Download or read book The Epic Split Why Made in China Is Going Out of Style written by Johan Nylander and published by . This book was released on 2020-09-16 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Concise, and highly entertaining."- Louis-Vincent Gave, CEO Gavekal Research "The Epic Split is packed full of great insights and anecdotes."- Rob Carnell, Chief Economist, Asia-Pacific, ING Bank "Essential reading."- Risto E J Penttilä, Secretary General, European Business Leaders' ConventionThis book is about the greatest break-up the world has ever seen.The conflict between the world's two biggest economies is far from being just about trade. It's a fierce and escalating battle between two ideologies. If the past decades were characterized by globalization, the next may well be all about decoupling: the disintegration of the relationship between the US and China. Companies are leaving China, no question. And consumers around the world say they prefer products not made there. It's clear that 'Made in China' is going out of fashion. However, this is not a book about the world going up in flames. It's about change and opportunities.For China, the conflict has given new urgency to the need to modernize its economy and become more self-reliant in technology. For international companies and for governments around the world, it has been a wake-up call to cut dependency on Chinese supply chains, against a backdrop of rising consumer skepticism toward China. The world's biggest maker of mobile phones, Samsung Electronics, recently closed down its last factory in China. More will follow. "Nylander does a superb job of unpacking the state of decoupling between US and China"- Paul Triolo, head of geotechnology at Eurasia Group"It was a pure pleasure reading his book. Highly relevant - and elegant."- Ulf Ohrling, founder and director Ohrling Advisory Ltd

Download or read book After the Prophet written by Lesley Hazleton and published by Anchor. This book was released on 2010-09-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this gripping narrative history, Lesley Hazleton tells the tragic story at the heart of the ongoing rivalry between the Sunni and Shia branches of Islam, a rift that dominates the news now more than ever. Even as Muhammad lay dying, the battle over who would take control of the new Islamic nation had begun, beginning a succession crisis marked by power grabs, assassination, political intrigue, and passionate faith. Soon Islam was embroiled in civil war, pitting its founder's controversial wife Aisha against his son-in-law Ali, and shattering Muhammad’s ideal of unity. Combining meticulous research with compelling storytelling, After the Prophet explores the volatile intersection of religion and politics, psychology and culture, and history and current events. It is an indispensable guide to the depth and power of the Shia–Sunni split.

Download or read book Creative Advertising Concept and Copy written by Georgia-Zozeta Miliopoulou and published by Taylor & Francis. This book was released on 2024-04-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.

Download or read book The Art of Short Form Content written by Bryan Cook and published by CRC Press. This book was released on 2015-12-22 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook

Download or read book Nimble written by Robin Landa and published by HOW Books. This book was released on 2015-04-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.

Download or read book Basic Category Theory written by Tom Leinster and published by Cambridge University Press. This book was released on 2014-07-24 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the heart of this short introduction to category theory is the idea of a universal property, important throughout mathematics. After an introductory chapter giving the basic definitions, separate chapters explain three ways of expressing universal properties: via adjoint functors, representable functors, and limits. A final chapter ties all three together. The book is suitable for use in courses or for independent study. Assuming relatively little mathematical background, it is ideal for beginning graduate students or advanced undergraduates learning category theory for the first time. For each new categorical concept, a generous supply of examples is provided, taken from different parts of mathematics. At points where the leap in abstraction is particularly great (such as the Yoneda lemma), the reader will find careful and extensive explanations. Copious exercises are included.

Download or read book Identities on the Move written by Silvia Pilar Castro-Borrego and published by Lexington Books. This book was released on 2014-12-24 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of new sexualities and gender identities has become a crucial issue in the field of literary and cultural studies in the first years of the twenty-first century. The roles of gender and sexual identities in the struggle for equality have become a major concern in both fields. The legacy of this process has its origins in the last decades of the nineteenth century and the twentieth century. The Victorian preoccupation about the female body and sexual promiscuity was focused on the regulation of deviant elements in society and the control of venereal disease; homosexuals, lesbians, and prostitutes’ identities were considered out of the norm and against the moral values of the time. The relationship between sexuality and gender identity has attracted wide-ranging discussion amongst feminist theorists during the last few decades. The methodologies of cultural studies and, in particular, of post-structuralism and post-colonialism, urges us to read and interpret different cultures and different texts in ways that enhance personal and collective views of identity which are culturally grounded. These readings question the postmodernist concept of identity by looking into more progressive views of identity and difference addressing post-positivist interpretations of key identity markers such as sex, gender, race, and agency. As a consequence, an individual’s identity is recognized as culturally constructed and the result of power relations. Identities on the Move: Contemporary Representations of New Sexualities and Gender Identities offers creative insights on pressing issues and engages in productive dialogue. Identities on the Move to addresses the topic of new sexualities and gender identities and their representation in post-colonial and contemporary Anglophone literary, historical, and cultural productions from a trans-national, trans-cultural, and anti-essentialist perspective. The authors include the views and concerns of people of color, of women in the diaspora, in our evermore multiethnic and multicultural societies, and their representation in the media, films, popular culture, subcultures and the arts.

Download or read book Rethinking Advertising as Paratextual Communication written by Hackley, Chris and published by Edward Elgar Publishing. This book was released on 2022-04-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

Download or read book Billboard written by and published by . This book was released on 2005-04-30 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Violations of Free Speech and Rights of Labor written by United States. Congress. Senate. Committee on Education and Labor and published by . This book was released on 1940 with total page 2018 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Page Attachment written by Barbara Kleine-Kalmer and published by Springer. This book was released on 2016-01-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media.

Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals.

Download or read book Make me not me written by Ingemar Fredriksson and published by Procentforlaget. This book was released on 2020-09-28 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you successfully catch consumers’ interest?This book provides the answer. It’s all about adapting to the demands of entertainment – which means product stories that are simultaneously sales driving and identity building.The book presents volumes of examples – including how one of the most wide-spread breakfast cereals was originally developed as a way to counteract masturbation. It also fully explains concepts like Business mindfulness, the ‘Happy Valley phenomenon,’ and ‘Copperfield rhetoric.’ Moreover, you read about how a single word is used to encourage consumers to buy eggs from chickens that are less healthy and how consumers were led to pay 12 times more for their bowl of oatmeal porridge. Before concluding, the book provides a simple model for how to build quality product stories using four cornerstones, five elements that sell stories, and the ‘ICE’ you need.Ingemar Fredriksson has over 40 years’ experience in business development and marketing while holding senior management positions in many Swedish and international companies. His previous books have all reached best-seller listings, several for many years, having received many positive reviews and wide media attention.

Download or read book Video Marketing Strategy written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

Download or read book The Wolf Economy Awakens written by Johan Nylander and published by Hong Kong University Press. This book was released on 2023-10-11 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mongolia, a vibrant democracy landlocked between Russia and China, stands on the edge of becoming Asia’s next boom nation—one of the richest countries per capita in the region. Referred to as the “wolf economy” for its vast natural resources—copper, gold, and rare earth metals—today, it is also home to a growing number of cutting-edge tech startups and international lifestyle brands. Its vast steppe landscape lends itself not only to herding and tourism but also renewable energy production and filmmaking. This book is about the individuals who are fighting to strengthen the country’s democracy and diversify its economy. It is about innovators aiming to realize Mongolia’s promise as a hub for green energy, tech and lifestyle entrepreneurs who are shaking up traditional industries, and go-getters who have left high-flying jobs on Wall Street to return to the country they love and play their part in moving it forward. Unlocking a country’s potential is never easy. But if administered well, and if corruption can be rooted out, Mongolia stands every chance of becoming Asia’s next success story. Traveling across Mongolia on numerous visits, Asia correspondent and award-winning author Johan Nylander speaks to the country’s leaders and innovators—not to mention a cast of digital nomads, jazz musicians, and ordinary families—and finds a nation ready to grasp a better future. “A must read for Asia enthusiasts.” —Rob Carnell, head of research and chief economist, Asia-Pacific, ING Bank (Singapore) “Nylander ably integrates analysis and on-the-ground reporting.” —Dexter Roberts, senior fellow, The Atlantic Council’s Asia Security Initiative (Washington DC) “By far my favorite read on contemporary Mongolia.” —Jan Wigsten, CEO, 360° Mongolia (Ulaanbaatar) “An amazing book . . . like reading a detective story.” —Alicia García Herrero, chief economist, Asia Pacific, Natixis (Hong Kong) “Johan is one of the best storytellers and writers I know.” —Akash Karia, global keynote speaker and bestselling author (Hong Kong)

Download or read book Video Marketing written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2021-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2020-12-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.