Download or read book The Essence of Rhetoric written by Stan A Lindsay Ph D and published by . This book was released on 2010-05 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will introduce you to the basic history and concepts of Rhetoric, and demonstrate those concepts by allowing you to experience the rhetoric in the music at Walt Disney World. Starting with the prayer theory of Homer and the ancient Greeks, we learn that Flattery, Quid pro Quo, and appeals for consistency are persuasive. Then Plato coins the term "rhetoric," but uses it in a negative sense. His student, Aristotle, writes the most important work on Rhetoric in history, emphasizing ethics, emotion, and logic. We believe some things just because we trust the word of someone else. Aristotle also taught the three basic uses of rhetoric: in the courts, in the political assemblies, and in the culture. The Romans added the 5 basic considerations of Rhetoric: Invention, Arrangement, Style, Memory, and Delivery. Contemporary rhetoricians, Kenneth Burke, Chaim Perelman, and Stephen Toulmin add concepts like identification, cultural values, and the two-sided message. Disney provides musical experiences of all of these. Everyone is familiar with Disney Music. But, few have analyzed what types of persuasive messages are communicated through Disney music. Find out for yourself what the rest of the world is being persuaded by listening to the music. Take, for example, the song "Two Brothers" in The American Adventure. Is it pro-war or anti-war? How would you analyze the rhetoric of such music? This book explains the methods rhetoricians have been using for thousands of years.
Download or read book What Does it Mean written by Jill A. Jordan and published by . This book was released on 2003 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Rhetoric written by Aristotle and published by Arcturus Publishing. This book was released on 2020-10-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.
Download or read book Speaking of Evil written by Matthew Boedy and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric and the Responsibility to and for Language: Speaking of Evil relocates the “problem of evil”— the question of why God would allow for the existence of evil—and surveys it as a rhetorical problem. It raises this question: if we speak evil, how shall we speak of evil? When we communicate, we are naming, and evil as the corruption of language plays a central role in that naming. Evil freezes our words, convinces us we have the sole right to their definitions, and generally stifles the dynamic gift of language. By looking at how people in different eras and situations have named evil, this book suggests how we can better take responsibility for our words and why we owe a responsibility to language as our ethical stance toward evil.
Download or read book Rhetoric as Philosophy written by Ernesto Grassi and published by SIU Press. This book was released on 2000-12-31 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: By going back to the Italian humanist tradition and aspects of earlier Greek and Latin thought, Ernesto Grassi develops a conception of rhetoric as the basis of philosophy. Grassi explores the sense in which the first principles of rational thought come from the metaphorical power of the word. He finds the basis for his conception in the last great thinker of the Italian humanist tradition, Giambattista Vico (1668-1744). He concentrates on Vico's understanding of imagination and the sense of human ingenuity contained in metaphor. For Grassi, rhetorical activity is the essence and inner life of thought when connected to the metaphorical power of the word. Originally published in English in 1980, Rhetoric as Philosophy has been out of print for some time. In his foreword to this reprint edition, Burke scholar Timothy W. Crusius rues the lack of concentrated attention to Grassi because "what he had to say about rhetoric is at least as significant as, for example, what Kenneth Burke taught us".
Download or read book Rhetoric written by Peter Dixon and published by . This book was released on 1971 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book begins by noting some of the diverse ways in which the term rhetoric is currently used and shows some of the relationships between these uses. The chapters which follow seek to elucidate these relationships by means of the fortunes of rhetoric. From a study of the rise and development of rhetorical theory and practice in Greek and Roman times, the book goes on to survey the impact of rhetoric on literature (chiefly English literature) down to the present day, paying particular attention to the importance of rhetoric in education, and to the rhetorical aspects of Elizabethan and seventeenth century literature. Some account is taken of the hostility to rhetoric which began to gather force from about 1660 onwards ; the final chapter indicates some of the ways in which the study of rhetoric has recently been revived and remodeled, and its bearings on the practice and theory of literary criticism.
Download or read book Words Like Loaded Pistols written by Sam Leith and published by Basic Books. This book was released on 2016-04-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An entertaining history of great oratory" and a primer to rhetoric's key techniques (The New Yorker). Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics— because rhetoric is useful, relevant, and absolutely nothing to be afraid of.
Download or read book The Rhetoric of Aristotle written by Aristotle and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most influential works on the study of communication, Aristotle's Rhetoric is a must-read for anyone interested in public speaking, writing, or persuasion. This new translation captures the essence of Aristotle's original work while making it accessible to a modern audience. A must-have for any student of communication or philosophy. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book You Talkin To Me written by Sam Leith and published by Profile Books. This book was released on 2011-10-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.
Download or read book Organizational Rhetoric written by Mary F. Hoffman and published by SAGE. This book was released on 2010 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
Download or read book Rhetoric in Ancient China Fifth to Third Century B C E written by Xing Lu and published by Univ of South Carolina Press. This book was released on 2022-03-10 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xing Lu examines language, art, persuasion, and argumentation in ancient China and offers a detailed and authentic account of ancient Chinese rhetorical theories and practices within the society's philosophical, political, cultural, and linguistic contexts. She focuses on the works of five schools of thought and ten well-known Chinese thinkers from Confucius to Han Feizi to the the Later Mohists. Lu identifies seven key Chinese terms pertaining to speech, language, persuasion, and argumentation as they appeared in these original texts, selecting ming bian as the linchpin for the Chinese conceptual term of rhetorical studies. Lu compares Chinese rhetorical perspectives with those of the ancient Greeks, illustrating that the Greeks and the Chinese shared a view of rhetoric as an ethical enterprise and of speech as a rational and psychological activity. The two traditions differed, however, in their rhetorical education, sense of rationality, perceptions of the role of language, approach to the treatment and study of rhetoric, and expression of emotions. Lu also links ancient Chinese rhetorical perspectives with contemporary Chinese interpersonal and political communication behavior and offers suggestions for a multicultural rhetoric that recognizes both culturally specific and transcultural elements of human communication.
Download or read book Spiritual Modalities written by William FitzGerald and published by Penn State Press. This book was released on 2012 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores prayer as a rhetorical art, examining situations, strategies, and performative modes of discourse directed to the divine"--Provided by publisher.
Download or read book Rhetoric written by Aristotle and published by Cosimo, Inc.. This book was released on 2010-01-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students of language, politics, religion, and philosophy have always turned to Aristotle, attributed with one of the greatest intellectual minds that ever lived, for answers and the dissection of seemingly natural phenomena. Aristotle and his contemporaries considered rhetorical skills-the ability to give speeches and make persuasive arguments-one of the most important a scholar could possess. In his famous essay Rhetoric, Aristotle outlines the three basic elements of the rhetorical arts: logos, pathos, and ethos; or logic, emotion, and ethics (truth). This pyramid makes up the tenets of rhetoric which are still taught today, along with Aristotle's examinations on how to interpret and compose effective speeches and presentations. Aristotle (384 Bi322 Be was a member of the triad of great Greek philosophers: Socrates, Plato, and Aristotle. Student of Plato and teacher of Alexander the Great, Aristotle is considered the authority originator of many philosophical ideas and teachings. Famous today for works such as Politics, Poetics, Rhetoric, and Metaphysics, his many writings cover a wide range of subjects, ranging from literature, art, music, and politics to physics, zoology, biology, and the scientific method.
Download or read book The New Rhetoric written by Chaïm Perelman and published by University of Notre Dame Pess. This book was released on 1991-09-30 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Rhetoric is founded on the idea that since “argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced,” says Chaïm Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will achieve the greatest adherence according to an ideal audience. This ideal, Perelman explains, can be embodied, for example, "in God, in all reasonable and competent men, in the man deliberating or in an elite.” Like particular audiences, then, the universal audience is never fixed or absolute but depends on the orator, the content and goals of the argument, and the particular audience to whom the argument is addressed. These considerations determine what information constitutes "facts" and "reasonableness" and thus help to determine the universal audience that, in turn, shapes the orator's approach. The adherence of an audience is also determined by the orator's use of values, a further key concept of the New Rhetoric. Perelman's treatment of value and his view of epideictic rhetoric sets his approach apart from that of the ancients and of Aristotle in particular. Aristotle's division of rhetoric into three genres–forensic, deliberative, and epideictic–is largely motivated by the judgments required for each: forensic or legal arguments require verdicts on past action, deliberative or political rhetoric seeks judgment on future action, and epideictic or ceremonial rhetoric concerns values associated with praise or blame and seeks no specific decisions. For Aristotle, the epideictic genre was of limited importance in the civic realm since it did not concern facts or policies. Perelman, in contrast, believes not only that epideictic rhetoric warrants more attention, but that the values normally limited to that genre are in fact central to all argumentation. "Epideictic oratory," Perelman argues, "has significant and important argumentation for strengthening the disposition toward action by increasing adherence to the values it lauds.” These values are central to the persuasiveness of arguments in all rhetorical genres since the orator always attempts to "establish a sense of communion centered around particular values recognized by the audience.”
Download or read book The Rhetoric of Empire written by David Spurr and published by Duke University Press. This book was released on 1993 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The white man's burden, darkest Africa, the seduction of the primitive: such phrases were widespread in the language Western empires used to talk about their colonial enterprises. How this language itself served imperial purposes--and how it survives today in writing about the Third World--are the subject of David Spurr's book, a revealing account of the rhetorical strategies that have defined Western thinking about the non-Western world.Despite historical differences among British, French, and American versions of colonialism, their rhetoric had much in common. The Rhetoric of Empire identifies these shared features--images, figures of speech, and characteristic lines of argument--and explores them in a wide variety of sources. A former correspondent for the United Press International, the author is equally at home with journalism or critical theory, travel writing or official documents, and his discussion is remarkably comprehensive. Ranging from T. E. Lawrence and Isak Dineson to Hemingway and Naipaul, from Time and the New Yorker to the National Geographic and Le Monde, from journalists such as Didion and Sontag to colonial administrators such as Frederick Lugard and Albert Sarraut, this analysis suggests the degree to which certain rhetorical tactics penetrate the popular as well as official colonial and postcolonial discourse.Finally, Spurr considers the question: Can the language itself--and with it, Western forms of interpretation--be freed of the exercise of colonial power? This ambitious book is an answer of sorts. By exposing the rhetoric of empire, Spurr begins to loosen its hold over discourse about--and between--different cultures.
Download or read book Seasoned Speech written by James E. Beitler III and published by InterVarsity Press. This book was released on 2019-05-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a faithful disciple of Christ means having seasoned speech: practicing a rhetoric that beneficially and persuasively imparts the surprising truth of the gospel. James Beitler seeks to renew interest in and hunger for an effective Christian rhetoric by closely considering the work of five beloved Christian communicators: C. S. Lewis, Dorothy L. Sayers, Dietrich Bonhoeffer, Desmond Tutu, and Marilynne Robinson.
Download or read book Aristotle s Voice written by Jasper Neel and published by SIU Press. This book was released on 2013-11-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Jasper Neel’s sure-to-be-controversial resituating of Aristotle centers around three questions that have been constants in his twenty-two years of teaching experience: What does itmean to teach writing? What should one know before teaching writing? And, if there is such a thing as "research in the teaching of writing," what is it? Believing that all composition teachers are situated politically and socially, both as part of the institution in which they teach and as beings with lived histories, Neel examines his own life and the life of composition studies as a discipline in the context of Aristotle. Neel first situates the Rhetoric as a political document; he then situates the Rhetoric in the Aristotelian system and describes how professional discourse came to know itself through Aristotle’s way of studying the world; finally, he examines the operation of the Rhetoric inside itself before arguing the need to turn to Aristotle’s notion of sophistry as a way of negating his system. By pointing out the connections among Aristotelian rhetoric, the contemporary university, and the contemporary writing teacher, Neel shows that Aristotle’s frightening social theories are as alive today as are Aristotelian notions of discourse. Neel explains that by their very nature teachers must speak with a professional voice. It is through showing how to "hear" one’s professional voice that Neel explores the notion of professional discourse that originates with Aristotle. In maintaining that one must pay a high price in order to speak through Aristotle’s theory or to assume the role of "professional," he argues that no neutral ground exists either for pedagogy or for the analysis of pedagogy. Neel concludes this discussion by proposing that Aristotelian sophistry is both an antidote to Aristotelian racism, sexism, and bigotry and a way of allowing Aristotelian categories of discourse to remain useful. Finally, as an Aristotelian, a teacher, and a writer, Neel responds both to Aristotle and to professionalism by rethinking the influence of the past and reviving the voice of Aristotelian sophistry.
