Download or read book The Forecaster Method written by John Lincoln and published by . This book was released on 2019-07-19 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never Waste Another Digital Marketing Dollar Again (While Growing Your Business Faster Than Ever)! The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. What You Will Learn: - Bring dollars online from traditional media with confidence!- Accurately forecast and scale your digital marketing- Establish goals and hit them while reducing costs- Establish executive-level reporting and Key Performance Indicators (KPIs)- Set the right overall marketing budget based on a real model- Find new opportunities and phase out poor performers- Create a diversified portfolio of traffic - Set business revenue targets and hit them - Learn how to convert your traffic for less- Learn how to build audiences and market to them over time- Learn how much you should be spending on marketing- Get access to real industry studies that show benchmark data- And more!With hundreds of ways to spend your money in digital today, now is the most important time for this system to be released. Welcome to the Forecaster Method, your guide to transitioning more marketing dollars online from offline, structuring your approach, properly using a performance-based model, and using clear data to scale results. If you are a CMO, business owner, or digital marketer (or perhaps aspire to be in positions such as these) of a multi-million or even multi-billion-dollar company, consider this book your new best friend. As a large company you are competing with the smartest minds in the business, many of which are nimbler in performance-based marketing. It is critical you understand how to test, measure, and prove results as well as scale your online marketing. It is no longer the same marketing mix as it was a few years ago. Digital marketing has exploded and there are so many new ways to advertise it is almost impossible to keep up with. The key to success is following a methodical digital marketing process. About The AuthorJohn Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018 and 2019 Inc. 5000 company) a highly sought-after digital marketing strategist, frequent industry speaker, and winner of the coveted Search Engine Land "Search Marketer of the Year" award.With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, Sharp Healthcare, 5 Hour Energy, Cox Communications, and more.

Download or read book Forecasting principles and practice written by Rob J Hyndman and published by OTexts. This book was released on 2018-05-08 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forecasting is required in many situations. Stocking an inventory may require forecasts of demand months in advance. Telecommunication routing requires traffic forecasts a few minutes ahead. Whatever the circumstances or time horizons involved, forecasting is an important aid in effective and efficient planning. This textbook provides a comprehensive introduction to forecasting methods and presents enough information about each method for readers to use them sensibly.

Download or read book Superforecasting written by Philip E. Tetlock and published by Crown. This book was released on 2015-09-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST “The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow.”—Jason Zweig, The Wall Street Journal Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight, and Tetlock has spent the past decade trying to figure out why. What makes some people so good? And can this talent be taught? In Superforecasting, Tetlock and coauthor Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people—including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer—who set out to forecast global events. Some of the volunteers have turned out to be astonishingly good. They’ve beaten other benchmarks, competitors, and prediction markets. They’ve even beaten the collective judgment of intelligence analysts with access to classified information. They are "superforecasters." In this groundbreaking and accessible book, Tetlock and Gardner show us how we can learn from this elite group. Weaving together stories of forecasting successes (the raid on Osama bin Laden’s compound) and failures (the Bay of Pigs) and interviews with a range of high-level decision makers, from David Petraeus to Robert Rubin, they show that good forecasting doesn’t require powerful computers or arcane methods. It involves gathering evidence from a variety of sources, thinking probabilistically, working in teams, keeping score, and being willing to admit error and change course. Superforecasting offers the first demonstrably effective way to improve our ability to predict the future—whether in business, finance, politics, international affairs, or daily life—and is destined to become a modern classic.

Download or read book Excel Sales Forecasting For Dummies written by Conrad Carlberg and published by John Wiley & Sons. This book was released on 2016-06-23 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excel at predicting sales and forecasting trends using Microsoft Excel! If you're a sales or marketing professional, you know that forecasting sales is one of the biggest challenges you face on the job. Unlike other books on the subject, Excel Sales Forecasting For Dummies, 2nd Edition leaves arcane business school terms and complex algebraic equations at the door, focusing instead on what you can do right now to utilize the world's most popular spreadsheet program to produce forecasts you can rely on. Loaded with confidence boosters for anyone who succumbs to sweaty palms when sales predictions are mentioned, this trusted guide show you how to use the many tools Excel provides to arrange your past data, set up lists and pivot tables, use moving averages, and so much more. Before you know it, you'll become a forecaster par excellence—even if numbers aren't your jam. Choose the right forecasting method Find relationships in your data Predict seasonal sales Filter lists or turn them into charts Consider this guide your crystal ball—and start predicting the future with confidence and ease!

Download or read book Forecasting and Timing Markets a Quantitative Approach written by Henry Liu and published by . This book was released on 2021-04-25 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: This is the 2nd edition, in color, updated in April, 2021. Please check the cover for the subtitle of Second Edition before placing an order. If you prefer a cheaper black and white version, please expand "See all formats and editions" to find it. Financial markets are essentially time-series data driven events consisting of valleys, peaks, and in-betweens of ups and downs. For more than a century, many pioneers had attempted to come up with various theoretical models to facilitate forecasting and timing market moves. For example, as early as in 1902, or 119 years ago, S. A. Nelson, a friend of Charles H. Dow, attempted to explain Dow's methods in his book titled The A B C of Stock Speculation, which became later known as "the Dow Theory." 20 years later in 1922, William Peter Hamilton carried on and wrote the book The Stock Market Barometer, which explained the Dow Theory in more detail. More recently in the last few decades, the advent of advanced computing technologies helped create numerous technical indicators, such as Relative Strength Index (RSI) by J. Welles Wilder (1978), Moving Average Convergence Divergence (MACD) by Gerald Appel (2005), Stochastic Oscillator (SO) by George Lane (2007), and Bollinger Bands (BB) by John Bollinger (2002), etc. Those powerful theories and indicators have been heavily studied and well-known in the financial circle. However, they are empirical and lack quantitative verifications out of solid backtest results. This book helps fill these vacancies. This text attempts to help explore how one can forecast and time markets more quantitatively. For this purpose, the author developed a model-based system, named AlphaCovaria, to help demonstrate how to use various simplest, readily available technical indicators to forecast and time markets approximately while eliminating subjective speculations at the same time. Centered on various math models, the author's AlphaCovaria system has three main components: an AlphaCurve program for charting, a BTDriver program for running all backtests, and an AlphaCovaria driver for generating buy/sell signals based on symbol profiles learned through backtests. This kind of formula-driven approach is more promising for building more high-performance strategies. The text is made concise and precise of about 100 pages only, as a working method does not need to be wordy. Math models, data and charts can help explain more effectively and convincingly. Also, inspired by those classical models, the author came up with a new indicator named simple cascading indicator (sci), which beat all those classical models in most cases, based on the backtest results with 29 carefully selected symbols and past 15 years' price data. This 2nd edition of the book also shared my live trading experience using real money in my Fidelity and eTrade accounts with my AlphaCovaria system. Such data can be found nowhere else.

Download or read book Principles of Forecasting written by J.S. Armstrong and published by Springer Science & Business Media. This book was released on 2001 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook summarises knowledge from experts and empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. Includes a comprehensive forecasting dictionary.

Download or read book Demand Driven Forecasting written by Charles W. Chase and published by John Wiley & Sons. This book was released on 2009-07-23 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Demand-Driven Forecasting A Structured Approach to Forecasting "There are authors of advanced forecasting books who take an academic approach to explaining forecast modeling that focuses on the construction of arcane algorithms and mathematical proof that are not very useful for forecasting practitioners. Then, there are other authors who take a general approach to explaining demand planning, but gloss over technical content required of modern forecasters. Neither of these approaches is well-suited for helping business forecasters critically identify the best demand data sources, effectively apply appropriate statistical forecasting methods, and properly design efficient demand planning processes. In Demand-Driven Forecasting, Chase fills this void in the literature and provides the reader with concise explanations for advanced statistical methods and credible business advice for improving ways to predict demand for products and services. Whether you are an experienced professional forecasting manager, or a novice forecast analyst, you will find this book a valuable resource for your professional development." —Daniel Kiely, Senior Manager, Epidemiology, Forecasting & Analytics, Celgene Corporation "Charlie Chase has given forecasters a clear, responsible approach for ending the timeless tug of war between the need for 'forecast rigor' and the call for greater inclusion of 'client judgment.' By advancing the use of 'domain knowledge' and hypothesis testing to enrich base-case forecasts, he has empowered professional forecasters to step up and impact their companies' business results favorably and profoundly, all the while enhancing the organizational stature of forecasters broadly." —Bob Woodard, Vice President, Global Consumer and Customer Insights, Campbell Soup Company

Download or read book Digital Influencer written by John E. Lincoln and published by Createspace Independent Publishing Platform. This book was released on 2016-02-05 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featured on Forbes as a "marketing book you have to read before your competition!" As seen on Forbes, Entrepreneur Magazine, Inc. Magazine, Search Engine Land, Marketing Land and more. Take control now! Learn how to become an influencer from veteran UCSD teacher, online marketing consultant and CEO, John Lincoln. This book as exact, step-by-step strategies to reaching influence status. Get it now! It is all for a good cause. 100% of proceeds from the first 1,000 books sold will be donated to families where a member is struggling with cancer. Help us reach our goal. Digital Infleuncer Book Description | by John Lincoln, MBA, CEO, Entrepreneur, UCSD Teacher Who will you be in life? Will you be a follower? Or will you be an influencer? Definition Digital Influencer: An online persona with the power to stimulate the mindset and affect the decisions of others through real or perceived authority, knowledge, position, distribution or relationships. This book does not hold anything back. But neither can you if you want to be an influencer. You have to fully dedicate yourself, otherwise it is impossible. Too often, people believe that influencers are born, not made, and that we can't learn how to do what they do. Wrong! You can become an influencer and do so much more quickly if you are focused and know the right steps to take. This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your field. It will provide direction in how to educate yourself, create compelling content, harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry. This process works. I have done this for myself and hundreds of clients. This book is your shortcut to reaching influencer status fast. Instead of wasting decades or even your entire life trying to figure out what you need to do, I'm just going to tell you how it works. I'll also help you develop a personal plan. I am going to start off by giving you some important background information and concepts that are critical to know if you want to become an influencer. As we progress, I will give you more specifics regarding tools, strategies and even a timeline. This book is the complete guide to become a leader and influencer in your industry. Buy it now, it will be one of the best investments you have ever made in your career and life. Short Bio - John Lincoln John Lincoln is CEO of Ignite Visibility and a digital marketing teacher at the University of California San Diego. Lincoln has worked with over 400 online businesses and has generated millions in revenue for clients. He is a noted author on Search Engine Land, Marketing Land, Search Engine Journal and Entrepreneur Magazine and has been featured on Forbes, CIO Magazine, Good Morning San Diego, the Union Tribune and more. Lincoln has been awarded top conversion rate expert of the year, top SEO of the year, best social media campaign of the year and top analytics column of the year. In 2014 and 2015, Ignite Visibility was named #1 SEO company in California and top 2 in the nation.

Download or read book A Quick Start Guide to Financial Forecasting written by Philip Campbell and published by Grow and Succeed Publishing. This book was released on 2017-07-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Ultimate Guide to U S Army Survival Skills Tactics and Techniques written by U.S. Department of the Army and published by Skyhorse Publishing Inc.. This book was released on 2007-09-17 with total page 963 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here for the first time in one place is everything you will ever need to know in order to survive just about any difficult or dangerous situation. Drawing from dozens of the U.S. Army's official field manuals, editor Jay McCullough has culled a thousand pages of the most useful and curious tidbits for the would-be soldier, historian, movie-maker, writer, or survivalist—including techniques on first aid; survival in the hottest or coldest of climates; finding or building life-saving shelters; surviving nuclear, biological, and chemical attacks; physical and mental fitness, and how to find food and water anywhere, anytime. With hundreds of photographs and illustrations showing everything from edible plants to rare skin diseases of the jungle, every page reveals how useful Army knowledge can be.

Download or read book Business Forecasting written by Michael Gilliland and published by John Wiley & Sons. This book was released on 2021-05-11 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the role of machine learning and artificial intelligence in business forecasting from some of the brightest minds in the field In Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning accomplished authors Michael Gilliland, Len Tashman, and Udo Sglavo deliver relevant and timely insights from some of the most important and influential authors in the field of forecasting. You'll learn about the role played by machine learning and AI in the forecasting process and discover brand-new research, case studies, and thoughtful discussions covering an array of practical topics. The book offers multiple perspectives on issues like monitoring forecast performance, forecasting process, communication and accountability for forecasts, and the use of big data in forecasting. You will find: Discussions on deep learning in forecasting, including current trends and challenges Explorations of neural network-based forecasting strategies A treatment of the future of artificial intelligence in business forecasting Analyses of forecasting methods, including modeling, selection, and monitoring In addition to the Foreword by renowned researchers Spyros Makridakis and Fotios Petropoulos, the book also includes 16 "opinion/editorial" Afterwords by a diverse range of top academics, consultants, vendors, and industry practitioners, each providing their own unique vision of the issues, current state, and future direction of business forecasting. Perfect for financial controllers, chief financial officers, business analysts, forecast analysts, and demand planners, Business Forecasting will also earn a place in the libraries of other executives and managers who seek a one-stop resource to help them critically assess and improve their own organization's forecasting efforts.

Download or read book Manager s Guide to Forecasting written by David M. Georgoff and published by . This book was released on 1986-01-01 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Trend Forecaster s Handbook written by Martin Raymond and published by Laurence King Publishing. This book was released on 2019-07-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.

Download or read book Statistical Methods for Forecasting written by Bovas Abraham and published by John Wiley & Sons. This book was released on 2009-09-25 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists. "This book, it must be said, lives up to the words on its advertising cover: 'Bridging the gap between introductory, descriptive approaches and highly advanced theoretical treatises, it provides a practical, intermediate level discussion of a variety of forecasting tools, and explains how they relate to one another, both in theory and practice.' It does just that!" -Journal of the Royal Statistical Society "A well-written work that deals with statistical methods and models that can be used to produce short-term forecasts, this book has wide-ranging applications. It could be used in the context of a study of regression, forecasting, and time series analysis by PhD students; or to support a concentration in quantitative methods for MBA students; or as a work in applied statistics for advanced undergraduates." -Choice Statistical Methods for Forecasting is a comprehensive, readable treatment of statistical methods and models used to produce short-term forecasts. The interconnections between the forecasting models and methods are thoroughly explained, and the gap between theory and practice is successfully bridged. Special topics are discussed, such as transfer function modeling; Kalman filtering; state space models; Bayesian forecasting; and methods for forecast evaluation, comparison, and control. The book provides time series, autocorrelation, and partial autocorrelation plots, as well as examples and exercises using real data. Statistical Methods for Forecasting serves as an outstanding textbook for advanced undergraduate and graduate courses in statistics, business, engineering, and the social sciences, as well as a working reference for professionals in business, industry, and government.

Download or read book Population Forecasting Methods written by Van Buren Stanbery and published by . This book was released on 1964 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamentals of Public Budgeting and Finance written by Aman Khan and published by Springer Nature. This book was released on 2019-11-12 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Budgeting is probably the single most important function in government, considering the amount of money a government spends each year on various expenditure programs and activities, as well as the time it spends in preparing the budget, appropriating funds for these activities and, finally, executing them. This book integrates the complex theory and practice of public budgeting into a single text. Written in a simple, concise and easy to understand manner, The Fundamentals of Public Budgeting and Finance captures the multidimensional perspective of public budgeting that students, as well as practitioners will find useful.

Download or read book Weather Radar Networking written by C.G. Collier and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meteorology is by nature a multidisciplinary and transnational subject and COST cooperation has proved to be a flexible and suitable framework at European level for meteorological activities such as the standardisation of observation techniques and harmonised transmission of meteorological data. Although meteorology is not covered by a specific Community programme as such, various Community actions dealing with meteorology are now included in the EEC research programme on climatology (the "EPOCH" programme - 1989-92) of mechanisms of extreme and sudden concerning particularly the study meteorological events, in order to predict catastrophies and consequently to reduce human and material losses. In the context of COST cooperation, which is supported by the Commission of the European Communities, the COST 73 project (1986-1991) associates 16 countries in Western Europe with the aim of setting up a weather radar network providing real-time measurements of rain, snow or hail precipitations. In this project, radar data are transmitted and combined if appropriate with satellite data - in one or more "compositing centres" of the participating countries, in order to improve weather forecasting. Together with the COST 73 Management Committee, the Commission of the European Communities organized a seminar on this matter, in Brussels on 5-8 September 1989, at the half-way stage of the project.