-filled quizzes and audio dialogues make it easy to practice, practice, practice until you're perfect!
Download or read book Reader s Digest Guide to Creative Cooking and Entertaining written by and published by . This book was released on 1986 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retro Beach Bash written by Linda Everett and published by Collectors Pr. This book was released on 2003-04-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grab your beach blanket, your surfboard and your shades -- it's time for a beach party! With more than 100 recipes for beach picnics and bonfire barbecues, Retro Beach Bash is the beach lover's companion for fun in the sun. Surf through recipes and cooking tips for simple yet gourmet beach cuisine that will astound your bronzed buddies. From Corona del Mar Clambake and Nana Kuli's Kona Burger to Grilled Fruit or Beach Bunny Cake, you'll find mouth-watering ideas for all courses, plus peachy thirst quenchers like the Balboa Island Offshore Breeze and Crabfest Coolers! Packed with nostalgic photographs and authentic artifacts from the 1950s, you'll blast into the past with surfer lingo, expert sandcastle-building and kite-flying skills, and tips for driving through the dunes. Turn toasting marshmallows into a fine art and beachcombing into a treasure hunt. Retro Beach Bash is more than a great cookbook -- it's a must-have for fun-filled seaside adventures!
Download or read book Dosage Calculations written by Lippincott Williams & Wilkins and published by Lippincott Williams & Wilkins. This book was released on 2006-10-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dosage Calculations: An Incredibly Easy! Pocket Guide provides time-starved nurses with critical information on calculating dosages accurately, in a streamlined, bulleted, quick-reference format. The book is pocket-sized for easy reference anytime, anywhere, and uses illustrations, logos, and other Incredibly Easy! features to help nurses grasp key points quickly. Chapters cover math basics; measurement systems; drug administration; oral, topical, and rectal drugs; parenteral drugs; I.V. infusions; and calculations for pediatric, obstetric, and critical care patients. Logos include Dodging Drug Dangers—advice on avoiding drug errors; Help Desk—best practices tips; Calculation Clues—aids for overcoming math phobias; and Memory Jogger—helpful mnemonics.
Download or read book The Complete Guide to Morkies written by David Anderson and published by LP Media Inc. This book was released on 2018-09-13 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Morkies are a crossbreed of the Maltese and the Yorkshire terrier, bringing out the best of each breed. This crossbreed might possibly be the perfect dog. It is the ideal companion dog that loves to cuddle and has the exact dose of spunk to keep you active. The purpose of this book is to define the common characteristics of Morkies in general. You will discover your Morkie's outstanding qualities and traits and learn how to give it the best life ever. This book will give you a thorough background of your Morkie’s family history, which will make its personality become even more endearing. It will also teach you how to work with your Morkie's moldable personality and teach it to be a delightful little angel. You will learn how to create the perfect environment to teach your Morkie and how to avoid creating bad habits that will come back to haunt you later on in life. This comprehensive guide answers every question you may have including: Is a Morkie puppy for you How to prepare your house for your Morkie puppy Potty training Obedience training How to care for your Morkie Your Morkie's dietary needs Your Morkie and its health Common behavior issues This book will become your go-to guide throughout your Morkie’s life, as it has helpful hints and reminders that will prove to be practical far into your Morkie’s adulthood. Can you raise the perfect dog? Absolutely! Your little bundle of joy will be the proof that a perfect dog does exist. It just requires some patience and love on your part to apply the helpful suggestions found in this book.
Download or read book The Ridiculously Simple Guide to MacOS Catalina written by Scott La Counte and published by Ridiculously Simple Books. This book was released on 2019-10-16 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: This is the Color Edition of "MacOS Catalina: Getting Started with MacOS 10.15 For MacBooks and iMacs" If you have purchased the notebook or computer or are just curious about seeing more about what MacOS can do for you, then you'll see it in this book. This book is intended for people who want to get started quickly). For that reason, it's not as comprehensive as other guides. If you want to know about some feature buried deep under the hood that you'll never use, then there are other books for you--I'm sure they'll make good doorstops when you finish. If you just want a simple guide that tells you what you need to know, so you can use your computer already, then this book is for you. It will also cover how to successfully make the transition from Mac to Windows. Each chapter starts with bullet points on what will be covered, so if it's something you already know, you can skip right ahead; if you only need to know how to use new features, the book is also formatted in a way that these stand out. Are you ready to start enjoying the new MacOS? Then let's get started!
Download or read book ENTERTAINMENT WEEKLY The Ultimate Guide to Wonder Woman written by The Editors of Entertainment Weekly and published by Time Inc. Books. This book was released on 2017-05-26 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: At 75, DC Comics's Amazonian princess is finally getting her own movie, and EW is celebrating with a gorgeously illustrated issue devoted entirely to Wonder Woman-from her groundbreaking girl-power comic book debut to the beloved 1970s TV show starring Lynda Carter to Gal Gadot's action-star spin on the first superheroine. Inside: The making of the new film Wonder Woman, with behind-the-scenes photos and interviews with stars Gal Gadot, Chris Pine, Robin Wright and Connie Nielsen and director Patty Jenkins Lynda Carter talks about her pioneering TV role and the meaning of Wonder Woman The evolution of Wonder Woman's look, from prim skirts to go-go boots to modern-day armor The surprising story of Wonder Woman's creator-the man who dreamed up her Golden Lasso of Truth also invented the lie-detector test! Plus: The most memorable WW plots of all time
Download or read book Wired for Story written by Lisa Cron and published by Ten Speed Press. This book was released on 2012-07-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Download or read book ENTERTAINMENT WEEKLY The Ultimate Guide to The Walking Dead written by The Editors of Entertainment Weekly and published by Time Home Entertainment. This book was released on 2018-09-28 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walking Deadheads. Either you are one or you know one. Now in its seventh season, "The Walking Dead" has gone from cult hit to cultural movement and has now achieved the status of appointment television. Mostly because of one simple word - community: This is a show about a tight community made by a tight community for a tight community, and part of its simple appeal is that it makes us face the most basic questions about who we'd become in an extreme world, and who would be there with us. Now, in an all-new collector's edition, Entertainment Weekly takes readers into the writing room, behind the scenes and onto the sets in The Ultimate Guide to The Walking Dead. Go inside each season with exclusive photographs, interviews with the cast and crew, a season-by-season recap, as well as original art that traces the journey of survivors in the series, created by the artists who draw The Walking Dead comic books. Additionally, this collector's edition has two front covers, one of the living, and one of the undead (you should probably collect them both!). With exclusive insights into season 7, special sidebars, as well as an original essay on Why We Love Zombies, The Ultimate Guide to The Walking Dead is the drop un-dead companion to one of the hottest shows on television today.
