Download or read book Does Marketing Need Reform written by Jagdish N Sheth and published by Routledge. This book was released on 2015-01-28 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Download or read book The Future Is History written by Masha Gessen and published by Penguin. This book was released on 2017-10-03 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE 2017 NATIONAL BOOK AWARD IN NONFICTION FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE AWARDS WINNER OF THE NEW YORK PUBLIC LIBRARY'S HELEN BERNSTEIN BOOK AWARD NAMED A BEST BOOK OF 2017 BY THE NEW YORK TIMES BOOK REVIEW, LOS ANGELES TIMES, WASHINGTON POST, BOSTON GLOBE, SEATTLE TIMES, CHRISTIAN SCIENCE MONITOR, NEWSWEEK, PASTE, and POP SUGAR The essential journalist and bestselling biographer of Vladimir Putin reveals how, in the space of a generation, Russia surrendered to a more virulent and invincible new strain of autocracy. Award-winning journalist Masha Gessen's understanding of the events and forces that have wracked Russia in recent times is unparalleled. In The Future Is History, Gessen follows the lives of four people born at what promised to be the dawn of democracy. Each of them came of age with unprecedented expectations, some as the children and grandchildren of the very architects of the new Russia, each with newfound aspirations of their own--as entrepreneurs, activists, thinkers, and writers, sexual and social beings. Gessen charts their paths against the machinations of the regime that would crush them all, and against the war it waged on understanding itself, which ensured the unobstructed reemergence of the old Soviet order in the form of today's terrifying and seemingly unstoppable mafia state. Powerful and urgent, The Future Is History is a cautionary tale for our time and for all time.
Download or read book Heritage Futures written by Rodney Harrison and published by UCL Press. This book was released on 2020-07-28 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preservation of natural and cultural heritage is often said to be something that is done for the future, or on behalf of future generations, but the precise relationship of such practices to the future is rarely reflected upon. Heritage Futures draws on research undertaken over four years by an interdisciplinary, international team of 16 researchers and more than 25 partner organisations to explore the role of heritage and heritage-like practices in building future worlds. Engaging broad themes such as diversity, transformation, profusion and uncertainty, Heritage Futures aims to understand how a range of conservation and preservation practices across a number of countries assemble and resource different kinds of futures, and the possibilities that emerge from such collaborative research for alternative approaches to heritage in the Anthropocene. Case studies include the cryopreservation of endangered DNA in frozen zoos, nuclear waste management, seed biobanking, landscape rewilding, social history collecting, space messaging, endangered language documentation, built and natural heritage management, domestic keeping and discarding practices, and world heritage site management.
Download or read book Future Food Today A cookbook by SPACE10 written by SPACE10 and published by Frame Publishers. This book was released on 2019-05-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: IKEA’s future living lab SPACE10 has made their first ever cookbook with a collection of recipes based on future food trends. What we eat today shapes tomorrow. Considering the world’s food production is challenging the planet, we need to eat in alternative ways – now and in the future. Future Food Today is a collection of recipes based on future food trends, straight from the SPACE10 food lab and test kitchen. The book expresses SPACE10’s beliefs around food and food production. From “dogless hotdogs” and “algae chips”, to “bug burgers” and “microgreen popsicles”, it’s packed with dishes we could one day be eating on a regular basis. It also includes simple guides to producing food locally and sustainably, and explains how to use alternative ingredients, gastronomic innovation and technology—such as hydroponic farming—to offer an alternative to the planet’s growing demand for food and excessive consumption of meat. Features • Future Food Today is both a coffee table book and a kitchen tool, challenging the category of cookbooks both visually and conceptually. • It frames the zeitgeist around food and future food in a visually appealing and easily understandable way. • Futuristic and aspirational, this cookbook with a lab mindset offers a down-to-earth and hands-on approach to food.
Download or read book Conceiving the Future written by Laura L. Lovett and published by Univ of North Carolina Press. This book was released on 2009-11-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through nostalgic idealizations of motherhood, family, and the home, influential leaders in early twentieth-century America constructed and legitimated a range of reforms that promoted human reproduction. Their pronatalism emerged from a modernist conviction that reproduction and population could be regulated. European countries sought to regulate or encourage reproduction through legislation; America, by contrast, fostered ideological and cultural ideas of pronatalism through what Laura Lovett calls "nostalgic modernism," which romanticized agrarianism and promoted scientific racism and eugenics. Lovett looks closely at the ideologies of five influential American figures: Mary Lease's maternalist agenda, Florence Sherbon's eugenic "fitter families" campaign, George Maxwell's "homecroft" movement of land reclamation and home building, Theodore Roosevelt's campaign for conservation and country life, and Edward Ross's sociological theory of race suicide and social control. Demonstrating the historical circumstances that linked agrarianism, racism, and pronatalism, Lovett shows how reproductive conformity was manufactured, how it was promoted, and why it was coercive. In addition to contributing to scholarship in American history, gender studies, rural studies, and environmental history, Lovett's study sheds light on the rhetoric of "family values" that has regained currency in recent years.
Download or read book Four Fish written by Paul Greenberg and published by Penguin. This book was released on 2010-07-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A necessary book for anyone truly interested in what we take from the sea to eat, and how, and why.” —Sam Sifton, The New York Times Book Review Acclaimed author of American Catch and The Omega Princple and life-long fisherman, Paul Greenberg takes us on a journey, examining the four fish that dominate our menus: salmon, sea bass, cod, and tuna. Investigating the forces that get fish to our dinner tables, Greenberg reveals our damaged relationship with the ocean and its inhabitants. Just three decades ago, nearly everything we ate from the sea was wild. Today, rampant overfishing and an unprecedented biotech revolution have brought us to a point where wild and farmed fish occupy equal parts of a complex marketplace. Four Fish offers a way for us to move toward a future in which healthy and sustainable seafood is the rule rather than the exception.
Download or read book The Conservatives in crisis written by Mark Garnett and published by Manchester University Press. This book was released on 2018-07-30 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. The Conservative Party's survival as a significant political force was now open to serious question for the first time since the crisis over the Corn Laws. The Labour Party has commanded a fairly consistent level of attention, whether in office or in opposition. But it seems that the Conservatives are fated to be regarded either as unavoidable or irrelevant. This book presents an analysis that suggests that the party leader plays a less important role in Conservative recoveries than a distinctive policy programme and an effective party organization. It examines the Conservative position on a series of key issues, highlighting the difficult dilemmas which confronted the party after 1997, notably on economic policy. New Labour's acceptance of much of the main thrust of Thatcherite economic policy threw the Conservatives off balance. The pragmatism of this new position and the 'In Europe, not run by Europe' platform masked a significant move towards Euro-skepticism. The book also traces how the Scottish Conservative and Unionist Parties adapted to the creation of the Scottish Parliament, exploring the re-organisation of the Scottish party, its electoral fortunes and political prospects in the new Scottish politics. It examines issues of identity and nationhood in Conservative politics in the 1997-2001 period, focusing on the 'English Question' and the politics of 'race'. The predictable results of the Conservatives' failure to develop an attractive, consistent narrative are then analysed. Right-wing populist parties with charismatic leaders enjoyed some electoral success under the proportional representation systems in 2002.
Download or read book Your Church Has a Fantastic Future written by Robert H. Schuller and published by Regal Books. This book was released on 1986-07-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ecology of Fresh Waters written by Brian R. Moss and published by John Wiley & Sons. This book was released on 2009-07-15 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This established textbook continues to provide a comprehensive andstimulating introduction to rivers, lakes and wetlands, and waswritten as the basis for a complete course on freshwater ecology.Designed for undergraduate and early postgraduate students who wishto gain an overall view of this vast subject area, this accessibleguide to freshwater ecosystems and man's activities will also beinvaluable to anyone interested in the integrated management offreshwaters. The author maintains the tradition of clarity andconciseness set by previous editions, and the text is extensivelyillustrated with photographs and diagrams. Examples are drawn fromthe author's experience in many parts of the world. In this edition, the scientific content of the text has beenfully revised and updated. Emphasis has been placed on humanimpacts, and a completely new chapter has been added on the futureof freshwaters. Balanced and stimulating introduction to limnology. Successfully combines fundamental and applied aspects ofintegrated management of freshwaters, with strong emphasis on humanlinks. Completely revised and rewritten with a threefold increase inthe number of illustrations. New chapter on the future of freshwaters. Of interest to undergraduates, beginning postgraduates and anylimnologically interested reader.
Download or read book Last Futures written by Douglas Murphy and published by Verso Books. This book was released on 2016-01-12 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1960s the world was faced with impending disaster: the height of the Cold War, the end of oil, and the decline of great cities throughout the world. Out of this crisis came a new generation of thinkers, designers and engineers who hoped to build a better future, influenced by visions of geodesic domes, walking cities, and a meaningful connection with nature. In this brilliant work of cultural history, architect Douglas Murphy traces the lost archeology of the present-day through the works of thinkers and designers such as Buckminster Fuller, the ecological pioneer Stewart Brand, the Archigram architects who envisioned the Plug-In City in the '60s, as well as co-operatives in Vienna, communes in the Californian desert, and protesters on the streets of Paris. In this mind-bending account of the last avant garde, we see not just the source of our current problems but also some powerful alternative futures.
Download or read book Simpler written by Cass R. Sunstein and published by Simon and Schuster. This book was released on 2013-04-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simpler government arrived four years ago. It helped put money in your pocket. It saved hours of your time. It improved your children’s diet, lengthened your life span, and benefited businesses large and small. It did so by issuing fewer regulations, by insisting on smarter regulations, and by eliminating or improving old regulations. Cass R. Sunstein, as administrator of the most powerful White House office you’ve never heard of, oversaw it and explains how it works, why government will never be the same again (thank goodness), and what must happen in the future. Cutting-edge research in behavioral economics has influenced business and politics. Long at the forefront of that research, Sunstein, for three years President Obama’s “regulatory czar” heading the White House Office of Information and Regulatory Affairs, oversaw a far-reaching restructuring of America’s regulatory state. In this highly anticipated book, Sunstein pulls back the curtain to show what was done, why Americans are better off as a result, and what the future has in store. The evidence is all around you, and more is coming soon. Simplified mortgages and student loan applications. Scorecards for colleges and universities. Improved labeling of food and energy-efficient appliances and cars. Calories printed on chain restaurant menus. Healthier food in public schools. Backed by historic executive orders ensuring transparency and accountability, simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives. Simpler: The Future of Government will transform what you think government can and should accomplish.
Download or read book A Bright Future written by Joshua S. Goldstein and published by PublicAffairs. This book was released on 2019-01-08 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspiration for Nuclear Now, the new Oliver Stone film, co-written by Joshua Goldstein As climate change quickly approaches a series of turning points that guarantee disastrous outcomes, a solution is hiding in plain sight. Several countries have already replaced fossil fuels with low-carbon energy sources, and done so rapidly, in one to two decades. By following their methods, we could decarbonize the global economy by midcentury, replacing fossil fuels even while world energy use continues to rise. But so far we have lacked the courage to really try. In this clear-sighted and compelling book, Joshua Goldstein and Staffan Qvist explain how clean energy quickly replaced fossil fuels in such places as Sweden, France, South Korea, and Ontario. Their people enjoyed prosperity and growing energy use in harmony with the natural environment. They didn't do this through personal sacrifice, nor through 100 percent renewables, but by using them in combination with an energy source the Swedes call käkraft, hundreds of times safer and cleaner than coal. Clearly written and beautifully illustrated, yet footnoted with extensive technical references, Goldstein and Qvist's book will provide a new touchstone in discussions of climate change. It could spark a shift in world energy policy that, in the words of Steven Pinker's foreword, literally saves the world.
Download or read book The Tories written by Timothy Heppell and published by A&C Black. This book was released on 2014-03-13 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive and accessible study of the electoral strategies, governing approaches and ideological thought of the British Conservative Party from Winston Churchill to David Cameron. Timothy Heppell integrates a chronological narrative with theoretical evaluation, examining the interplay between the ideology of Conservatism and the political practice of the Conservative Party both in government and in opposition. He considers the ethos of the Party within the context of statecraft theory, looking at the art of winning elections and of governing competently. The book opens with an examination ofthe triumph and subsequent degeneration of one-nation Conservatism in the 1945 to 1965 period,and closes with an analysis of the party's re-entry into government as a coalition with the Liberal Democrats in 2010, and of the developing ideology and approach of the Cameron-led Tory party in government.
Download or read book The Future of Marriage written by Jessie Bernard and published by Yale University Press. This book was released on 1982-01-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Bernard examines recent research findings on the present nature of the marriage commitment and predicts a less restrictive role for women in future marriages.
Download or read book Risky Futures written by Olga Ulturgasheva and published by Berghahn Books. This book was released on 2022-08-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume examines complex intersections of environmental conditions, geopolitical tensions and local innovative reactions characterising ‘the Arctic’ in the early twenty-first century. What happens in the region (such as permafrost thaw or methane release) not only sweeps rapidly through local ecosystems but also has profound global implications. Bringing together a unique combination of authors who are local practitioners, indigenous scholars and international researchers, the book provides nuanced views of the social consequences of climate change and environmental risks across human and non-human realms.
Download or read book Future Gaming written by Paolo Ruffino and published by MIT Press. This book was released on 2018-05-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated critical take on contemporary game culture that reconsiders the boundaries between gamers and games. This book is not about the future of video games. It is not an attempt to predict the moods of the market, the changing profile of gamers, the benevolence or malevolence of the medium. This book is about those predictions. It is about the ways in which the past, present, and future notions of games are narrated and negotiated by a small group of producers, journalists, and gamers, and about how invested these narrators are in telling the story of tomorrow. This new title from Goldsmiths Press by Paolo Ruffino suggests the story could be told another way. Considering game culture, from the gamification of self-improvement to GamerGate's sexism and violence, Ruffino lays out an alternative, creative mode of thinking about the medium: a sophisticated critical take that blurs the distinctions among studying, playing, making, and living with video games. Offering a series of stories that provide alternative narratives of digital gaming, Ruffino aims to encourage all of us who study and play (with) games to raise ethical questions, both about our own role in shaping the objects of research, and about our involvement in the discourses we produce as gamers and scholars. For researchers and students seeking a fresh approach to game studies, and for anyone with an interest in breaking open the current locked-box discourse, Future Gaming offers a radical lens with which to view the future.
Download or read book Immigration Matters written by Ruth Milkman and published by The New Press. This book was released on 2021-04-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative, strategic plan for a humane immigration system from the nation’s leading immigration scholars and activists During the past decade, right-wing nativists have stoked popular hostility to the nation’s foreign-born population, forcing the immigrant rights movement into a defensive posture. In the Trump years, preoccupied with crisis upon crisis, advocates had few opportunities to consider questions of long-term policy or future strategy. Now is the time for a reset. Immigration Matters offers a new, actionable vision for immigration policy. It brings together key movement leaders and academics to share cutting-edge approaches to the urgent issues facing the immigrant community, along with fresh solutions to vexing questions of so-called “future flows” that have bedeviled policy makers for decades. The book also explores the contributions of immigrants to the nation’s identity, its economy, and progressive movements for social change. Immigration Matters delves into a variety of topics including new ways to frame immigration issues, fresh thinking on key aspects of policy, challenges of integration, workers’ rights, family reunification, legalization, paths to citizenship, and humane enforcement. The perfect handbook for immigration activists, scholars, policy makers, and anyone who cares about one of the most contentious issues of our age, Immigration Matters makes accessible an immigration policy that both remediates the harm done to immigrant workers and communities under Trump and advances a bold new vision for the future.
