Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Download or read book Giannis written by Mirin Fader and published by Hachette Books. This book was released on 2021-08-10 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Giannis Antetokounmpo’s extraordinary rise from poverty in Athens, Greece, to superstardom in America with the Milwaukee Bucks—becoming one of the most transcendent players in history and an NBA Champion—from award-winning basketball reporter and feature writer at The Ringer Mirin Fader. As the face of the NBA’s new world order, Giannis Antetokounmpo has overcome unfathomable obstacles to become a symbol of hope for people all over the world; the personification of the American Dream. But his backstory remains largely untold. Fader unearths new information about the childhood that shaped “The Greek Freak”—from sleeping side by side with his brothers to selling trinkets on the street with his family to the racism he experienced. Antetokounmpo grew up in an era when Golden Dawn, Greece’s far-right, anti-immigrant party, patrolled his neighborhood, and his status as an illegal immigrant largely prevented him from playing for the country’s top clubs, making his NBA rise all the more improbable. Fader tells a deeply human story of how an unknown, skinny, Black Greek teen, who played in the country’s lowest pro division and was seen as a draft gamble, transformed his body and his game into MVP material. Antetokounmpo’s story has been framed as a feel-good narrative in which everyone has embraced him—watching him grow up, sign a five-year supermax contract extension worth $228 million, and lead the underdog Bucks to the NBA Championship in 2021. Giannis reveals a more nuanced story: how lonely and isolated he felt, adjusting to America and the NBA early in his career; the complexity of grappling with his Black and Greek identities; how he is so hard on himself and his shortcomings—a drive that fuels him every day; and the responsibility he feels to be a nurturing role model for his younger brothers. Fader illustrates a more vulnerable star than most people know, a person who has evolved triumphantly into all of his roles: father, brother, son, teammate, and global icon. **Instant New York Times Bestseller, Los Angeles Times Bestseller, Wall Street Journal Bestseller, USA Today Bestseller, Publishers Weekly Bestseller** **Mirin Fader Selected as the 2021 Sports Media Author of the Year by The Big Lead** **The Sports Librarian’s Best of 2022 – Sports Books**

Download or read book Owning the Olympics written by Monroe Price and published by University of Michigan Press. This book was released on 2009-12-10 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

Download or read book Basketball Junkie written by Chris Herren and published by St. Martin's Press. This book was released on 2011-05-10 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in ESPN Films’ Unguarded, a “powerful . . . bracing . . . exceptional” true account of the former NBA and overseas pro’s rise and harrowing fall (NPR Books). I was dead for thirty seconds. That’s what the cop in Fall River told me. When the EMTs found me, there was a needle in my arm and a packet of heroin in the front seat. At basketball-crazy Durfee High School in Fall River, Massachusetts, junior guard Chris Herren carried his family’s and the declining city’s dreams on his skinny frame. He was heavily recruited by major universities, chosen as a McDonald’s All-American, featured in a Sports Illustrated cover story, and at just seventeen years old became the central figure in Fall River Dreams, an acclaimed book about the 1994 Durfee team’s quest for the state championship. Leaving Fall River for college, Herren starred on Jerry Tarkanian’s Fresno State Bulldogs team of talented misfits, which included future NBA players as well as future convicted felons. His gritty, tattooed, hip-hop persona drew the ire of rival fans and more national attention: Rolling Stone profiled him, 60 Minutes interviewed him, and the Denver Nuggets drafted him. When the Boston Celtics acquired his contract, he lived the dream of every Massachusetts kid—but off the court Herren was secretly crumbling, as his alcohol and drug use escalated and his life spiraled out of control. Twenty years later, Chris Herren was a husband, a father, and a heroin junkie, who would flirt with death—and ultimately live to tell about it.

Download or read book Sports Data Mining written by Robert P. Schumaker and published by Springer Science & Business Media. This book was released on 2010-09-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data mining is the process of extracting hidden patterns from data, and it’s commonly used in business, bioinformatics, counter-terrorism, and, increasingly, in professional sports. First popularized in Michael Lewis’ best-selling Moneyball: The Art of Winning An Unfair Game, it is has become an intrinsic part of all professional sports the world over, from baseball to cricket to soccer. While an industry has developed based on statistical analysis services for any given sport, or even for betting behavior analysis on these sports, no research-level book has considered the subject in any detail until now. Sports Data Mining brings together in one place the state of the art as it concerns an international array of sports: baseball, football, basketball, soccer, greyhound racing are all covered, and the authors (including Hsinchun Chen, one of the most esteemed and well-known experts in data mining in the world) present the latest research, developments, software available, and applications for each sport. They even examine the hidden patterns in gaming and wagering, along with the most common systems for wager analysis.

Download or read book KG A to Z written by Kevin Garnett and published by Simon and Schuster. This book was released on 2021-02-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER​ A unique, unfiltered memoir from the NBA champion and fifteen-time all-star ahead of his induction into the Hall of Fame. Kevin Garnett was one of the most dominant players the game of basketball has ever seen. He was also one of its most outspoken. Over the course of his illustrious twenty-one-year NBA career, he elevated trash talk to an art form and never shied away from sharing his thoughts on controversial subjects. In KG A to Z, published ahead of Garnett’s induction into the Basketball Hall of Fame, he looks back on his life and career with the same raw candor. Garnett describes the adversity he faced growing up in South Carolina before ultimately relocating to Chicago, where he became one of the top prospects in the nation. He details his headline-making decision to skip college and become the first player in two decades to enter the draft directly from high school, starting a trend that would be followed by future superstars like Kobe Bryant and LeBron James. He shares stories of playing with and against Bryant, James, Michael Jordan, and other NBA greats, and he chronicles his professional ups and downs, including winning a championship with the Boston Celtics. He also speaks his mind on a range of topics beyond basketball, such as fame, family, racism, spirituality, and music. Garnett’s draft decision wasn’t the only way he’d forever change the game. His ability to play on the perimeter as a big man foreshadowed the winning strategy now universally adopted by the league. He applies this same innovative spirit here, organizing the contents alphabetically as an encyclopedia. If you thought Kevin Garnett was exciting, inspiring, and unfiltered on the court, just wait until you read what he has to say in these pages.

Download or read book Personal Foul written by Tim Donaghy and published by Clerisy Press. This book was released on 2010-06-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the true story behind the Netflix documentary Untold: Operation Flagrant Foul. “The book the NBA doesn’t want you to read.” —Deadspin.com Tim Donaghy loved basketball. In many ways, his zest for the game came from his father, who officiated high school and college games for over 30 years. After graduating from Villanova, Donaghy was unsatisfied with his career until he followed his heart and became a basketball referee, first in the CBA and then the NBA, where he officiated for 13 seasons: 772 regular-season games and 20 playoff games. He loved his job, his family, his life. He felt like he had everything. And then, suddenly, he had nothing. He succumbed to a gambling addiction and to intimidation from well-connected criminals—and began using inside information to win bets for them. Following an FBI investigation, Donaghy pled guilty to two federal charges, and on August 15, 2007, he was sentenced to 15 months in prison. He was released on November 4, 2009, after serving his sentence. This is his story, which provides a stunningly candid admission of his mistakes, as well as his insider’s account of the world of professional basketball. With a foreword by Phil Scala, the FBI special agent who worked the Gambino case, Personal Foul reveals how the fast life of professional sports can tempt and trap the unwary and unwise. Donaghy has written an unforgettable page-turner, one of the most controversial sports books ever published. It will confirm your suspicions about the influence of the front offices of major league sports, while examining the corrosive power of money and fame. From the Introduction: I’m guilty. For 13 years I was a referee in the National Basketball Association, living a glamorous life on and off the court, rubbing elbows with superstar players and celebrity A-listers. I suppose many would say that I had it all—a great job, money, a wonderful family—but it was all an illusion. You see, during my last four years in the NBA, I led a secret life that would ultimately cost me everything: my integrity, my reputation, my career, my livelihood, my marriage, my family, and my freedom.

Download or read book The Complete Book of U S Presidents written by William A. DeGregorio and published by Gramercy Books. This book was released on 1997 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the rich history of the American presidency, including informative and entertaining biographies of each of the men who have held the office and full coverage of the 1996 election.

Download or read book The Elusive Fan Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Download or read book Understanding Sport written by John Horne and published by Routledge. This book was released on 2005-10-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing a cultural and social dimension to the study of sport, this introductory guide will help students understand the context of sport and the place it has in the lives of individuals as well as in modern British society as a whole. Theoretically rigorous yet accessible, Understanding Sport includes: up-to-date coverage of key socio-cultural issues suggested further reading, to expand students' understanding of the topics introduced end-of-chapter essay topics and questions, to help students consolidate their knowledge extensive referenece lists and a thematic index, to direct sutdents and lecturers toward further research materials.

Download or read book Engage Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Download or read book Broadcast Announcing Worktext written by Alan R. Stephenson and published by Taylor & Francis. This book was released on 2013 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. Factual information is presented in easy-to-digest modules and projects that encourage active participation. Each chapter concludes with a self-study section students can use to test themselves. The companion website illustrates techniques and concepts with audio and visual examples that help students to learn better broadcast performace techniques. New to this edition are brand new audio clips and videos, interviews with industry professionals, and updated content throughout, including a new section on social media in the news.

Download or read book Jeremy Lin written by Ted Kluck and published by Baker Books. This book was released on 2012-04-01 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspiring story of Asian-American basketball player Jeremy Lin, who went from unknown underdog to rescuer of the New York Knicks in just a few weeks.

Download or read book Slam Dunk Vol 1 written by Takehiko Inoue and published by VIZ Media LLC. This book was released on 2008-09-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling series from Eisner-nominated Takehiko Inoue, one of Japan’s greatest manga creators. Winning isn't everything in the game of basketball, but who wants to come in second? It takes dedication and discipline to be the best, and the Shohoku High hoops team wants to be just that. They have one last year to make their captain's dream of reaching the finals come true—will they do it? Takehiko Inoue's legendary beloved basketball manga is finally here and the tale of a lifetime is in your hands. Hanamichi Sakuragi's got no game with girls--none at all! It doesn't help that he's known for throwing down at a moment's notice and always coming out on top. A hopeless bruiser, he's been rejected by 50 girls in a row! All that changes when he meets the girl of his dreams, Haruko, and she's actually not afraid of him! When she introduces him to the game of basketball, his life is changed forever...

Download or read book The Economics of Sports written by Michael A. Leeds and published by Routledge. This book was released on 2016-05-23 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in sports economics, this book introduces core economic concepts developed through examples from the sports industry. The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. The Economics of Sports explores economic concepts and theory of industrial organization, public finance, and labor economics in the context of applications and examples from American and international sports.

Download or read book A Season Inside written by John Feinstein and published by Villard. This book was released on 2011-11-30 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feinstein takes readers inside the locker rooms, the grueling practices, the late-night strategy sessions. They get a close-up look at recruiting, referees, injuries, winning, losing, and the private lives of the game's biggest stars.

Download or read book Sports and Entertainment Marketing written by Ken Kaser and published by Cengage Learning. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.