Download or read book Global Product written by John Stark and published by Springer Science & Business Media. This book was released on 2007-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.
Download or read book Global Brand Power written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
Download or read book Global Product Development written by Alain Bernard and published by Springer Science & Business Media. This book was released on 2011-05-05 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of proceedings is the synthesis of all the papers, including keynotes presented during the 20th CIRP Design conference. The book is structured with respect to several topics, in fact the main topics that serve at structuring the program. For each of them, high quality papers are provided. The main topic of the conference was Global Product Development. This includes technical, organizational, informational, theoretical, environmental, performance evaluation, knowledge management, and collaborative aspects. Special sessions were related to innovation, in particular extraction of knowledge from patents.
Download or read book Global Enterprise Transitions written by Yi-chen Lan and published by IGI Global. This book was released on 2005-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book discusses the process of transitioning an organization to a global one based on Information and Communication Technologies (ICT) including careful planning, execution and monitoring of the organization as it moves into the global market place"--Provided by publisher.
Download or read book The Global Advantage written by Michael J. Marquardt and published by Routledge. This book was released on 1999 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an economy where companies must globalize or perish, only a few have successfully taken their businesses to the world level. This book zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's GlobalSuccess Model, based on the research and work he has done with hundreds of global executives around the world. This book reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the GlobalSuccess Model, as well as what steps your company should take to move toward global status.
Download or read book Tracking Environmental Impacts in Global Product Chains written by Alina Pathan and published by Nordic Council of Ministers. This book was released on 2013-03-22 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracking environmental impacts in global product chains - Rare Earth Metals and other critical metals used in the cleantech industry. Metals form a central part of the global economy, but their extraction and supply are linked to several environmental and social concerns. This study aims to create a picture of the supply chain of Rare Earth Metals (REMs) and other critical metals used in the clean technology (cleantech) sectors of electric vehicles and solar panels. The study examines how Nordic cleantech companies are aware and acting on the challenges related to the lifecycle of these metals and what are the potentials to minimise environmental and social impacts. Recommendations of the study can be summarised as three initiatives: establishment of an awareness platform and roundtable initiative (short-term), research and information gathering (mid-term), and development of closed-loop solutions (long-term).
Download or read book Pathway to Global Product Safety and Quality written by Margaret A. Hamburg and published by DIANE Publishing. This book was released on 2012-10-07 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents a new strategy by the Food and Drug Admin. (FDA) to meet the challenges posed by rapidly rising imports of FDA-regulated products and a complex global supply chain. The agency is planning to transform the way it conducts business and to act globally in order to promote and protect the health of U.S. consumers. Highlights of the report include four key elements needed to make the change: (1) The FDA will partner with its counterparts worldwide to create global coalitions of regulators focused on ensuring and improving global product safety and quality; (2) The coalitions of regulators will develop international data information systems and networks and increase the regular and proactive sharing of data and regulatory resources across world markets; (3) The FDA will build in additional information gathering and analysis capabilities with an increased focus on risk analytics and IT; (4) The FDA increasingly will leverage the efforts of public and private third parties and industry and allocate FDA resources based on risk. The report also discusses trends expected to be seen worldwide in upcoming years which have caused FDA to develop its new strategy. Figures. This is a print on demand report.
Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch and published by Springer Nature. This book was released on 2022-02-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Download or read book Managing the Global Network Corporation written by Bruce McKern and published by Routledge. This book was released on 2003-04-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the increasing importance of changing structures, organization and management, within multinational corporations.
Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Download or read book Managing in the Global Economy written by Richard M. Steers and published by Routledge. This book was released on 2014-12-18 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager's Workbook). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awareness
Download or read book International Management written by Dean McFarlin and published by Routledge. This book was released on 2014-04-04 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated.
Download or read book Handbook of Performability Engineering written by Krishna B. Misra and published by Springer Science & Business Media. This book was released on 2008-08-24 with total page 1331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dependability and cost effectiveness are primarily seen as instruments for conducting international trade in the free market environment. These factors cannot be considered in isolation of each other. This handbook considers all aspects of performability engineering. The book provides a holistic view of the entire life cycle of activities of the product, along with the associated cost of environmental preservation at each stage, while maximizing the performance.
Download or read book Heritage and Tourism in The Global Village written by Priscilla Boniface and published by Routledge. This book was released on 2002-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.
Download or read book Global Strategic Management written by Jedrzej George Frynas and published by Oxford University Press, USA. This book was released on 2015 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis, strategy development and strategy implementation.
Download or read book MSU Contributions to International Business and Innovation written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-01-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
Download or read book eBook New Products Management 11e written by CRAWFORD and published by McGraw Hill. This book was released on 2014-09-16 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: eBook: New Products Management 11e
