Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Download or read book The Everything Guide to Writing a Romance Novel written by Christie Craig and published by Simon and Schuster. This book was released on 2008-08-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, thousands of romance manuscripts are submitted to publishers, but only the best are eventually published. This simple guide—written by two awardwinning romance novelists—will show readers what it takes to break into this highly competitive market and will provide them the information they need to get their manuscript out of the slush pile and onto the bookshelf. Readers will learn how to do the following techniques: build a story from premise to plot; add a fresh twist to a classic storyline; create compelling characters; write sizzling sex scenes that carry an emotional punch; research agents and markets; write a story that an editor can’t reject; and promote themselves and their work. New writers, and even experienced writers, will find the solid howto information here invaluable. This is a musthave for aspiring writers who want to write the perfect love story.
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Download or read book Start Run a Copywriting Business written by Steve Slaunwhite and published by Self-Counsel Press. This book was released on 2012-02-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst
Download or read book Persuading on Paper written by Marcia Yudkin and published by Infinity Publishing. This book was released on 2000-09 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Read Me written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2014-09-22 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
Download or read book Copywriting Strategies written by Nicki Krawczyk and published by Sourcebooks, Inc.. This book was released on 2022-01-18 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
Download or read book A Self Help Guide for Copywriters written by Dan B Nelken and published by . This book was released on 2022-01-19 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads. If you're looking for "killer headline formulas that can't fail," "data-driven headline conversion hacks," "SEO secrets (Google doesn't want you to know)," or "can't-miss clickbait headlines," you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart. Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it's the only book on creativity in advertising that takes on the subject of creative self-doubt. It will help you whack-a-mole self-doubting thoughts before they can even get a word in. Note: This is also a great resource for people who dislike copywriters. Read this book and soon you'll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.
Download or read book The Everything Guide to Writing Graphic Novels written by Mark Ellis and published by Simon and Schuster. This book was released on 2008-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create your own illustrated world with The Everything Guide to Writing Graphic Novels! Watchmen. V for Vendetta. A History of Violence. The Sandman. 300. You’ve read them, you’ve loved them, and now you want to write and illustrate them. The Everything Guide to Writing Graphic Novels is your shot at the big time. Whether you want to go as dark as Sin City, as funny as Bone, or as poignant as Maus, this book shows you how to do it all. You’ll learn how to: -Develop memorable characters -Create intricate storylines -Illustrate, lay out, and design panels that pop -Letter your dialogue -Market and promote your work It’s all here for you. Professional graphic novelists Mark Ellis and Melissa Martin Ellis show you the ropes of the industry and how to make your graphic novel matter. They help you to take the ideas out of your head and put them onto the page. Lavishly illustrated with more than 100 drawings, this guide also features full-color examples of Mark Ellis’s distinctive graphic style. Dramatic? Humorous? Off-beat? With pen in hand, it’s up to you. A whole universe of characters and volumes of stories are waiting to be created—now give them life!
Download or read book Writing Copy For Dummies written by Jonathan Kranz and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
Download or read book The Everything Guide to Writing Your First Novel written by Hallie Ephron and published by Simon and Schuster. This book was released on 2010-11-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: For an aspiring novelist, nothing is more intimidating than a blank page or computer screen. This step-by-step guide helps you get past that hurdle, start writing, and cross the finish line to first draft in only twenty-six weeks! This guide covers the entire novel-writing process--from polishing an idea to finding an agent and submitting to publishers. This practical guide takes you through the ins and outs of writing and publishing your first book, including how to: Create authentic characters, engaging plotlines, and believable settings Edit for tone, structure, and pacing Find the right agent Market and sell your work to publishers Build a career as a novelist Complete with writing exercises, inspiring examples, and expert advice from bestselling novelists, this book is an excellent starting place for anyone interested in the art, craft, and business of writing fiction.
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Download or read book So You Think You Can Write written by Julia McCoy and published by Createspace Independent Publishing Platform. This book was released on 2016-04-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 1990-03-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
Download or read book The Everything Guide to Writing Children s Books written by Luke Wallin and published by Simon and Schuster. This book was released on 2011-01-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: The everything guide to writing children's books / Lesley Bolton. c2002.
Download or read book The Everything Guide To Magazine Writing written by Kim Kavin and published by Simon and Schuster. This book was released on 2007-03-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
